{"id":5229,"date":"2016-11-21T10:34:49","date_gmt":"2016-11-21T03:34:49","guid":{"rendered":"https:\/\/news.appota.com\/?p=5229"},"modified":"2021-04-13T16:49:13","modified_gmt":"2021-04-13T09:49:13","slug":"chien-luoc-phat-trien-de-chien-thang-trong-kenh-phan-phoi","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/chien-luoc-phat-trien-de-chien-thang-trong-kenh-phan-phoi\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ec3 chi\u1ebfn th\u1eafng trong k\u00eanh ph\u00e2n ph\u1ed1i"},"content":{"rendered":"

Thay v\u00ec ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i ch\u1ea1y theo xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, b\u1ea1n\u00a0n\u00ean l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0o tr\u1ecdng t\u00e2m c\u1ee7a doanh nghi\u1ec7p m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 chi\u1ebfn th\u1eafng trong m\u1ecdi k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n

“Doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o ba tr\u1ecdng t\u00e2m c\u01a1 b\u1ea3n: kh\u00e1ch h\u00e0ng l\u00e0 ai, \u0111\u1eb7c th\u00f9 nh\u00f3m ng\u00e0nh ngh\u1ec1 v\u00e0 ti\u1ec1m l\u1ef1c c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ec3 t\u1eeb \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i” –\u00a0\u00f4ng L\u00ea Kim T\u00fa – Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh C\u00f4ng ty TNHH S\u1ea3n xu\u1ea5t Th\u01b0\u01a1ng m\u1ea1i R\u1ea1ng \u0110\u00f4ng chia s\u1ebb t\u1ea1i\u00a0Di\u1ec5n \u0111\u00e0n Gi\u1ea3i ph\u00e1p chi\u1ebfn th\u1eafng tr\u00ean k\u00eanh ph\u00e2n ph\u1ed1i do B\u00e1o Doanh nh\u00e2n S\u00e0i G\u00f2n ph\u1ed1i h\u1ee3p v\u1edbi C\u00f4ng ty T\u01b0 v\u1ea5n v\u00e0 \u0110\u00e0o t\u1ea1o BrainMark t\u1ed5 ch\u1ee9c t\u1ea1i Gala Royale – 63 M\u1ea1c \u0110\u0129nh Chi, TP.HCM tu\u1ea7n qua.<\/p>\n

\"chien-luoc-phat-trien-de-chien-thang-trong-kenh-phan-phoi-2\"<\/p>\n

M\u01b0\u1ee3n s\u1ee9c ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3<\/h2>\n

C\u0169ng theo \u00f4ng T\u00fa, n\u1ebfu doanh nghi\u1ec7p c\u00f3 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i theo chu\u1ed7i th\u00ec n\u00ean v\u00e0o c\u00e1c si\u00eau th\u1ecb l\u1edbn: tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c c\u1ee7a c\u00e1c si\u00eau th\u1ecb v\u00e0 khi h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t, doanh nghi\u1ec7p c\u00f3 ngay \u0111\u1ea1i l\u00fd tr\u00ean kh\u1eafp c\u00e1c t\u1ec9nh, th\u00e0nh m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1, gi\u1edbi thi\u1ec7u.<\/p>\n

Thu\u1eadn l\u1ee3i l\u1edbn nh\u1ea5t l\u00e0 doanh nghi\u1ec7p s\u1ebd ph\u00e1t tri\u1ec3n doanh s\u1ed1 t\u1ef7 l\u1ec7 thu\u1eadn v\u1edbi s\u1ef1 gia t\u0103ng c\u00e1c chi nh\u00e1nh c\u1ee7a si\u00eau th\u1ecb. V\u00ed d\u1ee5, m\u1ed9t doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t b\u00fat bi l\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i b\u00e1n l\u1ebb c\u00f3 500 si\u00eau th\u1ecb chi nh\u00e1nh tr\u00ean to\u00e0n qu\u1ed1c th\u00ec ch\u1ec9 c\u1ea7n m\u1ed7i ng\u00e0y m\u1ed9t si\u00eau th\u1ecb b\u00e1n cho doanh nghi\u1ec7p 1 c\u00e2y b\u00fat th\u00f4i th\u00ec xem nh\u01b0 doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh c\u00f4ng v\u1ec1 m\u1eb7t doanh thu.<\/p>\n

C\u00f9ng nh\u1eadn \u0111\u1ecbnh, \u00f4ng Tr\u1ea7n V\u0103n Trung – Gi\u00e1m \u0111\u1ed1c Kinh doanh to\u00e0n qu\u1ed1c c\u1ee7a T\u1eadp \u0111o\u00e0n Fit Group, chia s\u1ebb: “Hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c ph\u00e2n ph\u1ed1i kh\u00e1c nhau, tuy nhi\u00ean, doanh nghi\u1ec7p kh\u00f4ng n\u00ean sao ch\u00e9p m\u00f4 h\u00ecnh c\u1ee7a doanh nghi\u1ec7p kh\u00e1c m\u00e0 ph\u1ea3i l\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p m\u00ecnh”.<\/p>\n

Theo \u0111\u00f3, \u0111\u1ec3 l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p c\u1ea7n t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn g\u1ed9p, n\u1ebfu l\u1ee3i nhu\u1eadn g\u1ed9p th\u1ea5p th\u00ec chi ph\u00ed x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i c\u0169ng ph\u1ea3i t\u01b0\u01a1ng \u1ee9ng (t\u1eeb 12 – 14%).<\/p>\n

V\u00ed d\u1ee5, trong xu th\u1ebf ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n nay, thay v\u00ec ph\u1ea3i \u0111\u1ea7u t\u01b0 \u0111\u1ebfn 30% chi ph\u00ed cho vi\u1ec7c x\u00e2y d\u1ef1ng k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn ri\u00eang, c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, si\u00eau nh\u1ecf c\u00f3 th\u1ec3 tham gia v\u00e0o c\u00e1c k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn nh\u01b0 Lazada, Adayroi, hay c\u00e1c trang rao v\u1eb7t \u1edf m\u1ee5c tin mi\u1ec5n ph\u00ed, k\u00eanh YouTube, c\u00e1c app tr\u00ean website c\u00e0i tr\u1ef1c ti\u1ebfp tr\u00ean smartphone. Theo \u00f4ng L\u00ea Kim T\u00fa, chi\u1ebfn l\u01b0\u1ee3c “ng\u1ed3i tr\u00ean l\u01b0ng ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 m\u00e0 s\u1ed1ng” nh\u01b0 v\u1eady \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi \u0111a s\u1ed1 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, c\u00e1c doanh nghi\u1ec7p si\u00eau nh\u1ecf ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh c\u00f2n y\u1ebfu.<\/p>\n

Thay th\u1ebf k\u00eanh ph\u00e2n ph\u1ed1i kh\u00f4ng ph\u00f9 h\u1ee3p<\/h2>\n

Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn vai tr\u00f2 c\u1ee7a k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u1ea1i l\u00fd trong vi\u1ec7c gia t\u0103ng doanh s\u1ed1 cho doanh nghi\u1ec7p, nh\u01b0ng c\u00f3 m\u1ed9t th\u1ef1c t\u1ebf l\u00e0 kh\u00f4ng ph\u1ea3i c\u1ee9 h\u00e0ng h\u00f3a n\u00e0o v\u00e0o \u0111\u01b0\u1ee3c si\u00eau th\u1ecb l\u1edbn c\u0169ng \u0111\u1ec1u t\u1edbi tay kh\u00e1ch h\u00e0ng. Ph\u00e1t bi\u1ec3u v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, \u00f4ng Nguy\u1ec5n Duy Kha – Gi\u00e1m \u0111\u1ed1c Kinh doanh to\u00e0n qu\u1ed1c c\u1ee7a Fonterra Brands Vietnam kh\u1eb3ng \u0111\u1ecbnh, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i si\u00eau th\u1ecb c\u00f3 s\u1ea3n ph\u1ea9m t\u1ed1t, \u0111\u1ed9i ng\u0169 t\u1ed1t, h\u00e0ng h\u00f3a \u0111\u1ebfn \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng, tuy nhi\u00ean, n\u1ebfu kh\u00e1ch h\u00e0ng v\u00e0o si\u00eau th\u1ecb nh\u01b0ng kh\u00f4ng th\u1ea5y \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, kh\u00f4ng ch\u1ecdn s\u1ea3n ph\u1ea9m th\u00ec \u0111\u00f3 ch\u00ednh l\u00e0 l\u1ed7i \u1edf h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i.<\/p>\n

\"chien-luoc-phat-trien-de-chien-thang-trong-kenh-phan-phoi-1\"<\/p>\n

C\u0169ng theo \u00f4ng Kha, m\u1ed9t trong nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a \u0111\u1ea1i l\u00fd l\u00e0 ng\u00e2m h\u00e0ng, giam ti\u1ec1n. R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 b\u1ecb ph\u00e1 s\u1ea3n do kh\u00f4ng thu h\u1ed3i \u0111\u01b0\u1ee3c c\u00f4ng n\u1ee3 ch\u1ee9 kh\u00f4ng ph\u1ea3i kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng. Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 kh\u00f4ng ng\u1ea7n ng\u1ea1i thay \u0111\u1ed5i k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n

Ngay khi h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn ph\u00e1t tri\u1ec3n, Samsung l\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p \u0111\u00e3 chuy\u1ec3n sang \u0111\u1ea7u t\u01b0, ph\u00e1t tri\u1ec3n k\u00eanh b\u00e1n h\u00e0ng n\u00e0y nh\u1eb1m h\u1ea1n ch\u1ebf quy\u1ec1n l\u1ef1c c\u1ee7a k\u00eanh ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng. Tuy v\u1eady, k\u00eanh tr\u1ef1c tuy\u1ebfn c\u00f3 c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c cho l\u00e0 h\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng l\u1edbn tu\u1ed5i. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t l\u01b0u \u00fd c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 l\u1ef1a ch\u1ecdn k\u00eanh b\u00e1n h\u00e0ng.<\/p>\n

Theo \u00f4ng Tr\u1ea7n V\u0103n D\u0169ng – Sales Manager c\u1ee7a Mead Johnson Vi\u1ec7t Nam, Vinamilk c\u0169ng l\u00e0 m\u1ed9t \u0111i\u1ec3n h\u00ecnh th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e2y d\u1ef1ng k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n

\u0110\u1ec3 ch\u1ea5m d\u1ee9t t\u00ecnh tr\u1ea1ng gi\u00e1 c\u1ea3 b\u1ea5t \u1ed5n, \u0111\u1ea1i l\u00fd giam h\u00e0ng, t\u1ed3n d\u01b0 c\u00f4ng n\u1ee3, kh\u00f4ng ki\u1ec3m so\u00e1t xem h\u00e0ng h\u00f3a c\u00f3 \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng hay kh\u00f4ng, trong khi \u0111\u1ea1i l\u00fd th\u00ec ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng, t\u1ef1 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, g\u00e2y s\u1ee9c \u00e9p v\u1ec1 m\u1ee9c chi\u1ebft kh\u1ea5u, Vinamilk \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng \u0111\u1ea1i l\u00fd thi\u1ebfu hi\u1ec7u qu\u1ea3 tr\u1edf th\u00e0nh m\u1ea1ng l\u01b0\u1edbi nh\u00e0 ph\u00e2n ph\u1ed1i h\u1eefu d\u1ee5ng. Hi\u1ec7n Vinamilk c\u00f3 g\u1ea7n 250 \u0111\u1ea1i l\u00fd tr\u00ean kh\u1eafp c\u00e1c t\u1ec9nh, th\u00e0nh.<\/p>\n

\u00d4ng V\u0103n \u0110\u1ee9c M\u01b0\u1eddi – T\u1ed5ng gi\u00e1m \u0111\u1ed1c C\u00f4ng ty CP Vi\u1ec7t Nam K\u1ef9 ngh\u1ec7 S\u00fac s\u1ea3n cho bi\u1ebft: “Tuy mu\u1ed9n h\u01a1n Vinamilk nh\u01b0ng Vissan \u0111\u00e3 th\u1ef1c hi\u1ec7n t\u00e1i c\u1ea5u tr\u00fac k\u00eanh ph\u00e2n ph\u1ed1i b\u1eb1ng c\u00e1ch lo\u1ea1i b\u1ecf 1.000 \u0111\u1ea1i l\u00fd ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng hi\u1ec7u qu\u1ea3, chuy\u1ec3n th\u00e0nh 116 nh\u00e0 ph\u00e2n ph\u1ed1i tr\u00ean to\u00e0n qu\u1ed1c, x\u00e2y d\u1ef1ng chu\u1ea9n m\u1ef1c c\u1ee7a m\u1ed7i nh\u00e0 ph\u00e2n ph\u1ed1i t\u01b0\u01a1ng \u1ee9ng v\u1edbi quy m\u00f4 c\u1ee7a m\u1ed9t c\u00f4ng ty: c\u00f3 xe, nh\u00e0 x\u01b0\u1edfng, qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean, chi tr\u1ea3 b\u1eb1ng ch\u00ednh s\u00e1ch qu\u1ea3n l\u00fd v\u00f9ng mi\u1ec1n, chi\u1ebft kh\u1ea5u t\u1ea1o \u0111\u1ed9 an to\u00e0n, tin t\u01b0\u1edfng, t\u1eeb \u0111\u00f3 khu\u1ebfch tr\u01b0\u01a1ng h\u00ecnh \u1ea3nh c\u1ee7a Vissan”.<\/p>\n

Theo DNSG<\/p>\n","protected":false},"excerpt":{"rendered":"

Thay v\u00ec ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i ch\u1ea1y theo xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, b\u1ea1n\u00a0n\u00ean l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0o tr\u1ecdng t\u00e2m c\u1ee7a doanh nghi\u1ec7p m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 chi\u1ebfn th\u1eafng trong m\u1ecdi k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n","protected":false},"author":9,"featured_media":5231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[770],"yoast_head":"\nChi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ec3 chi\u1ebfn th\u1eafng trong k\u00eanh ph\u00e2n ph\u1ed1i - Appota News<\/title>\n<meta name=\"description\" content=\"Thay v\u00ec ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i ch\u1ea1y theo xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, b\u1ea1n n\u00ean l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0o tr\u1ecdng t\u00e2m c\u1ee7a doanh nghi\u1ec7p m\u00ecnh\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/chien-luoc-phat-trien-de-chien-thang-trong-kenh-phan-phoi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ec3 chi\u1ebfn th\u1eafng trong k\u00eanh ph\u00e2n ph\u1ed1i - 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