{"id":5603,"date":"2017-03-27T09:45:24","date_gmt":"2017-03-27T02:45:24","guid":{"rendered":"https:\/\/news.appota.com\/?p=5603"},"modified":"2021-04-13T16:59:34","modified_gmt":"2021-04-13T09:59:34","slug":"4-bai-hoc-ve-lam-giau-cua-ceo-ong-hoang-truyen-hinh-netflix","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/4-bai-hoc-ve-lam-giau-cua-ceo-ong-hoang-truyen-hinh-netflix\/","title":{"rendered":"4 b\u00e0i h\u1ecdc v\u1ec1 l\u00e0m gi\u00e0u c\u1ee7a CEO – \u00f4ng ho\u00e0ng truy\u1ec1n h\u00ecnh Netflix"},"content":{"rendered":"

Netflix \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t g\u00e3 kh\u1ed5ng l\u1ed3 trong ng\u00e0nh truy\u1ec1n h\u00ecnh M\u1ef9 v\u00e0 th\u1ebf gi\u1edbi. CEO c\u1ee7a h\u00e3ng n\u00e0y \u0111\u00e3 chia s\u1ebb nh\u1eefng b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 trong qu\u1ea3n l\u00fd \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a kh\u1ed1i t\u00e0i s\u1ea3n t\u1eeb con s\u1ed1 0 l\u00ean\u00a060 t\u1ec9 USD.<\/p>\n

<\/p>\n

Netflix IPO G\u00e3 kh\u1ed5ng l\u1ed3 trong l\u0129nh v\u1ef1c video tr\u1ef1c tuy\u1ebfn cho \u0111\u1ebfn nay tr\u1ea3i qua 20 n\u0103m ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ecbnh gi\u00e1 t\u00e0i s\u1ea3n c\u1ee7a m\u00ecnh l\u00ean con s\u1ed1\u00a060 t\u1ec9 USD. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng nh\u01b0 ng\u00e0y h\u00f4m nay ph\u1ea3i k\u1ec3 \u0111\u1ebfn c\u00f4ng r\u1ea5t l\u1edbn c\u1ee7a CEO – \u0111\u1ed3ng s\u00e1ng l\u1eadp Reed Hastings, 56 tu\u1ed5i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 b\u00e0i h\u1ecdc l\u00e0m gi\u00e0u c\u1ee7a \u00f4ng m\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i s\u1ebd h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u.<\/p>\n

1: L\u00ean k\u1ebf ho\u1ea1ch cho nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n\u00a0ngay trong ng\u00e0y \u0111\u1ea7u ti\u00ean<\/h2>\n

C\u00e2u chuy\u1ec7n v\u1ec1 vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch cho nh\u1eefng g\u00ec m\u00e0 b\u1ea1n mu\u1ed1n c\u00f4ng ty m\u00ecnh tr\u1edf th\u00e0nh, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng g\u00ec m\u00e0 n\u00f3 c\u00f3 th\u1ec3 b\u1ecb gi\u1edbi h\u1ea1n v\u00e0o, ngay trong ng\u00e0y \u0111\u1ea7u ti\u00ean nh\u01b0 sau.
\nNgay t\u1eeb r\u1ea5t s\u1edbm, khi \u201ck\u1ebb th\u00f9\u201d c\u1ee7a Netflix c\u00f2n l\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng cho thu\u00ea b\u0103ng \u0111\u0129a Blockbuster. Netflix g\u1eedi DVD \u0111\u1ebfn cho nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd thu\u00ea bao \u1edf M\u1ef9\u00a0v\u00e0 \u00f4ng n\u00f3i r\u1eb1ng:\u00a0\u201cC\u00f3 1 l\u00fd do khi\u1ebfn ch\u00fang t\u00f4i kh\u00f4ng g\u1ecdi c\u00f4ng ty n\u00e0y l\u00e0 ‘DVD-by-Mail.com’\u201d.<\/p>\n

\"4-bai-hoc-ve-lam-giau-cua-ceo-ong-hoang-truyen-hinh-netflix<\/a><\/p>\n

Doanh nghi\u1ec7p d\u00e0i h\u1ea1n n\u00e0y khi \u1ea5y \u0111ang cung c\u1ea5p d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn, v\u00ec th\u1ebf Hastings \u0111\u00e3 ch\u1ecdn m\u1ed9t c\u00e1i t\u00ean m\u00e0 n\u00f3i l\u00ean \u0111\u01b0\u1ee3c c\u1ea3 giai \u0111o\u1ea1n \u0111\u1ea7u l\u1eabn nh\u1eefng g\u00ec m\u00e0 \u00f4ng k\u1ef3 v\u1ecdng n\u00f3 tr\u1edf th\u00e0nh theo th\u1eddi gian \u2013 g\u1eedi nh\u1eadn phim tr\u00ean internet.<\/p>\n

2: S\u1ef1 th\u1eadt lu\u00f4n lu\u00f4n l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t<\/h2>\n

Quan \u0111i\u1ec3m\u00a0s\u1ef1 th\u1eadt l\u00e0 \u0111i\u1ec1u gi\u00fap t\u1ea1o v\u00e0 l\u1ea5y l\u1ea1i m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng<\/p>\n

Hastings \u0111\u00e3 b\u1ecb m\u1ed9t s\u1ed1 ng\u01b0\u1eddi ch\u1ec9 tr\u00edch trong nh\u1eefng n\u0103m qua v\u00ec \u00f4ng th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi ph\u00f3ng vi\u00ean g\u1eedi tr\u01b0\u1edbc c\u00e2u h\u1ecfi trong nh\u1eefng cu\u1ed9c ph\u1ecfng v\u1ea5n qua \u0111i\u1ec7n tho\u1ea1i thay v\u00ec \u0111\u1ec3 nh\u1eefng chuy\u00ean gia ph\u00e2n t\u00edch c\u1ee7a Ph\u1ed1 Wall h\u1ecfi tr\u1ef1c ti\u1ebfp. Nh\u01b0ng Hastings c\u0169ng n\u1ed5i ti\u1ebfng l\u00e0 m\u1ed9t ng\u01b0\u1eddi r\u1ea5t th\u1eadt th\u00e0.<\/p>\n

Gi\u1edbi \u0111\u1ea7u t\u01b0 \u0111\u00e3 s\u1edbm bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng suy ngh\u0129 c\u1ee7a \u00f4ng v\u1ec1 chuy\u1ec7n b\u0103ng th\u00f4ng r\u1ed9ng s\u1ebd nhanh ch\u00f3ng chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o (d\u00f9 ch\u1eadm h\u01a1n nh\u1eefng ng\u01b0\u1eddi kh\u00e1c mong \u0111\u1ee3i, m\u00e0 h\u00f3a ra l\u00e0 \u0111\u00fang), nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00e0o m\u00e0 \u00f4ng s\u1ee3 (\u00f4ng s\u1ee3 Amazon h\u01a1n l\u00e0 Blockbuster) v\u00e0 doanh nghi\u1ec7p n\u00e0y s\u1ebd ph\u00e1t tri\u1ec3n v\u00e0 c\u00f3 l\u1ee3i nhu\u1eadn nhanh nh\u01b0 th\u1ebf n\u00e0o. V\u00e0 nh\u1eefng d\u1ef1 b\u00e1o c\u1ee7a \u0111\u1ed9i ng\u0169 \u00f4ng th\u01b0\u1eddng ch\u1ee9ng t\u1ecf ch\u00ednh x\u00e1c.<\/p>\n

\"4-bai-hoc-ve-lam-giau-cua-ceo-ong-hoang-truyen-hinh-netflix<\/a><\/p>\n

\u0110i\u1ec1u \u0111\u00f3 \u0111\u00e3 mang l\u1ea1i cho Hastings c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00f4i ph\u1ee5c m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng khi \u00f4ng ph\u1ea1m sai l\u1ea7m, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi \u00f4ng \u0111o\u00e1n sai v\u1ec1 nh\u1eefng g\u00ec s\u1ebd x\u1ea3y ra khi t\u00e1ch c\u00f4ng ty th\u00e0nh hai m\u1ea3ng d\u1ecbch v\u1ee5 ri\u00eang bi\u1ec7t d\u00e0nh cho \u0111\u0103ng k\u00fd thu\u00ea bao DVD v\u00e0 video tr\u1ef1c tuy\u1ebfn.<\/p>\n

V\u00e0o gi\u1eefa n\u0103m 2011, c\u00f4ng ty \u00f4ng kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng d\u1ef1 b\u00e1o l\u1ee3i nhu\u1eadn, v\u00e0 c\u1ed5 phi\u1ebfu c\u1ee7a Netflix \u0111\u00e3 gi\u1ea3m gi\u00e1 m\u1ea1nh \u2013 nh\u01b0ng nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e3 cho Hastings th\u1eddi gian \u0111\u1ec3 t\u1ea1o d\u1ef1ng l\u1ea1i v\u00e0 c\u1ed5 phi\u1ebfu c\u1ee7a h\u1ecd \u0111\u00e3 h\u1ed3i ph\u1ee5c v\u00e0o n\u0103m 2013, khi t\u0103ng g\u1ea5p 14 l\u1ea7n t\u1eeb m\u1ee9c \u0111\u00e1y.<\/p>\n

3. H\u00e3y x\u00e2y d\u1ef1ng b\u1ec1 ngo\u00e0i t\u1eeb ch\u00ednh c\u00e1i c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh<\/h2>\n

Hastings \u0111\u00e3 qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c m\u1ed9t s\u1ef1 c\u00e2n b\u1eb1ng mong manh: t\u1eadp trung Netflix v\u00e0o m\u1ea3ng giao phim, trong khi m\u1edf r\u1ed9ng d\u1ea7n d\u1ea7n v\u00e0o m\u1ea3ng n\u1ed9i dung nguy\u00ean g\u1ed1c. \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t vi\u1ec7c kh\u00f4ng c\u00f3 sai l\u1ea7m: v\u00e0o gi\u1eefa nh\u1eefng n\u0103m 2000, Netflix \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i \u201cch\u1ebft y\u1ec3u\u201d v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i (khi c\u1ed1 g\u1eafng nh\u1edd b\u1ea1n b\u00e8 gi\u1edbi thi\u1ec7u c\u00e1c b\u1ed9 phim cho nhau) v\u00e0 mua n\u1ed9i dung nguy\u00ean g\u1ed1c (m\u00e0 h\u1ea7u h\u1ebft l\u00e0 phim t\u00e0i li\u1ec7u) tr\u01b0\u1edbc khi n\u00f3 s\u1eb5n s\u00e0ng.<\/p>\n

\"4-bai-hoc-ve-lam-giau-cua-ceo-ong-hoang-truyen-hinh-netflix<\/a><\/p>\n

V\u00e0i n\u0103m sau, sau khi qu\u00e1 tr\u00ecnh chuy\u1ec3n t\u1eeb giao DVD b\u1eb1ng th\u01b0 \u0111i\u1ec7n t\u1eed sang tr\u1ef1c tuy\u1ebfn \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o d\u1ef1ng t\u1ed1t h\u01a1n, Netflix \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc h\u01a1n \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ed9i dung nguy\u00ean g\u1ed1c, gi\u00fap n\u00f3 \u0111\u1ee7 s\u1ee9c c\u1ea1nh tr\u1ea1nh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 nh\u01b0 Time Warner v\u00e0 HBO trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng \u201cs\u1ee9c m\u1ea1nh \u0111\u1ecbnh gi\u00e1\u201d \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t t\u01b0\u01a1ng lai mang l\u1ea1i l\u1ee3i nhu\u1eadn h\u01a1n.<\/p>\n

4. C\u00e1ch qu\u1ea3n l\u00fd t\u00e0i n\u0103ng \u1edf Netflix kh\u00e1 \u0111\u1eb7c bi\u1ec7t<\/h2>\n

Kh\u00f4ng nh\u01b0 c\u00e1c c\u00f4ng ty v\u00e0 doanh nghi\u1ec7p kh\u00e1c, \u1edf\u00a0Netflix \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch\u00a0kh\u00f4ng c\u00f3 k\u1ef3 ngh\u1ec9, cho ph\u00e9p c\u00e1c nh\u00e2n vi\u00ean t\u1ef1 l\u00ean l\u1ecbch l\u00e0m vi\u1ec7c v\u00e0 ngh\u1ec9, mi\u1ec5n l\u00e0 l\u00e0m xong vi\u1ec7c.<\/p>\n

Hastings l\u1ea1i cho r\u1eb1ng \u0111i\u1ec1u \u0111\u00f3 gi\u00fap Netflix thu h\u00fat \u0111\u01b0\u1ee3c nh\u1eefng nh\u00e2n vi\u00ean h\u00e0ng \u0111\u1ea7u trong khi c\u00f3 r\u1ea5t nhi\u1ec1u \u00fd ki\u1ebfn cho r\u1eb1ng\u00a0\u0111i\u1ec1u \u0111\u00f3 g\u00e2y \u00e1p l\u1ef1c, khi\u1ebfn nh\u00e2n vi\u00ean ngh\u1ec9 qu\u00e1 \u00edt v\u00e0 xem nh\u1eb9 chuy\u1ec7n b\u1ecb ki\u1ec7t s\u1ee9c.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng b\u00e0i h\u1ecdc kinh nghi\u1ec7m \u0111\u1eaft gi\u00e1 trong qu\u00e1 tr\u00ecnh l\u00e0m gi\u00e0u c\u1ee7a CEO – \u0111\u1ed3ng s\u00e1ng l\u1eadp\u00a0Netflix l\u1edbn tr\u00ean th\u1ebf gi\u1edbi. Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, l\u00ean k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc, l\u1ea5y s\u1ef1 th\u1eadt l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh v\u00e0 c\u00f3 ch\u1ebf \u0111\u1ed9 \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh. Nh\u1edd \u0111\u00f3 m\u00e0\u00a0Netflix \u0111i t\u1eeb con s\u1ed1 0 l\u00ean\u00a060 t\u1ec9 USD.<\/p>\n","protected":false},"excerpt":{"rendered":"

Netflix \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t g\u00e3 kh\u1ed5ng l\u1ed3 trong ng\u00e0nh truy\u1ec1n h\u00ecnh M\u1ef9 v\u00e0 th\u1ebf gi\u1edbi. CEO c\u1ee7a h\u00e3ng n\u00e0y \u0111\u00e3 chia s\u1ebb nh\u1eefng b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 trong qu\u1ea3n l\u00fd \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a kh\u1ed1i t\u00e0i s\u1ea3n t\u1eeb con s\u1ed1 0 l\u00ean\u00a060 t\u1ec9 USD.<\/p>\n","protected":false},"author":10,"featured_media":5608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[788,787],"yoast_head":"\n4 b\u00e0i h\u1ecdc v\u1ec1 l\u00e0m gi\u00e0u c\u1ee7a CEO - \u00f4ng ho\u00e0ng truy\u1ec1n h\u00ecnh Netflix<\/title>\n<meta name=\"description\" content=\"Netflix - g\u00e3 kh\u1ed5ng l\u1ed3 trong ng\u00e0nh truy\u1ec1n h\u00ecnh M\u1ef9 v\u00e0 th\u1ebf gi\u1edbi. V\u1edbi chia s\u1ebb c\u1ee7a CEO Hastings s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o h\u1ecd \u0111i t\u1eeb con s\u1ed1 0 l\u00ean 60 t\u1ec9 USD.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/4-bai-hoc-ve-lam-giau-cua-ceo-ong-hoang-truyen-hinh-netflix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 b\u00e0i h\u1ecdc v\u1ec1 l\u00e0m gi\u00e0u c\u1ee7a CEO - \u00f4ng ho\u00e0ng truy\u1ec1n h\u00ecnh Netflix\" \/>\n<meta property=\"og:description\" content=\"Netflix - g\u00e3 kh\u1ed5ng l\u1ed3 trong ng\u00e0nh truy\u1ec1n h\u00ecnh M\u1ef9 v\u00e0 th\u1ebf gi\u1edbi. 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