{"id":5928,"date":"2017-07-14T17:07:05","date_gmt":"2017-07-14T10:07:05","guid":{"rendered":"https:\/\/news.appota.com\/?p=5928"},"modified":"2021-04-14T09:22:30","modified_gmt":"2021-04-14T02:22:30","slug":"phuong-phap-marketing-lan-truyen-hieu-nhu-nao-cho-dung","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/phuong-phap-marketing-lan-truyen-hieu-nhu-nao-cho-dung\/","title":{"rendered":"Ph\u01b0\u01a1ng ph\u00e1p Marketing lan truy\u1ec1n: Hi\u1ec3u nh\u01b0 n\u00e0o cho \u0111\u00fang?"},"content":{"rendered":"

Marketing lan truy\u1ec1n l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 truy\u1ec1n th\u00f4ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. V\u1eady ch\u00fang ta n\u00ean hi\u1ec3u\u00a0nh\u01b0 th\u1ebf n\u00e0o cho \u0111\u00fang v\u00e0 \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t?<\/p>\n

<\/p>\n

Theo ThS. Th\u00e1i Ph\u00fac Gia H\u01b0ng – nh\u00e0 s\u00e1ng l\u1eadp C\u1ed9ng \u0111\u1ed3ng Marketing lan truy\u1ec1n Vi\u1ec7t Nam ViralContentsAZ chia s\u1ebb.<\/p>\n

Marketing lan truy\u1ec1n l\u00e0 ph\u01b0\u01a1ng ph\u00e1p marketing t\u1ea1o ra n\u1ed9i dung c\u00f3 kh\u1ea3 n\u0103ng lan truy\u1ec1n b\u1eb1ng c\u00e1ch thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi chia s\u1ebb, lan t\u1ecfa n\u1ed9i dung ra c\u1ed9ng \u0111\u1ed3ng theo c\u1ea5p s\u1ed1 nh\u00e2n. C\u00e1ch n\u00e0y t\u1ea1o c\u1ea3m h\u1ee9ng \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi chuy\u1ec1n nhau th\u00f4ng \u0111i\u1ec7p c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n

Marketing lan truy\u1ec1n: T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h2>\n

So v\u1edbi ph\u01b0\u01a1ng ph\u00e1p marketing truy\u1ec1n th\u1ed1ng, marketing lan truy\u1ec1n c\u00f3 \u01b0u \u0111i\u1ec3m d\u1ec5 ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n nh\u1edd v\u00e0o n\u1ed9i dung th\u00f4ng minh, c\u00f3 s\u1ee9c thu h\u00fat. H\u00ecnh th\u1ee9c lan truy\u1ec1n c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb c\u00e1c video clip, game flash t\u01b0\u01a1ng t\u00e1c, game qu\u1ea3ng c\u00e1o (advergame), ebook, ph\u1ea7n m\u1ec1m t\u00f9y bi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u (brandable software), h\u00ecnh \u1ea3nh, tin nh\u1eafn v\u0103n b\u1ea3n, email, website, c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c cu\u1ed9c thi g\u00e2y ch\u00fa \u00fd.<\/p>\n

\"phuong-phap-marketing-lan-truyen-hieu-nhu-nao-cho-dung<\/a><\/p>\n

M\u1ed9t chi\u1ebfn d\u1ecbch marketing lan truy\u1ec1n<\/strong> \u0111\u01b0\u1ee3c xem l\u00e0 th\u00e0nh c\u00f4ng khi t\u1ea1o cho ng\u01b0\u1eddi xem c\u1ea3m gi\u00e1c th\u00edch th\u00fa m\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u01b0a ra v\u00e0 sau \u0111\u00f3 lan truy\u1ec1n ch\u00fang m\u1ed9t c\u00e1ch v\u00f4 th\u1ee9c th\u00f4ng qua vi\u1ec7c g\u1eedi \u0111\u01b0\u1eddng d\u1eabn, \u0111\u0103ng blog…<\/p>\n

V\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a ng\u01b0\u1eddi l\u00e0m marketing l\u00e0 truy\u1ec1n th\u00f4ng \u0111\u00fang v\u1edbi cam k\u1ebft th\u01b0\u01a1ng hi\u1ec7u. “Ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ea5t th\u00f4ng minh. B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng “chi\u00eau tr\u00f2\u201d marketing \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng trong th\u1eddi gian \u0111\u1ea7u, nh\u01b0ng m\u1ed9t khi ph\u00e1t hi\u1ec7n ra n\u1ed9i dung qu\u1ea3ng c\u00e1o sai s\u1ef1 th\u1eadt, h\u1ecd s\u1ebd quay l\u01b0ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ngay”, \u00f4ng Anh khuy\u1ebfn c\u00e1o. Ch\u01b0a k\u1ec3, nh\u1eefng n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u00f3 t\u00ednh d\u1ec5 d\u00e3i th\u01b0\u1eddng ch\u1ec9 thu h\u00fat s\u1ef1 t\u00f2 m\u00f2 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi xem nh\u1ecf tu\u1ed5i v\u00e0 \u00edt nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

Vi\u1ec7c xu\u1ea5t hi\u1ec7n nh\u1eefng “bi\u1ebfn t\u01b0\u1edbng” tr\u00ean c\u0169ng cho th\u1ea5y c\u00f3 kh\u00f4ng \u00edt doanh nghi\u1ec7p hi\u1ec7n nay ch\u01b0a hi\u1ec3u \u0111\u00fang v\u1ec1 h\u00ecnh th\u1ee9c marketing n\u00e0y. D\u00f9 vi\u1ec7c \u0111\u01b0a ra n\u1ed9i dung g\u00e2y s\u1ed1c, ph\u1ea3n c\u1ea3m d\u1ec5 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u1ed9ng \u0111\u1ed3ng nh\u01b0ng “n\u00f3 gi\u1ed1ng nh\u01b0 m\u00ec \u0103n li\u1ec1n, \u0103n ri\u1ebft \u0111\u00e2m ra ng\u00e1n, v\u00e0 c\u0169ng ch\u1ec9 tho\u1ea3ng qua trong kho\u1ea3ng th\u1eddi gian ng\u1eafn”, \u00f4ng Anh v\u00ed von. Do \u0111\u00f3, \u0111\u1ec3 lan truy\u1ec1n th\u00f4ng \u0111i\u1ec7p hi\u1ec7u qu\u1ea3, h\u00ecnh th\u1ee9c marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u1ea7n nh\u1ea5t qu\u00e1n v\u1edbi s\u1ea3n ph\u1ea9m. “Ban \u0111\u1ea7u, ch\u00fang c\u00f3 th\u1ec3 h\u01a1i “l\u00e9p v\u1ebf\u201d so v\u1edbi nh\u1eefng c\u00e1ch l\u00e0m bi\u1ebfn t\u01b0\u1edbng kia, nh\u01b0ng v\u1ec1 l\u00e2u d\u00e0i s\u1ebd \u0111i v\u00e0o tr\u00e1i tim c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 d\u1ec5 d\u00e0ng thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c h\u1ecd\u201d, \u00f4ng Anh n\u00f3i.<\/p>\n

C\u00e1c h\u00ecnh th\u1ee9c trong Marketing lan truy\u1ec1n<\/h2>\n

Hi\u1ec7n c\u00f3 5 h\u00ecnh th\u1ee9c lan truy\u1ec1n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn, g\u1ed3m: chuy\u1ec3n ti\u1ebfp (tin nh\u1eafn chuy\u1ec3n cho nhau th\u01b0\u1eddng \u0111\u1eb7t cu\u1ed1i email), tin \u0111\u1ed3n truy\u1ec1n mi\u1ec7ng (ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u01b0\u1eddng v\u1edbi m\u1ee5c \u0111\u00edch c\u1ed1 \u00fd g\u00e2y tranh c\u00e3i), lan truy\u1ec1n c\u00f3 th\u01b0\u1edfng (k\u00eau g\u1ecdi c\u1ed9ng \u0111\u1ed3ng chia s\u1ebb \u0111\u1ec3 nh\u1eadn th\u01b0\u1edfng), qu\u1ea3ng c\u00e1o b\u1ea5t ng\u1edd (ng\u01b0\u1eddi xem b\u1ea5t ng\u1edd v\u00ec n\u1ed9i dung qu\u1ea3ng c\u00e1o), lan truy\u1ec1n t\u1ef1 ph\u00e1t (ng\u01b0\u1eddi d\u00f9ng t\u1ef1 k\u00eau g\u1ecdi nhau tham gia tr\u00e0o l\u01b0u, tuy\u00ean truy\u1ec1n).<\/p>\n

\"phuong-phap-marketing-lan-truyen-hieu-nhu-nao-cho-dung<\/a><\/p>\n

Nguy\u00ean l\u00fd 80\/20 trong Marketing lan truy\u1ec1n<\/h2>\n

M\u1ed9t th\u00f4ng \u0111i\u1ec7p marketing n\u00ean d\u00e0nh 80% n\u1ed9i dung cho m\u1ee5c \u0111\u00edch gi\u1ea3i tr\u00ed, 20% n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5c v\u1ee5 cho vi\u1ec7c b\u00e1n h\u00e0ng.
\nNg\u01b0\u1eddi l\u00e0m marketing gi\u1ecfi lu\u00f4n n\u1eafm \u0111\u01b0\u1ee3c t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p th\u00edch h\u1ee3p. Theo \u00f4ng H\u01b0ng, m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p marketing d\u1ec5 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam nh\u1ea5t hi\u1ec7n nay l\u00e0 cung c\u1ea5p nh\u1eefng gi\u00e1 tr\u1ecb h\u1eefu \u00edch v\u00e0 \u01b0u ti\u00ean gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/p>\n

\"phuong-phap-marketing-lan-truyen-hieu-nhu-nao-cho-dung<\/a><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, ng\u01b0\u1eddi Vi\u1ec7t Nam v\u1ed1n c\u00f3 nhu c\u1ea7u gi\u1ea3i tr\u00ed kh\u00e1 cao, do \u0111\u00f3 doanh nghi\u1ec7p n\u00ean \u0111\u00e1p \u1ee9ng nhu c\u1ea7u gi\u1ea3i tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng, sau \u0111\u00f3 m\u1edbi t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m. “M\u1ed9t th\u00f4ng \u0111i\u1ec7p marketing n\u00ean d\u00e0nh 80% n\u1ed9i dung ph\u1ee5c v\u1ee5 cho m\u1ee5c \u0111\u00edch gi\u1ea3i tr\u00ed, 20% c\u00f2n l\u1ea1i n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5c v\u1ee5 cho vi\u1ec7c b\u00e1n h\u00e0ng”, \u00f4ng H\u01b0ng n\u00f3i.<\/p>\n

\u00c2m nh\u1ea1c ch\u1ec9 l\u00e0 m\u1ed9t trong 6 y\u1ebfu t\u1ed1 n\u00e2ng \u0111\u1ee1 gi\u00fap t\u0103ng t\u00ednh h\u1ea5p d\u1eabn cho n\u1ed9i dung lan truy\u1ec1n. Vi\u1ec7c tr\u00e1nh \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m “kh\u00f4n ngoan” gi\u00fap kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ea5y ch\u00e1n gh\u00e9t ho\u1eb7c th\u1eb3ng tay ch\u1eb7n qu\u1ea3ng c\u00e1o. Ngo\u00e0i ra, h\u00ecnh th\u1ee9c t\u1ea1o ra nh\u1eefng th\u1eed th\u00e1ch (x\u1ed1i n\u01b0\u1edbc \u0111\u00e1, \u0103n m\u00ec cay, h\u00edt \u0111\u1ea5t 22 c\u00e1i…) c\u0169ng t\u1ea1o n\u00ean s\u1ef1 lan truy\u1ec1n t\u1ef1 ph\u00e1t m\u1ea1nh m\u1ebd.<\/p>\n

C\u00e1c Marketer h\u00e3y v\u1eadn d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho \u0111\u00fang v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111i\u1ec1u ki\u1ec7n, ho\u00e0n c\u1ea3nh. C\u00f3 nh\u01b0 th\u1ebf m\u1edbi \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao \u0111\u01b0\u1ee3c.<\/p>\n

\u00a0Tham kh\u1ea3o:\u00a0brandsvietnam<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing lan truy\u1ec1n l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 truy\u1ec1n th\u00f4ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. V\u1eady ch\u00fang ta n\u00ean hi\u1ec3u\u00a0nh\u01b0 th\u1ebf n\u00e0o cho \u0111\u00fang v\u00e0 \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t?<\/p>\n","protected":false},"author":10,"featured_media":5933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[103],"yoast_head":"\nPh\u01b0\u01a1ng ph\u00e1p Marketing lan truy\u1ec1n: Hi\u1ec3u nh\u01b0 n\u00e0o cho \u0111\u00fang?<\/title>\n<meta name=\"description\" content=\"Marketing lan truy\u1ec1n l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 truy\u1ec1n th\u00f4ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. V\u1eady ch\u00fang ta n\u00ean hi\u1ec3u nh\u01b0 th\u1ebf n\u00e0o cho \u0111\u00fang v\u00e0 \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/phuong-phap-marketing-lan-truyen-hieu-nhu-nao-cho-dung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ph\u01b0\u01a1ng ph\u00e1p Marketing lan truy\u1ec1n: Hi\u1ec3u nh\u01b0 n\u00e0o cho \u0111\u00fang?\" \/>\n<meta property=\"og:description\" content=\"Marketing lan truy\u1ec1n l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 truy\u1ec1n th\u00f4ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. 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