{"id":5829,"date":"2017-06-05T09:40:51","date_gmt":"2017-06-05T02:40:51","guid":{"rendered":"https:\/\/news.appota.com\/?p=5829"},"modified":"2021-04-13T16:44:28","modified_gmt":"2021-04-13T09:44:28","slug":"tim-hieu-5-nguyen-tac-de-lai-tuong-lau-dai-cho-quang-cao","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/tim-hieu-5-nguyen-tac-de-lai-tuong-lau-dai-cho-quang-cao\/","title":{"rendered":"T\u00ecm hi\u1ec3u 5 nguy\u00ean t\u1eafc \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i cho Qu\u1ea3ng c\u00e1o"},"content":{"rendered":"

B\u1ea3n b\u00e1o c\u00e1o “Make a Lasting Impression” \u00a0c\u1ee7a\u00a0Kantar Millward Brown v\u1eeba m\u1edbi ph\u00e1t h\u00e0nh g\u1ea7n \u0111\u00e2y \u0111\u00e3 ch\u1ec9 ra nh\u1eefng nguy\u00ean t\u1eafc \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i cho qu\u1ea3ng c\u00e1o m\u00e0 ch\u00fang ta n\u00ean tham kh\u1ea3o.<\/p>\n

<\/p>\n

Kantar Millward Brown v\u1eeba ph\u00e1t h\u00e0nh b\u1ea3n b\u00e1o c\u00e1o \u201cMake a Lasting Impression\u201d (t\u1ea1m d\u1ecbch: H\u00e3y \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i cho qu\u1ea3ng c\u00e1o) v\u00e0 \u0111\u01b0a ra 5 nguy\u00ean t\u1eafc \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng qu\u1ea3ng c\u00e1o tuy\u1ec7t v\u1eddi v\u00e0 gi\u00fap t\u0103ng doanh s\u1ed1.<\/p>\n

B\u00e1o c\u00e1o ph\u00e2n t\u00edch hi\u1ec7n nay ch\u1ec9 c\u00f3 15% qu\u1ea3ng c\u00e1o c\u00f3 th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c ng\u01b0\u1eddi xem ti\u1ebfp nh\u1eadn. Trong \u0111\u00e2y c\u0169ng ch\u1ec9 ra nh\u1eefng qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y v\u00e0 c\u00e1c m\u1eb9o \u0111\u1ec3 qu\u1ea3ng c\u00e1o \u0111\u1ec3 l\u00e0m sao c\u00f3 th\u1ec3 \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i. B\u1ea1n h\u00e3y \u0111\u1ecdc qua 5 nguy\u00ean t\u1eafc d\u01b0\u1edbi \u0111\u00e2y v\u00e0 B\u00e1o c\u00e1o \u201cMake a Lasting Impression\u201d \u0111\u1ec3 \u00e1p d\u1ee5ng v\u00e0o chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh nh\u00e9!<\/p>\n

1. T\u1ea1o s\u1ef1 \u1ea5n t\u01b0\u1ee3ng\u00a0v\u00e0 s\u00e2u s\u1eafc<\/h2>\n

Th\u00f4ng \u0111i\u1ec7p \u1ea9n d\u1ee5 c\u00f3 th\u1ec3 t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng v\u1ec1 s\u1ef1 s\u00e2u s\u1eafc nh\u01b0ng n\u00f3 ng\u00e0y c\u00e0ng \u00edt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong qu\u1ea3ng c\u00e1o TV.<\/p>\n

\"tim-hieu-5-nguyen-tac-de-lai-tuong-lau-dai-cho-quang-cao<\/a><\/p>\n

X\u00e9t v\u1ec1 d\u00e0i h\u1ea1n, c\u00e1c thu\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ecbnh v\u1ecb v\u00e0 \u00fd ngh\u0129a th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng s\u1ebd l\u1edbn m\u1ea1nh v\u00e0 th\u00e0nh c\u00f4ng h\u01a1n. C\u00e1c marketer c\u1ea7n v\u01b0\u1ee3t ra ngo\u00e0i th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng v\u00e0 t\u1eadp trung v\u00e0o s\u1ef1 \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i m\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 l\u1ea1i cho ng\u01b0\u1eddi xem. Bao g\u1ed3m c\u1ea3 \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c n\u00f3i \u0111\u1ebfn, c\u00e1ch c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c k\u1ec3 l\u1eabn giai \u0111i\u1ec7u gi\u00e0u c\u1ea3m x\u00fac c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u00f3. Gi\u1edd l\u00e0 l\u00fac b\u1edbt ph\u00f4 b\u00e0y t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m v\u00e0 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng \u00fd ngh\u0129a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

2. Qu\u1ea3ng c\u00e1o \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng qua c\u1ea3m x\u00fac<\/h2>\n

\u0110\u1ec3 l\u1ea1i s\u1ef1 \u1ea5n t\u01b0\u1ee3ng th\u00f4ng qua c\u1ea3m x\u00fac l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi. Nh\u1eefng qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o gi\u00e0u c\u1ea3m x\u00fac lu\u00f4n \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n nh\u1eefng c\u00e1i \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p qu\u00e1 \u0111\u01a1n \u0111i\u1ec7u v\u1ed1n hay b\u1ecb ng\u01b0\u1eddi xem ph\u1edbt l\u1edd.<\/p>\n

\"tim-hieu-5-nguyen-tac-de-lai-tuong-lau-dai-cho-quang-cao<\/a><\/p>\n

Kh\u1eafc ghi trong t\u00e2m tr\u00ed ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i t\u1eadp trung v\u00e0 nh\u1ea5t qu\u00e1n, h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng c\u00e1c th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng c\u1ea7n truy\u1ec1n t\u1ea3i trong m\u1ed9t TVC. Nghi\u00ean c\u1ee9u c\u1ee7a Kantar Millward Brown tr\u00ean 1.000 qu\u1ea3ng c\u00e1o cho th\u1ea5y r\u1eb1ng nh\u1eefng qu\u1ea3ng c\u00e1o ch\u1ec9 ph\u00e1t \u0111i duy nh\u1ea5t m\u1ed9t th\u00f4ng \u0111i\u1ec7p th\u00ec 30% ng\u01b0\u1eddi xem nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p ch\u00ednh, v\u1edbi nh\u1eefng qu\u1ea3ng c\u00e1o truy\u1ec1n \u0111i ba th\u00f4ng \u0111i\u1ec7p th\u00ec ch\u1ec9 c\u00f3 14% ng\u01b0\u1eddi xem nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p \u0111\u1ea7u ti\u00ean.<\/p>\n

3. Story Telling: K\u1ec3 c\u00e2u chuy\u1ec7n hay s\u1ebd \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc<\/h2>\n

Nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo c\u00e1ch k\u1ec3 chuy\u1ec7n s\u1ebd \u0111\u01b0\u1ee3c ch\u00fa \u00fd v\u00e0 ghi nh\u1edb nhi\u1ec1u h\u01a1n.<\/p>\n

\"tim-hieu-5-nguyen-tac-de-lai-tuong-lau-dai-cho-quang-cao<\/a><\/p>\n

Qu\u1ea3ng c\u00e1o \u2018Buster the Boxer\u2019 c\u1ee7a John Lewis l\u00e0 1 trong 5 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t v\u00e0 s\u1ed1 l\u01b0\u1ee3t xem tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 v\u01b0\u1ee3t qua 1.95 tri\u1ec7u l\u01b0\u1ee3t xem. C\u00e2u chuy\u1ec7n \u1ea3nh h\u01b0\u1edfng t\u1ed1t t\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng. N\u00f3 r\u1ea5t nh\u1eb9 nh\u00e0ng, d\u1ec5 hi\u1ec3u v\u00e0 kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb kh\u00e1c. C\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft t\u1eeb t\u1ed1n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0m ng\u01b0\u1eddi xem m\u1ec9m c\u01b0\u1eddi th\u00edch th\u00fa. L\u00e0m nh\u01b0 v\u1eady, qu\u1ea3ng c\u00e1o s\u1ebd gi\u00fap t\u0103ng doanh s\u1ed1 trong ng\u1eafn h\u1ea1n v\u00e0 \u0111\u1ec3 l\u1ea1i s\u1ef1 \u1ea5n t\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u trong d\u00e0i h\u1ea1n.<\/p>\n

4.\u00a0Ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

M\u1ed9t \u0111o\u1ea1n video d\u00f9 hay nh\u01b0 th\u1ebf n\u00e0o m\u00e0 kh\u00f4ng th\u1ec3 hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f4ng gi\u00fap t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"tim-hieu-5-nguyen-tac-de-lai-tuong-lau-dai-cho-quang-cao<\/a><\/p>\n

Th\u1eadm ch\u00ed nh\u1eefng qu\u1ea3ng c\u00e1o gi\u00e0u c\u1ea3m x\u00fac c\u0169ng c\u1ea7n ph\u1ea3i th\u1ec3 hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi qu\u1ea3ng c\u00e1o digital, \u0111\u00e2y l\u00e0 nh\u1eefng d\u1ea1ng qu\u1ea3ng c\u00e1o d\u1ec5 b\u1ecb b\u1ecf qua v\u00e0 b\u1ea1n ch\u1ec9 c\u00f3 m\u1ed9t v\u00e0i gi\u00e2y \u0111\u1ec3 g\u00e2y t\u00e1c \u0111\u1ed9ng. M\u1ed9t v\u00e0i qu\u1ea3ng c\u00e1o v\u00ec qu\u00e1 \u0111i theo con \u0111\u01b0\u1eddng x\u00e2y d\u1ef1ng c\u1ea3m x\u00fac m\u00e0 b\u1ecb b\u1ecf qu\u00ean m\u1ea5t ph\u1ea7n branding th\u01b0\u01a1ng hi\u1ec7u, hay th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 xu\u1ea5t hi\u1ec7n m\u1ed9t \u0111o\u1ea1n ng\u1eafn \u1edf cu\u1ed1i qu\u1ea3ng c\u00e1o. Theo nghi\u00ean c\u1ee9u su\u1ed1t 25 n\u0103m qua c\u1ee7a Kantar Millward Brown th\u1ea5y r\u1eb1ng nh\u1eefng qu\u1ea3ng c\u00e1o c\u00f3 branding nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t s\u1ebd gi\u00fap t\u0103ng doanh s\u1ed1 nhi\u1ec1u h\u01a1n nh\u1eefng qu\u1ea3ng c\u00e1o th\u1ec3 hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u00edt. Th\u00e1ch th\u1ee9c \u0111\u1eb7t ra cho c\u00e1c marketer l\u00e0 ph\u1ea3i t\u1ea1o ra c\u00e2u chuy\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

5. Ch\u1ecdn \u0111\u00fang k\u00eanh truy\u1ec1n th\u00f4ng h\u1ee3p v\u1edbi ng\u01b0\u1eddi d\u00f9ng<\/h2>\n

Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u00f2n th\u1ea5p. V\u00ec th\u1ebf ch\u1ecdn \u0111\u00fang k\u00eanh kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ch\u1ec9 ch\u1ecdn k\u00eanh n\u00e0o ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xem, m\u00e0 n\u00f3 c\u00f2n ph\u1ea3i \u0111\u00fang n\u01a1i \u0111\u1ec3 h\u1ecd d\u1ec5 ch\u1ea5p nh\u1eadn nh\u1ea5t v\u00e0 \u0111\u00fang v\u1edbi h\u00ecnh th\u1ee9c l\u00e0m h\u1ecd c\u1ea3m th\u1ea5y t\u00edch c\u1ef1c v\u1edbi qu\u1ea3ng c\u00e1o.<\/p>\n

\"tim-hieu-5-nguyen-tac-de-lai-tuong-lau-dai-cho-quang-cao<\/a><\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng nguy\u00ean t\u1eafc \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i cho qu\u1ea3ng c\u00e1o m\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing,Truy\u1ec1n th\u00f4ng r\u1ea5t c\u1ea7n \u0111\u1ebfn. H\u00e3y truy\u1ec1n t\u1ea3i, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\u00a0c\u0169ng nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 b\u1ec1n l\u00e2u nh\u1ea5t.<\/p>\n

Tham kh\u1ea3o:\u00a0brandsvietnam v\u00e0\u00a0Kantar Millward brown<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1ea3n b\u00e1o c\u00e1o “Make a Lasting Impression” \u00a0c\u1ee7a\u00a0Kantar Millward Brown v\u1eeba m\u1edbi ph\u00e1t h\u00e0nh g\u1ea7n \u0111\u00e2y \u0111\u00e3 ch\u1ec9 ra nh\u1eefng nguy\u00ean t\u1eafc \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i cho qu\u1ea3ng c\u00e1o m\u00e0 ch\u00fang ta n\u00ean tham kh\u1ea3o.<\/p>\n","protected":false},"author":10,"featured_media":5836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[],"yoast_head":"\nT\u00ecm hi\u1ec3u 5 nguy\u00ean t\u1eafc \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i cho Qu\u1ea3ng c\u00e1o<\/title>\n<meta name=\"description\" content=\"Qu\u1ea3ng c\u00e1o nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i trong l\u00f2ng ng\u01b0\u1eddi d\u00f9ng? H\u00e3y c\u00f9ng tham kh\u1ea3o 5 nguy\u00ean t\u1eafc c\u1ef1c h\u1eefu \u00edch b\u00ean d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/tim-hieu-5-nguyen-tac-de-lai-tuong-lau-dai-cho-quang-cao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00ecm hi\u1ec3u 5 nguy\u00ean t\u1eafc \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i cho Qu\u1ea3ng c\u00e1o\" \/>\n<meta property=\"og:description\" content=\"Qu\u1ea3ng c\u00e1o nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i trong l\u00f2ng ng\u01b0\u1eddi d\u00f9ng? 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