{"id":6100,"date":"2018-01-25T14:58:52","date_gmt":"2018-01-25T07:58:52","guid":{"rendered":"https:\/\/news.appota.com\/?p=6100"},"modified":"2021-04-13T16:42:57","modified_gmt":"2021-04-13T09:42:57","slug":"cac-thoi-diem-vang-de-thuong-hieu-tan-dung-occasion-based-marketing","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/cac-thoi-diem-vang-de-thuong-hieu-tan-dung-occasion-based-marketing\/","title":{"rendered":"C\u00e1c th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng Occasion-based marketing"},"content":{"rendered":"

Occasion-based marketing l\u00e0 g\u00ec?<\/strong><\/h3>\n

Occasion-based marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u00e0o nh\u1eefng d\u1ecbp \u0111\u1eb7c bi\u1ec7t ho\u1eb7c b\u1ed1i c\u1ea3nh l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m.<\/strong>\u00a0B\u1eb1ng c\u00e1ch xu\u1ea5t hi\u1ec7n \u0111\u00fang th\u1eddi \u0111i\u1ec3m, ch\u1ea1m \u0111\u00fang nhu c\u1ea7u \u0111\u1eb7c bi\u1ec7t c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3,\u00a0m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0\u00a0kh\u1ea3 n\u0103ng mua s\u1ebd t\u0103ng cao.
\nOccasion-based marketing gi\u00fap kh\u00e1ch h\u00e0ng tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi\u00a0khi n\u00e0o h\u1ecd n\u00ean mua s\u1ea3n ph\u1ea9m<\/strong>\u00a0c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, cho kh\u00e1ch h\u00e0ng l\u00fd do v\u00e0 d\u1ecbp \u0111\u1ec3 nh\u1edb \u0111\u1ebfn\u00a0th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Occasion-based marketing gi\u00fap g\u00ec cho th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/h3>\n

–\u00a0T\u0103ng\u00a0doanh thu:<\/strong><\/h4>\n

C\u00f3 r\u1ea5t nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh mua s\u1eafm \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t, n\u1ebfu\u00a0th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng t\u1ea1i nh\u1eefng d\u1ecbp n\u00e0y, c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn v\u00e0 l\u1ef1a ch\u1ecdn s\u1ebd cao h\u01a1n.
\nOccasion-based marketing c\u00f2n gi\u00fap\u00a0t\u0103ng l\u01b0\u1ee3ng ti\u00eau th\u1ee5<\/strong>\u00a0b\u1eb1ng c\u00e1ch khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng\u00a0s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m t\u1ea1i nhi\u1ec1u th\u1eddi \u0111i\u1ec3m h\u01a1n<\/strong>.<\/p>\n

C\u00f3 th\u1ec3 xem x\u00e9t tr\u01b0\u1eddng h\u1ee3p c\u1ee7a\u00a0n\u01b0\u1edbc u\u1ed1ng Isotonic 7Up Revive<\/strong>.\u00a0T\u1eeb n\u0103m 2014,\u00a07Up Revive<\/strong>\u00a0l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ec3 thao t\u1ed1n nhi\u1ec1u s\u1ee9c l\u1ef1c. T\u1eeb n\u0103m 2016,\u00a07Up Revive<\/strong>\u00a0g\u1eafn v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1eddi th\u01b0\u1eddng nh\u01b0 \u0111i d\u1ea1o, vui ch\u01a1i hay l\u00e0m vi\u1ec7c trong th\u1eddi ti\u1ebft n\u1eafng n\u00f3ng.
\nNh\u01b0 v\u1eady, Revive \u0111\u00e3 m\u1edf r\u1ed9ng d\u1ecbp u\u1ed1ng s\u1ea3n ph\u1ea9m t\u1eeb \u201cv\u1eadn \u0111\u1ed9ng m\u1ea1nh\/ ch\u01a1i th\u1ec3 thao\u201d sang \u201cho\u1ea1t \u0111\u1ed9ng m\u1ea5t n\u01b0\u1edbc\u201d \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.<\/p>\n

\"Revive<\/a><\/p>\n

– \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u theo th\u1eddi \u0111i\u1ec3m:<\/strong><\/h4>\n

\u1ede g\u00f3c nh\u00ecn mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c h\u01a1n, occasion-based marketing l\u00e0 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3\u00a0nh\u1ea5n m\u1ea1nh s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u,<\/strong>\u00a0\u0111\u1eb7c bi\u1ec7t\u00a0l\u00e0 trong ng\u00e0nh \u0103n u\u1ed1ng (F&B) \u2013 khi m\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0103n u\u1ed1ng b\u1ecb chi ph\u1ed1i nhi\u1ec1u b\u1edfi th\u1eddi \u0111i\u1ec3m.<\/p>\n

Kitkat<\/strong>\u00a0l\u00e0 m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a ph\u01b0\u01a1ng th\u1ee9c t\u1eadn d\u1ee5ng occasion-based marketing \u0111\u1ec3 c\u1ee7ng c\u1ed1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"Kitkat<\/a><\/p>\n

T\u1ea1i Vi\u1ec7t Nam, occasion-based marketing \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0o nh\u1eefng ng\u00e0y l\u1ec5, k\u1ef3 ngh\u1ec9 l\u1edbn nh\u01b0: T\u1ebft, k\u1ef3 ngh\u1ec9 H\u00e8. Tuy nhi\u00ean,\u00a0v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u d\u1ecbp v\u00e0 kho\u1ea3nh kh\u1eafc \u0111\u1eb7c bi\u1ec7t kh\u00e1c m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n.<\/p>\n

C\u00f3 5 lo\u1ea1i th\u1eddi \u0111i\u1ec3m m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc \u0111\u1ec3 th\u1ef1c hi\u1ec7n occasion-based marketing<\/strong><\/h3>\n

1. K\u00ec ngh\u1ec9 l\u1ec5 l\u1edbn:<\/strong><\/h4>\n

L\u00e0 nh\u1eefng ng\u00e0y n\u00e0o?<\/em><\/p>\n

T\u1ebft<\/a>,\u00a0K\u00ec ngh\u1ec9 H\u00e8<\/a>, T\u1ebft D\u01b0\u01a1ng L\u1ecbch, Gi\u1ed7 t\u1ed5 H\u00f9ng V\u01b0\u01a1ng, 30\/4, 1\/5,\u00a0 2\/9.<\/em><\/p>\n

\u0110\u01b0\u1ee3c ngh\u1ec9, c\u00f3 nhi\u1ec1u th\u1eddi gian r\u1ea3nh, nhu c\u1ea7u gi\u1ea3i tr\u00ed, mua s\u1eafm th\u01b0\u1eddng t\u0103ng l\u00ean.<\/strong><\/p>\n

\u0110\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng ng\u00e0y ph\u1ed5 bi\u1ebfn v\u1edbi m\u1ecdi ng\u01b0\u1eddi. N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c nh\u1eefng d\u1ecbp n\u00e0y th\u00ec s\u1ebd chi\u1ebfm \u0111\u01b0\u1ee3c\u00a0l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng<\/strong>.<\/p>\n

Th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t<\/strong>\u00a0l\u00e0 nh\u1eefng d\u1ecbp n\u00e0y lu\u00f4n c\u00f3\u00a0nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u00a0ch\u1ecdn \u0111\u1ec3 ch\u1ea1y c\u00e1c ho\u1ea1t \u0111\u1ed9ng, chi\u1ebfn d\u1ecbch marketing n\u00ean kh\u00e1ch h\u00e0ng d\u1ec5 b\u1ed9i th\u1ef1c, kh\u00f3 nh\u1eadn ra kh\u00e1c bi\u1ec7t c\u1ee7a t\u1eebng th\u01b0\u01a1ng hi\u1ec7u.\u00a0V\u00ec th\u1ebf,\u00a0ph\u1ea3i lu\u00f4n t\u00ecm nh\u1eefng\u00a0c\u00e1ch th\u1ee9c m\u1edbi, ch\u1ee7 \u0111\u1ec1 m\u1edbi<\/strong>, h\u1ea5p d\u1eabn h\u01a1n n\u1eefa \u0111\u1ec3 gi\u00e0nh l\u1ea5y s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

2. C\u00e1c ng\u00e0y \u0111\u1eb7c bi\u1ec7t trong n\u0103m.<\/strong><\/h4>\n

C\u00f3 nh\u1eefng ng\u00e0y n\u1ed5i b\u1eadt n\u00e0o?<\/em><\/p>\n

– Gi\u00e1ng sinh, Trung thu, Hallowen, Ng\u00e0y ph\u1ee5 n\u1eef, C\u00e1 th\u00e1ng t\u01b0, Ng\u00e0y Gia \u0111\u00ecnh\u2026.<\/em>Ng\u00e0y c\u1ee7a\u00a0Crush<\/a>\u00a0(ng\u00e0y th\u00edch th\u1ea7m), Ng\u00e0y t\u00ecnh b\u1ea1n, Ng\u00e0y Qu\u1ed1c t\u1ebf h\u1ea1nh ph\u00fac\u2026<\/em><\/p>\n

Mang nhi\u1ec1u \u00fd ngh\u0129a ri\u00eang, l\u00e0 ng\u00e0y \u0111\u1eb7c bi\u1ec7t v\u1edbi m\u1ed9t s\u1ed1 nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u01b0\u1eddng s\u1ebd g\u1eafn v\u1edbi nhu c\u1ea7u ti\u00eau th\u1ee5 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1eb7c tr\u01b0ng.<\/strong><\/p>\n

Ph\u1ed5 bi\u1ebfn sau c\u00e1c k\u00ec ngh\u1ec9 l\u1ec5 l\u1edbn trong n\u0103m, tuy kh\u00f4ng \u0111\u01b0\u1ee3c ngh\u1ec9 nh\u01b0ng c\u00e1c ng\u00e0y \u0111\u1eb7c bi\u1ec7t v\u1eabn lu\u00f4n \u0111\u01b0\u1ee3c\u00a0nhi\u1ec1u ng\u01b0\u1eddi mong ch\u1edd v\u00e0 h\u01b0\u1edfng \u1ee9ng<\/strong>\u00a0v\u00ec mang m\u1ed9t \u00fd ngh\u0129a \u0111\u1eb7c bi\u1ec7t, cho ng\u01b0\u1eddi ta l\u00fd do \u0111\u1ec3 \u0103n m\u1eebng, k\u1ec9 ni\u1ec7m. Do mang \u00fd ngh\u0129 ri\u00eang, n\u00ean nh\u1eefng ng\u00e0y \u0111\u1eb7c bi\u1ec7t th\u01b0\u1eddng\u00a0ch\u1ec9\u00a0\u00a0\u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn 1 nh\u00f3m ng\u01b0\u1eddi<\/strong>\u00a0nh\u1ea5t \u0111\u1ecbnh. \u0110\u1ed3ng th\u1eddi, m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 nhi\u1ec1u trong nh\u1eefng ng\u00e0y n\u00e0y c\u0169ng gi\u1edbi h\u1ea1n theo \u00fd ngh\u0129a c\u1ee7a ng\u00e0y \u0111\u00f3.<\/p>\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a social media, ng\u00e0y c\u00e0ng nhi\u1ec1u\u00a0nh\u1eefng ng\u00e0y \u0111\u1eb7c bi\u1ec7t m\u1edbi<\/strong>\u00a0ra \u0111\u1eddi \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c nhu c\u1ea7u, c\u1ea3m x\u00fac m\u1edbi. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i l\u1edbn cho b\u1ea5t c\u1ee9 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n\u00a0\u201c\u0111\u00fang th\u1eddi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t\u201d c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y.<\/p>\n

<\/h5>\n

3. C\u00e1c th\u1eddi \u0111i\u1ec3m c\u1ea3m x\u00fac \u0111\u1eb7c bi\u1ec7t quen thu\u1ed9c trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y<\/strong><\/h4>\n

C\u00f3 nh\u1eefng th\u1eddi \u0111i\u1ec3m ti\u1ec1m n\u0103ng n\u00e0o?<\/em><\/p>\n

Th\u1ee9 2, th\u1ee9 6, l\u00fac c\u1ea3m th\u1ea5y bu\u1ed3n ng\u1ee7,\u00a0l\u00fac h\u1ebft ti\u1ec1n, l\u00fac ch\u1edd\u00a0l\u01b0\u01a1ng, l\u00fac c\u00f3 l\u01b0\u01a1ng, l\u00fac stress,\u00a0l\u00fac th\u00e8m tr\u00e0 s\u1eefa<\/a>, \u2026.<\/em><\/p>\n

C\u00e1c kho\u1ea3nh kh\u1eafc l\u1eb7p \u0111i l\u1eb7p l\u1ea1i theo ng\u00e0y\/theo tu\u1ea7n\/theo th\u00e1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 nh\u1eefng kho\u1ea3nh kh\u1eafc th\u1ef1c s\u1ef1 h\u1ea5p d\u1eabn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u khai th\u00e1c b\u1edfi\u00a0m\u1eadt \u0111\u1ed9 l\u1eb7p l\u1ea1i cao<\/strong>. N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u\u00a0chi\u1ebfm \u0111\u01b0\u1ee3c n\u00f3 th\u00ec\u00a0c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c nh\u1eefng th\u1eddi \u0111i\u1ec3m n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u00e1nh \u0111\u00fang c\u00e1c\u00a0c\u1ea3m x\u00fac nh\u1ea1y c\u1ea3m<\/strong>, n\u01a1i m\u1ecdi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec1u th\u1ea5y m\u00ecnh trong \u0111\u00f3.<\/p>\n

\"th\u00e8m<\/a><\/p>\n

<\/h5>\n

4.\u00a0M\u00f9a\u00a0cao \u0111i\u1ec3m theo ch\u1ee7 \u0111\u1ec1.<\/strong><\/h4>\n

C\u00f3 nh\u1eefng m\u00f9a cao \u0111i\u1ec3m ti\u1ec1m n\u0103ng n\u00e0o?<\/em><\/p>\n

M\u00f9a thi,\u00a0m\u00f9a chia tay<\/a>, m\u00f9a t\u1ef1u tr\u01b0\u1eddng, m\u00f9a b<\/em>\u00f3ng \u0111\u00e1, m\u00f9a\u00a0du l\u1ecbch<\/a>, m\u00f9a \u0103n ki\u00eang,\u2026<\/em><\/p>\n

L\u00e0 c\u01a1 h\u1ed9i v\u00e0ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u g\u1eafn m\u00ecnh v\u00e0o cu\u1ed9c n\u00f3i chuy\u1ec7n g\u1eafn v\u1edbi m\u1ed1i quan t\u00e2m c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1\u00a0k\u1ebft n\u1ed1i m\u1ea1nh h\u01a1n khi tham gia tr\u1ef1c ti\u1ebfp v\u00e0o ch\u1ee7 \u0111\u1ec1 v\u00e0o c\u00e1c th\u1eddi \u0111i\u1ec3m \u201cn\u00f3ng\u201d nh\u1ea5t trong n\u0103m.<\/p>\n

<\/h5>\n

5. C\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t, s\u1ef1 ki\u1ec7n n\u00f3ng<\/strong><\/h4>\n

L\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn di\u1ec5n ra \u0111\u1ecbnh k\u00ec nh\u01b0 SEA Games,\u00a0Euro, chung k\u1ebft Champions League\u2026 hay c\u00e1c s\u1ef1 ki\u1ec7n n\u00f3ng n\u1ed5 ra m\u1ed9t c\u00e1ch b\u1ea5t ng\u1edd (s\u1ef1 ki\u1ec7n Ariana Grande h\u1ee7y show<\/a>,\u00a0S\u00e0i G\u00f2n th\u1ea5t th\u1ee7\u2026)<\/p>\n

\"Ariana<\/a><\/p>\n

\"Grab<\/a><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n l\u01b0u \u00fd g\u00ec khi s\u1eed d\u1ee5ng Occasion-based marketing<\/strong><\/h3>\n

–\u00a0T\u00ednh li\u00ean quan:<\/strong>\u00a0Th\u1eddi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t r\u1ea5t nhi\u1ec1u nh\u1eefng kh\u00f4ng ph\u1ea3i th\u1eddi \u0111i\u1ec3m n\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng.<\/p>\n

– \u201cS\u00e2u\u201d hay \u201cr\u1ed9ng\u201d<\/strong>:\u00a0g\u1eafn ch\u1eb7t\u00a0v\u1edbi\u00a0m\u1ed9t th\u1eddi \u0111i\u1ec3m\u00a0c\u1ee5 th\u1ec3 s\u1ebd h\u1ea1n ch\u1ebf c\u01a1 h\u1ed9i kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u1edf nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00e1c. \u0110i\u1ec1u c\u1ea7n\u00a0c\u00e2n nh\u1eafc l\u00e0 li\u1ec7u n\u00ean\u00a0t\u1eadp trung k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t th\u1eddi \u0111i\u1ec3m,\u00a0th\u1ed1ng tr\u1ecb\u00a0kho\u1ea3nh kh\u1eafc \u0111\u00f3, hay m\u1edf r\u1ed9ng ra xu\u1ea5t hi\u1ec7n trong nhi\u1ec1u th\u1eddi \u0111i\u1ec3m.<\/p>\n

– Hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/strong>\u00a0Xem x\u00e9t k\u0129\u00a0t\u1eebng kho\u1ea3nh kh\u1eafc trong cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.\u00a0C\u00f3 nh\u1eefng\u00a0kho\u1ea3nh kh\u1eafc\u00a0r\u1ea5t b\u00ecnh th\u01b0\u1eddng<\/strong>\u00a0trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y nh\u01b0ng l\u1ea1i ch\u1ee9a \u0111\u1ef1ng c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng \u0111\u1ec3 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

– Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u00a0lu\u00f4n\u00a0thay \u0111\u1ed5i:<\/strong>\u00a0Lu\u00f4n\u00a0l\u1eafng nghe ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/strong>\u00a0\u0111\u1ec3 t\u00ecm ra c\u00e1c\u00a0th\u1eddi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t m\u1edbi<\/strong>\u00a0\u0111\u1ec3 t\u00ecm ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 g\u1eafn k\u1ebft v\u1edbi h\u1ecd.<\/p>\n

Theo\u00a0buzzmetrics.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Occasion-based marketing l\u00e0 g\u00ec? Occasion-based marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u00e0o nh\u1eefng d\u1ecbp \u0111\u1eb7c bi\u1ec7t ho\u1eb7c b\u1ed1i c\u1ea3nh l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m.\u00a0B\u1eb1ng c\u00e1ch xu\u1ea5t hi\u1ec7n \u0111\u00fang th\u1eddi \u0111i\u1ec3m, ch\u1ea1m \u0111\u00fang nhu c\u1ea7u \u0111\u1eb7c bi\u1ec7t c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3,\u00a0m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0\u00a0kh\u1ea3 n\u0103ng […]<\/p>\n","protected":false},"author":9,"featured_media":6103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[],"yoast_head":"\nC\u00e1c th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng Occasion-based marketing - Appota News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/cac-thoi-diem-vang-de-thuong-hieu-tan-dung-occasion-based-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1c th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng Occasion-based marketing - Appota News\" \/>\n<meta property=\"og:description\" content=\"Occasion-based marketing l\u00e0 g\u00ec? Occasion-based marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u00e0o nh\u1eefng d\u1ecbp \u0111\u1eb7c bi\u1ec7t ho\u1eb7c b\u1ed1i c\u1ea3nh l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m.\u00a0B\u1eb1ng c\u00e1ch xu\u1ea5t hi\u1ec7n \u0111\u00fang th\u1eddi \u0111i\u1ec3m, ch\u1ea1m \u0111\u00fang nhu c\u1ea7u \u0111\u1eb7c bi\u1ec7t c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3,\u00a0m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0\u00a0kh\u1ea3 n\u0103ng […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/cac-thoi-diem-vang-de-thuong-hieu-tan-dung-occasion-based-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-25T07:58:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T09:42:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2018\/01\/occasion-based-mar-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1394\" \/>\n\t<meta property=\"og:image:height\" content=\"499\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ng\u00f4 Cay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ng\u00f4 Cay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/vi\/cac-thoi-diem-vang-de-thuong-hieu-tan-dung-occasion-based-marketing\/\",\"url\":\"https:\/\/news.appota.com\/vi\/cac-thoi-diem-vang-de-thuong-hieu-tan-dung-occasion-based-marketing\/\",\"name\":\"C\u00e1c th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng Occasion-based marketing - 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Occasion-based marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u00e0o nh\u1eefng d\u1ecbp \u0111\u1eb7c bi\u1ec7t ho\u1eb7c b\u1ed1i c\u1ea3nh l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m.\u00a0B\u1eb1ng c\u00e1ch xu\u1ea5t hi\u1ec7n \u0111\u00fang th\u1eddi \u0111i\u1ec3m, ch\u1ea1m \u0111\u00fang nhu c\u1ea7u \u0111\u1eb7c bi\u1ec7t c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3,\u00a0m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0\u00a0kh\u1ea3 n\u0103ng […]","og_url":"https:\/\/news.appota.com\/vi\/cac-thoi-diem-vang-de-thuong-hieu-tan-dung-occasion-based-marketing\/","og_site_name":"Appota News","article_published_time":"2018-01-25T07:58:52+00:00","article_modified_time":"2021-04-13T09:42:57+00:00","og_image":[{"width":1394,"height":499,"url":"https:\/\/news.appota.com\/wp-content\/uploads\/2018\/01\/occasion-based-mar-1.jpg","type":"image\/jpeg"}],"author":"Ng\u00f4 Cay","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ng\u00f4 Cay","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/news.appota.com\/vi\/cac-thoi-diem-vang-de-thuong-hieu-tan-dung-occasion-based-marketing\/","url":"https:\/\/news.appota.com\/vi\/cac-thoi-diem-vang-de-thuong-hieu-tan-dung-occasion-based-marketing\/","name":"C\u00e1c th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng Occasion-based marketing - 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