{"id":5392,"date":"2017-01-23T18:27:18","date_gmt":"2017-01-23T11:27:18","guid":{"rendered":"https:\/\/news.appota.com\/?p=5392"},"modified":"2021-04-13T16:47:37","modified_gmt":"2021-04-13T09:47:37","slug":"cau-chuyen-thuong-hieu-logo-cac-thuong-hieu-noi-tieng-xua-va-nay","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/cau-chuyen-thuong-hieu-logo-cac-thuong-hieu-noi-tieng-xua-va-nay\/","title":{"rendered":"[C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u] Logo ca\u0301c th\u01b0\u01a1ng hi\u00ea\u0323u n\u00f4\u0309i ti\u00ea\u0301ng \u2013 x\u01b0a v\u00e0 nay"},"content":{"rendered":"
\n

Ch\u1eafc s\u1ebd kh\u00f4ng \u00edt ng\u01b0\u1eddi kinh ng\u1ea1c khi chi\u00eam ng\u01b0\u1ee1ng t\u1eadn m\u1eaft logo c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng t\u1eeb ng\u00e0y x\u01b0a. B\u1edfi l\u1ebd n\u00f3 qu\u00e1 xa v\u1eddi v\u1edbi h\u00ecnh \u1ea3nh \u1edf hi\u1ec7n t\u1ea1i. C\u00f9ng News Appota \u0111i\u1ec3m qua nh\u00e9:<\/p>\n<\/section>\n

<\/p>\n

Logo la\u0300 m\u00f4\u0323t ph\u00e2\u0300n quan tro\u0323ng trong chi\u00ea\u0301n l\u01b0\u01a1\u0323c x\u00e2y d\u01b0\u0323ng h\u00ea\u0323 th\u00f4\u0301ng nh\u00e2\u0323n di\u00ea\u0323n th\u01b0\u01a1ng hi\u00ea\u0323u cu\u0309a b\u00e2\u0301t ky\u0300 c\u00f4ng ty hay t\u00f4\u0309 ch\u01b0\u0301c na\u0300o. Apple, Pepsi va\u0300 Samsung la\u0300 nh\u01b0\u0303ng hi\u0300nh m\u00e2\u0303u th\u01b0\u01a1ng hi\u00ea\u0323u \u0111\u01b0\u01a1\u0323c nhi\u00ea\u0300u ng\u01b0\u01a1\u0300i bi\u00ea\u0301t \u0111\u00ea\u0301n va\u0300 nh\u00e2\u0323n di\u00ea\u0323n. Nh\u01b0ng nh\u01b0\u0303ng logo ban \u0111\u00e2\u0300u cu\u0309a ca\u0301c th\u01b0\u01a1ng hi\u00ea\u0323u na\u0300y co\u0301 th\u00ea\u0309 se\u0303 khi\u00ea\u0301n ba\u0323n nga\u0323c nhi\u00ean. C\u00f2n ng\u1ea1c nhi\u00ean nh\u01b0 n\u00e0o m\u1eddi b\u1ea1n kh\u00e1m ph\u00e1 qua n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

\n

SAMSUNG<\/h2>\n

\"cau-chuyen-thuong-hieu-logo-cac-thuong-hieu-noi-tieng-xua-va-nay-1\"<\/p>\n

Samsung \u0111\u01b0\u01a1\u0323c tha\u0300nh l\u00e2\u0323p v\u01a1\u0301i ca\u0301i t\u00ean Samsung Sanghoe (nghi\u0303a la\u0300 3 ng\u00f4i sao) la\u0300 m\u00f4\u0323t c\u00f4ng ty th\u01b0\u01a1ng ma\u0323i nho\u0309 bu\u00f4n ba\u0301n ca\u0301, rau ca\u0309i va\u0300 ta\u0323p ho\u0301a. Trong khoa\u0309ng 20 n\u0103m \u0111\u00e2\u0300u tha\u0300nh l\u00e2\u0323p, c\u00f4ng ty kh\u00f4ng co\u0301 logo. Va\u0300o n\u0103m 1958, c\u00f4ng ty \u0111\u01b0a ra m\u00e2\u0303u logo \u0111\u00e2\u0300u ti\u00ean, nh\u01b0 ba\u0323n co\u0301 th\u00ea\u0309 th\u00e2\u0301y hoa\u0300n toa\u0300n kh\u00f4ng co\u0301 \u0111i\u00ea\u0309m gi\u0300 gi\u00f4\u0301ng v\u01a1\u0301i logo ma\u0300 chu\u0301ng ta qua\u0301 quen thu\u00f4\u0323c hi\u00ea\u0323n na\u0300y. V\u01a1\u0301i m\u00f4\u0323t vo\u0300ng tro\u0300n bao quanh 3 ng\u00f4i sao va\u0300 lu\u0301a mi\u0300, logo t\u01b0\u01a1\u0323ng tr\u01b0ng cho ngu\u00f4\u0300n g\u00f4\u0301c kh\u01a1\u0309i nghi\u00ea\u0323p t\u01b0\u0300 li\u0303nh v\u01b0\u0323c n\u00f4ng nghi\u00ea\u0323p cu\u0309a c\u00f4ng ty. Va\u0300 k\u00ea\u0309 t\u01b0\u0300 \u0111\u00e2y c\u00f4ng ty \u0111a\u0303 co\u0301 nh\u01b0\u0303ng b\u01b0\u01a1\u0301c nha\u0309y vo\u0323t \u0111a\u0301ng k\u00ea\u0309, \u0111\u00ea\u0301n nay \u0111a\u0303 tr\u01a1\u0309 tha\u0300nh t\u00e2\u0323p \u0111oa\u0300n l\u01a1\u0301n nh\u00e2\u0301t Ha\u0300n Qu\u00f4\u0301c va\u0300 la\u0300 m\u00f4\u0323t trong nh\u01b0\u0303ng th\u01b0\u01a1ng hi\u00ea\u0323u n\u00f4\u0309i ti\u00ea\u0301ng nh\u00e2\u0301t th\u00ea\u0301 gi\u01a1\u0301i.<\/p>\n<\/section>\n

\n

PIZZA HUT<\/h2>\n

\"cau-chuyen-thuong-hieu-logo-cac-thuong-hieu-noi-tieng-xua-va-nay-2\"<\/p>\n

Pizza Hut \u0111\u01b0\u01a1\u0323c sa\u0301ng l\u00e2\u0323p n\u0103m 1958 b\u01a1\u0309i hai anh em \u01a1\u0309 Kansas, My\u0303. Logo cu\u0309a Pizza Hut v\u01a1\u0301i hi\u0300nh a\u0309nh \u201cchi\u00ea\u0301c ma\u0301i nha\u0300\u201d la\u0300 m\u00f4\u0323t trong nh\u01b0\u0303ng logo giu\u0301p kha\u0301ch ha\u0300ng d\u00ea\u0303 li\u00ean t\u01b0\u01a1\u0309ng \u0111\u00ea\u0301n th\u01b0\u01a1ng hi\u00ea\u0323u tr\u00ean th\u00ea\u0301 gi\u01a1\u0301i. Hi\u0300nh a\u0309nh \u2018ma\u0301i nha\u0300 \u0111o\u0309\u2019 la\u0300 hi\u0300nh a\u0309nh xuy\u00ean su\u00f4\u0301t xu\u00e2\u0301t hi\u00ea\u0323n tr\u00ean logo cu\u0309a c\u00f4ng ty. Tuy nhi\u00ean, tr\u01b0\u01a1\u0301c \u0111o\u0301, t\u01b0\u0300 n\u0103m 1958 \u0111\u00ea\u0301n 1967, logo cu\u0309a Pizza Hut la\u0300 hi\u0300nh a\u0309nh nh\u00e2n v\u00e2\u0323t may m\u0103\u0301n Pete c\u00e2\u0300m hai t\u01b0\u0300 \u201cPizza\u201d va\u0300 \u201cHut\u201d \u01a1\u0309 hai tay.<\/p>\n<\/section>\n

\n

APPLE<\/h2>\n

\"cau-chuyen-thuong-hieu-logo-cac-thuong-hieu-noi-tieng-xua-va-nay-3\"<\/p>\n

Apple \u0111\u01b0\u01a1\u0323c sa\u0301ng l\u00e2\u0323p n\u0103m 1976 b\u01a1\u0309i Steve Jobs, Steve Wozniak va\u0300 Ronald Wayne. Trong khi hi\u0300nh a\u0309nh \u201cQua\u0309 ta\u0301o khuy\u00ea\u0301t\u201d qua\u0301 quen thu\u00f4\u0323c v\u01a1\u0301i chu\u0301ng ta, nh\u01b0ng logo \u0111\u00e2\u0300u ti\u00ean \u0111\u01b0\u01a1\u0323c thi\u00ea\u0301t k\u00ea\u0301 b\u01a1\u0309i Ronald Wayne va\u0300o n\u0103m 1976 va\u0300 mi\u00eau ta\u0309 hi\u0300nh a\u0309nh Isaac Newton \u0111ang ng\u00f4\u0300i d\u01b0\u01a1\u0301i c\u00e2y ta\u0301o. Thi\u00ea\u0301t k\u00ea\u0301 na\u0300y kh\u00f4ng \u0111\u01b0\u01a1\u0323c s\u01b0\u0309 du\u0323ng l\u00e2u va\u0300 s\u01a1\u0301m \u0111\u01b0\u01a1\u0323c thay th\u00ea\u0301 b\u01a1\u0309i hi\u0300nh a\u0309nh qua\u0309 ta\u0301o nhi\u00ea\u0300u ma\u0300u s\u0103\u0301c bi\u0323 c\u0103\u0301n d\u01a1\u0309 (qua\u0309 ta\u0301o c\u00e2\u0300u v\u00f4\u0300ng) va\u0300 cu\u00f4\u0301i cu\u0300ng qua\u0309 ta\u0301o \u0111a ma\u0300u s\u0103\u0301c \u0111\u01b0\u01a1\u0323c thay th\u00ea\u0301 b\u01a1\u0309i qua\u0309 ta\u0301o \u0111\u01a1n s\u0103\u0301c va\u0300o n\u0103m 2007.<\/p>\n<\/section>\n

\n

NOKIA<\/h2>\n

\"cau-chuyen-thuong-hieu-logo-cac-thuong-hieu-noi-tieng-xua-va-nay-4\"<\/p>\n

Nokia hoa\u0323t \u0111\u00f4\u0323ng trong 152 n\u0103m, tha\u0300nh l\u00e2\u0323p t\u01b0\u0300 n\u0103m 1865. C\u00f4ng ty ban \u0111\u00e2\u0300u la\u0300 m\u00f4\u0323t nha\u0300 ma\u0301y ch\u00ea\u0301 bi\u00ea\u0301n g\u00f4\u0303 gi\u00e2\u0301y c\u00f4ng nghi\u00ea\u0323p va\u0300 m\u01a1\u0309 r\u00f4\u0323ng hoa\u0323t \u0111\u00f4\u0323ng sang nhi\u00ea\u0300u li\u0303nh v\u01b0\u0323c, nh\u01b0 n\u0103ng l\u01b0\u01a1\u0323ng, ch\u00ea\u0301 bi\u00ea\u0301n g\u00f4\u0303 va\u0300 cao su. Logo \u0111\u00e2\u0300u ti\u00ean cu\u0309a c\u00f4ng ty la\u0300 hi\u0300nh a\u0309nh cu\u0309a m\u00f4\u0323t chu\u0301 ca\u0301, l\u00e2\u0301y ca\u0309m h\u01b0\u0301ng t\u01b0\u0300 ca\u0301 h\u00f4\u0300i cu\u0309a do\u0300ng s\u00f4ng Nokianvirta. Qua nhi\u00ea\u0300u n\u0103m, thi\u00ea\u0301t k\u00ea\u0301 co\u0301 nhi\u00ea\u0300u thay \u0111\u00f4\u0309i tr\u01b0\u01a1\u0301c khi hi\u0300nh a\u0309nh do\u0300ng ch\u01b0\u0303 NOKIA ma\u0300u xanh ma\u0300 chu\u0301ng ta th\u00e2\u0301y nga\u0300y nay.<\/p>\n<\/section>\n

\n

CANON<\/h2>\n

\"cau-chuyen-thuong-hieu-logo-cac-thuong-hieu-noi-tieng-xua-va-nay-5\"<\/p>\n

Canon \u0111\u01b0\u01a1\u0323c tha\u0300nh l\u00e2\u0323p ta\u0323i Nh\u00e2\u0323t Ba\u0309n, v\u01a1\u0301i ca\u0301i t\u00ean ban \u0111\u00e2\u0300u la\u0300 Seikikoga ku kenkyusho (C\u00f4ng ty TNHH C\u00f4ng ngh\u1ec7 Quang h\u1ecdc Chu\u1ea9n x\u00e1c). N\u0103m 1934, c\u00f4ng ty l\u1ea7n \u0111\u1ea7u ti\u00ean ra m\u1eaft m\u00e1y \u1ea3nh \u2018Kwanon\u2019,\u00a0 m\u00e1y \u1ea3nh m\u00e0n tr\u1eadp n\u1eb1m trong th\u00e2n m\u00e1y 35mm \u0111\u1ea7u ti\u00ean c\u1ee7a Nh\u1eadt B\u1ea3n. T\u00ean g\u1ecdi \u2018Kwanon\u2019 ngh\u0129a l\u00e0 Quan\u00a0\u00e2m trong ti\u1ebfng Nh\u1eadt. Hi\u0300nh a\u0309nh logo \u0111\u00e2\u0300u ti\u00ean cu\u0309a Canon la\u0300 Ph\u00e2\u0323t ba\u0300 nga\u0300n tay. Sau \u0111o\u0301, khi c\u00f4ng ty \u0111\u00f4\u0309i t\u00ean Kwanon tha\u0300nh Canon \u0111\u00ea\u0309 mang ti\u0301nh qu\u00f4\u0301c t\u00ea\u0301 h\u01a1n, do \u0111o\u0301 logo cu\u0303ng \u0111\u01b0\u01a1\u0323c thay \u0111\u00f4\u0309i \u0111\u00ea\u0309 phu\u0300 h\u01a1\u0323p va\u0300 cu\u0303ng \u0111a\u0303 thay \u0111\u00f4\u0309i logo l\u00e2\u0300n tr\u01b0\u01a1\u0301c khi s\u01b0\u0309 du\u0323ng logo hi\u00ea\u0323n ta\u0323i va\u0300o n\u0103m 1956.<\/p>\n<\/section>\n

\n

PEPSI<\/h2>\n

\"cau-chuyen-thuong-hieu-logo-cac-thuong-hieu-noi-tieng-xua-va-nay-6\"<\/p>\n

Pepsi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u l\u1ea7n \u0111\u1ea7u ti\u00ean v\u1edbi t\u00ean\u00a0\u201cBrad\u2019s Drink\u201d\u00a0(Th\u1ee9c u\u1ed1ng c\u1ee7a Brad) v\u00e0o n\u0103m 1893 t\u1ea1i M\u1ef9. N\u0103m 1898, \u0111\u01b0\u1ee3c \u0111\u1ed5i t\u00ean th\u00e0nh Pepsi-Cola sau khi enzyme \u2018pepsin\u2019 v\u00e0 \u2018kola nuts\u2019 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o th\u00e0nh ph\u1ea7n c\u1ee7a lo\u1ea1i th\u1ee9c u\u1ed1ng n\u00e0y. Logo \u0111\u00e2\u0300u ti\u00ean la\u0300 ch\u01b0\u0303 Pepsi Cola \u0111\u01b0\u01a1\u0323c vi\u00ea\u0301t ca\u0301ch \u0111i\u00ea\u0323u, va\u0300 sau \u0111o\u0301 cu\u0303ng \u0111\u01b0\u01a1\u0323c thay \u0111\u00f4\u0309i va\u0300i l\u00e2\u0300n trong n\u01b0\u0309a \u0111\u00e2\u0300u th\u00ea\u0301 ky\u0309 20. Va\u0300o n\u0103m 1961, t\u1eeb Cola \u0111\u01b0\u1ee3c b\u1ecf ra v\u00e0 ch\u00fang ta c\u00f3 t\u00ean Pepsi nh\u01b0 ng\u00e0y nay, va\u0300 t\u01b0\u0300 Pepsi \u0111\u01b0\u01a1\u0323c s\u01b0\u0309 du\u0323ng \u0111\u00ea\u0309 thi\u00ea\u0301t k\u00ea\u0301 logo v\u01a1\u0301i nh\u01b0\u0303ng hi\u0300nh da\u0323ng kha\u0301c nhau va\u0300o 1973, 1991, 1998, 2003 va\u0300 2008.<\/p>\n<\/section>\n

\n

KFC<\/h2>\n

\"cau-chuyen-thuong-hieu-logo-cac-thuong-hieu-noi-tieng-xua-va-nay-7\"<\/p>\n

Kentucky Fried Chicken, \u0111\u01b0\u01a1\u0323c bi\u00ea\u0301t nhi\u00ea\u0300u v\u01a1\u0301i ca\u0301i t\u00ean KFC, \u0111\u01b0\u01a1\u0323c tha\u0300nh l\u00e2\u0323p va\u0300o n\u0103m 1930 v\u01a1\u0301i ca\u0301i t\u00ean Ba\u0309o ta\u0300ng va\u0300 Caf\u00e9 Sanders. Sau \u0111o\u0301 \u0111\u01b0\u01a1\u0323c \u0111\u00f4\u0309i t\u00ean tha\u0300nh Kentucky Fried Chicken nh\u01b0 la\u0300 sa\u0309n ph\u00e2\u0309m mang h\u01b0\u01a1ng vi\u0323 \u00e2\u0309m th\u01b0\u0323c cu\u0309a vu\u0300ng Kentucky. Logo \u0111\u00e2\u0300u ti\u00ean \u0111\u01b0\u01a1\u0323c du\u0300ng va\u0300o n\u0103m 1952 v\u01a1\u0301i hi\u0300nh a\u0309nh nha\u0300 sa\u0301ng l\u00e2\u0323p Harland Sanders (nh\u01b0\u0303ng logo sau na\u0300y \u0111\u00ea\u0300u nh\u01b0 v\u00e2\u0323y) trong hi\u0300nh a\u0309nh bi\u00ea\u0301m ho\u0323a khu\u00f4n m\u0103\u0323t cu\u0309a \u00f4ng. Logo \u0111\u01b0\u01a1\u0323c c\u00e2\u0323p nh\u00e2\u0323t, thay \u0111\u00f4\u0309i va\u0300o n\u0103m 1978 va\u0300 1991, khi t\u00ean \u0111\u01b0\u01a1\u0323c \u0111\u00f4\u0309i tha\u0300nh KFC va\u0300 \u0111i\u0323nh hi\u0300nh logo th\u00e2n thi\u00ea\u0323n h\u01a1n v\u01a1\u0301i ma\u0300u \u0111o\u0309 va\u0300 tr\u0103\u0301ng.<\/p>\n

AMAZON<\/h2>\n

\"cau-chuyen-thuong-hieu-logo-cac-thuong-hieu-noi-tieng-xua-va-nay-8\"<\/p>\n

Amazon.com hay \u0111\u01a1n gia\u0309n la\u0300 Amazon \u0111\u01b0\u01a1\u0323c tha\u0300nh l\u00e2\u0323p n\u0103m 1994 nh\u01b0 la\u0300 hi\u00ea\u0323u sa\u0301ch tr\u01b0\u0323c tuy\u00ea\u0301n, chu\u0309 y\u00ea\u0301u ca\u0323nh tranh v\u01a1\u0301i ca\u0301c nha\u0300 ph\u00e2n ph\u00f4\u0301i sa\u0301ch \u0111i\u0323a ph\u01b0\u01a1ng. Khi nha\u0300 sa\u0301ng l\u00e2\u0323p Jeff Bezos hi\u0300nh dung c\u00f4ng ty kha\u0301c bi\u00ea\u0323t va\u0300 ky\u0300 la\u0323 nh\u01b0 do\u0300ng s\u00f4ng Amazon, logo pha\u0309n a\u0309nh \u0111i\u00ea\u0300u na\u0300y v\u01a1\u0301i ch\u01b0\u0303 A c\u01a1\u0303 l\u01a1\u0301n va\u0300 do\u0300ng n\u01b0\u01a1\u0301c. Sau khi Amazon \u0111a da\u0323ng ho\u0301a li\u0303nh v\u01b0\u0323c ba\u0301n le\u0309 va\u0300o n\u0103m 1998, c\u00f4ng ty \u0111a\u0303 \u0111\u01b0a ra m\u00f4\u0323t logo m\u01a1\u0301i va\u0300o n\u0103m 2000 \u2013 t\u01b0\u0300 amazon v\u01a1\u0301i mu\u0303i t\u00ean t\u01b0\u0300 A \u0111\u00ea\u0301n Z a\u0301m chi\u0309 kha\u0301ch ha\u0300ng co\u0301 th\u00ea\u0309 ti\u0300m th\u00e2\u0301y mo\u0323i th\u01b0\u0301 ho\u0323 c\u00e2\u0300n ta\u0323i Amazon.<\/p>\n

(Theo: punditcafe)<\/i><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Ch\u1eafc s\u1ebd kh\u00f4ng \u00edt ng\u01b0\u1eddi kinh ng\u1ea1c khi chi\u00eam ng\u01b0\u1ee1ng t\u1eadn m\u1eaft logo c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng t\u1eeb ng\u00e0y x\u01b0a. B\u1edfi l\u1ebd n\u00f3 qu\u00e1 xa v\u1eddi v\u1edbi h\u00ecnh \u1ea3nh \u1edf hi\u1ec7n t\u1ea1i. C\u00f9ng News Appota \u0111i\u1ec3m qua nh\u00e9:<\/p>\n","protected":false},"author":9,"featured_media":5400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[779,772],"yoast_head":"\n[C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u] Logo ca\u0301c th\u01b0\u01a1ng hi\u00ea\u0323u n\u00f4\u0309i ti\u00ea\u0301ng \u2013 x\u01b0a v\u00e0 nay<\/title>\n<meta name=\"description\" content=\"Ch\u1eafc s\u1ebd kh\u00f4ng \u00edt ng\u01b0\u1eddi kinh ng\u1ea1c khi chi\u00eam ng\u01b0\u1ee1ng t\u1eadn m\u1eaft logo c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng t\u1eeb ng\u00e0y x\u01b0a. 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