{"id":5319,"date":"2016-12-26T10:01:20","date_gmt":"2016-12-26T03:01:20","guid":{"rendered":"https:\/\/news.appota.com\/?p=5319"},"modified":"2021-04-13T16:48:18","modified_gmt":"2021-04-13T09:48:18","slug":"de-thuong-hieu-cua-ban-duoc-yeu-thich-nhu-ong-gia-noel","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/de-thuong-hieu-cua-ban-duoc-yeu-thich-nhu-ong-gia-noel\/","title":{"rendered":"\u0110\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u01b0\u2026 \u00d4ng gi\u00e0 Noel"},"content":{"rendered":"

B\u1ecf qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1eb1ng sau h\u00ecnh t\u01b0\u1ee3ng \u00f4ng gi\u00e0 Noel, doanh nghi\u1ec7p h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec v\u1ec1 s\u1ef1 y\u00eau m\u1ebfn v\u00e0 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng???<\/p>\n

Ai c\u0169ng mu\u1ed1n\u00a0\u0111\u01b0\u1ee3c ghi nh\u1eadn<\/h2>\n

Tr\u1ebb em lu\u00f4n th\u00edch \u0111\u01b0\u1ee3c t\u1eb7ng qu\u00e0 v\u00e0 \u00d4ng gi\u00e0 Noel \u0111\u00e1p \u1ee9ng m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o mong mu\u1ed1n \u1ea5y c\u1ee7a tr\u1ebb. Tuy nhi\u00ean kh\u00f4ng ph\u1ea3i ai c\u0169ng nh\u1eadn \u0111\u01b0\u1ee3c qu\u00e0, ch\u1ec9 nh\u1eefng \u0111\u1ee9a tr\u1ebb ngoan m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c ph\u1ea7n qu\u00e0 v\u00e0o \u0111\u00eam Gi\u00e1ng sinh.<\/p>\n

Do \u0111\u00f3 m\u00f3n qu\u00e0 c\u1ee7a \u00d4ng gi\u00e0 Noel gi\u1ed1ng nh\u01b0 s\u1ef1 ghi nh\u1eadn cho n\u1ed7 l\u1ef1c c\u1ee7a tr\u1ebb em trong su\u1ed1t m\u1ed9t n\u0103m. M\u1ed9t m\u00f3n qu\u00e0 mang gi\u00e1 tr\u1ecb tinh th\u1ea7n r\u1ea5t l\u1edbn.<\/p>\n

B\u00e0i h\u1ecdc:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n c\u00f3 nh\u1eefng ghi nh\u1eadn c\u1ee5 th\u1ec3 v\u1edbi kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a m\u00ecnh nh\u01b0 v\u1eady.<\/p>\n

C\u1ee5 th\u1ec3, theo kh\u1ea3o s\u00e1t mang t\u00ean Marketing Planning Guide 2017 c\u1ee7a C\u00f4ng ty D\u1ecbch v\u1ee5 Ti\u1ebfp th\u1ecb di \u0111\u1ed9ng 3Cinteractive (M\u1ef9), th\u00ec c\u00f3 \u0111\u1ebfn 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n \u0111\u0103ng k\u00fd nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, mu\u1ed1n c\u00f3 s\u1ef1 g\u1eafn b\u00f3 v\u00e0 c\u00f3 m\u1ed9t s\u1ef1 ghi nh\u1eadn cho th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c m\u00e0 h\u1ecd \u0111\u00e3 b\u1ecf ra \u0111\u1ec3 mua s\u1eafm v\u00e0 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

B\u00e0 Margie Kupfer, Ph\u00f3 ch\u1ee7 t\u1ecbch ti\u1ebfp th\u1ecb t\u1ea1i 3Cinteractive, cho r\u1eb1ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n nay qu\u00e1 ch\u00fa tr\u1ecdng v\u00e0o chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi, m\u00e0 qu\u00ean \u0111i vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u1ea1o ra 80% doanh thu cho doanh nghi\u1ec7p m\u00e0 ch\u1ec9 chi\u1ebfm 20% t\u1ed5ng chi ph\u00ed.<\/p>\n

Ch\u1ec9 b\u1eb1ng nh\u1eefng c\u00e1ch th\u1ee9c \u0111\u01a1n gi\u1ea3n nh\u01b0 t\u1eb7ng qu\u00e0, t\u1eb7ng phi\u1ebfu gi\u1ea3m gi\u00e1\u2026 v\u00e0o c\u00e1c d\u1ecbp cu\u1ed1i n\u0103m, doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 th\u1ec3 b\u00e0y t\u1ecf s\u1ef1 tri \u00e2n c\u1ee7a m\u00ecnh v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u1ee7ng h\u1ed9 h\u1ecd trong su\u1ed1t c\u1ea3 n\u0103m. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f2n gi\u00fap nh\u1eefng ng\u01b0\u1eddi n\u00e0y g\u1eafn k\u1ebft h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng lai.<\/p>\n

\"de-thuong-hieu-cua-ban-duoc-yeu-thich-nhu-ong-gia-noel-1\"<\/p>\n

T\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng b\u1eb1ng c\u00e1ch gi\u1eef l\u1eddi h\u1ee9a<\/h2>\n

D\u00f9 c\u00f3 b\u1ea5t c\u1ee9 chuy\u1ec7n g\u00ec x\u1ea3y ra th\u00ec \u00f4ng gi\u00e0 Noel lu\u00f4n gi\u1eef l\u1eddi h\u1ee9a v\u00e0 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh v\u00e0o \u0111\u00eam Gi\u00e1ng Sinh.<\/p>\n

Theo \u0111\u00f3, d\u00f9 g\u1eb7p bao nhi\u00eau c\u01a1n b\u00e3o tuy\u1ebft v\u00e0 bao nhi\u00eau tr\u1edf ng\u1ea1i kh\u00e1c nhau, th\u00ec nh\u1eefng c\u00e2u chuy\u1ec7n hay b\u1ed9 phim, s\u1ef1 t\u00edch v\u1ec1 \u00d4ng gi\u00e0 Noel lu\u00f4n k\u1ebft th\u00fac v\u1edbi m\u1ed9t k\u1ebft c\u1ee5c t\u01b0\u01a1ng t\u1ef1, \u0111\u00f3 l\u00e0 \u00d4ng gi\u00e0 Noel v\u01b0\u1ee3t qua t\u1ea5t c\u1ea3 tr\u1edf ng\u1ea1i, gi\u1eef \u0111\u00fang l\u1eddi h\u1ee9a, s\u1ebd tr\u00e8o v\u00e0o nh\u00e0 qua \u0111\u01b0\u1eddng \u1ed1ng kh\u00f3i tr\u01b0\u1edbc n\u1eeda \u0111\u00eam v\u00e0 \u0111\u1eb7t nh\u1eefng g\u00f3i qu\u00e0 v\u00e0o nh\u1eefng chi\u1ebfc t\u1ea5t b\u00ean l\u00f2 s\u01b0\u1edfi.<\/p>\n

B\u00e0i h\u1ecdc cho doanh nghi\u1ec7p<\/strong>: gi\u1eef \u0111\u00fang l\u1eddi h\u1ee9a \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1c h\u00e0ng<\/p>\n

Tr\u1edf n\u00ean \u0111\u00e1ng tin c\u1eady b\u1eb1ng c\u00e1ch gi\u1eef \u0111\u00fang l\u1eddi h\u1ee9a, c\u0169ng l\u00e0 c\u00e1ch nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Domino\u2019s Pizza (cam k\u1ebft giao h\u00e0ng trong 30 ph\u00fat, n\u1ebfu tr\u1ec5 s\u1ebd t\u1eb7ng cho kh\u00e1ch mi\u1ec5n ph\u00ed m\u1ed9t chi\u1ebfc pizza), nh\u01b0 FedEx (cam k\u1ebft chuy\u1ec3n h\u00e0ng \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng ngay \u0111\u00eam h\u00f4m sau)\u2026 \u0111\u00e3 c\u1ed1 g\u1eafng th\u1ef1c hi\u1ec7n \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

S\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a gi\u00e1c quan<\/h2>\n

Trong su\u1ed1t d\u1ecbp l\u1ec5 Gi\u00e1ng sinh, ch\u00fang ta c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p h\u00e0ng ng\u00e0n \u00d4ng gi\u00e0 Noel – \u00a0Santa Claus kh\u00e1c nhau. C\u00f3 th\u1ec3 m\u1eadp ho\u1eb7c \u1ed1m, c\u00f3 th\u1ec3 gi\u00e0 ho\u1eb7c tr\u1ebb, th\u1ebf nh\u01b0ng ch\u00fang ta v\u1eabn d\u1ec5 d\u00e0ng bi\u1ebft h\u1ecd l\u00e0 ai, v\u00ec h\u1ecd lu\u00f4n c\u00f3 \u00edt nh\u1ea5t 3 \u0111\u1eb7c \u0111i\u1ec3m chung: b\u1ed9 \u0111\u1ed3 \u0111\u1ecf, b\u1ed9 r\u00e2u d\u00e0i m\u00e0u tr\u1eafng v\u00e0 m\u1ed9t gi\u1ecdng c\u01b0\u1eddi vui v\u1ebb: \u201cH\u00f4 H\u00f4 H\u00f4\u201d.<\/p>\n

B\u00e0i h\u1ecdc:<\/strong> Gi\u00e1c quan gi\u00fap kh\u00e1ch h\u00e0ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n b\u1ea1n ngh\u0129<\/p>\n

Martin Lindstrom, t\u00e1c gi\u1ea3 quy\u1ec3n Buy.ology: Truth and Lies About Why We Buy (t\u1ea1m d\u1ecbch: \u0110i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng chi ti\u1ec1n) cho r\u1eb1ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c gi\u00e1c quan kh\u00f4ng nh\u1eefng gi\u00fap kh\u00e1ch h\u00e0ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u l\u00e2u h\u01a1n, m\u00e0 c\u00f2n c\u00f3 th\u1ec3 kh\u01a1i g\u1ee3i nh\u1eefng c\u1ea3m x\u00fac kh\u00e1c nhau trong t\u00e2m h\u1ed3n h\u1ecd.<\/p>\n

Theo \u0111\u00f3, Martin Lindstrom \u0111\u00e3 l\u00e0m m\u1ed9t cu\u1ed9c th\u00ed nghi\u1ec7m nh\u1ecf, b\u1eb1ng c\u00e1ch \u0111\u01b0a 600 ph\u1ee5 n\u1eef v\u00e0o m\u1ed9t c\u0103n ph\u00f2ng v\u00e0 cho t\u1eebng ng\u01b0\u1eddi m\u1ed9t xem m\u1ed9t chi\u1ebfc h\u1ed9p m\u00e0u xanh ng\u1ecdc b\u00edch, kh\u00f4ng c\u00f3 logo v\u00e0 kh\u00f4ng c\u00f3 g\u00ec trong \u0111\u00f3 c\u1ea3. Th\u1ebf nh\u01b0ng t\u1ea5t c\u1ea3 ph\u1ee5 n\u1eef tham gia cu\u1ed9c kh\u1ea3o s\u00e1t khi nh\u00ecn th\u1ea5y chi\u1ebfc h\u1ed9p th\u00ec nh\u1ecbp tim c\u1ee7a h\u1ecd l\u1eadp t\u1ee9c \u0111\u1ec1u \u0111\u1eadp nhanh h\u01a1n 20%.<\/p>\n

V\u00e0 Martin Lindstrom c\u00f9ng c\u00e1c c\u1ed9ng s\u1ef1 \u0111\u00e3 ghi nh\u1eadn m\u1ed9t \u0111i\u1ec1u kh\u00e1 th\u00fa v\u1ecb, \u0111\u00f3 l\u00e0 do m\u00e0u xanh ng\u1ecdc b\u00edch \u2013 m\u00e0u khi\u1ebfn ph\u1ee5 n\u1eef li\u00ean t\u01b0\u1edfng t\u1edbi s\u1ef1 \u0111\u00ednh \u01b0\u1edbc, \u0111\u00e1m c\u01b0\u1edbi v\u00e0 nh\u1eefng \u0111\u1ee9a tr\u1ebb, n\u00ean khi nh\u00ecn th\u1ea5y chi\u1ebfc h\u1ed9p m\u00e0u xanh ng\u1ecdc b\u00edch, h\u1ecd li\u00ean t\u01b0\u1edfng ngay \u0111\u1ebfn m\u1ed9t chi\u1ebfc nh\u1eabn \u0111\u00ednh h\u00f4n c\u1ee7a h\u00e3ng trang s\u1ee9c n\u1ed5i ti\u1ebfng n\u00e0o \u0111\u00f3.<\/p>\n

M\u1ed9t th\u00f4ng \u0111i\u1ec7p, m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u01a1n gi\u1ea3n<\/h2>\n

\u00d4ng gi\u00e0 Noel th\u1ef1c hi\u1ec7n m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u01a1n gi\u1ea3n, \u0111\u00f3 l\u00e0 t\u1eb7ng qu\u00e0 cho nh\u1eefng tr\u1ebb em ngoan tr\u00ean to\u00e0n th\u1ebf gi\u1edbi m\u1ed7i d\u1ecbp Gi\u00e1ng sinh. M\u1ed9t c\u00f4ng vi\u1ec7c d\u1ec5 h\u00ecnh dung, g\u1eafn li\u1ec1n v\u1edbi m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u00fd ngh\u0129a.<\/p>\n

Trong m\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y c\u1ee7a b\u00e0 Margaret Molloy (gi\u00e1m \u0111\u1ed1c marketing to\u00e0n c\u1ea7u c\u1ee7a c\u00f4ng ty chuy\u00ean v\u1ec1 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u Siegel+Gale) d\u1ef1a tr\u00ean kh\u1ea3o s\u00e1t t\u1eeb 12.000 kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eeb 8 qu\u1ed1c gia, th\u00ec kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng c\u00f3 \u1ea5n t\u01b0\u1ee3ng s\u00e2u \u0111\u1eadm v\u1edbi nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u0169ng nh\u01b0 nh\u1eefng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd lu\u00f4n \u0111\u00e1nh gi\u00e1 cao nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u201c\u0111\u01a1n gi\u1ea3n\u201d, nh\u01b0 Google \u2013 m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, Amazon \u2013 m\u1ed9t website mua s\u1eafm tr\u1ef1c tuy\u1ebfn, c\u00f2n KFC l\u00e0 m\u1ed9t chu\u1ed7i c\u1eeda h\u00e0ng th\u1ee9c \u0103n nhanh.<\/p>\n

C\u1ee5 th\u1ec3 h\u01a1n, 63% tr\u00ean t\u1ed5ng s\u1ed1 12.000 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho m\u1ed9t tr\u1ea3i nghi\u1ec7m ti\u00eau d\u00f9ng \u0111\u01a1n gi\u1ea3n. C\u00f3 \u0111\u1ebfn 69% trong t\u1ed5ng s\u1ed1 12.000 ng\u01b0\u1eddi n\u00e0y n\u00f3i r\u1eb1ng s\u1ebd gi\u1edbi thi\u1ec7u ho\u1eb7c k\u1ec3 l\u1ea1i cho b\u1ea1n b\u00e8 c\u1ee7a m\u00ecnh v\u1ec1 tr\u1ea3i nghi\u1ec7m \u0111\u01a1n gi\u1ea3n h\u1ecd t\u1eebng tr\u1ea3i qua v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3 \u2013 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ef1 \u0111\u01a1n gi\u1ea3n trong th\u00f4ng \u0111i\u1ec7p c\u0169ng nh\u01b0 cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m d\u1ec5 s\u1eed d\u1ee5ng, d\u1ec5 m\u00f4 t\u1ea3.<\/p>\n","protected":false},"excerpt":{"rendered":"

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