{"id":6618,"date":"2018-09-24T14:20:51","date_gmt":"2018-09-24T07:20:51","guid":{"rendered":"https:\/\/news.appota.com\/?p=6618"},"modified":"2021-04-22T14:48:55","modified_gmt":"2021-04-22T07:48:55","slug":"adsota-phat-hanh-bao-cao-thi-truong-quang-cao-truc-tuyen-viet-nam-dau-nam-2018","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/adsota-phat-hanh-bao-cao-thi-truong-quang-cao-truc-tuyen-viet-nam-dau-nam-2018\/","title":{"rendered":"Adsota ph\u00e1t h\u00e0nh b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn Vi\u1ec7t Nam \u0111\u1ea7u n\u0103m 2018"},"content":{"rendered":"<p style=\"text-align: justify;\">Ng\u00e0y 07\/09\/2018, Adsota &#8211; C\u00f4ng ty con thu\u1ed9c Appota Group\u00a0\u0111\u00e3 ph\u00e1t h\u00e0nh b\u00e1o c\u00e1o v\u1ec1 th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam n\u1eeda \u0111\u1ea7u n\u0103m 2018.\u00a0L\u00e0 c\u00f4ng ty chuy\u00ean cung c\u1ea5p n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng, Adsota hy v\u1ecdng nh\u1eefng b\u1ea3n b\u00e1o c\u00e1o \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh \u0111\u1ecbnh k\u1ef3 c\u1ee7a m\u00ecnh s\u1ebd tr\u1edf th\u00e0nh t\u00e0i li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb, g\u00f3p ph\u1ea7n h\u1ed7 tr\u1ee3 gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, marketing c\u0169ng nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng hay kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, nh\u00e3n h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\">Th\u1ecb tr\u01b0\u1eddng Qu\u1ea3ng c\u00e1o s\u1ed1v\u1eabn \u0111ang ph\u00e1t tri\u1ec3n v\u1edbi m\u1ed9t t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t, v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a nh\u1eefng xu th\u1ebf \u0111ang hi\u1ec7n h\u1eefu v\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c xu h\u01b0\u1edbng t\u00edch c\u1ef1c m\u1edbi.\u00a0\u00a0Theo b\u1ea3n b\u00e1o c\u00e1o, nh\u1eefng tin t\u1ee9c n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a n\u1ec1n Qu\u1ea3ng c\u00e1o s\u1ed1 Vi\u1ec7t Nam n\u1eeda \u0111\u1ea7u n\u0103m 2018 bao g\u1ed3m:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn h\u00f3a v\u00e0 d\u1ecbch chuy\u1ec3n t\u1eeb n\u1ec1n t\u1ea3ng m\u00e1y t\u00ednh sang di \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t \u1edf L\u01b0\u1ee3t th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm, L\u01b0\u1ee3t xem video tr\u1ef1c tuy\u1ebfn v\u00e0 L\u01b0\u1ee3t truy c\u1eadp v\u00e0o M\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<li style=\"text-align: justify;\">Facebook v\u00e0 Youtube v\u1eabn \u0111ang d\u1eabn \u0111\u1ea7u trong s\u1ed1 nh\u1eefng n\u1ec1n t\u1ea3ng M\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam.<\/li>\n<li>Th\u00f3i quen s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t<\/li>\n<li>Ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam nh\u1eadn th\u1ee9c qu\u1ea3ng c\u00e1o v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 ch\u1ee7 y\u1ebfu qua Internet, x\u1ebfp sau l\u00e0 qua TV v\u00e0 Qu\u1ea3ng c\u00e1o trong c\u1eeda h\u00e0ng (In-store ads). Qu\u1ea3ng c\u00e1o s\u1ed1 c\u0169ng \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean thi\u1ebft y\u1ebfu trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c branding.<\/li>\n<li>Chi ph\u00ed cho Qu\u1ea3ng c\u00e1o s\u1ed1 v\u1eabn \u0111ang gi\u1eef \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh v\u00e0 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd \u0111\u1ea1t m\u1ee9c 323.6 tri\u1ec7u USD, t\u1ee9c 23.6% t\u1ed5ng chi ph\u00ed cho qu\u1ea3ng c\u00e1o ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0o n\u0103m 2020. Con s\u1ed1 n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c cho l\u00e0 c\u00f3 t\u1edbi 68% \u0111\u00f3ng g\u00f3p t\u1eeb Qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng.<\/li>\n<li>Chi ph\u00ed cho qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u1edf Nh\u00f3m h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) \u0111ang l\u00e0 cao nh\u1ea5t, theo sau l\u00e0 S\u1ee9c kh\u1ecfe &amp; D\u01b0\u1ee3c ph\u1ea9m v\u00e0 \u0111\u1ee9ng th\u1ee9 3 l\u00e0 Gi\u1ea3i tr\u00ed &amp; Truy\u1ec1n th\u00f4ng. Trong khi \u0111\u00f3, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o l\u1ea1i \u0111\u1eb7c bi\u1ec7t d\u00e0nh nhi\u1ec1u ng\u00e2n s\u00e1ch v\u00e0o video khi qu\u1ea3ng c\u00e1o c\u00e1c s\u1ea3n ph\u1ea9m trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb, F&amp;B (ng\u00e0nh h\u00e0ng \u0103n u\u1ed1ng) v\u00e0 S\u1ee9c kh\u1ecfe.<\/li>\n<li>Video c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn \u0111\u1eb7c bi\u1ec7t v\u1edbi ng\u01b0\u1eddi Vi\u1ec7t khi m\u00e0 Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u trong khu v\u1ef1c Ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng xem tr\u1ecdn v\u1eb9n video qu\u1ea3ng c\u00e1o tr\u00ean c\u1ea3 n\u1ec1n t\u1ea3ng m\u00e1y t\u00ednh v\u00e0 di \u0111\u1ed9ng.<\/li>\n<\/ul>\n<p>Ngo\u00e0i ra, Adsota c\u00f2n cung c\u1ea5p r\u1ea5t nhi\u1ec1u nh\u1eefng con s\u1ed1 th\u1ed1ng k\u00ea v\u1ec1 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a th\u1ecb tr\u01b0\u1eddng Qu\u1ea3ng c\u00e1o S\u1ed1. B\u1ea1n \u0111\u1ecdc c\u00f3 th\u1ec3 t\u1ea3i v\u1ec1 v\u00e0 xem B\u1ea3n b\u00e1o c\u00e1o chi ti\u1ebft t\u1ea1i \u0111\u00e2y:<\/p>\n<p><iframe loading=\"lazy\" title=\"Vietnam Digital Advertising Report (H1, 2018)\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/4ktoSWxttedDBQ\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y 07\/09\/2018, Adsota &#8211; C\u00f4ng ty con thu\u1ed9c Appota Group\u00a0\u0111\u00e3 ph\u00e1t h\u00e0nh b\u00e1o c\u00e1o v\u1ec1 th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam n\u1eeda \u0111\u1ea7u n\u0103m 2018.\u00a0L\u00e0 c\u00f4ng ty chuy\u00ean cung c\u1ea5p n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng, Adsota hy v\u1ecdng nh\u1eefng b\u1ea3n b\u00e1o c\u00e1o \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh \u0111\u1ecbnh k\u1ef3 c\u1ee7a m\u00ecnh s\u1ebd tr\u1edf th\u00e0nh t\u00e0i li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb, g\u00f3p ph\u1ea7n h\u1ed7 tr\u1ee3 gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, marketing c\u0169ng nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng hay kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, nh\u00e3n h\u00e0ng.<\/p>\n","protected":false},"author":16,"featured_media":9490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[244,882,885,884,883],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - 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