{"id":5520,"date":"2017-03-03T10:11:42","date_gmt":"2017-03-03T03:11:42","guid":{"rendered":"https:\/\/news.appota.com\/?p=5520"},"modified":"2021-04-13T16:46:45","modified_gmt":"2021-04-13T09:46:45","slug":"7-nguyen-tac-vang-de-dat-ten-thuong-hieu-top-of-mind","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/7-nguyen-tac-vang-de-dat-ten-thuong-hieu-top-of-mind\/","title":{"rendered":"7 Nguy\u00ean t\u1eafc v\u00e0ng \u0111\u1ec3 \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u “Top of Mind”"},"content":{"rendered":"

B\u1ea1n mu\u1ed1n c\u00f3 m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u\u00a0th\u1eadt n\u1ed5i b\u1eadt trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng hay \u0111\u00fang h\u01a1n l\u00e0 “Top of Mind” ? \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, h\u00e3y tham kh\u1ea3o ngay nh\u1eefng nguy\u00ean t\u1eafc \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u “qu\u00fd gi\u00e1” d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

<\/p>\n

\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u00f3 l\u1eafm kh\u00f4ng? Ho\u00e0n to\u00e0n kh\u00f4ng kh\u00f3 n\u1ebfu b\u1ea1n th\u1ef1c hi\u1ec7n theo c\u00e1c nguy\u00ean t\u1eafc sau:<\/p>\n

1. B\u1ea3o h\u1ed9 v\u1ec1 m\u1eb7t ph\u00e1p l\u00fd<\/h2>\n

\u0110i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ea7u ti\u00ean c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u1ea3i b\u1ea3o h\u1ed9 \u0111\u01b0\u1ee3c v\u1ec1 m\u1eb7t ph\u00e1p l\u00fd \u0111\u1ec3 tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p b\u1ecb nh\u00e1i. T\u00ean hay \u0111\u1ebfn m\u1ee9c n\u00e0o\u00a0nh\u01b0ng kh\u00f4ng b\u1ea3o h\u1ed9 \u0111\u01b0\u1ee3c s\u1ebd r\u1ea5t\u00a0r\u1ee7i ro cho doanh nghi\u1ec7p. Tr\u01b0\u1eddng h\u1ee3p b\u1ea5t \u0111\u1eafc d\u0129 th\u00ec c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc ph\u01b0\u01a1ng \u00e1n b\u1ea3o h\u1ed9 b\u1eb1ng h\u00ecnh \u1ea3nh (logo) thay v\u00ec b\u1ea3o h\u1ed9 t\u00ean.<\/p>\n

2. S\u1eed d\u1ee5ng t\u00ean mi\u1ec1n cho th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

M\u1ed9t s\u1ea3n ph\u1ea9m hay c\u00f4ng ty n\u00e0o \u0111\u00f3 mu\u1ed1n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng bi\u1ebft \u0111\u1ebfn th\u00ec c\u1ea7n ph\u1ea3i c\u00f3 website ri\u00eang. Vi\u1ec7c \u0111\u1ea7u ti\u00ean l\u00e0 ph\u1ea3i mua t\u00ean mi\u1ec1n. N\u1ebfu l\u1ea5y domain – t\u00ean mi\u1ec1n \u0111\u00f3 tr\u00f9ng v\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t. Tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng \u0111\u0103ng k\u00fd \u0111\u01b0\u1ee3c th\u00ec h\u00e3y chuy\u1ec3n qua t\u00ean mi\u1ec1n kh\u00e1c nh\u00e9.<\/p>\n

3: \u0110\u01a1n gi\u1ea3n, d\u1ec5 nh\u1edb v\u00e0 d\u1ec5 \u0111\u1ecdc<\/h2>\n

\u0110\u1eebng b\u1eaft kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ph\u1ea3i nh\u1edb qu\u00e1 nhi\u1ec1u ho\u1eb7c kh\u00f3 c\u00f3 th\u1ec3 nh\u1edb n\u1ed5i. \u0110\u00f3 l\u00e0 nguy\u00ean t\u1eafc v\u1ec1\u00a0s\u1ef1 \u201c\u0111\u01a1n gi\u1ea3n\u201d khi \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"7-nguyen-tac-vang-de-dat-ten-thuong-hieu-top-of-mind<\/a><\/p>\n

D\u00f9 l\u00e0 t\u00ean n\u01b0\u1edbc ngo\u00e0i hay ti\u1ebfng Vi\u1ec7t th\u00ec h\u00e3y c\u1ed1 g\u1eafng l\u00e0m sao \u0111\u1eb7t theo\u00a0\u201cvi\u1ebft sao \u0111\u1ecdc v\u1eady\u201d v\u1eeba d\u1ec5 \u0111\u1ecdc m\u00e0 l\u1ea1i d\u1ec5 nh\u1edb.<\/p>\n

Tr\u00e1nh nh\u1eefng c\u00e1i t\u00ean kh\u00f3 \u0111\u1ecdc \u0111\u1ea1i lo\u1ea1i nh\u01b0:\u00a0Bvlgari, TAGHeuer, Givenchy\u2026<\/p>\n

M\u1ed9t l\u1eddi khuy\u00ean quan tr\u1ecdng gi\u00fap t\u00ean th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 nh\u1edb h\u01a1n l\u00e0 t\u00ean c\u00f3 ch\u1ee9a c\u00e1c nguy\u00ean \u00e2m o, a, i, e. H\u00e3y nh\u00ecn v\u00e0o t\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn tr\u00ean th\u1ebf gi\u1edbi nh\u01b0 Honda, Yamaha, Coca Cola, Amazon, Mercedes, Audi, Virgin, Motorola, Lenovo\u2026 C\u00e1c nguy\u00ean \u00e2m s\u1ebd gi\u00fap m\u1eb7t ch\u1eef \u0111\u1eb9p h\u01a1n, t\u00ean c\u00e2n \u0111\u1ed1i, d\u1ec5 \u0111\u1ecdc v\u00e0 d\u1ec5 nh\u1edb h\u01a1n kh\u00f4ng.<\/p>\n

4. Tr\u00e1nh nh\u1eefng li\u00ean t\u01b0\u1edfng mang ngh\u0129a ti\u00eau c\u1ef1c<\/h2>\n

S\u1ef1 th\u1eadt l\u00e0 \u0111\u00e3 c\u00f3 kh\u00f4ng \u00edt c\u00e1c c\u00f4ng ty \u0111\u00e3 \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh mang \u00fd ngh\u0129a ti\u00eau c\u1ef1c ngay t\u1ea1i th\u1ecb tr\u01b0\u1eddng \u0111\u00f3. Ho\u1eb7c l\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u khi \u0111\u1ecdc th\u00e0nh ti\u1ebfng khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc\u00a0li\u00ean t\u01b0\u1edfng v\u1edbi nh\u1eefng th\u1ee9 ti\u00eau c\u1ef1c, nh\u1ea1y c\u1ea3m.<\/p>\n

Ti\u00eau bi\u1ec3u n\u0103m 1991, h\u00e3ng xe h\u01a1i Mazda \u0111\u00e3 tung ra d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 t\u00ean g\u1ecdi Laputa \u1edf\u00a0T\u00e2y Ban Nha. Nh\u01b0ng\u00a0“Puta” trong ti\u1ebfng b\u1ea3n \u0111\u1ecba c\u00f3 ngh\u0129a l\u00e0 “g\u00e1i m\u1ea1i d\u00e2m\u201d. Hay nh\u01b0\u00a0m\u00ec Sagami t\u1ea1i Vi\u1ec7t Nam th\u1eadt kh\u00f4ng may khi tr\u00f9ng v\u1edbi t\u00ean c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u bao cao su Sagami t\u1ea1i Nh\u1eadt.<\/p>\n

5. T\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n ng\u00e0nh ngh\u1ec1, s\u1ea3n ph\u1ea9m<\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n th\u1ec3 hi\u1ec7n ng\u00e0nh ngh\u1ec1 v\u00e0 s\u1ea3n ph\u1ea9m, nh\u01b0ng v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf, m\u1edbi, ch\u01b0a \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft r\u1ed9ng r\u00e3i, vi\u1ec7c th\u1ec3 hi\u1ec7n ng\u00e0nh ngh\u1ec1 ho\u1eb7c s\u1ea3n ph\u1ea9m trong t\u00ean th\u01b0\u01a1ng hi\u1ec7u s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 tuy\u1ec7t v\u1eddi trong vi\u1ec7c r\u00fat ng\u1eafn th\u1eddi gian v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed truy\u1ec1n th\u00f4ng.<\/p>\n

\"7-nguyen-tac-vang-de-dat-ten-thuong-hieu-top-of-mind<\/a><\/p>\n

B\u1ea1n kh\u00e1 d\u1ec5 nh\u1eadn th\u1ea5y c\u00e1c y\u1ebfu t\u1ed1 th\u1ec3 hi\u1ec7n ng\u00e0nh ngh\u1ec1 trong t\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u00e1o d\u1ee5c b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ti\u1ebfp t\u1ed1 \u201cedu\u201d nh\u01b0 Eduzone, Hope Education\u2026; hay b\u1ea5t \u0111\u1ed9ng s\u1ea3n th\u01b0\u1eddng g\u1eafn v\u1edbi \u201cland\u201d nh\u01b0 Capitaland, Nova Land\u2026; \u0111\u1ed3 d\u00f9ng cho m\u1eb9 v\u00e0 b\u00e9 nh\u01b0 Kids Plaza, shoptretho\u2026; ng\u00e0nh s\u1eefa c\u00f3 Vinamilk, TH True milk, Vinasoy\u2026<\/p>\n

6. Th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7<\/h2>\n

T\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u1eb7c tr\u01b0ng ri\u00eang bi\u1ec7t c\u1ee7a m\u1ed7i s\u1ea3n ph\u1ea9m n\u00ean c\u1ea7n th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\u00a0nh\u1ea5t l\u00e0 \u0111\u1ed1i th\u1ee7 tr\u1ef1c di\u1ec7n. Tr\u00e1nh \u0111\u1eb7t t\u00ean gi\u1ed1ng ho\u1eb7c na n\u00e1 v\u1edbi t\u00ean c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0\u00a0nh\u1eefng th\u00e0nh t\u1ed1 m\u00e0 \u0111\u1ed1i th\u1ee7 \u0111\u00e3 s\u1eed d\u1ee5ng.<\/p>\n

7. Nh\u1eafm \u0111\u1ebfn ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h2>\n

\"7-nguyen-tac-vang-de-dat-ten-thuong-hieu-top-of-mind<\/a><\/p>\n

Th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng r\u1eb1ng: n\u1ebfn t\u00ean th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng ti\u1ebfng Anh m\u00e0 d\u00f9ng cho kh\u00e1ch h\u00e0ng ho\u1eb7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ea5p th\u1ea5p t\u1ea1i Vi\u1ec7t Nam th\u00ec sao? V\u00e0 ng\u01b0\u1ee3c l\u1ea1i. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf \u0111\u00fang kh\u00f4ng? T\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n nh\u1eafm t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u1ee9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 \u0111\u1ea1i b\u1ed9 ph\u1eadn c\u00f4ng ch\u00fang.<\/p>\n

Khi \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u, c\u1ea7n\u00a0x\u00e1c \u0111\u1ecbnh r\u00f5 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau (Vi\u1ec7t Nam hay n\u01b0\u1edbc ngo\u00e0i), ph\u00e2n kh\u00fac (th\u1ea5p – trung hay cao) v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai?<\/p>\n

V\u1edbi nh\u1eefng ph\u00e2n kh\u00fac b\u00ecnh d\u00e2n th\u00ec t\u00ean th\u01b0\u01a1ng hi\u1ec7u n\u00ean h\u01b0\u1edbng t\u1edbi s\u1ef1 \u0111\u01a1n gi\u1ea3n, d\u1ec5 nh\u1edb \u0111\u1ec3 kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi lao \u0111\u1ed9ng, n\u00f4ng th\u00f4n hay th\u00e0nh th\u1ecb \u0111\u1ecdc \u0111\u01b0\u1ee3c d\u1ec5 d\u00e0ng. Ng\u01b0\u1ee3c l\u1ea1i n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ecbnh v\u1ecb s\u1ebd \u1edf ph\u00e2n kh\u00fac cao c\u1ea5p, m\u1ed9t s\u1ed1 ng\u00e0nh \u0111\u1eb7c th\u00f9 nh\u01b0 trang s\u1ee9c, th\u1eddi trang cao c\u1ea5p\u2026 th\u00ec t\u00ean c\u1ea3 \u00e2m c\u1ea3 ch\u1eef c\u1ea7n t\u1ea1o \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c sang tr\u1ecdng v\u00e0 cao c\u1ea5p.<\/p>\n

M\u1eb7c d\u00f9 l\u00e0 nguy\u00ean t\u1eafc nh\u01b0ng n\u1ebfu l\u00e0 nh\u1eefng doanh nghi\u1ec7p nh\u1ecf, m\u1edbi th\u00e0nh l\u1eadp th\u00ec tu\u00e2n th\u1ee7 theo nh\u1eefng ti\u00eau ch\u00ed n\u00e0y s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian, chi ph\u00ed Marketing, Truy\u1ec1n th\u00f4ng r\u1ea5t l\u1edbn cho doanh nghi\u1ec7p \u0111\u1ea5y.<\/p>\n

Tham kh\u1ea3o:\u00a0Brandsvietnam<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1ea1n mu\u1ed1n c\u00f3 m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u\u00a0th\u1eadt n\u1ed5i b\u1eadt trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng hay \u0111\u00fang h\u01a1n l\u00e0 “Top of Mind” ? \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, h\u00e3y tham kh\u1ea3o ngay nh\u1eefng nguy\u00ean t\u1eafc \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u “qu\u00fd gi\u00e1” d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n","protected":false},"author":10,"featured_media":5525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[703],"yoast_head":"\n7 Nguy\u00ean t\u1eafc v\u00e0ng \u0111\u1ec3 \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u "Top of mind"<\/title>\n<meta name=\"description\" content=\"Tu\u00e2n th\u1ee7 theo nguy\u00ean t\u1eafc \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u n\u00e0y s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian, chi 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