{"id":5731,"date":"2017-05-05T10:19:16","date_gmt":"2017-05-05T03:19:16","guid":{"rendered":"https:\/\/news.appota.com\/?p=5731"},"modified":"2021-04-13T16:45:22","modified_gmt":"2021-04-13T09:45:22","slug":"nghe-thuat-mo-ta-san-pham-trong-1-cau-cua-ceo-facebook","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/nghe-thuat-mo-ta-san-pham-trong-1-cau-cua-ceo-facebook\/","title":{"rendered":"Ngh\u1ec7 thu\u1eadt m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m trong 1 c\u00e2u c\u1ee7a CEO Facebook"},"content":{"rendered":"

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn nh\u01b0ng l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u1ea5t? V\u00e0 \u0111\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c\u00a0CEO c\u1ee7a Facebook v\u00e0 Uber chia s\u1ebb s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n

<\/p>\n

K\u1ef9 thu\u1eadt gi\u1edbi thi\u1ec7u nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f3 ch\u1ec9 m\u00f4 t\u1ea3 ch\u1ec9 b\u1eb1ng m\u1ed9t c\u00e2u \u0111\u01a1n gi\u1ea3n “b\u1eaft \u0111\u1ea7u t\u1eeb nhu c\u1ea7u”. C\u00e1ch gi\u1edbi thi\u1ec7u n\u00e0y c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nh\u01b0 l\u00e0 gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 hi\u1ec7n t\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c\u00a0CEO c\u1ee7a Facebook v\u00e0 Uber chia s\u1ebb.<\/p>\n

N\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u00f3 k\u1ec3 v\u1ec1 v\u1ea5n \u0111\u1ec1 m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c th\u00ec h\u1ecd s\u1ebd gi\u1edbi thi\u1ec7u ch\u1ec9 b\u1eb1ng m\u1ed9t c\u00e2u h\u1ecfi: “V\u1eady, anh\/ch\u1ecb c\u00f3 nghe v\u1ec1 s\u1ea3n ph\u1ea9m X ch\u01b0a?”
\nKh\u00f4ng c\u1ea7n ph\u1ea3i suy ngh\u0129 nhi\u1ec1u, kh\u00e1ch h\u00e0ng s\u1ebd b\u1eadt ngay ra m\u1ed9t m\u00f4 t\u1ea3 \u0111\u01a1n gi\u1ea3n v\u1ec1 c\u00e1ch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng, th\u01b0\u1eddng ch\u1ec9 trong m\u1ed9t c\u00e2u.
\nN\u1ebfu \u0111\u00f3 l\u00e0 m\u1ed9t m\u00f4 t\u1ea3 hay th\u00ec th\u1eadt tuy\u1ec7t. N\u1ebfu kh\u00f4ng, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0m r\u00f5 v\u00ec sao h\u1ecd ngh\u0129 s\u1ea3n ph\u1ea9m n\u00e0y li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp.
\nV\u00ec sao c\u00f3 c\u00e2u gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m nghe th\u1eadt hay nh\u01b0ng c\u0169ng c\u00f3 nh\u1eefng c\u00e2u th\u1ea5t b\u1ea1i? Sau khi nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1ch ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u1ee7a c\u00e1c startup th\u00e0nh c\u00f4ng gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi n\u1ed5i ti\u1ebfng, t\u00e1c gi\u1ea3 Dave Bailey \u0111\u00e3 ph\u00e1t hi\u1ec7n ra m\u1ed9t \u0111i\u1ec1u th\u00fa v\u1ecb.<\/p>\n

Ch\u1ecdn t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o, \u0111\u01a1n gi\u1ea3n, n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m<\/h2>\n

\nTrong cu\u1ed9c ph\u1ecfng v\u1ea5n tr\u01b0\u1edbc khi Facebook th\u1ef1c hi\u1ec7n IPO, Mark Zuckerberg \u0111\u00e3 m\u00f4 t\u1ea3 Facebook l\u00e0: “N\u01a1i b\u1ea1n c\u00f3 th\u1ec3 g\u00f5 t\u00ean m\u1ed9t ng\u01b0\u1eddi v\u00e0 t\u00ecm th\u1ea5y h\u00e0ng t\u00e1 th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi \u0111\u00f3”. Mark \u0111\u00e3 m\u00f4 t\u1ea3 m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng c\u1ee7a Facebook – kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb th\u00f4ng tin th\u1eadt v\u1ec1 m\u1ed9t c\u00e1 nh\u00e2n. Anh \u1ea5y kh\u00f4ng nh\u1eafc \u0111\u1ebfn “m\u1ea1ng x\u00e3 h\u1ed9i” hay gi\u00fap th\u1ebf gi\u1edbi k\u1ebft n\u1ed1i v\u1edbi nhau. Anh ch\u1ec9 \u0111\u01b0a ra t\u00ednh n\u0103ng \u0111\u01a1n gi\u1ea3n v\u00e0 th\u1ef1c t\u1ebf ch\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

\"nghe-thuat-mo-ta-san-pham-trong-1-cau-cua-ceo-facebook<\/a><\/p>\n

Travis Kalanick gi\u1edbi thi\u1ec7u v\u1ec1 Uber v\u00e0o n\u0103m 2011 l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i m\u00e0 “B\u1ea1n b\u1ea5m n\u00fat v\u00e0 trong 5 ph\u00fat sau, m\u1ed9t chi\u1ebfc Mercedes s\u1ebd \u0111\u1ebfn \u0111\u00f3n v\u00e0 \u0111\u01b0a b\u1ea1n \u0111\u1ebfn n\u01a1i b\u1ea1n mu\u1ed1n”. Travis kh\u00f4ng b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1c thu\u1eadt ng\u1eef nh\u01b0 “n\u1ec1n t\u1ea3ng” hay “th\u1ecb tr\u01b0\u1eddng”. Thay v\u00e0o \u0111\u00f3, anh t\u1eadp trung v\u00e0o m\u1ed9t t\u00ednh n\u0103ng n\u1ed5i b\u1eadt nh\u1ea5t \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd.<\/p>\n

C\u1ea5u tr\u00fac c\u1ee7a c\u1ea3 2 ph\u1ea7n m\u00f4 t\u1ea3 n\u00e0y \u0111\u1ec1u l\u00e0 “b\u1ea1n l\u00e0m X v\u00e0 Y s\u1ebd di\u1ec5n ra”. X l\u00e0 \u0111\u1ea7u v\u00e0o v\u00e0 Y l\u00e0 \u0111\u1ea7u ra. C\u1ea3 2 k\u1ebft h\u1ee3p l\u1ea1i t\u1ea1o n\u00ean c\u00e2u gi\u1edbi thi\u1ec7u ho\u00e0n h\u1ea3o v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n

Facebook v\u00e0 Uber c\u00f3 h\u00e0ng ng\u00e0n t\u00ednh n\u0103ng, d\u0129 nhi\u00ean Mark v\u00e0 Travis ch\u1ecdn t\u00ednh n\u0103ng n\u1ed5i b\u1eadt nh\u1ea5t \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch d\u1ec5 nh\u1edb v\u00e0 quan tr\u1ecdng h\u01a1n, d\u1ec5 k\u1ec3.<\/p>\n

C\u00e1c t\u00ednh n\u0103ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m th\u01b0\u1eddng li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi nhau, khi\u1ebfn ch\u00fang ta kh\u00f3 ch\u1ecdn ra \u0111i\u1ec3m n\u1ed5i b\u1eadt. C\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 suy ngh\u0129 d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ra t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o nh\u1ea5t v\u00e0 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t. Sau \u0111\u00f3, \u00e1p d\u1ee5ng c\u1ea5u tr\u00fac \u0111\u1ea7u v\u00e0o – \u0111\u1ea7u ra \u0111\u1ec3 m\u00f4 t\u1ea3.<\/p>\n

C\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 suy ngh\u0129 d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ra t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o nh\u1ea5t v\u00e0 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t.<\/p>\n

Qu\u1ea3ng b\u00e1 t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3 nh\u01b0\u00a0th\u1ebf n\u00e0o?<\/h2>\n

\n

N\u1ebfu b\u1ea1n ch\u1ecdn m\u1ed9t t\u00ednh n\u0103ng c\u00f3 \u0111\u1ea7u v\u00e0o kh\u00f4ng r\u00f5 r\u00e0ng, b\u1ea1n s\u1ebd l\u00e0m kh\u00e1ch h\u00e0ng hoang mang. N\u1ebfu b\u1ea1n gi\u1edbi thi\u1ec7u m\u1ed9t t\u00ednh n\u0103ng \u0111\u00e3 c\u00f3 s\u1ea3n ph\u1ea9m kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng cung \u1ee9ng th\u00ec s\u1ebd xu\u1ea5t hi\u1ec7n c\u00e2u h\u1ecfi “V\u1eady th\u00ec \u0111i\u1ec1u n\u00e0y kh\u00e1c g\u00ec v\u1edbi s\u1ea3n ph\u1ea9m X?”. V\u00ed d\u1ee5, Facebook cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb h\u00ecnh \u1ea3nh v\u1edbi nhau, nh\u01b0ng n\u1ebfu Mark gi\u1edbi thi\u1ec7u t\u00ednh n\u0103ng n\u00e0y, kh\u00e1ch h\u00e0ng s\u1ebd h\u1ecfi “V\u1eady sao t\u00f4i kh\u00f4ng d\u00f9ng email \u0111\u1ec3 g\u1eedi?”.<\/p>\n

\"nghe-thuat-mo-ta-san-pham-trong-1-cau-cua-ceo-facebook<\/a><\/p>\n

Song, n\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n qu\u00e1 ph\u1ee9c t\u1ea1p th\u00ec b\u1ea1n kh\u00f4ng n\u00ean d\u00f9ng ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n mi\u1ec7ng \u0111\u1ec3 qu\u1ea3ng b\u00e1. V\u00ec khi ch\u00ednh doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t c\u00f2n th\u1ea5y kh\u00f3 m\u00f4 t\u1ea3, th\u00ec h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1ebd v\u1ea5t v\u1ea3 th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1edbi thi\u1ec7u thay b\u1ea1n. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 ph\u01b0\u01a1ng \u00e1n t\u1ed1t h\u01a1n.<\/p>\n

D\u00f9ng th\u1ee7 thu\u1eadt hay chi\u1ebfn thu\u1eadt trong truy\u1ec1n th\u00f4ng?<\/h2>\n

B\u1ea1n c\u00f3 th\u1ec3 s\u1ebd hi\u1ec3u nh\u1ea7m r\u1eb1ng m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m trong m\u1ed9t c\u00e2u ch\u1ec9 l\u00e0 m\u1ed9t th\u1ee7 thu\u1eadt trong truy\u1ec1n th\u00f4ng. Th\u1ef1c t\u1ebf, x\u00e2y d\u1ef1ng c\u00e2u m\u00f4 t\u1ea3 n\u00e0y l\u00e0 m\u1ed9t trong nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c nh\u1ea5t m\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp n\u00ean th\u1ef1c hi\u1ec7n t\u1eeb s\u1edbm.<\/p>\n

\"nghe-thuat-mo-ta-san-pham-trong-1-cau-cua-ceo-facebook<\/a><\/p>\n

N\u1ebfu ch\u00fang ta mu\u1ed1n s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 b\u1eb1ng c\u00e1ch truy\u1ec1n mi\u1ec7ng, ch\u00fang ta ph\u1ea3i hi\u1ec3u r\u1eb1ng n\u00f3 c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c truy\u1ec1n t\u1eeb ng\u01b0\u1eddi n\u00e0y sang ng\u01b0\u1eddi kh\u00e1c ch\u1ec9 trong m\u1ed9t c\u00e2u.<\/p>\n

\u0110\u1ed3ng th\u1eddi, x\u00e1c \u0111\u1ecbnh c\u00e2u m\u00f4 t\u1ea3 n\u00e0y t\u1eeb s\u1edbm c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1eadp trung ph\u00e1t tri\u1ec3n \u0111\u1ea7u v\u00e0o v\u00e0 \u0111\u1ea7u ra c\u1ee7a s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y s\u1ebd k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c n\u1ed7 l\u1ef1c marketing v\u00e0 truy\u1ec1n th\u00f4ng v\u1ec1 sau. B\u1ea1n c\u0169ng s\u1ebd tr\u00e1nh vi\u1ec7c x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t s\u1ea3n ph\u1ea9m qu\u00e1 kh\u00f3 \u0111\u1ec3 m\u00f4 t\u1ea3 trong t\u01b0\u01a1ng lai.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1\u00a0ngh\u1ec7 thu\u1eadt m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m trong 1 c\u00e2u c\u1ee7a CEO Facebook v\u00e0 Uber \u0111\u1ec3 b\u1ea1n \u0111\u1ecdc tham kh\u1ea3o. H\u00e3y bi\u1ebft l\u1ef1a ch\u1ecdn t\u00ednh n\u0103ng n\u1ed5i b\u1eadt nh\u1ea5t, \u0111\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u, c\u00e1ch truy\u1ec1n th\u00f4ng th\u00edch h\u1ee3p \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn nhanh v\u00e0 s\u00e2u nh\u1ea5t.<\/p>\n

Tham kh\u1ea3o:\u00a0doanhnhansaigon.vn<\/em><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn nh\u01b0ng l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u1ea5t? V\u00e0 \u0111\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c\u00a0CEO c\u1ee7a Facebook v\u00e0 Uber chia s\u1ebb s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n","protected":false},"author":10,"featured_media":5738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[],"yoast_head":"\nNgh\u1ec7 thu\u1eadt m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m trong 1 c\u00e2u c\u1ee7a CEO Facebook<\/title>\n<meta name=\"description\" content=\"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn nh\u01b0ng l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u1ea5t? V\u00e0 \u0111\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c CEO c\u1ee7a Facebook v\u00e0 Uber chia s\u1ebb\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/nghe-thuat-mo-ta-san-pham-trong-1-cau-cua-ceo-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ngh\u1ec7 thu\u1eadt m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m trong 1 c\u00e2u c\u1ee7a CEO Facebook\" \/>\n<meta property=\"og:description\" content=\"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn nh\u01b0ng l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u1ea5t? 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