{"id":5840,"date":"2017-06-09T09:26:34","date_gmt":"2017-06-09T02:26:34","guid":{"rendered":"https:\/\/news.appota.com\/?p=5840"},"modified":"2021-04-13T16:44:23","modified_gmt":"2021-04-13T09:44:23","slug":"hieu-ung-domino-la-gi-va-cac-nguyen-tac-can-phai-nam-duoc","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/hieu-ung-domino-la-gi-va-cac-nguyen-tac-can-phai-nam-duoc\/","title":{"rendered":"Hi\u1ec7u \u1ee9ng Domino l\u00e0 g\u00ec v\u00e0 c\u00e1c nguy\u00ean t\u1eafc c\u1ea7n ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c"},"content":{"rendered":"

G\u1ea7n \u0111\u00e2y ch\u00fang ta \u0111\u00e3 nghe \u0111\u1ebfn c\u1ee5m t\u1eeb ph\u1ea3n \u1ee9ng chu\u1ed7i – Hi\u1ec7u \u1ee9ng Domino hay\u00a0Domino Effect. V\u1eady th\u1ef1c ch\u1ea5t n\u00f3 l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3\u00a0l\u1ea1i c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn th\u1ebf?<\/p>\n

<\/p>\n

Hi\u1ec3u cho \u0111\u00fang:\u00a0Hi\u1ec7u \u1ee9ng Domino l\u00e0 g\u00ec?<\/h2>\n

Hi\u1ec7u \u1ee9ng Domino kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng khi b\u1ea1n thay \u0111\u1ed5i m\u1ed9t h\u00e0nh vi b\u1ea5t k\u1ef3 th\u00ec n\u00f3 s\u1ebd k\u00edch ho\u1ea1t m\u1ed9t chu\u1ed7i c\u00e1c ph\u1ea3n \u1ee9ng kh\u00e1c, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i trong c\u00e1c h\u00e0nh vi li\u00ean quan.<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0o n\u0103m 2012 b\u1edfi c\u00e1c nh\u00e0 khoa h\u1ecdc \u0111\u1ebfn t\u1eeb tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc Northwestern nh\u1eadn th\u1ea5y r\u1eb1ng khi m\u1ecdi ng\u01b0\u1eddi gi\u1ea3m l\u01b0\u1ee3ng th\u1eddi gian nh\u00e0n r\u1ed7i ch\u1eb3ng l\u00e0m g\u00ec m\u1ed7i ng\u00e0y th\u00ec h\u1ecd \u0111\u1ed3ng th\u1eddi c\u0169ng s\u1ebd gi\u1ea3m l\u01b0\u1ee3ng ch\u1ea5t b\u00e9o h\u1ea5p th\u1ee5 v\u00e0o trong c\u01a1 th\u1ec3. Nh\u1eefng ng\u01b0\u1eddi tham gia nghi\u00ean c\u1ee9u kh\u00f4ng h\u1ec1 \u0111\u01b0\u1ee3c d\u1eb7n d\u00f2 ph\u1ea3i \u0103n \u00edt ch\u1ea5t b\u00e9o \u0111i nh\u01b0ng th\u00f3i quen \u0103n u\u1ed1ng c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n nh\u01b0 l\u00e0 m\u1ed9t hi\u1ec7u \u1ee9ng ph\u1ee5 r\u1ea5t t\u1ef1 nhi\u00ean, b\u1edfi v\u00ec h\u1ecd d\u00e0nh \u00edt th\u1eddi gian h\u01a1n v\u00e0o vi\u1ec7c ng\u1ed3i tr\u00ean gh\u1ebf, xem tivi v\u00e0 \u0103n m\u1ed9t c\u00e1ch v\u00f4 th\u1ee9c. M\u1ed9t th\u00f3i quen \u0111\u00e3 k\u00e9o theo m\u1ed9t th\u00f3i quen kh\u00e1c c\u0169ng gi\u1ed1ng nh\u01b0 m\u1ed9t qu\u00e2n domino s\u1ebd l\u00e0m \u0111\u1ed5 m\u1ed9t qu\u00e2n kh\u00e1c khi b\u1ecb t\u00e1c \u0111\u1ed9ng m\u1ed9t l\u1ef1c v\u1eeba ph\u1ea3i.<\/p>\n

\"hieu-ung-domino-la-gi-va-cac-nguyen-tac-can-phai-nam-duoc<\/a><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y m\u00f4 h\u00ecnh t\u01b0\u01a1ng t\u1ef1 trong ch\u00ednh cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n. Nh\u01b0 t\u00f4i ch\u1eb3ng h\u1ea1n, n\u1ebfu t\u00f4i t\u1ea1o ra th\u00f3i quen \u0111\u1ebfn ph\u00f2ng t\u1eadp gym th\u00ec sau \u0111\u00f3, t\u1ef1 nhi\u00ean t\u00f4i s\u1ebd th\u1ea5y m\u00ecnh t\u1eadp trung h\u01a1n v\u00e0o c\u00f4ng vi\u1ec7c v\u00e0 ng\u1ee7 ngon h\u01a1n v\u00e0o bu\u1ed5i t\u1ed1i m\u1eb7c d\u00f9 t\u00f4i ch\u01b0a bao gi\u1edd l\u00ean k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 cho vi\u1ec7c c\u1ea3i thi\u1ec7n nh\u1eefng h\u00e0nh vi kh\u00e1c.<\/p>\n

Tuy nhi\u00ean, t\u00f4i nh\u1ea5n m\u1ea1nh hi\u1ec7u \u1ee9ng Domino c\u0169ng s\u1ebd khi\u1ebfn b\u1ea1n duy tr\u00ec c\u00e1c th\u00f3i quen x\u1ea5u. Th\u00f3i quen ki\u1ec3m tra \u0111i\u1ec7n tho\u1ea1i s\u1ebd k\u00e9o theo th\u00f3i quen ch\u1ea1m v\u00e0o c\u00e1c th\u00f4ng b\u00e1o m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Twitter v\u00e0 r\u1ed3i n\u00f3 s\u1ebd k\u00edch th\u00edch b\u1ea1n truy c\u1eadp v\u00e0o c\u00e1c \u1ee9ng d\u1ee5ng n\u00e0y \u0111\u1ec3 l\u01b0\u1edbt News Feed m\u1ed9t c\u00e1ch v\u00f4 th\u1ee9c. S\u00e2u h\u01a1n, b\u1ea1n l\u1ea1i t\u1ef1 t\u1ea1o th\u00f3i quen tr\u00ec ho\u00e3n kho\u1ea3ng 20 ph\u00fat g\u00ec \u0111\u00f3 thay v\u00ec b\u1ecf qua c\u00e1c th\u00f4ng b\u00e1o \u1ea5y v\u00e0 t\u1eadp trung v\u00e0o c\u00f4ng vi\u1ec7c.<\/p>\n

Theo gi\u00e1o s\u01b0 BJ Fogg \u0111\u1ebfn t\u1eeb \u0110\u1ea1i h\u1ecdc Stanford th\u00ec “b\u1ea1n kh\u00f4ng bao gi\u1edd c\u00f3 th\u1ec3 thay \u0111\u1ed5i ch\u1ec9 m\u1ed9t h\u00e0nh vi. T\u1ea5t c\u1ea3 c\u00e1c h\u00e0nh vi c\u1ee7a ch\u00fang ta \u0111\u1ec1u \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi nhau, th\u1ebf n\u00ean, khi thay \u0111\u1ed5i m\u1ed9t h\u00e0nh vi th\u00ec c\u00e1c h\u00e0nh vi kh\u00e1c c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c thay \u0111\u1ed5i”.<\/p>\n

\"hieu-ung-domino-la-gi-va-cac-nguyen-tac-can-phai-nam-duoc<\/a><\/p>\n

B\u1ea1n kh\u00f4ng bao gi\u1edd c\u00f3 th\u1ec3 thay \u0111\u1ed5i ch\u1ec9 m\u1ed9t h\u00e0nh vi. T\u1ea5t c\u1ea3 c\u00e1c h\u00e0nh vi c\u1ee7a ch\u00fang ta \u0111\u1ec1u \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi nhau, th\u1ebf n\u00ean, khi thay \u0111\u1ed5i m\u1ed9t h\u00e0nh vi th\u00ec c\u00e1c h\u00e0nh vi kh\u00e1c c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c thay \u0111\u1ed5i.
\nTheo nh\u01b0 nh\u1eefng g\u00ec t\u00f4i bi\u1ebft th\u00ec hi\u1ec7u \u1ee9ng Domino x\u1ea3y ra v\u00ec hai l\u00fd do:<\/p>\n

\u0110\u1ea7u ti\u00ean, r\u1ea5t nhi\u1ec1u th\u00f3i quen v\u00e0 ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y x\u1ea3y ra trong cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta c\u00f3 li\u00ean quan v\u1edbi nhau. \u0110\u00f3 l\u00e0 m\u1ed9t s\u1ef1 k\u1ebft n\u1ed1i \u0111\u00e1ng kinh ng\u1ea1c gi\u1eefa c\u00e1c h\u1ec7 th\u1ed1ng trong cu\u1ed9c s\u1ed1ng v\u00e0 h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 ngo\u1ea1i l\u1ec7. S\u1ef1 li\u00ean k\u1ebft c\u1ed1 h\u1eefu n\u00e0y l\u00e0 l\u00fd do c\u1ed1t l\u00f5i gi\u1ea3i th\u00edch t\u1ea1i sao nh\u1eefng l\u1ef1a ch\u1ecdn t\u1ea1i m\u1ed9t “khu v\u1ef1c” trong cu\u1ed9c \u0111\u1eddi c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng k\u1ebft qu\u1ea3 b\u1ea5t ng\u1edd t\u1ea1i nh\u1eefng “khu v\u1ef1c” kh\u00e1c, b\u1ea5t k\u1ec3 k\u1ebf ho\u1ea1ch b\u1ea1n \u0111\u00e3 l\u1eadp ra l\u00e0 g\u00ec \u0111i n\u1eefa.<\/p>\n

Th\u1ee9 hai, hi\u1ec7u \u1ee9ng Domino t\u1eadn d\u1ee5ng m\u1ed9t trong nh\u1eefng nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i c\u1ee7a h\u00e0nh vi con ng\u01b0\u1eddi: s\u1ef1 cam k\u1ebft v\u00e0 nh\u1ea5t qu\u00e1n. Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch trong cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n v\u1ec1 h\u00e0nh vi con ng\u01b0\u1eddi c\u00f3 t\u00ean l\u00e0 “Influence” (t\u1ea1m d\u1ecbch: \u1ea2nh h\u01b0\u1edfng) c\u1ee7a Robert Cialdini. \u00dd t\u01b0\u1edfng c\u1ed1t l\u00f5i m\u00e0 t\u00e1c ph\u1ea9m truy\u1ec1n t\u1ea3i \u0111\u00f3 l\u00e0 n\u1ebfu con ng\u01b0\u1eddi to\u00e0n t\u00e2m to\u00e0n \u00fd v\u1edbi m\u1ed9t \u00fd t\u01b0\u1edfng ho\u1eb7c m\u1ee5c ti\u00eau d\u00f9 l\u00e0 r\u1ea5t nh\u1ecf th\u00ec nhi\u1ec1u kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd cam k\u1ebft nhi\u1ec1u h\u01a1n n\u1eefa b\u1edfi h\u1ecd nh\u00ecn th\u1ea5y r\u1eb1ng \u00fd t\u01b0\u1edfng ho\u1eb7c m\u1ee5c ti\u00eau \u0111\u00f3 ph\u00f9 h\u1ee3p v\u1edbi h\u00ecnh \u1ea3nh b\u1ea3n th\u00e2n h\u1ecd.<\/p>\n

3 quy t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a hi\u1ec7u \u1ee9ng Domino<\/h2>\n

Hi\u1ec7u \u1ee9ng Domino kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng x\u1ea3y ra v\u1edbi b\u1ea1n m\u00e0 l\u00e0 th\u1ee9 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra. N\u00f3 s\u1ebd \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1edfi s\u1ee9c m\u1ea1nh c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o ta m\u1ed9t chu\u1ed7i c\u00e1c th\u00f3i quen t\u1ed1t b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng nh\u1eefng h\u00e0nh vi m\u1edbi c\u00f3 th\u1ec3 k\u00e9o theo m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1eefng h\u00e0nh \u0111\u1ed9ng t\u00edch c\u1ef1c ti\u1ebfp theo.<\/p>\n

\"hieu-ung-domino-la-gi-va-cac-nguyen-tac-can-phai-nam-duoc<\/a><\/p>\n

Sau \u0111\u00e2y l\u00e0 3 quy t\u1eafc qan tr\u1ecdng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng hi\u1ec7u \u1ee9ng Domino trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y:<\/p>\n

Th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng n\u00e0o \u0111\u00f3 li\u00ean t\u1ee5c h\u00e0ng ng\u00e0y<\/strong><\/p>\n

H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi \u0111i\u1ec1u m\u00e0 b\u1ea1n c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 l\u00e0m nh\u1ea5t, ch\u1eb3ng h\u1ea1n m\u1ed9t h\u00e0nh vi nh\u1ecf v\u00e0 l\u00e0m n\u00f3 li\u00ean t\u1ee5c, nh\u1ea5t qu\u00e1n. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 khi\u1ebfn b\u1ea1n h\u00e0i l\u00f2ng m\u00e0 c\u00f2n cho th\u1ea5y b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi m\u00e0 b\u1ea1n mu\u1ed1n. Kh\u00f4ng quan tr\u1ecdng qu\u00e2n domino n\u00e0o \u0111\u1ed5 \u0111\u1ea7u ti\u00ean, mi\u1ec5n l\u00e0 c\u00f3 m\u1ed9t qu\u00e2n \u0111\u1ed5.<\/p>\n

Duy tr\u00ec v\u00e0 chuy\u1ec3n sang h\u00e0nh \u0111\u1ed9ng kh\u00e1c<\/strong><\/p>\n

Duy tr\u00ec \u0111\u00e0 \u0111\u00f3 v\u00e0 ngay l\u1eadp t\u1ee9c chuy\u1ec3n sang h\u00e0nh vi k\u1ebf ti\u1ebfp m\u00e0 b\u1ea1n c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n. H\u00e3y \u0111\u1ec3 \u0111\u00f2n b\u1ea9y ho\u00e0n th\u00e0nh m\u1ed9t nhi\u1ec7m v\u1ee5 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp t\u1edbi b\u1ea1n, \u0111\u1ea9y b\u1ea1n t\u1edbi kh\u1ea3 n\u0103ng ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 ti\u1ebfp theo. V\u1edbi m\u1ed7i l\u1ea7n l\u1eb7p l\u1ea1i, b\u1ea1n s\u1ebd c\u00e0ng cam k\u1ebft nhi\u1ec1u h\u01a1n v\u00e0o h\u00ecnh \u1ea3nh m\u1edbi c\u1ee7a b\u1ea3n th\u00e2n b\u1ea1n.<\/p>\n

Chia nh\u1ecf m\u1ecdi th\u1ee9 \u0111\u1ec3 c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c<\/strong><\/p>\n

N\u1ebfu c\u00f3 s\u1ef1 nghi ng\u1edd, h\u00e3y chia nh\u1ecf m\u1ecdi th\u1ee9 th\u00e0nh nh\u1eefng ph\u1ea7n nh\u1ecf h\u01a1n. Khi b\u1ea1n th\u1eed nghi\u1ec7m nh\u1eefng th\u00f3i quen m\u1edbi, h\u00e3y t\u1eadp trung v\u00e0o t\u1eebng m\u1ea3ng nh\u1ecf v\u00e0 c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c. Hi\u1ec7u \u1ee9ng Domino ch\u00ednh l\u00e0 qu\u00e1 tr\u00ecnh ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 k\u1ebft qu\u1ea3. \u0110\u01a1n gi\u1ea3n l\u00e0 duy tr\u00ec “\u0111\u00f2n b\u1ea9y ” ban \u0111\u1ea7u, sau \u0111\u00f3, \u0111\u1ec3 qu\u00e1 tr\u00ecnh l\u1eb7p l\u1ea1i nh\u01b0 vi\u1ec7c m\u1ed9t qu\u00e2n domino \u0111\u1ed5 s\u1ebd t\u1ef1 \u0111\u1ed9ng l\u00e0m \u0111\u1ed5 qu\u00e2n \u0111\u01b0\u1ee3c \u0111\u1eb7t c\u1ea1nh n\u00f3.<\/p>\n

M\u1ed9t th\u00f3i quen kh\u00f4ng d\u1eabn t\u1edbi s\u1ef1 h\u00ecnh th\u00e0nh c\u1ee7a m\u1ed9t h\u00e0nh vi m\u1edbi, l\u00e0 b\u1edfi v\u00ec h\u00e0nh vi \u0111\u00f3 kh\u00f4ng tu\u00e2n th\u1ee7 \u0111\u00fang 3 quy t\u1eafc n\u00e0y. C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch khi\u1ebfn cho m\u1ed9t qu\u00e2n domino b\u1ecb \u0111\u1ed5. Do v\u1eady, h\u00e3y t\u1eadp trung v\u00e0o h\u00e0nh vi khi\u1ebfn b\u1ea1n h\u1ee9ng th\u00fa v\u00e0 \u0111\u1ec3 ch\u00fang t\u00e1c \u0111\u1ed9ng t\u1edbi c\u1ea3 cu\u1ed9c \u0111\u1eddi c\u1ee7a b\u1ea1n.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 ki\u1ebfn th\u1ee9c chung v\u1ec1 hi\u1ec7u \u1ee9ng Domino c\u0169ng nh\u01b0 nh\u1eefng nguy\u00ean t\u1eafc \u1ee9ng d\u1ee5ng v\u00e0o cu\u1ed9c s\u1ed1ng. Quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i ki\u00ean tr\u00ec th\u1ef1c hi\u1ec7n th\u00ec m\u1edbi c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c.<\/p>\n

Tham kh\u1ea3o:\u00a0marketingchienluoc.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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