{"id":5851,"date":"2017-06-12T10:13:58","date_gmt":"2017-06-12T03:13:58","guid":{"rendered":"https:\/\/news.appota.com\/?p=5851"},"modified":"2021-04-13T16:44:16","modified_gmt":"2021-04-13T09:44:16","slug":"tim-hieu-5r-trong-marketing-bao-gom-nhung-yeu-to-gi","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/tim-hieu-5r-trong-marketing-bao-gom-nhung-yeu-to-gi\/","title":{"rendered":"T\u00ecm hi\u1ec3u 5R trong Marketing bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 g\u00ec?"},"content":{"rendered":"

Ch\u00fang ta \u0111\u00e3 nghe \u0111\u1ebfn 3R trong Marketing<\/strong> nh\u01b0ng hi\u1ec7n nay n\u1ea3y sinh th\u00eam 2R n\u1eefa. V\u1eady c\u1ee5 th\u1ec3 5R bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o? C\u00e1c b\u1ea1n h\u00e3y c\u00f9ng News Appota<\/strong> t\u00ecm hi\u1ec3u ngay sau \u0111\u00e2y.<\/p>\n

<\/p>\n

Tr\u01b0\u1edbc \u0111\u00e2y c\u00f3\u00a0kh\u00e1i ni\u1ec7m v\u1ec1 3R trong marketing<\/strong> do B\u00e0 Allison Miazga-Bedrick (Gi\u00e1m \u0111\u1ed1c Marketing C\u1ea5p cao, Mars Chocolate, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u chocolate kh\u00e1 n\u1ed5i ti\u1ebfng \u1edf M\u1ef9 sau v\u1ee5 ph\u00f3ng th\u00e0nh c\u00f4ng t\u00e0u th\u0103m d\u00f2 l\u00ean sau Ho\u1ea3) \u0111\u00e3 \u0111\u01b0a ra 3R \u0111\u1ea7u ti\u00ean l\u00e0 Reach (ti\u1ebfp c\u1eadn), Relevancy (li\u00ean quan) v\u00e0 Reaction (ph\u1ea3n \u1ee9ng).<\/p>\n

Tuy nhi\u00ean sau n\u00e0y Mars l\u1ea1i th\u00eam v\u00e0o \u0111\u00f3 ch\u1eef R th\u1ee9 t\u01b0 l\u00e0 \u201crisk\u201d (r\u1ee7i ro). Hi\u1ec7n nay n\u00f3 s\u1ebd c\u00f3 th\u00eam 1\u00a0y\u1ebfu t\u1ed1 n\u1eefa \u0111\u00f3 l\u00e0 ch\u1eef Receptivity (s\u1ef1 ti\u1ebfp nh\u1eadn).<\/p>\n

Reach (ti\u1ebfp c\u1eadn) \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/h2>\n

N\u1ebfu b\u1ea1n mu\u1ed1n g\u00e2y \u1ea3nh h\u01b0\u1edfng t\u1edbi m\u1ed9t ai, \u0111\u1ea7u ti\u00ean l\u00e0 b\u1ea1n ph\u1ea3i ti\u1ebfp c\u1eadn h\u1ecd. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao TV v\u1eabn l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ch\u00ednh th\u1ed1ng c\u1ee7a \u0111a s\u1ed1 c\u00e1c chi\u1ebfn d\u1ecbch. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng v\u1eady. T\u00f4i \u0111\u00e3 xem \u0111\u01b0\u1ee3c m\u1ed9t case-study v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u Wall\u2019s Classics t\u1ea1i Anh \u0111\u00e3 d\u00f9ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi v\u00e0 Facebook (k\u1ebft h\u1ee3p ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang c\u1ed5 \u0111i\u1ec3n v\u00e0 hi\u1ec7n \u0111\u1ea1i) \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec7u \u1ee9ng t\u00edch c\u1ef1c.<\/p>\n

\"tim-hieu-5r-trong-marketing-bao-gom-nhung-yeu-to-gi<\/a><\/p>\n

Receptivity (ti\u1ebfp nh\u1eadn)<\/h2>\n

T\u1eeb n\u00e0y c\u00f3 l\u1ebd b\u1ecb l\u00e3ng qu\u00ean v\u00ec h\u1ea7u h\u1ebft c\u00e1c marketer \u0111\u1ec1u kh\u00f4ng mu\u1ed1n nh\u1eafc t\u1edbi n\u00f3 nh\u01b0ng h\u1ecd ng\u00e0y c\u00e0ng th\u1ea5y t\u1eeb n\u00e0y nhi\u1ec1u h\u01a1n. B\u00e1o c\u00e1o AdReaction c\u1ee7a c\u00e1c Gen X, Y, Z cho th\u1ea5y r\u1eb1ng Gen Z kh\u00f4ng th\u00edch qu\u1ea3ng c\u00e1o nhi\u1ec1u h\u01a1n c\u00e1c th\u1ebf h\u1ec7 ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng d\u00f9ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ch\u1eb7n qu\u1ea3ng c\u00e1o ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c c\u00e1ch th\u1ee9c \u0111\u1ec3 kh\u00f4ng ph\u1ea3i xem qu\u1ea3ng c\u00e1o.<\/p>\n

\"tim-hieu-5r-trong-marketing-bao-gom-nhung-yeu-to-gi<\/a><\/p>\n

Risk (r\u1ee7i ro)<\/h2>\n

T\u1ea1i H\u1ed9i ngh\u1ecb Brand Masters 2017 c\u1ee7a Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Qu\u1ed1c gia (ANA), b\u00e0 Miazga-Bedrick \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng vi\u1ec7c ch\u1ea5p nh\u1eadp r\u1ee7i ro \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1ea1i Mars, m\u1eb7c d\u00f9 b\u00e0 c\u0169ng l\u01b0u \u00fd r\u1eb1ng vi\u1ec7c th\u1eed nghi\u1ec7m v\u00e0 d\u1eef li\u1ec7u c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a chi\u1ebfn d\u1ecbch. \u0110i\u1ec1u n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi tri\u1ebft l\u00fd 70\/20\/10 v\u1ec1 vi\u1ec7c khuy\u1ebfn kh\u00edch th\u1eed nghi\u1ec7m.<\/p>\n

\"tim-hieu-5r-trong-marketing-bao-gom-nhung-yeu-to-gi<\/a><\/p>\n

Resonance (c\u1ed9ng h\u01b0\u1edfng): g\u1eafn k\u1ebft n\u1ed9i dung v\u1edbi c\u1ea3m x\u00fac ng\u01b0\u1eddi d\u00f9ng<\/h2>\n

S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a vi\u1ec7c ch\u1ea5p nh\u1eadn r\u1ee7i ro l\u00e0 do ng\u01b0\u1eddi d\u00f9ng quy\u1ebft \u0111\u1ecbnh;h\u1ecd c\u00f3 g\u1eafn k\u1ebft v\u1edbi n\u1ed9i dung, c\u00f3 n\u00f3i v\u1ec1 n\u00f3 v\u00e0 chia s\u1ebb n\u00f3 hay kh\u00f4ng? T\u00f4i d\u00f9ng ch\u1eef \u201cc\u1ed9ng h\u01b0\u1edfng\u201d thay v\u00ec \u201cli\u00ean quan\u201d v\u00ec s\u1ef1 th\u1eadt l\u00e0 \u0111a s\u1ed1 m\u1ecdi chi\u1ebfn d\u1ecbch \u0111\u1ec1u c\u1ea7n g\u1eafn k\u1ebft v\u1edbi c\u1ea3m x\u00fac ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n

Reaction (ph\u1ea3n \u1ee9ng) \u0111\u1ecbnh ngh\u0129a s\u1ef1 th\u00e0nh c\u00f4ng<\/h2>\n

Th\u00e0nh c\u00f4ng kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a b\u1edfi l\u01b0\u1ee3t \u2018like\u2019 hay \u2018share\u2019 m\u00e0 b\u1edfi doanh s\u1ed1 b\u00e1n. Tuy nhi\u00ean, c\u0169ng c\u1ea7n l\u01b0u \u00fd r\u1eb1ng th\u00e0nh c\u00f4ng c\u0169ng c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a b\u1eb1ng vi\u1ec7c c\u00f3 t\u1ec9 l\u1ec7 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng cao ho\u1eb7c ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c y\u1ebfu t\u1ed1 co gi\u00e3n gi\u00e1. C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 \u0111\u1ec3 \u0111\u1ecbnh ngh\u0129a th\u00e0nh c\u00f4ng ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 doanh s\u1ed1.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 5R c\u01a1 b\u1ea3n trong Marketing, <\/strong>n\u00f3 c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch, tri\u1ec3n khai v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch Marketing. Theo \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a \u00a0b\u1ea1n c\u00f2n y\u1ebfu t\u1ed1 n\u00e0o n\u1eefa kh\u00f4ng?<\/p>\n

Ngu\u1ed3n:\u00a0brandsvietnam.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ch\u00fang ta \u0111\u00e3 nghe \u0111\u1ebfn 3R trong Marketing nh\u01b0ng hi\u1ec7n nay n\u1ea3y sinh th\u00eam 2R n\u1eefa. V\u1eady c\u1ee5 th\u1ec3 5R bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o? C\u00e1c b\u1ea1n h\u00e3y c\u00f9ng News Appota t\u00ecm hi\u1ec3u ngay sau \u0111\u00e2y.<\/p>\n","protected":false},"author":10,"featured_media":5857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[103],"yoast_head":"\nT\u00ecm hi\u1ec3u 5R trong Marketing bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 g\u00ec?<\/title>\n<meta name=\"description\" content=\"Ch\u00fang ta \u0111\u00e3 nghe \u0111\u1ebfn 3R trong Marketing nh\u01b0ng hi\u1ec7n nay n\u1ea3y sinh th\u00eam 2R n\u1eefa. V\u1eady c\u1ee5 th\u1ec3 5R bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o??? 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