{"id":5961,"date":"2017-07-21T17:27:45","date_gmt":"2017-07-21T10:27:45","guid":{"rendered":"https:\/\/news.appota.com\/?p=5961"},"modified":"2021-04-14T09:22:24","modified_gmt":"2021-04-14T02:22:24","slug":"4-nguyen-tac-4s-quan-trong-giup-ban-khoi-nghiep-thanh-cong","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/4-nguyen-tac-4s-quan-trong-giup-ban-khoi-nghiep-thanh-cong\/","title":{"rendered":"4 nguy\u00ean t\u1eafc (4S) quan tr\u1ecdng gi\u00fap b\u1ea1n kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng"},"content":{"rendered":"

\u0110\u1ec3 b\u1eaft \u0111\u1ea7u kinh doanh kh\u1edfi nghi\u1ec7p, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u00f3 l\u00e0 c\u00f4ng th\u1ee9c 4S. N\u1ebfu \u00fd t\u01b0\u1edfng kinh doanh c\u1ee7a b\u1ea1n \u0111\u00e3 bao h\u00e0m h\u1ebft c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y, th\u00ec theo l\u00fd thuy\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng kh\u1edfi nghi\u1ec7p.<\/p>\n


\nC\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 t\u1eebng nghe \u0111\u1ebfn c\u00f4ng th\u1ee9c 4P trong marketing (\u0111\u00f4i khi c\u00f3 th\u1ec3 l\u00e0 7P) v\u00e0 3C trong doanh nghi\u1ec7p. B\u1ea1n c\u0169ng t\u1eebng \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh ph\u00e2n t\u00edch SWOT ( \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c)… M\u1ed7i c\u00f4ng c\u1ee5 \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch ri\u00eang m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong kinh doanh. Tuy nhi\u00ean, vi\u1ec7c c\u1ed1 g\u1eafng \u00e1p d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng th\u1ee9c v\u00e0o m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p l\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i ph\u1ee9c t\u1ea1p.
\n\u0110\u1ec3 b\u1eaft \u0111\u1ea7u kinh doanh, b\u1ea1n c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn b\u1ed1n y\u1ebfu t\u1ed1 (4S). N\u1ebfu \u00fd t\u01b0\u1edfng kinh doanh c\u1ee7a b\u1ea1n \u0111\u00e3 bao h\u00e0m h\u1ebft c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y, th\u00ec theo l\u00fd thuy\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng kh\u1edfi nghi\u1ec7p.<\/p>\n

1. Service (D\u1ecbch v\u1ee5)<\/h2>\n

\u00dd t\u01b0\u1edfng c\u1ee7a b\u1ea1n c\u00f3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c kh\u00f3 kh\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng?
\nC\u00e1ch gi\u1ea3i quy\u1ebft \u0111\u00f3 c\u00f3 n\u00e2ng cao \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng cho kh\u00e1ch h\u00e0ng kh\u00f4ng?
\nD\u00f9 c\u00f4ng ty kh\u1edfi nghi\u1ec7p t\u1eadp trung s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m hay cung c\u1ea5p m\u1ed9t d\u1ecbch v\u1ee5, \u0111i\u1ec1u c\u1ed1t l\u00f5i nh\u1ea5t v\u1eabn l\u00e0 \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/p>\n

\"4-nguyen-tac-4s-quan-trong-giup-ban-khoi-nghiep-thanh-cong<\/a><\/p>\n

Uber kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng nh\u1edd x\u00e1c \u0111\u1ecbnh \u0111\u00fang v\u00e0 \u0111\u00e1p \u1ee9ng t\u1ed1t nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/em><\/p>\n

T\u00ecm ra m\u1ed9t v\u1ea5n \u0111\u1ec1 v\u00e0 bi\u1ec7n ph\u00e1p \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3.<\/p>\n

2. System (H\u1ec7 th\u1ed1ng)<\/h2>\n

C\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 m\u00ecnh t\u1ea1o ra hay kh\u00f4ng?
\nC\u00f3 th\u1ec3 thu\u00ea m\u1ed9t b\u00ean th\u1ee9 3 ph\u00e2n ph\u1ed1i, v\u1eadn chuy\u1ec3n thay m\u00ecnh \u0111\u01b0\u1ee3c kh\u00f4ng, v\u00e0 n\u1ebfu \u0111\u01b0\u1ee3c th\u00ec c\u00f3 n\u00ean kh\u00f4ng?
\nTr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 c\u00f3 s\u1eb5n c\u00e1c c\u00f4ng ty gi\u00fap b\u1ea1n mang s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh t\u1edbi tay kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n, h\u00e3y c\u00e2n nh\u1eafc h\u1ee3p t\u00e1c v\u1edbi h\u1ecd b\u1edfi sau c\u00f9ng, \u01b0u ti\u00ean c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ec3 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh ti\u1ebfp c\u1eadn c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00e0ng t\u1ed1t.<\/p>\n

\"4-nguyen-tac-4s-quan-trong-giup-ban-khoi-nghiep-thanh-cong<\/a><\/p>\n

Ra \u0111\u1eddi v\u00e0o n\u0103m 1994, ng\u00e0y nay Amazon \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ebf ch\u1ebf h\u00f9ng m\u1ea1nh v\u1edbi m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i kh\u1ed5ng l\u1ed3 v\u00e0 h\u1ebft s\u1ee9c th\u00f4ng minh.<\/em><\/p>\n

\u01afu ti\u00ean c\u1ee7a b\u1ea1n l\u00e0 \u0111\u00e1p \u1ee9ng v\u00e0 ph\u00e1t tri\u1ec3n nhu c\u1ea7u.<\/p>\n

3. Strategy (Chi\u1ebfn l\u01b0\u1ee3c)<\/h2>\n

– L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean?
\n– Bao gi\u1edd b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng th\u1ee9 1000?
\n– L\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 c\u00f4ng ty?<\/p>\n

\nB\u1ea1n \u0111\u00e3 bao gi\u1edd c\u00e2n nh\u1eafc v\u1ec1 vi\u1ec7c r\u1eddi kh\u1ecfi c\u00f4ng ty nh\u01b0ng v\u1eabn thu \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n l\u1ee3i nhu\u1eadn?
\nGi\u1ed1ng nh\u01b0 b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 b\u1ea3n \u0111\u1ed3 la b\u00e0n khi ra kh\u01a1i, vi\u1ec7c x\u00e1c \u0111\u1ecbnh t\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn h\u1ea1n, d\u00e0i h\u1ea1n s\u1ebd gi\u00fap c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng v\u00e0 b\u1ec1n v\u1eefng.
\nH\u00e3y c\u00e2n nh\u1eafc v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c gi\u1ed1ng nh\u01b0 b\u1ea1n \u0111ang chu\u1ea9n b\u1ecb cho m\u1ed9t chuy\u1ebfn \u0111i d\u00e0i tr\u00ean bi\u1ec3n. R\u00f5 r\u00e0ng, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t b\u1ea3n \u0111\u1ed3 v\u00e0 m\u1ed9t \u0111\u00edch \u0111\u1ebfn c\u00f9ng nh\u1eefng c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u1ea7n \u00fd th\u1ee9c r\u1eb1ng m\u00ecnh c\u00f3 th\u1ec3 ph\u1ea3i \u0111i ch\u1ec7ch h\u01b0\u1edbng so v\u1edbi k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u trong tr\u01b0\u1eddng h\u1ee3p kh\u1ea9n c\u1ea5p.<\/p>\n

\"4-nguyen-tac-4s-quan-trong-giup-ban-khoi-nghiep-thanh-cong<\/a><\/p>\n

\nK\u1ebf ho\u1ea1ch ban \u0111\u1ea7u lu\u00f4n l\u00e0 th\u00e1ch th\u1ee9c v\u1edbi h\u1ea7u h\u1ebft c\u00e1c doanh nh\u00e2n m\u1edbi kh\u1edfi nghi\u1ec7p b\u1edfi h\u1ecd c\u00f3 qu\u00e1 \u00edt kinh nghi\u1ec7m v\u00e0 kh\u00f4ng bi\u1ebft ph\u1ea3i mong \u0111\u1ee3i \u0111i\u1ec1u g\u00ec. H\u00e3y t\u00ecm \u0111\u1ebfn nh\u1eefng c\u1ed1 v\u1ea5n hay nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp d\u00e0y d\u1ea1n kinh nghi\u1ec7m. H\u1ecd c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ee1 b\u1ea1n r\u1ea5t nhi\u1ec1u.<\/p>\n

4. Spine (D\u0169ng kh\u00ed)<\/h2>\n

\nY\u1ebfu t\u1ed1 cu\u1ed1i c\u00f9ng cho k\u1ebf ho\u1ea1ch kh\u1edfi nghi\u1ec7p ch\u00ednh l\u00e0 t\u00ecm \u0111\u01b0\u1ee3c d\u0169ng kh\u00ed \u0111\u1ec3 b\u1eaft \u0111\u1ea7u. C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd kh\u00f4ng th\u00e0nh c\u00f4ng trong l\u1ea7n kinh doanh \u0111\u1ea7u ti\u00ean, v\u1eady n\u00ean c\u00f3 \u0111\u01b0\u1ee3c d\u0169ng kh\u00ed \u0111\u1ec3 nh\u00ecn l\u1ea1i th\u1ea5t b\u1ea1i, r\u00fat ra b\u00e0i h\u1ecdc v\u00e0 b\u1eaft \u0111\u1ea7u l\u1ea1i t\u1eeb \u0111\u1ea7u l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t. Khi b\u1ea1n \u0111\u00e3 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c tr\u1edf ng\u1ea1i n\u00e0y, m\u1ecdi chuy\u1ec7n s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u. H\u00e3y nh\u1edb, kh\u1edfi nghi\u1ec7p c\u0169ng nh\u01b0 h\u1eb9n h\u00f2 v\u1eady, l\u1ea7n \u0111\u1ea7u ti\u00ean lu\u00f4n r\u1ea5t c\u0103ng th\u1eb3ng v\u1edbi nhi\u1ec1u \u0111i\u1ec1u kh\u00f3 l\u01b0\u1eddng nh\u01b0ng n\u1ebfu b\u1ea1n bi\u1ebft c\u00e1ch v\u01b0\u1ee3t qua, ch\u1eb7ng \u0111\u01b0\u1eddng c\u00f2n l\u1ea1i s\u1ebd r\u1ea5t \u0111\u00e1ng mong ch\u1edd.<\/p>\n

Hy v\u1ecdng v\u1edbi\u00a04 nguy\u00ean t\u1eafc (4S) quan tr\u1ecdng nh\u1ea5t, b\u1ea5t bi\u1ebfn \u0111\u1ec3 m\u1ed9t Startup b\u1eaft \u0111\u1ea7u kinh doanh v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap b\u1ea1n l\u00e0m ch\u1ee7 con \u0111\u01b0\u1eddng l\u00e0m gi\u00e0u c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ec3 b\u1eaft \u0111\u1ea7u kinh doanh kh\u1edfi nghi\u1ec7p, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u00f3 l\u00e0 c\u00f4ng th\u1ee9c 4S. N\u1ebfu \u00fd t\u01b0\u1edfng kinh doanh c\u1ee7a b\u1ea1n \u0111\u00e3 bao h\u00e0m h\u1ebft c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y, th\u00ec theo l\u00fd thuy\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng kh\u1edfi nghi\u1ec7p.<\/p>\n","protected":false},"author":10,"featured_media":5964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[179],"yoast_head":"\n4 nguy\u00ean t\u1eafc (4S) quan tr\u1ecdng gi\u00fap b\u1ea1n kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 b\u1eaft \u0111\u1ea7u kinh doanh kh\u1edfi nghi\u1ec7p, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean c\u00e1c Startup c\u1ea7n \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u00f3 l\u00e0 c\u00f4ng th\u1ee9c 4S. C\u1ee5 th\u1ec3 \u0111\u00f3 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 g\u00ec m\u00e0 quan tr\u1ecdng \u0111\u1ebfn th\u1ebf?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/4-nguyen-tac-4s-quan-trong-giup-ban-khoi-nghiep-thanh-cong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 nguy\u00ean t\u1eafc (4S) quan tr\u1ecdng gi\u00fap b\u1ea1n kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 b\u1eaft \u0111\u1ea7u kinh doanh kh\u1edfi nghi\u1ec7p, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean c\u00e1c Startup c\u1ea7n \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u00f3 l\u00e0 c\u00f4ng th\u1ee9c 4S. 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