{"id":5978,"date":"2017-07-31T09:47:31","date_gmt":"2017-07-31T02:47:31","guid":{"rendered":"https:\/\/news.appota.com\/?p=5978"},"modified":"2021-04-13T16:58:12","modified_gmt":"2021-04-13T09:58:12","slug":"huong-dan-8-buoc-de-xay-dung-content-marketing-hieu-qua","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/huong-dan-8-buoc-de-xay-dung-content-marketing-hieu-qua\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn 8 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng Content Marketing hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

B\u1ea1n th\u01b0\u1eddng nghe ng\u01b0\u1eddi ta n\u00f3i r\u1eb1ng, “Content is King”. Th\u1ef1c t\u1ebf th\u00ec, “Content l\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9!”. Content\u00a0KH\u00d4NG PH\u1ea2I<\/strong>\u00a0l\u00e0 vi\u1ebft b\u00e0i \u0111\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao h\u01a1n, c\u0169ng kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 c\u00e1c infographic ho\u1eb7c nh\u1eefng b\u00e0i vi\u1ebft th\u1eadt d\u00e0i.<\/p>\n

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Thay v\u00e0o \u0111\u00f3, Content l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec li\u00ean quan t\u1edbi vi\u1ec7c truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau – b\u00e0i \u0111\u0103ng tr\u00ean blog, c\u00e1c b\u1ea3n tin, infographic, ebook, video tr\u00ean YouTube…\u00a0Content marketing<\/strong>\u00a0l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c content \u0111\u00f3 (thu\u1ed9c b\u1ea5t k\u1ef3 lo\u1ea1i n\u00e0o \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean) \u0111\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng\u00a0m\u1ee5c ti\u00eau marketing<\/strong>\u00a0nh\u1ea5t \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n nh\u01b0 thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 v\u00e0\/ho\u1eb7c n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

H\u00e3y c\u00f9ng tham kh\u1ea3o m\u1ed9t s\u1ed1 th\u1ee7 thu\u1eadt hay d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 gi\u00fap website c\u1ee7a b\u1ea1n th\u00eam ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chuy\u00ean nghi\u1ec7p h\u01a1n.<\/p>\n

1. \u0110\u00fang th\u1eddi \u0111i\u1ec3m<\/strong><\/h2>\n

H\u1ea7u h\u1ebft c\u00e1c blog th\u00e0nh c\u00f4ng \u0111\u1ec1u vi\u1ebft v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n n\u1ed5i b\u1eadt. L\u00fd do h\u1ecd l\u00e0m v\u1eady b\u1edfi h\u1ecd bi\u1ebft m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u00ecm th\u00f4ng tin v\u1ec1 n\u00f3, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u01a1 h\u1ed9i [traffic] s\u1ebd l\u1edbn h\u01a1n r\u1ea5t nhi\u1ec1u?<\/p>\n

\"8-buoc-de-xay-dung-content-marketing-hieu-qua<\/a><\/p>\n

V\u1eady l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 bi\u1ebft v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n n\u1ed5i b\u1eadt n\u00e0y? Google Trends \u2013 C\u00f4ng c\u1ee5 n\u00e0y s\u1ebd \u0111\u01b0a m\u1ed9t list c\u00e1c s\u1ef1 ki\u1ec7n n\u00f3ng, v\u00e0 n\u1ebfu blog c\u1ee7a b\u1ea1n vi\u1ebft v\u1ec1 m\u1ed9t trong c\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y, s\u1ebd d\u1ec5 d\u00e0ng h\u00fat traffic h\u01a1n.<\/p>\n

2. S\u1ed1 l\u01b0\u1ee3ng \u0111\u00f4i l\u00fac l\u1ea1i quan tr\u1ecdng h\u01a1n ch\u1ea5t l\u01b0\u1ee3ng?<\/h2>\n

Tu\u1ef3 theo m\u1ee5c ti\u00eau, b\u1ea1n c\u00f3 th\u1ec3 ch\u00fa tr\u1ecdng v\u00e0o s\u1ed1 l\u01b0\u1ee3ng ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng. N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp, v\u00e0 b\u1ea1n mu\u1ed1n con s\u1ed1 \u0111\u00f3 l\u00ean t\u1edbi 5, ho\u1eb7c th\u1eadm ch\u00ed 10 ngh\u00ecn ng\u01b0\u1eddi, th\u00ec c\u00f3 l\u1ebd s\u1ed1 l\u01b0\u1ee3ng ph\u00e1t huy hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i do m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 l\u00e0 do Google. Nh\u1eefng trang s\u1ea3n xu\u1ea5t tr\u00ean 4 n\u1ed9i dung 1 ng\u00e0y th\u01b0\u1eddng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n 55% l\u01b0\u1ee3ng traffic t\u1eeb c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

Tr\u01b0\u1edbc h\u1ebft, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n kh\u00f4ng vi\u1ebft nh\u1eefng n\u1ed9i dung sai l\u1ec7ch ho\u1eb7c kh\u00f4ng c\u00f3 \u00fd ngh\u0129a g\u00ec. Sau \u0111\u00f3, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng b\u00e0i vi\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn t\u1eeb 3-5 n\u1ed9i dung 1 ng\u00e0y, n\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n n\u1ed9i dung c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ecdc h\u01a1n. C\u00f3 th\u1ec3 chia nh\u1ecf m\u1ed9t n\u1ed9i dung l\u1edbn, vi\u1ebft nh\u1eefng n\u1ed9i dung \u0111\u01a1n gi\u1ea3n, kh\u00f4ng c\u1ea7n nhi\u1ec1u nghi\u00ean c\u1ee9u, t\u00ecm ki\u1ebfm nh\u01b0 quotes hay case stud<\/p>\n

3. Nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng t\u1ea1o ra s\u1ef1 trung th\u00e0nh<\/span><\/p>\n

Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft nh\u1eefng n\u1ed9i dung v\u00f4 c\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng, nh\u01b0ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng \u1ea3nh h\u01b0\u1edfng t\u1edbi traffic. C\u00f3 nh\u1eefng trang c\u00f3 n\u1ed9i dung v\u00f4 ngh\u0129a nh\u01b0ng post r\u1ea5t nhi\u1ec1u b\u00e0i m\u1ed9t ng\u00e0y l\u1ea1i d\u1ec5 t\u0103ng traffic h\u01a1n.<\/p>\n

V\u1eady t\u1ea1i sao ph\u1ea3i vi\u1ebft n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng? N\u1ebfu bi\u1ebft nh\u00ecn xa, b\u1ea1n s\u1ebd nh\u1eadn ra v\u1ea5n \u0111\u1ec1 l\u00e0, n\u1ebfu qu\u00e1 nhi\u1ec1u n\u1ed9i dung v\u00e0 n\u1ed9i dung n\u00e0o c\u0169ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau s\u1ebd v\u00e0o xem 1 l\u1ea7n v\u00e0 ch\u1eb3ng bao gi\u1edd quay l\u1ea1i n\u1eefa. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng n\u1ed9i dung th\u1eadt s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 \u00edch v\u1edbi ng\u01b0\u1eddi d\u00f9ng s\u1ebd khi\u1ebfn h\u1ecd quay l\u1ea1i v\u00e0 \u0111\u1ecdc nh\u1eefng b\u00e0i ti\u1ebfp theo. D\u1ea7n d\u1ea7n s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang.<\/p>\n

\"8-buoc-de-xay-dung-content-marketing-hieu-qua<\/a><\/p>\n

Vi\u1ec7c n\u00e0y c\u0169ng gi\u1ed1ng kinh doanh nh\u00e0 h\u00e0ng v\u1eady. B\u1ea1n mu\u1ed1n g\u00e2y s\u1ef1 ch\u00fa \u00fd b\u1eb1ng \u0111\u1ed3 \u0103n ngon hay l\u00e0 nh\u1eefng chi\u00eau tr\u00f2 h\u00fat kh\u00e1ch?<\/p>\n

4. Uy t\u00edn, danh ti\u1ebfng c\u1ee7a b\u1ea1n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u1ed9i dung b\u1ea1n vi\u1ebft<\/h2>\n

\u0110a s\u1ed1 nh\u1eefng ng\u01b0\u1eddi vi\u1ebft blog n\u1ed5i ti\u1ebfng \u0111\u1ec1u c\u00f3 m\u1ed1i quan h\u1ec7 r\u1ea5t r\u1ed9ng. T\u1ea5t nhi\u00ean l\u00e0 sau khi vi\u1ebft blog th\u00ec h\u1ecd s\u1ebd quen \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n, tuy v\u1eady, t\u1eeb tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh kh\u1edfi t\u1ea1o n\u1ed9i dung, h\u1ecd \u0111\u1ec1u \u0111\u00e3 c\u00f3 s\u1eb5n nh\u1eefng m\u1ed1i quan h\u1ec7 trong tay.<\/p>\n

T\u1ea1i sao \u0111i\u1ec1u n\u00e0y l\u1ea1i c\u1ea7n thi\u1ebft? C\u00f3 nh\u1eefng ng\u01b0\u1eddi b\u1ea1n, ng\u01b0\u1eddi c\u00f3 ch\u1ed7 \u0111\u1ee9ng chia s\u1ebb ho\u1eb7c [comment] v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n, \u0111\u01b0\u01a1ng nhi\u00ean n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd \u0111i xa h\u01a1n v\u00e0 c\u00f3 ch\u1ed7 \u0111\u1ee9ng h\u01a1n.<\/p>\n

V\u00ec th\u1ebf, ng\u01b0\u1eddi kh\u1edfi t\u1ea1o n\u1ed9i dung kh\u00f4ng th\u1ec3 ch\u1ec9 ng\u1ed3i m\u1ed9t ch\u1ed7 c\u1ea3 ng\u00e0y. H\u1ecd ph\u1ea3i \u0111i nhi\u1ec1u n\u01a1i, quen nhi\u1ec1u ng\u01b0\u1eddi, nh\u01b0 th\u1ebf v\u1eeba m\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 v\u1eeba c\u00f3 th\u1ec3 h\u1ecdc th\u00eam r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u t\u1eeb cu\u1ed9c s\u1ed1ng.<\/p>\n

5. H\u00e3y lu\u00f4n nghe theo s\u1ed1 li\u1ec7u, kh\u00f4ng ph\u1ea3i l\u00e0 c\u1ea3m t\u00ednh<\/h2>\n

Lu\u00f4n lu\u00f4n c\u00f3 s\u1eb5n nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u1ec3 b\u1ea1n nghi\u00ean c\u1ee9u v\u1ec1 l\u01b0\u1ee3ng fan, s\u1ed1 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c, n\u1ed9i dung v\u00e0 th\u1eddi gian m\u00e0 c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau y\u00eau th\u00edch. Kh\u00f4ng c\u00f3 l\u00fd do g\u00ec \u0111\u1ec3 kh\u00f4ng s\u1eed d\u1ee5ng nh\u1eefng th\u00f4ng tin n\u00e0y nh\u1eb1m gi\u00fap t\u0103ng traffic..<\/em><\/p>\n

Th\u1eed nhi\u1ec1u kho\u1ea3ng th\u1eddi gian kh\u00e1c nhau, vi\u1ebft nhi\u1ec1u n\u1ed9i dung kh\u00e1c nhau, th\u1eadm ch\u00ed th\u1eed nhi\u1ec1u voice kh\u00e1c nhau (n\u1ebfu voice hi\u1ec7n t\u1ea1i kh\u00f4ng ph\u00e1t huy hi\u1ec7u qu\u1ea3 t\u1ed1t), ch\u1ec9 c\u00f3 nh\u01b0 th\u1ebf m\u1edbi bi\u1ebft \u0111\u01b0\u1ee3c m\u00ecnh n\u00ean l\u00e0m g\u00ec, v\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o m\u1edbi c\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n

6. Ti\u00eau \u0111\u1ec1, ti\u00eau \u0111\u1ec1, xem l\u1ea1i ti\u00eau \u0111\u1ec1<\/h2>\n

Nhi\u1ec1u copywriter n\u1ed5i ti\u1ebfng d\u00e0nh th\u1eddi gian ch\u0103m s\u00f3c cho ti\u00eau \u0111\u1ec1 nhi\u1ec1u y nh\u01b0 th\u1eddi gian h\u1ecd d\u00e0nh \u0111\u1ec3 edit c\u1ea3 b\u00e0i vi\u1ebft. N\u1ebfu ti\u00eau \u0111\u1ec1 kh\u00f4ng hay, c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau s\u1ebd kh\u00f4ng quan t\u00e2m t\u1edbi n\u1ed9i dung b\u00ean trong. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi kh\u1edfi t\u1ea1o n\u1ed9i dung th\u01b0\u1eddng ph\u1ea3i c\u00e2n nh\u1eafc r\u1ea5t nhi\u1ec1u v\u1ec1 ti\u00eau \u0111\u1ec1 c\u1ee7a m\u00ecnh.<\/p>\n

N\u00ean thu\u00ea nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m vi\u1ebft ti\u00eau \u0111\u1ec1 ng\u1eafn g\u1ecdn, g\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 h\u1ecd ph\u1ea3i vi\u1ebft t\u1ed1t v\u00e0 th\u1eadt s\u1ef1 s\u00e1ng t\u1ea1o. B\u1ea1n kh\u00f4ng th\u1ec3 d\u1ea1y ai ph\u1ea3i s\u00e1ng t\u1ea1o nh\u01b0 th\u1ebf n\u00e0o, n\u00ean t\u1ed1t nh\u1ea5t l\u00e0 thu\u00ea ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 \u201cm\u00e1u ngh\u1ec1 nghi\u1ec7p\u201d trong ng\u01b0\u1eddi.<\/p>\n

7. Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng vi\u1ebft th\u00ec m\u1edbi nh\u1eadn \u0111\u01b0\u1ee3c th\u00e0nh qu\u1ea3<\/h2>\n

M\u1ed9t khi trang c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ed9 l\u1edbn nh\u1ea5t \u0111\u1ecbnh, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng traffic b\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng b\u00e0i vi\u1ebft t\u1eeb ngu\u1ed3n kh\u00e1c. C\u00f3 r\u1ea5t nhi\u1ec1u n\u1ed9i dung hay v\u00e0 h\u1eefu \u00edch tr\u00ean m\u1ea1ng ch\u01b0a \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ch\u00fa \u00fd t\u1edbi. \u0110\u00e2y l\u00e0 tr\u01b0\u1eddng h\u1ee3p \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i (Win-Win Situation), b\u1ea1n gi\u00fap qu\u1ea3ng b\u00e1 n\u1ed9i dung \u0111\u00f3, v\u00e0 c\u0169ng c\u00f3 n\u1ed9i dung hay cho trang c\u1ee7a m\u00ecnh.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, v\u1eabn ph\u1ea3i t\u1eadp trung s\u00e1ng t\u1ea1o n\u1ed9i dung cho ri\u00eang m\u00ecnh. Khi \u0111\u0103ng l\u1ea1i b\u00e0i vi\u1ebft c\u1ee7a ai th\u00ec ph\u1ea3i ghi r\u00f5 ngu\u1ed3n k\u00e8m h\u1ecd t\u00ean, v\u00e0i l\u1eddi gi\u1edbi thi\u1ec7u, th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng c\u1ee7a m\u00ecnh v\u1edbi t\u00e1c gi\u1ea3 b\u00e0i vi\u1ebft.<\/p>\n

8. C\u1ed1 g\u1eafng mang n\u1ed9i dung \u0111i m\u1ecdi n\u01a1i c\u00f3 th\u1ec3<\/h2>\n

Kh\u00f3 kh\u0103n nh\u1ea5t l\u00e0 kho\u1ea3ng th\u1eddi gian m\u1edbi kh\u1edfi t\u1ea1o blog, khi m\u00e0 ch\u1eb3ng ai bi\u1ebft g\u00ec v\u1ec1 b\u1ea1n c\u1ea3. L\u00fac \u1ea5y, b\u1ea1n ph\u1ea3i b\u1eb1ng m\u1ecdi c\u00e1ch c\u00f3 th\u1ec3 \u0111\u01b0a n\u1ed9i dung t\u1edbi tay c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau. Nh\u1edd nh\u1eefng ng\u01b0\u1eddi b\u1ea1n, g\u1eedi email, ch\u1ea1y Facebook Ads, [SEO] vv.. h\u00e3y l\u00e0m m\u1ecdi \u0111i\u1ec1u c\u00f3 th\u1ec3 cho nh\u1eefng \u0111\u1ee9a con c\u1ee7a m\u00ecnh.<\/p>\n

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B\u1ea1n th\u01b0\u1eddng nghe ng\u01b0\u1eddi ta n\u00f3i r\u1eb1ng, “Content is King”. Th\u1ef1c t\u1ebf th\u00ec, “Content l\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9!”. Content\u00a0KH\u00d4NG PH\u1ea2I\u00a0l\u00e0 vi\u1ebft b\u00e0i \u0111\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao h\u01a1n, c\u0169ng kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 c\u00e1c infographic ho\u1eb7c nh\u1eefng b\u00e0i vi\u1ebft th\u1eadt d\u00e0i.<\/p>\n","protected":false},"author":10,"featured_media":5981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[],"yoast_head":"\nH\u01b0\u1edbng d\u1eabn 8 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng Content Marketing hi\u1ec7u qu\u1ea3<\/title>\n<meta name=\"description\" content=\""Content is King". N\u00f3 KH\u00d4NG PH\u1ea2I l\u00e0 vi\u1ebft b\u00e0i \u0111\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao h\u01a1n, c\u00e1c infographic hay b\u00e0i vi\u1ebft d\u00e0i. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng Marketing hi\u1ec7u qu\u1ea3?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/huong-dan-8-buoc-de-xay-dung-content-marketing-hieu-qua\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u01b0\u1edbng d\u1eabn 8 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng Content Marketing hi\u1ec7u qu\u1ea3\" \/>\n<meta property=\"og:description\" content=\""Content is King". 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