{"id":5612,"date":"2017-03-31T10:22:24","date_gmt":"2017-03-31T03:22:24","guid":{"rendered":"https:\/\/news.appota.com\/?p=5612"},"modified":"2021-04-13T16:59:25","modified_gmt":"2021-04-13T09:59:25","slug":"4-bai-hoc-dat-gia-tu-cac-thuong-hieu-sang-tao-hang-dau-the-gioi","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/4-bai-hoc-dat-gia-tu-cac-thuong-hieu-sang-tao-hang-dau-the-gioi\/","title":{"rendered":"4 b\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1 t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng t\u1ea1o h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi"},"content":{"rendered":"

C\u00e1ch \u0111\u00e2y \u00edt ng\u00e0y,\u00a0T\u1ea1p ch\u00ed Fast Company c\u00f4ng b\u1ed1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng t\u1ea1o nh\u1ea5t th\u1ebf gi\u1edbi \u0111\u1ed3ng th\u1eddi l\u00e0 nh\u1eefng b\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1 nh\u1ea5t c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng nh\u01b0 h\u00f4m nay.<\/p>\n

<\/p>\n

Trong danh s\u00e1ch n\u00e0y\u00a0c\u00f3 top 10 g\u1ed3m nh\u1eefng c\u00e1i t\u00ean quen thu\u1ed9c: Amazon, Google, Uber, Apple, Snapchat, Facebook, Netflix, Twilio, Chobani v\u00e0 Spotify.<\/p>\n

S\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c t\u1eeb c\u1ed9ng \u0111\u1ed3ng m\u1ed9t c\u00e1ch kh\u00f4n kh\u00e9o<\/h2>\n

Nh\u1eefng chuy\u00ean gia ph\u00e2n t\u00edch c\u1ee7a Fast Company tin r\u1eb1ng, Amazon s\u1ebd c\u00f2n ti\u1ebfp t\u1ee5c n\u1eb1m trong danh s\u00e1ch nh\u1eefng c\u00f4ng ty s\u00e1ng t\u1ea1o nh\u1ea5t, \u00edt nh\u1ea5t l\u00e0 hai m\u01b0\u01a1i n\u0103m n\u1eefa\u00a0v\u00ec h\u1ecd \u0111\u00e3 r\u1ea5t kh\u00f4n kh\u00e9o trong vi\u1ec7c s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c t\u1eeb c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn v\u00e0 l\u00e0m m\u1edbi m\u00ecnh.<\/p>\n

\"4-bai-hoc-dat-gia-tu-cac-thuong-hieu-sang-tao-hang-dau-the-gioi<\/a><\/p>\n

Amazon b\u1eaft \u0111\u1ea7u l\u00e0 m\u1ed9t website b\u00e1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, d\u1ea7n d\u1ea7n t\u1ef1 bi\u1ebfn m\u00ecnh kh\u00f4ng ch\u1ec9 tr\u1edf th\u00e0nh m\u1ed9t si\u00eau th\u1ecb h\u00e0ng h\u00f3a l\u1edbn b\u1eadc nh\u1ea5t th\u1ebf gi\u1edbi v\u00e0 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3.<\/p>\n

Trong c\u1ed9ng \u0111\u1ed3ng kh\u1ed5ng l\u1ed3 c\u1ee7a Amazon, \u0111\u00f4ng nh\u1ea5t l\u00e0 hai nh\u00f3m ng\u01b0\u1eddi: nh\u00f3m s\u1eed d\u1ee5ng Amazon \u0111\u1ec3 truy c\u1eadp, t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a, mua h\u00e0ng v\u00e0 \u0111\u01b0a ra nh\u1eefng nh\u1eadn x\u00e9t, \u0111\u00e1nh gi\u00e1 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. Nh\u00f3m th\u1ee9 hai l\u00e0 s\u1eed d\u1ee5ng Amazon \u0111\u1ec3 ki\u1ebfm ti\u1ec1n, b\u00e1n h\u00e0ng tr\u00ean Amazon \u0111\u1ec3 nh\u1eadn hoa h\u1ed3ng. Hai nh\u00f3m c\u1ed9ng \u0111\u1ed3ng n\u00e0y c\u00f3 quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi nhau \u0111\u1ec3 c\u00f9ng ph\u00e1t tri\u1ec3n.\u00a0Amazon s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi n\u00e0y \u0111\u1ec3 l\u00e0m \u0111a d\u1ea1ng v\u00e0 t\u01b0\u01a1i m\u1edbi h\u01a1n tr\u1ea3i nghi\u1ec7m website, tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh; trong khi \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi n\u00e0y d\u00f9ng Amazon \u0111\u1ec3 ki\u1ebfm ti\u1ec1n ho\u1eb7c ki\u1ebfm th\u00f4ng tin, ki\u1ebfm s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb.<\/p>\n

Facebook c\u0169ng l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh trong vi\u1ec7c s\u1eed d\u1ee5ng t\u1ed1i \u0111a c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\n

Ti\u1ec1m l\u1ef1c l\u1edbn c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ebb<\/h2>\n

Snapchat, t\u1eeb m\u1ed9t c\u00f4ng ty ch\u01b0a c\u00f3 t\u00ean tu\u1ed5i g\u00ec, sau 6 n\u0103m ho\u1ea1t \u0111\u1ed9ng \u0111\u00e3 v\u01b0\u1ee3t qua h\u00e0ng lo\u1ea1t c\u00e1i t\u00ean \u0111\u00ecnh \u0111\u00e1m kh\u00e1c \u0111\u1ec3 l\u1ecdt v\u00e0o Top 10 v\u00e0 h\u1ee9a h\u1eb9n s\u1ebd c\u1ef1c k\u1ef3 ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai sau v\u1ee5 IPO (ph\u00e1t h\u00e0nh c\u1ed5 phi\u1ebfu ra c\u00f4ng ch\u00fang l\u1ea7n \u0111\u1ea7u) tr\u1ecb gi\u00e1 3,4 t\u1ec9 USD v\u1eeba qua.<\/p>\n

\"4-bai-hoc-dat-gia-tu-cac-thuong-hieu-sang-tao-hang-dau-the-gioi<\/a><\/p>\n

Tr\u01b0\u1edbc phi\u00ean IPO l\u1ecbch s\u1eed th\u00ec nhi\u1ec1u ng\u01b0\u1eddi trung ni\u00ean, ng\u01b0\u1eddi\u00a0l\u1edbn tu\u1ed5i \u1edf M\u1ef9, c\u00e1c qu\u1ed1c gia kh\u00e1c kh\u00f4ng h\u1ec1\u00a0bi\u1ebft Snapchat l\u00e0 g\u00ec v\u00e0 \u1ee9ng d\u1ee5ng nh\u1eafn tin n\u00e0y c\u00f3 g\u00ec hay ho h\u01a1n so v\u1edbi Facebook Messenger. Nh\u01b0ng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Snapchat cho ch\u00fang ta th\u1ea5y s\u1ee9c m\u1ea1nh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi tr\u1ebb l\u00e0 kh\u1ee7ng khi\u1ebfp ra sao. B\u1edfi \u0111\u01a1n gi\u1ea3n, nh\u1eefng ng\u01b0\u1eddi tr\u1ebb c\u00f3 th\u1ec3 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c b\u1ed1 m\u1eb9 hay gia \u0111\u00ecnh ch\u00fang s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i g\u00ec, \u1ee9ng d\u1ee5ng g\u00ec, nh\u01b0ng ph\u1ee5 huynh v\u00e0 gia \u0111\u00ecnh ch\u00fang th\u00ec lu\u00f4n mu\u1ed1n bi\u1ebft con m\u00ecnh \u0111ang l\u00e0m g\u00ec v\u00e0 \u0111ang t\u1ed1n th\u1eddi gian cho nh\u1eefng vi\u1ec7c g\u00ec sau l\u01b0ng h\u1ecd.<\/p>\n

Fast Company c\u0169ng ch\u1ec9 ra r\u1eb1ng, m\u1ed7i tr\u00e0o l\u01b0u hay s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng th\u01b0\u1eddng b\u1eaft ngu\u1ed3n t\u1eeb m\u1ed9t nh\u00f3m ng\u01b0\u1eddi nh\u1ea5t \u0111\u1ecbnh. Ch\u00ednh nh\u00f3m ng\u01b0\u1eddi n\u00e0y s\u1ebd l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u1ea7u ti\u00ean, gi\u00fap lan truy\u1ec1n h\u00ecnh \u1ea3nh v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi c\u1ed9ng \u0111\u1ed3ng. V\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i lu\u00f4n l\u00e0 nh\u00f3m ng\u01b0\u1eddi t\u1ea1o ra s\u1ef1 b\u00f9ng ph\u00e1t nhanh nh\u1ea5t trong x\u00e3 h\u1ed9i ch\u00fang ta ng\u00e0y nay.<\/p>\n

S\u1ee9c m\u1ea1nh v\u1ec1 c\u00f4ng ngh\u1ec7 s\u1ebd t\u1ea1o ra kh\u00e1c bi\u1ec7t<\/h2>\n

C\u00f4ng ngh\u1ec7 \u0111ang ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 l\u00e0m n\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t r\u1ea5t l\u1edbn. Chi\u1ebfm l\u0129nh \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh c\u00f4ng ngh\u1ec7, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd\u00a0\u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh so v\u1edbi \u0111\u1ed1i th\u1ee7 trong m\u1ecdi l\u0129nh v\u1ef1c, m\u1ecdi ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau.<\/p>\n

\"4-bai-hoc-dat-gia-tu-cac-thuong-hieu-sang-tao-hang-dau-the-gioi<\/a><\/p>\n

Apple \u0111\u00e3\u00a0l\u00ean k\u1ebf ho\u1ea1ch tr\u1ecb gi\u00e1 3 t\u1ec9 USD \u0111\u1ec3 \u0111\u01b0a iPad v\u00e0 iPhone tr\u1edf th\u00e0nh nh\u1eefng thi\u1ebft b\u1ecb ph\u1ed5 bi\u1ebfn trong b\u1ec7nh vi\u1ec7n, nh\u1eb1m gi\u00fap \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean y t\u1ebf ch\u0103m s\u00f3c v\u00e0 theo d\u00f5i t\u00ecnh h\u00ecnh s\u1ee9c kh\u1ecfe c\u1ee7a b\u1ec7nh nh\u00e2n t\u1ed1t h\u01a1n. C\u00e1c chuy\u00ean gia c\u0169ng d\u1ef1 b\u00e1o r\u1eb1ng ch\u00ednh \u0111i\u1ec1u n\u00e0y s\u1ebd t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i trong n\u1ec1n y h\u1ecdc th\u1ebf gi\u1edbi c\u0169ng nh\u01b0 thu v\u1ec1 h\u00e0ng t\u1ec9 USD, n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho h\u1ecd.<\/p>\n

T\u1eadp trung t\u1ed1i \u0111a v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c nh\u1ea5t \u0111\u1ecbnh<\/h2>\n

Trong s\u1ed1 c\u00e1c\u00a0c\u00f4ng ty s\u00e1ng t\u1ea1o nh\u1ea5t th\u1ebf gi\u1edbi n\u0103m 2017 c\u1ee7a Fast Company, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1ec1u l\u00e0 chuy\u00ean gia trong l\u0129nh v\u1ef1c \u0111\u00f3. H\u1ecd\u00a0\u0111\u1ecbnh v\u1ecb r\u1ea5t r\u00f5 trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 h\u1ecd lu\u00f4n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 t\u1eadp trung t\u1ed1i \u0111a cho vi\u1ec7c tr\u1edf th\u00e0nh k\u1ebb m\u1ea1nh nh\u1ea5t trong l\u0129nh v\u1ef1c m\u00e0 m\u00ecnh ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

V\u00ed d\u1ee5, Amazon, l\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Google, l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Uber, l\u00e0 \u1ee9ng d\u1ee5ng cung c\u1ea5p ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n. Facebook l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. Snapchat l\u00e0 \u1ee9ng d\u1ee5ng nh\u1eafn tin\u2026<\/p>\n

C\u00e1c c\u00f4ng ty n\u00e0y kh\u00f4ng t\u1eadp trung v\u00e0o \u0111a d\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong giai \u0111o\u1ea1n \u0111\u1ea7u m\u00e0 t\u1eadp trung v\u00e0o m\u1edf r\u1ed9ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. T\u1eeb \u0111\u00f3 ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh h\u01a1n n\u1eefa tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u0110\u00f3 l\u00e0 nh\u1eefng b\u00e0i h\u1ecdc c\u1ee7a c\u00e1c c\u00f4ng ty, th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng t\u1ea1o nh\u1ea5t th\u1ebf gi\u1edbi hi\u1ec7n nay. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng th\u00ec h\u1ecd \u0111\u00e3 ph\u1ea3i n\u1ed7 l\u1ef1c r\u1ea5t nhi\u1ec1u, t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t l\u0129nh v\u1ef1c nh\u1ea5t \u0111\u1ecbnh. R\u1ea5t x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 c\u00e1c Startup h\u1ecdc t\u1eadp l\u00e0m theo v\u00e0 r\u00fat kinh nghi\u1ec7m cho m\u00ecnh.<\/p>\n

Tham kh\u1ea3o:\u00a0Doanh Nh\u00e2n Cu\u1ed1i Tu\u1ea7n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1ch \u0111\u00e2y \u00edt ng\u00e0y,\u00a0T\u1ea1p ch\u00ed Fast Company c\u00f4ng b\u1ed1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng t\u1ea1o nh\u1ea5t th\u1ebf gi\u1edbi \u0111\u1ed3ng th\u1eddi l\u00e0 nh\u1eefng b\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1 nh\u1ea5t c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng nh\u01b0 h\u00f4m nay.<\/p>\n","protected":false},"author":10,"featured_media":5617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[],"yoast_head":"\n4 b\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1 t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng t\u1ea1o h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi<\/title>\n<meta name=\"description\" content=\"T\u1ea1p ch\u00ed Fast Company c\u00f4ng b\u1ed1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng t\u1ea1o nh\u1ea5t th\u1ebf gi\u1edbi v\u00e0 nh\u1eefng 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