{"id":9691,"date":"2021-05-11T15:29:28","date_gmt":"2021-05-11T08:29:28","guid":{"rendered":"https:\/\/news.appota.com\/?p=9691"},"modified":"2021-05-17T16:11:46","modified_gmt":"2021-05-17T09:11:46","slug":"bao-cao-thi-truong-ung-dung-di-dong-2021-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/bao-cao-thi-truong-ung-dung-di-dong-2021-tai-viet-nam\/","title":{"rendered":"B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng \"\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng 2021\" t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"<div data-ukstickyexclude=\"1\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ng\u00e0y 11\/05\/2021 t\u1ea1i H\u00e0 N\u1ed9i, Appota Group &#8211;\u00a0 c\u00f4ng ty c\u00f4ng ngh\u1ec7 gi\u1ea3i tr\u00ed s\u1ed1 ch\u00ednh th\u1ee9c ph\u00e1t h\u00e0nh b\u00e1o c\u00e1o v\u1ec1 th\u1ecb tr\u01b0\u1eddng: <\/span><b>\u201c\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng 2021\u201d.<\/b><span style=\"font-weight: 400;\"> \u0110\u00e2y l\u00e0 b\u1ea3n b\u00e1o c\u00e1o ti\u1ebfp theo trong chu\u1ed7i b\u00e1o c\u00e1o v\u1ec1 th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng h\u00e0ng n\u0103m c\u1ee7a Appota.<i>\u00a0<\/i><\/span><span style=\"font-weight: 400;\">\u00a0\u1ea4n ph\u1ea9m l\u1ea7n n\u00e0y c\u00f3 n\u1ed9i dung \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb smartphone, th\u1ecb ph\u1ea7n smartphone t\u1ea1i Vi\u1ec7t Nam theo nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c nhau.<\/span><\/p>\n<\/div>\n<div id=\"chapeau\" class=\"sapo\" style=\"text-align: justify;\" data-ukstickyexclude=\"1\">Theo b\u1ea3n b\u00e1o c\u00e1o, nh\u1eefng th\u00f4ng tin n\u1ed5i b\u1eadt v\u1ec1 &#8220;\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng 2021&#8221; t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam bao g\u1ed3m:<\/div>\n<ul style=\"text-align: justify;\">\n<li data-ukstickyexclude=\"1\"><span style=\"font-weight: 400;\">Trung b\u00ecnh m\u1ed7i ng\u01b0\u1eddi Vi\u1ec7t Nam d\u00e0nh <\/span><b>6,5 gi\u1edd<\/b><span style=\"font-weight: 400;\"> s\u1eed d\u1ee5ng Internet m\u1ed7i ng\u00e0y, trong \u0111\u00f3 kho\u1ea3ng <\/span><b>3 gi\u1edd 18 ph\u00fat<\/b><span style=\"font-weight: 400;\"> l\u00e0 truy c\u1eadp th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.\u00a0<\/span><\/li>\n<li data-ukstickyexclude=\"1\"><span style=\"font-weight: 400;\">\u00a0T\u1ed1c \u0111\u1ed9 Internet di \u0111\u1ed9ng \u0111\u1ea1t <\/span><b>60,88 Mbps<\/b><span style=\"font-weight: 400;\"> t\u0103ng <\/span><b>40,7%<\/b><span style=\"font-weight: 400;\"> so v\u1edbi n\u0103m 2019. \u0110i\u1ec1u n\u00e0y c\u00e0ng th\u00fac \u0111\u1ea9y th\u00f3i quen s\u1eed d\u1ee5ng Internet di \u0111\u1ed9ng khi smartphone \u0111ang tr\u1edf th\u00e0nh thi\u1ebft b\u1ecb k\u1ebft n\u1ed1i ch\u00ednh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><\/li>\n<li data-ukstickyexclude=\"1\"><span style=\"font-weight: 400;\">Sau \u0111\u1ea1i d\u1ecbch, c\u00e1c \u1ee9ng d\u1ee5ng giao \u0111\u1ed3 \u0103n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 tr\u1edf th\u00e0nh h\u00ecnh th\u1ee9c g\u1ecdi \u0111\u1ed3 \u0103n ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam. H\u00ecnh th\u1ee9c \u0111\u1eb7t \u0111\u1ed3 \u0103n qua \u1ee9ng d\u1ee5ng \u0111\u00e3 t\u0103ng v\u1ecdt t\u1eeb <\/span><b>58%<\/b><span style=\"font-weight: 400;\"> l\u00ean <\/span><b>82%<\/b><span style=\"font-weight: 400;\"> ch\u1ec9 trong v\u00f2ng 2 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y.<\/span><\/li>\n<li data-ukstickyexclude=\"1\"><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng ch\u1ee9ng ki\u1ebfn t\u0103ng tr\u01b0\u1edfng <\/span><b>40%<\/b><span style=\"font-weight: 400;\"> doanh thu qua kho t\u1ea3i, l\u01b0\u1ee3t t\u1ea3i v\u00e0 s\u1ed1 l\u01b0\u1ee3ng game ra m\u1eaft c\u0169ng t\u0103ng m\u1ea1nh so v\u1edbi 2019, ch\u1ee9ng minh r\u1eb1ng th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00fa h\u00edch l\u1edbn t\u1eeb Covid-19.\u00a0<\/span><\/li>\n<li data-ukstickyexclude=\"1\"><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi Vi\u1ec7t \u0111ang c\u00f3 xu h\u01b0\u1edbng t\u1ea3i v\u00e0 s\u1eed d\u1ee5ng nhi\u1ec1u \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng h\u01a1n sau \u0111\u1ea1i d\u1ecbch. C\u1ee5 th\u1ec3 m\u1ed7i ng\u01b0\u1eddi d\u00e0nh trung b\u00ecnh <\/span><b>5,1 gi\u1edd<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, t\u0103ng <\/span><b>25%<\/b><span style=\"font-weight: 400;\"> so v\u1edbi n\u0103m 2019.\u00a0<\/span><\/li>\n<li data-ukstickyexclude=\"1\"><span style=\"font-weight: 400;\">V\u00ed \u0111i\u1ec7n t\u1eed c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c thanh to\u00e1n ph\u1ed5 bi\u1ebfn h\u01a1n r\u1ea5t nhi\u1ec1u sau \u0111\u1ea1i d\u1ecbch. T\u1ea1i Vi\u1ec7t Nam, 3 v\u00ed \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn l\u00e0 Momo, ViettelPay v\u00e0 ZaloPay \u0111\u1ec1u c\u00f3 l\u01b0\u1ee3t t\u1ea3i t\u0103ng tr\u01b0\u1edfng b\u1eb1ng<\/span><b> 40 &#8211; 60%<\/b><span style=\"font-weight: 400;\"> trong n\u0103m 2020.<\/span><\/li>\n<li data-ukstickyexclude=\"1\"><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean di \u0111\u1ed9ng \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng, d\u1ef1 b\u00e1o n\u0103m 2021 s\u1ebd \u0111\u1ea1t doanh thu<\/span><b> 7 t\u1ec9 USD<\/b><span style=\"font-weight: 400;\"> v\u00e0 c\u00f3 xu h\u01b0\u1edbng s\u1ebd v\u01b0\u1ee3t qua n\u1ec1n t\u1ea3ng desktop trong v\u00e0i n\u0103m t\u1edbi.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngo\u00e0i ra, b\u00e1o c\u00e1o c\u0169ng \u0111\u01b0a th\u00eam nh\u1eefng th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng tr\u00f2 ch\u01a1i di \u0111\u1ed9ng, qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng, thanh to\u00e1n \u0111i\u1ec7n t\u1eed v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111<\/span><span style=\"font-weight: 400;\">\u1eb7c bi\u1ec7t h\u1eefu \u00edch v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, nh\u00e3n h\u00e0ng, c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh c\u0169ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 xem th\u00eam b\u1ea3n b\u00e1o c\u00e1o c\u1ee7a Appota vui l\u00f2ng click <\/span><a href=\"https:\/\/www.slideshare.net\/appota\/bo-co-ng-dng-di-ng-2021?fbclid=IwAR1WJvll0Nd4MaLePqxNd9OzKmap6I6hI0jf3E5KsgEYXPfWtAIGLeyBDIs\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><b>T\u1ea0I \u0110\u00c2Y<\/b><\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"B\u00c1O C\u00c1O \u1ee8NG D\u1ee4NG DI \u0110\u1ed8NG 2021\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/DTHCeQfaiB3dJs\" width=\"479\" height=\"511\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y 11\/05\/2021 t\u1ea1i H\u00e0 N\u1ed9i, Appota Group &#8211;\u00a0 c\u00f4ng ty c\u00f4ng ngh\u1ec7 gi\u1ea3i tr\u00ed s\u1ed1 ch\u00ednh th\u1ee9c ph\u00e1t h\u00e0nh b\u00e1o c\u00e1o v\u1ec1 th\u1ecb tr\u01b0\u1eddng: \u201c\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng 2021&#8243;<\/p>\n","protected":false},"author":16,"featured_media":9667,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105,1039],"tags":[104],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u00e1o 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