{"id":5886,"date":"2017-06-26T09:59:19","date_gmt":"2017-06-26T02:59:19","guid":{"rendered":"https:\/\/news.appota.com\/?p=5886"},"modified":"2021-04-13T16:58:25","modified_gmt":"2021-04-13T09:58:25","slug":"4-sai-lam-trong-ung-dung-bsc-va-kpi-o-cac-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/4-sai-lam-trong-ung-dung-bsc-va-kpi-o-cac-doanh-nghiep\/","title":{"rendered":"4 sai l\u1ea7m trong \u1ee9ng d\u1ee5ng BSC v\u00e0 KPI \u1edf c\u00e1c Doanh nghi\u1ec7p"},"content":{"rendered":"

BSC, KPI<\/strong> \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t c\u1eb7p \u0111\u00f4i ho\u00e0n h\u1ea3o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c. Tuy nhi\u00ean, c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00e0 qu\u1ea3n l\u00fd c\u1ee7a c\u00e1c Doanh nghi\u1ec7p \u0111ang hi\u1ec3u c\u0169ng nh\u01b0 \u1ee9ng d\u1ee5ng sai v\u1ec1\u00a0BSC v\u00e0 KPI.<\/strong><\/p>\n

<\/p>\n

Kh\u00e1i ni\u1ec7m\u00a0BSC v\u00e0 KPI l\u00e0 g\u00ec?<\/h2>\n

KPI (Key Performance Indicator) l\u00e0 c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c. N\u00f3 gi\u00fap\u00a0cho c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ednh to\u00e1n tr\u01b0\u1edbc \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 v\u00e0 t\u1eeb \u0111\u00f3 theo d\u00f5i qu\u00e1 tr\u00ecnh t\u0103ng tr\u01b0\u1edfng so v\u1edbi m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n

\"4-sai-lam-trong-ung-dung-bsc-va-kpi-o-cac-doanh-nghiep<\/a><\/p>\n

BSC (Balance Scoredcard) l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a v\u00e0o k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1, hay n\u00f3i c\u00e1ch kh\u00e1c. BSC l\u00e0 ph\u01b0\u01a1ng ph\u00e1p chuy\u1ec3n \u0111\u1ed5i t\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh m\u1ee5c ti\u00eau, ch\u1ec9 ti\u00eau \u0111\u00e1nh gi\u00e1 v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n

BSC v\u00e0 KPI l\u00e0 \u201cc\u1eb7p \u0111\u00f4i ho\u00e0n h\u1ea3o\u201d k\u1ebft n\u1ed1i chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e3nh \u0111\u1ea1o. Nh\u01b0ng theo \u00f4ng Nguy\u1ec5n Kh\u1eafc Long \u2013 CEO, \u0111\u1ed3ng s\u00e1ng l\u1eadp The OlymWorld Academy, nhi\u1ec1u nh\u00e0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p v\u1eabn c\u00f2n m\u1eafc sai l\u1ea7m trong vi\u1ec7c hi\u1ec3u v\u00e0 \u1ee9ng d\u1ee5ng BSC v\u00e0 KPI, khi\u1ebfn cho b\u1ed9 c\u00f4ng c\u1ee5 n\u00e0y kh\u00f4ng ph\u00e1t huy \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/p>\n

Sai l\u1ea7m c\u1ee7a c\u00e1c DN khi \u1ee9ng d\u1ee5ng BSC v\u00e0 KPI<\/h2>\n

V\u00e0 nh\u1eefng sai l\u1ea7m \u0111\u00f3 c\u1ee5 th\u1ec3 l\u00e0 nh\u01b0 th\u1ebf n\u00e0o? C\u00f9ng NewAppota t\u00ecm hi\u1ec3u ngay sau \u0111\u00e2y.<\/p>\n

Nh\u1ea7m l\u1eabn gi\u1eefa KPI v\u1edbi k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a t\u1eebng b\u1ed9 ph\u1eadn<\/strong><\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p b\u1ecb nh\u1ea7m l\u1eabn gi\u1eefa c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t c\u1ed1t y\u1ebfu (KPI) v\u1edbi b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a t\u1eebng b\u1ed9 ph\u1eadn. \u0110i\u1ec1u n\u00e0y k\u00e9o theo sai l\u1ea7m nghi\u00eam tr\u1ecdng v\u00e0 mang t\u00ednh h\u1ec7 th\u1ed1ng trong to\u00e0n t\u1ed5 ch\u1ee9c: m\u1ed7i c\u00e1 nh\u00e2n ch\u1ea1y theo c\u00e1c ch\u1ec9 ti\u00eau ri\u00eang ho\u1eb7c c\u1ee7a nh\u00f3m v\u00e0 ch\u1ec7ch kh\u1ecfi c\u00e1c ch\u1ec9 ti\u00eau quan tr\u1ecdng\u00a0c\u1ee7a c\u1ea3 t\u1ed5 ch\u1ee9c.<\/p>\n

\"4-sai-lam-trong-ung-dung-bsc-va-kpi-o-cac-doanh-nghiep<\/a><\/p>\n

Tri\u1ec3n khai\u00a0BSC v\u00e0 KPI n\u1eeda v\u1eddi<\/strong><\/p>\n

C\u00f2n kh\u00e1 nhi\u1ec1u doanh nghi\u1ec7p tri\u1ec3n khai h\u1ec7 th\u1ed1ng BSC v\u00e0 KPI m\u1ed9t c\u00e1ch \u201cn\u1eeda v\u1eddi\u201d. C\u00e1c m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a c\u00f4ng ty truy\u1ec1n \u0111\u1ea1t \u0111\u1ebfn \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd c\u1ea5p trung, c\u00f2n nh\u1eefng nh\u00e2n vi\u00ean tr\u1ef1c ti\u1ebfp l\u00e0m vi\u1ec7c l\u1ea1i l\u00e0m vi\u1ec7c theo m\u1ed9t h\u1ec7 th\u1ed1ng ch\u1ec9 ti\u00eau chung chung kh\u00e1c, kh\u00f4ng c\u00f3 s\u1ef1 ph\u00e2n h\u00f3a r\u00f5 r\u00e0ng cho t\u1eebng b\u1ed9 ph\u1eadn. Th\u1eadm ch\u00ed, c\u00e1c ch\u1ec9 ti\u00eau n\u00e0y c\u00f3 th\u1ec3 ho\u00e0n to\u00e0n kh\u00f4ng li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau chung c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Ch\u01b0a c\u00f3 h\u1ec7 th\u1ed1ng \u0111\u1ec3 gi\u00e1m s\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c<\/strong><\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng BSC v\u00e0 KPI khi ch\u01b0a c\u00f3 h\u1ea1 t\u1ea7ng thu th\u1eadp th\u00f4ng tin to\u00e0n di\u1ec7n \u0111\u1ec3 gi\u00e1m s\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1 qu\u00e1 tr\u00ecnh, k\u1ebft qu\u1ea3 th\u1ef1c hi\u1ec7n c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn, c\u00e1 nh\u00e2n. Vi\u1ec7c \u0111\u00e1nh gi\u00e1 thi\u1ebfu ch\u00ednh x\u00e1c n\u00e0y khi\u1ebfn nh\u00e0 qu\u1ea3n l\u00fd, l\u00e3nh \u0111\u1ea1o kh\u00f4ng \u0111\u01b0a ra \u0111\u01b0\u1ee3c c\u00e1c bi\u1ec7n ph\u00e1p th\u00fac \u0111\u1ea9y k\u1ecbp th\u1eddi l\u00e0m h\u1ec7 th\u1ed1ng BSC v\u00e0 KPI m\u1ea5t \u0111i r\u1ea5t nhi\u1ec1u t\u00e1c d\u1ee5ng v\u1ed1n c\u00f3 c\u1ee7a n\u00f3.<\/p>\n

\"4-sai-lam-trong-ung-dung-bsc-va-kpi-o-cac-doanh-nghiep<\/a><\/p>\n

Kh\u00f4ng c\u1ee5 th\u1ec3 h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a c\u00f4ng ty<\/strong><\/p>\n

Trong nhi\u1ec1u nguy\u00ean nh\u00e2n khi\u1ebfn c\u00e1c doanh nghi\u1ec7p \u201cch\u1ebft non\u201d th\u00ec thi\u1ebfu m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 l\u00e0 nguy\u00ean nh\u00e2n v\u00f4 c\u00f9ng ph\u1ed5 bi\u1ebfn. Nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o khi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u01b0\u1eddng h\u00f4 h\u00e0o chung chung \u0111\u1ea1i lo\u1ea1i nh\u01b0 \u201cc\u00f4ng ty s\u1ebd v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed TOP 5 c\u1ee7a ng\u00e0nh trong 10 n\u0103m t\u1edbi\u201d. V\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf ch\u1ed7, doanh nghi\u1ec7p c\u1ea7n ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc, ch\u00ednh l\u00e0 \u201cchi ti\u1ebft h\u00f3a\u201d m\u1ee5c ti\u00eau l\u1edbn \u0111\u00f3. V\u00ed d\u1ee5 doanh nghi\u1ec7p s\u1ebd d\u1eabn \u0111\u1ea7u v\u1ec1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng hay doanh thu hay ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5\u2026 t\u1eeb \u0111\u00f3 \u00e1p d\u1ee5ng BSC v\u00e0 KPI \u0111\u1ec3 thi\u1ebft l\u1eadp nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 cho t\u1eebng b\u1ed9 ph\u1eadn.<\/p>\n

BSC v\u00e0 KPI<\/strong> \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a gi\u1ea5c m\u01a1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p nh\u01b0ng \u0111\u1ec3 \u1ee9ng d\u1ee5ng n\u00f3 nh\u01b0 th\u1ebf n\u00e0o th\u00ec kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n. Hy v\u1ecdng c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 tr\u00e1nh nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn tr\u00ean \u0111\u00e2y ra nh\u00e9.<\/p>\n

Tham kh\u1ea3o qua:\u00a0Doanh Nh\u00e2n Online<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

BSC, KPI \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t c\u1eb7p \u0111\u00f4i ho\u00e0n h\u1ea3o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c. Tuy nhi\u00ean, c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00e0 qu\u1ea3n l\u00fd c\u1ee7a c\u00e1c Doanh nghi\u1ec7p \u0111ang hi\u1ec3u c\u0169ng nh\u01b0 \u1ee9ng d\u1ee5ng sai v\u1ec1\u00a0BSC v\u00e0 KPI.<\/p>\n","protected":false},"author":10,"featured_media":5891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[799,800],"yoast_head":"\n4 sai l\u1ea7m trong \u1ee9ng d\u1ee5ng BSC v\u00e0 KPI \u1edf c\u00e1c Doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"BSC, KPI \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c. 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