{"id":5787,"date":"2017-05-22T10:14:47","date_gmt":"2017-05-22T03:14:47","guid":{"rendered":"https:\/\/news.appota.com\/?p=5787"},"modified":"2021-04-13T16:44:50","modified_gmt":"2021-04-13T09:44:50","slug":"lam-the-nao-de-doanh-nghiep-toi-uu-hoa-truyen-thong-noi-bo","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/lam-the-nao-de-doanh-nghiep-toi-uu-hoa-truyen-thong-noi-bo\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9?"},"content":{"rendered":"

Trong b\u1ed1i c\u1ea3nh Social Media ph\u00e1t tri\u1ec3n v\u00e0 \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng nh\u01b0 hi\u1ec7n nay th\u00ec Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u00f3 nh\u1eefng t\u00e1c \u0111\u1ed9ng r\u00f5 r\u1ec7t \u0111\u00f2i h\u1ecfi c\u00f4ng ty, doanh nghi\u1ec7p ph\u1ea3i ch\u00fa \u00fd. V\u1eady\u00a0l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9?<\/p>\n

<\/p>\n

1. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c PR n\u1ed9i b\u1ed9 v\u1edbi c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i theo xu h\u01b0\u1edbng<\/h2>\n

H\u00e3y t\u1eadp trung x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e2u d\u00e0i v\u1edbi m\u1ee5c ti\u00eau t\u1ea1o d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng m\u1edf nh\u1eb1m thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u1eefng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng. Th\u1ef1c t\u1ebf cho th\u1ea5y, ng\u00e0y nay nh\u00e2n vi\u00ean t\u1ea1i c\u00e1c doanh nghi\u1ec7p, ph\u1ea7n l\u1edbn \u0111\u1ec1u s\u1edf h\u1eefu \u00edt nh\u1ea5t m\u1ed9t t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00f3 nhu c\u1ea7u k\u1ebft n\u1ed1i, m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi th\u00f4ng tin m\u1ecdi l\u00fac m\u1ecdi n\u01a1i.<\/p>\n

\"lam-the-nao-de-doanh-nghiep-toi-uu-hoa-truyen-thong-noi-bo<\/a><\/p>\n

\u0110\u00e3 \u0111\u1ebfn l\u00fac doanh nghi\u1ec7p c\u1ea7n \u0111\u00f3n \u0111\u1ea7u xu th\u1ebf v\u00e0 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 v\u1edbi nh\u1eefng c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p nh\u1eb1m \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a nh\u00e2n vi\u00ean. Qua \u0111\u00f3, g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c, tham gia \u0111\u00f3ng g\u00f3p \u00fd t\u01b0\u1edfng gi\u1eefa nh\u00e2n vi\u00ean; n\u00e2ng cao n\u0103ng su\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.<\/p>\n

<\/h2>\n

2. Doanh nghi\u1ec7p \u201cS\u1ed1 h\u00f3a\u201d k\u00eanh truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9<\/h2>\n

Nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c qu\u1ea3n l\u00fd, truy\u1ec1n t\u1ea3i th\u00f4ng tin \u0111\u1ebfn nh\u00e2n vi\u00ean, kh\u00f4ng \u00edt doanh nghi\u1ec7p \u0111\u00e3 t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y v\u00e0o c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9. Theo th\u1ed1ng k\u00ea t\u1eeb trang The Paperless Project, nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng th\u01b0\u1eddng m\u1ea5t \u0111\u1ebfn h\u01a1n 30% qu\u1ef9 th\u1eddi gian c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin d\u01b0\u1edbi \u0111\u1ecbnh d\u1ea1ng gi\u1ea5y t\u1edd. \u0110\u00e2y qu\u1ea3 th\u1eadt l\u00e0 m\u1ed9t con s\u1ed1 kh\u00f4ng h\u1ec1 nh\u1ecf. B\u1eb1ng gi\u1ea3i ph\u00e1p \u201cs\u1ed1 h\u00f3a\u201d k\u00eanh truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u01a1n gi\u1ea3n h\u00f3a v\u00e0 gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a th\u1eddi gian t\u00ecm ki\u1ebfm v\u00e0 truy xu\u1ea5t d\u1eef li\u1ec7u cho \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean.<\/p>\n

\"lam-the-nao-de-doanh-nghiep-toi-uu-hoa-truyen-thong-noi-bo<\/a><\/p>\n

\u1ee8ng d\u1ee5ng \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y v\u00e0o truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 s\u1ebd gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm v\u00e0 truy xu\u1ea5t d\u1eef li\u1ec7u c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n

3. \u01afu ti\u00ean\u00a0m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n nh\u00e2n vi\u00ean<\/h2>\n

Trong th\u1ef1c t\u1ebf, truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 ch\u1ec9 hi\u1ec7u qu\u1ea3 khi \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a nh\u00e2n vi\u00ean doanh nghi\u1ec7p. N\u1ebfu chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 kh\u00f4ng th\u1ecfa m\u00e3n nh\u1eefng k\u1ef3 v\u1ecdng v\u00e0 nhu c\u1ea7u ph\u00e1t tri\u1ec3n nh\u1ea5t \u0111\u1ecbnh c\u1ee7a nh\u00e2n vi\u00ean, s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i cho doanh nghi\u1ec7p. V\u00ec th\u1ebf, truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 kh\u00f4ng n\u00ean ch\u1ec9 ch\u00fa tr\u1ecdng v\u00e0o m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p, thay v\u00e0o \u0111\u00f3 h\u00e3y xem m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n c\u1ee7a t\u1eebng nh\u00e2n vi\u00ean nh\u01b0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u.<\/p>\n

4. L\u1eafng nghe nh\u00e2n vi\u00ean khi x\u00e2y d\u1ef1ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9<\/h2>\n

L\u1ef1a ch\u1ecdn x\u00e2y d\u1ef1ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 theo chi\u1ec1u ngang, k\u00eau g\u1ecdi nh\u00e2n vi\u00ean tham gia \u0111\u00f3ng g\u00f3p \u00fd t\u01b0\u1edfng v\u00e0 l\u00ean gi\u1ea3i ph\u00e1p s\u1ebd m\u1edf ra cho doanh nghi\u1ec7p v\u00f4 v\u00e0n c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n. Trong giai \u0111o\u1ea1n b\u00f9ng n\u1ed5 th\u00f4ng tin vi\u1ec7c duy tr\u00ec ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng m\u1ed9t chi\u1ec1u, b\u1ecf qua \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p t\u1eeb nh\u00e2n vi\u00ean \u0111ang l\u00e0 m\u1ed9t sai l\u1ea7m nghi\u00eam tr\u1ecdng. Ch\u00fang ta c\u1ea7n th\u1eeba nh\u1eadn r\u1eb1ng nh\u00e2n vi\u00ean l\u00e0 ngu\u1ed3n th\u00f4ng tin r\u1ea5t qu\u00fd gi\u00e1 \u0111\u1ed1i v\u1edbi m\u1ed7i doanh nghi\u1ec7p. Tr\u1ee5 s\u1edf c\u1ee7a t\u1eadp \u0111o\u00e0n Bosh t\u1ea1i Ba Lan nh\u1eadn \u0111\u1ecbnh th\u00f4ng qua vi\u1ec7c \u1ee9ng d\u1ee5ng nh\u1eefng \u00fd t\u01b0\u1edfng v\u00e0 gi\u1ea3i ph\u00e1p cung c\u1ea5p b\u1edfi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean v\u00e0o c\u00f4ng vi\u1ec7c \u0111\u00e3 gi\u00fap h\u1ecd ti\u1ebft ki\u1ec7m \u0111\u1ebfn g\u1ea7n 400 tri\u1ec7u Euro.<\/p>\n

5. S\u1eed d\u1ee5ng\u00a0Enterprise Social Network (E.S.N) truy\u1ec1n t\u1ea3i th\u00f4ng tin<\/h2>\n

Theo th\u1ed1ng k\u00ea g\u00e2n \u0111\u00e2y c\u1ee7a Trung t\u00e2m nghi\u00ean c\u1ee9u Pew (M\u1ef9), ng\u00e0y nay nh\u00e2n vi\u00ean d\u01b0\u1edbi 35 tu\u1ed5i c\u00f3 xu h\u01b0\u1edbng mu\u1ed1n \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn nhanh ch\u00f3ng v\u00e0 t\u1ee9c th\u1eddi v\u1edbi c\u00e1c ngu\u1ed3n th\u00f4ng tin. Vi\u1ec7c ph\u1ea3i ch\u1edd \u0111\u1ee3i qu\u00e1 l\u00e2u tr\u01b0\u1edbc khi nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u1eeb c\u1ea5p tr\u00ean ho\u1eb7c \u0111\u1ed3ng nghi\u1ec7p s\u1ebd khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu v\u00e0 \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c. Ch\u00ednh v\u00ec l\u00fd do n\u00e0y, \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u0103ng hi\u1ec7u su\u1ea5t c\u0169ng nh\u01b0 s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa b\u1ed9 ph\u1eadn nh\u00e2n vi\u00ean tr\u1ebb, doanh nghi\u1ec7p c\u1ea7n thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n t\u1ea3i th\u00f4ng tin. C\u1ee5 th\u1ec3, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111\u00e3 b\u1eaft \u0111\u1ea7u thay th\u1ebf vi\u1ec7c s\u1eed d\u1ee5ng email b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n truy\u1ec1n th\u00f4ng n\u1ed9i b\u00f4 theo m\u00f4 h\u00ecnh Enterprise Social Network (E.S.N) nh\u1eb1m truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p ch\u00ednh x\u00e1c, ng\u1eafn g\u1ecdn v\u00e0 t\u1ee9c th\u1eddi \u0111\u1ebfn nh\u00e2n vi\u00ean.<\/p>\n

\"lam-the-nao-de-doanh-nghiep-toi-uu-hoa-truyen-thong-noi-bo<\/a><\/p>\n

Enterprise Social Network (E.S.N) s\u1ebd cho ph\u00e9p doanh nghi\u00eap truy\u1ec1n t\u1ea3i th\u00f4ng tin \u0111\u1ebfn cho nh\u00e2n vi\u00ean m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, ng\u1eafn g\u1ecdn v\u00e0 t\u1ee9c th\u1eddi.<\/p>\n

6. D\u1ef1a v\u00e0o\u00a0Enterprise Social Network (E.S.N) \u0111\u1ec3 x\u00e2y d\u1ef1ng Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9<\/h2>\n

Theo th\u1ed1ng k\u00ea t\u1eeb m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a McKinsey, vi\u1ec7c x\u00e2y d\u1ef1ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 tr\u00ean n\u1ec1n t\u1ea3ng Enterprise Social Network \u0111\u00e3 gi\u00fap t\u0103ng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c l\u00ean 23%, t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c t\u0103ng 22%, h\u00f2a nh\u1eadp v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c t\u0103ng 16% v\u00e0 ki\u1ebfn th\u1ee9c qu\u1ea3n l\u00fd t\u0103ng 10%. Trong \u0111\u00f3, 70% c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u00e3 \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh Enterprise Social Network ph\u1ea3n h\u1ed3i r\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng t\u00e1c v\u00e0 truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p \u0111\u00e3 thay \u0111\u1ed5i r\u00f5 r\u1ec7t. C\u00f3 \u0111\u1ebfn 69% nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u00e1nh gi\u00e1 h\u1ec7 th\u1ed1ng Enterprise Social Network gi\u00fap t\u0103ng c\u01b0\u1eddng trao \u0111\u1ed5i th\u00f4ng tin gi\u1eefa c\u00e1c c\u1ea5p, th\u00fac \u0111\u1ea9y vi\u1ec7c tri\u1ec3n khai v\u00e0 n\u1eafm b\u1eaft t\u1ed1t h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1edbn tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh Enterprise Social Network g\u1ed3m: T\u1eadp \u0111o\u00e0n Toshiba, T\u1eadp \u0111o\u00e0n Hewlett-Packard, C\u00f4ng ty Vi\u1ec5n th\u00f4ng T-Mobile\u2026 Trong \u0111\u00f3, T\u1eadp \u0111o\u00e0n Toshiba cho bi\u1ebft doanh thu sau 6 th\u00e1ng \u1ee9ng d\u1ee5ng Enterprise Social Network t\u0103ng 30%; T\u1eadp \u0111o\u00e0n Hewlett-Packard \u0111\u00e1nh gi\u00e1 r\u1eb1ng Enterprise Social Network cho ph\u00e9p nh\u00e2n vi\u00ean k\u1ebft n\u1ed1i th\u00f4ng tin kh\u00e1ch h\u00e0ng nhanh g\u1ea5p 4 l\u1ea7n so v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u1ed1ng.<\/p>\n

Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng li\u00ean k\u1ebft, g\u1eafn b\u00f3, \u0111\u1ed9ng vi\u00ean nh\u00e2n vi\u00ean trong c\u00f4ng ty, t\u0103ng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c. Trong b\u1ed1i c\u1ea3nh nh\u01b0 hi\u1ec7n nay, c\u00e1c doanh nghi\u1ec7p, c\u00f4ng ty h\u00e3y \u0111\u1ed5i m\u1edbi v\u00e0 n\u1eafm b\u1eaft k\u1ecbp th\u1eddi xu h\u01b0\u1edbng \u0111\u1ec3 x\u00e2y d\u1ef1ng PR n\u1ed9i b\u1ed9 t\u1ed1t.<\/p>\n

Tham kh\u1ea3o:\u00a0brandsvietnam.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh Social Media ph\u00e1t tri\u1ec3n v\u00e0 \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng nh\u01b0 hi\u1ec7n nay th\u00ec Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u00f3 nh\u1eefng t\u00e1c \u0111\u1ed9ng r\u00f5 r\u1ec7t \u0111\u00f2i h\u1ecfi c\u00f4ng ty, doanh nghi\u1ec7p ph\u1ea3i ch\u00fa \u00fd. 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