{"id":5006,"date":"2016-09-27T10:20:38","date_gmt":"2016-09-27T03:20:38","guid":{"rendered":"http:\/\/news.appota.com\/?p=5006"},"modified":"2021-04-13T16:31:50","modified_gmt":"2021-04-13T09:31:50","slug":"qua-trinh-startup-cua-cac-thuong-hieu-hang-dau-the-gioi","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/qua-trinh-startup-cua-cac-thuong-hieu-hang-dau-the-gioi\/","title":{"rendered":"Qu\u00e1 tr\u00ecnh Startup c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi"},"content":{"rendered":"

Startup hay kh\u1edfi nghi\u1ec7p l\u00e0 m\u1ed9t con \u0111\u01b0\u1eddng\u00a0l\u00e2u d\u00e0i v\u00e0 kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng g\u00ec. B\u1ea1n c\u00f3 bi\u1ebft nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi hi\u1ec7n nay h\u1ecd c\u00f3 m\u1ed9t qu\u00e1 tr\u00ecnh kh\u1edfi nghi\u1ec7p v\u00f4 c\u00f9ng th\u00fa v\u1ecb \u0111\u1ea5y.<\/p>\n

<\/p>\n

BMW:\u00a0kh\u1edfi nghi\u1ec7p l\u00e0 m\u1ed9t h\u00e3ng ch\u1ebf t\u1ea1o \u0111\u1ed9ng c\u01a1 m\u00e1y bay<\/h2>\n

Ch\u00fang ta \u0111\u1ec1u bi\u1ebft BMW l\u00e0 m\u1ed9t h\u00e3ng xe h\u1ea1ng sang t\u1eeb \u0110\u1ee9c. Th\u1ebf nh\u01b0ng, \u00edt ai bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng l\u00fac kh\u1edfi nghi\u1ec7p BMW l\u00e0 m\u1ed9t h\u00e3ng ch\u1ebf t\u1ea1o \u0111\u1ed9ng c\u01a1 m\u00e1y bay.
\nKhi chi\u1ebfn tranh Th\u1ebf gi\u1edbi th\u1ee9 nh\u1ea5t k\u1ebft th\u00fac, BMW \u0111\u00e3 ph\u1ea3i d\u1eebng s\u1ea3n xu\u1ea5t \u0111\u1ed9ng c\u01a1 m\u00e1y bay theo H\u00f2a \u01b0\u1edbc Versailles. Do \u0111\u00f3, h\u00e3ng ph\u1ea3i t\u00ecm ra h\u01b0\u1edbng \u0111i m\u1edbi l\u00e0 s\u1ea3n xu\u1ea5t m\u00f4 t\u00f4 v\u00e0 \u00f4 t\u00f4. C\u0169ng t\u1eeb \u0111\u00e2y, c\u00e1c nh\u00e0 m\u00e1y c\u1ee7a BMW b\u1eaft \u0111\u1ea7u m\u1ecdc l\u00ean d\u00e0y \u0111\u1ea1c kh\u1eafp n\u01b0\u1edbc \u0110\u1ee9c.<\/p>\n

Toyota: s\u1ea3n ph\u1ea9m \u0111\u1ea7u tay l\u00e0 m\u00e1y d\u1ec7t<\/h2>\n

C\u00f2n v\u1edbi h\u00e3ng xe h\u01a1i Toyota , c\u00f4ng ty l\u1edbn th\u1ee9 13 tr\u00ean th\u1ebf gi\u1edbi c\u0169ng c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n kh\u1edfi nghi\u1ec7p th\u00fa v\u1ecb kh\u00f4ng k\u00e9m. Theo \u0111\u00f3, ng\u01b0\u1eddi s\u00e1ng l\u1eadp l\u00e0 \u00f4ng Sakichi Toyoda, c\u00f3 xu\u1ea5t th\u00e2n t\u1eeb gia \u0111\u00ecnh v\u1edbi truy\u1ec1n th\u1ed1ng l\u00e0m m\u1ed9c, v\u1ed1n ch\u1eb3ng li\u00ean quan g\u00ec \u0111\u1ebfn xe h\u01a1i.
\nThu\u1edf ban \u0111\u1ea7u, \u00f4ng c\u00f9ng v\u1edbi con trai ph\u00e1t tri\u1ec3n ra s\u1ea3n ph\u1ea9m \u0111\u1ea7u tay l\u00e0 m\u00e1y d\u1ec7t. Sau n\u00e0y, nh\u1eadn th\u1ea5y ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4 m\u1edbi l\u00e0 mi\u1ebfng b\u00e1nh b\u00e9o b\u1edf, t\u1eeb \u0111\u00f3 m\u1edbi b\u1eaft \u0111\u1ea7u d\u1ea5n th\u00e2n sang v\u00e0 th\u00e0nh l\u1eadp n\u00ean h\u00e3ng Toyota. \u0110\u1ec3 r\u1ed3i t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n l\u00ean th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty c\u00f3 doanh s\u1ed1 b\u00e1n xe cao ch\u00f3t v\u00f3t nh\u01b0 hi\u1ec7n nay.<\/p>\n

IBM: kh\u1edfi nghi\u1ec7p b\u1eb1ng m\u00e1y l\u1eadp b\u1ea3ng<\/h2>\n

M\u00e1y t\u00ednh l\u00e0 th\u1ee9 \u0111\u01b0a t\u00ean tu\u1ed5i c\u1ee7a IBM tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng v\u00e0 b\u01b0\u1edbc l\u00ean m\u1ed9t t\u1ea7m cao. Tuy nhi\u00ean, l\u00fac kh\u1edfi nghi\u1ec7p, h\u1ecd ch\u1ec9 s\u1ea3n xu\u1ea5t m\u00e1y l\u1eadp b\u1ea3ng (tabulator), m\u00e1y th\u00e1i pho m\u00e1t v\u00e0 c\u00e2n th\u1ef1c ph\u1ea9m.<\/p>\n

IKEA: kh\u1edfi \u0111\u1ea7u b\u1eb1ng vi\u1ec7c b\u00e1n \u0111\u1ed3 gia d\u1ee5ng gi\u00e1 r\u1ebb<\/h2>\n

\"qua-trinh-startup-cua-cac-thuong-hieu-hang-dau-the-gioi<\/a>
\nIKEA, m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb n\u1ed9i th\u1ea5t l\u1edbn th\u1ebf gi\u1edbi l\u1ea1i c\u00f3 c\u00e2u chuy\u1ec7n kh\u1edfi nghi\u1ec7p c\u0169ng “kh\u00f4ng li\u00ean quan”. Theo \u0111\u00f3, IKEA \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 1943 b\u1edfi m\u1ed9t thanh ni\u00ean 17 tu\u1ed5i ng\u01b0\u1eddi Th\u1ee5y \u0110i\u1ec3n c\u00f3 t\u00ean Ingvar Kamprad. Th\u1eddi \u0111i\u1ec3m \u0111\u00f3, m\u1eb7t h\u00e0ng m\u00e0 c\u00f4ng ty n\u00e0y b\u00e0y b\u00e1n ch\u1ec9 l\u00e0 nh\u1eefng bao di\u00eam v\u00e0 c\u00e1c \u0111\u1ed3 gia d\u1ee5ng gi\u00e1 r\u1ebb.<\/p>\n

Nintendo: NSX game\u00a0kh\u1edfi nghi\u1ec7p l\u00e0 m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t b\u00e0i<\/h2>\n

Nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd “ng\u00e3 ng\u1eeda” khi bi\u1ebft h\u00e3ng game l\u00e2u \u0111\u1eddi nh\u01b0 Nintendo l\u1ea1i kh\u1edfi nghi\u1ec7p l\u00e0 m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t b\u00e0i hanafuda, m\u1ed9t tr\u00f2 ch\u01a1i b\u00e0i t\u1eeb Nh\u1eadt.
\nSau khi kh\u00f4ng th\u00e0nh c\u00f4ng v\u1edbi m\u1ed9t s\u1ed1 ng\u00e0nh kinh doanh v\u1ec1 v\u1eadn t\u1ea3i v\u00e0 kh\u00e1ch s\u1ea1n, h\u00e3ng \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u1ed3 ch\u01a1i v\u00e0 tr\u1edf th\u00e0nh c\u00f4ng ty c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t v\u1ec1 video game \u1edf th\u1eadp ni\u00ean 70.
\nNgo\u00e0i ra, Nintendo hi\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty n\u1eafm gi\u1eef c\u1ed5 ph\u1ea7n th\u01b0\u01a1ng hi\u1ec7u Pokemon n\u1ed5i ti\u1ebfng to\u00e0n c\u1ea7u, c\u00f9ng v\u1edbi t\u1ef1a game Pokemon Go \u0103n kh\u00e1ch g\u1ea7n \u0111\u00e2y.<\/p>\n

Nokia: qu\u00e1 tr\u00ecnh kh\u1edfi nghi\u1ec7p gian nan<\/h2>\n

Qu\u00e1 tr\u00ecnh kh\u1edfi nghi\u1ec7p c\u1ee7a Nokia r\u1ea5t th\u00fa v\u1ecb. T\u1eeb m\u1ed9t nh\u00e0 m\u00e1y ch\u1ebf bi\u1ebfn g\u1ed7 gi\u1ea5y c\u00f4ng nghi\u1ec7p v\u00e0 s\u1ea3n xu\u1ea5t c\u1ea3 \u0111i\u1ec7n, k\u1ebft h\u1ee3p v\u1edbi c\u00f4ng ty c\u00e1p v\u00e0 m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t cao su Ph\u1ea7n Lan, Nokia \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia.
\nV\u00e0 khi th\u1eddi k\u00ec vi\u1ec5n th\u00f4ng l\u00ean ng\u00f4i, Nokia \u0111\u00e3 chuy\u1ec3n sang s\u1ea3n xu\u1ea5t c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, thi\u1ebft b\u1ecb m\u1ea1ng v\u00e0 \u0111i\u1ec7n tho\u1ea1i.<\/p>\n

Samsung: kh\u1edfi nghi\u1ec7p t\u1eeb m\u00ec s\u1ee3i, rau c\u1ee7 v\u00e0 tr\u00e1i c\u00e2y<\/h2>\n

Tr\u01b0\u1edbc kia, Samsung kh\u1edfi nghi\u1ec7p t\u1eeb m\u1eb7t h\u00e0ng l\u00e0 m\u00ec s\u1ee3i, rau c\u1ee7 v\u00e0 tr\u00e1i c\u00e2y H\u00e0n Qu\u1ed1c. Sau \u0111\u00f3, c\u00f4ng ty n\u00e0y ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng h\u00f3a c\u00e1c l\u0129nh v\u1ef1c kinh doanh, nh\u01b0 x\u00e2y d\u1ef1ng, \u0111i\u1ec7n t\u1eed v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t \u00f4ng l\u1edbn v\u1ec1 \u0111i\u1ec7n t\u1eed tr\u00ean to\u00e0n c\u1ea7u hi\u1ec7n nay.<\/p>\n

Sharp: kh\u1edfi nghi\u1ec7p l\u00e0 chi\u1ebfc b\u00fat m\u00e1y<\/h2>\n

S\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean m\u00e0 Sharp tung ra th\u1ecb tr\u01b0\u1eddng trong nh\u1eefng ng\u00e0y \u0111\u1ea7u kh\u1edfi nghi\u1ec7p l\u1ea1i l\u00e0 m\u1ed9t chi\u1ebfc b\u00fat m\u00e1y. Qua nhi\u1ec1u kh\u00f3 kh\u0103n, Sharp \u0111\u00e3 v\u01b0\u01a1n l\u00ean tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.<\/p>\n

Sony: Startup ra s\u1ea3n ph\u1ea9m n\u1ed3i c\u01a1m \u0111i\u1ec7n<\/h2>\n

Sau th\u1ebf chi\u1ebfn th\u1ee9 hai, Masaru Ibuka c\u00f9ng Akio Morita \u0111\u00e3 b\u1eaft tay nhau \u0111\u1ec3 th\u00e0nh l\u1eadp n\u00ean Vi\u1ec7n nghi\u00ean c\u1ee9u vi\u1ec5n th\u00f4ng Tokyo. Nh\u01b0ng n\u1ed3i c\u01a1m \u0111i\u1ec7n l\u1ea1i l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ea7u tay c\u1ee7a h\u00e3ng n\u00e0y.<\/p>\n

\"qua-trinh-startup-cua-cac-thuong-hieu-hang-dau-the-gioi<\/a>
\nCho \u0111\u1ebfn n\u0103m 1958, c\u00f4ng ty n\u00e0y \u0111\u1ed5i t\u00ean th\u00e0nh Sony v\u00e0 b\u1eaft \u0111\u1ea7u th\u00e2m nh\u1eadp v\u00e0o ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111i\u1ec7n t\u1eed \u1edf Nh\u1eadt. Trong \u0111\u00f3, c\u00e1c s\u1ea3n xu\u1ea5t ch\u1ee7 ch\u1ed1t c\u1ee7a h\u00e3ng g\u1ed3m c\u00f3 m\u00e1y ghi \u00e2m, radio, TV v\u00e0 sau n\u00e0y l\u00e0 m\u00e1y \u1ea3nh, m\u00e1y quay v\u00e0 m\u00e1y t\u00ednh.<\/p>\n

LG Electronics: b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m t\u1ea9y r\u1eeda<\/h2>\n

Ti\u1ec1n th\u00e2n c\u1ee7a t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 LG l\u00e0 m\u1ed9t nh\u00e0 m\u00e1y h\u00f3a h\u1ecdc, v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 ch\u1ea5t t\u1ea9y r\u1eeda, x\u00e0 ph\u00f2ng, kem \u0111\u00e1nh r\u0103ng\u2026 C\u00e1i t\u00ean LG \u0111\u01b0\u1ee3c \u0111\u1eb7t theo t\u00ean 2 c\u00f4ng ty \u0111\u00e3 s\u00e1p nh\u1eadp v\u1edbi nhau: Lucky & Goldstar. Sau \u0111\u00f3 \u0111\u01b0\u1ee3c vi\u1ebft t\u1eaft l\u1ea1i l\u00e0 LG v\u1edbi h\u00e0m \u00fd “Life\u2019s Good”.<\/p>\n

Virgin Group<\/h2>\n

T\u1eadp \u0111o\u00e0n s\u1edf h\u1eefu h\u00e3ng h\u00e0ng kh\u00f4ng n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi – Virgin America \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp b\u1edfi m\u1ed9t bi\u00ean t\u1eadp vi\u00ean b\u00e1o ch\u00ed, Richard Branson. Ngo\u00e0i m\u1ea3ng kinh doanh h\u00e0ng kh\u00f4ng, Virgin Group c\u00f2n kh\u00e1 n\u1ed5i ti\u1ebfng tr\u00ean th\u1ecb tr\u01b0\u1eddng t\u00e0i ch\u00ednh, v\u1eadn t\u1ea3i, d\u1ecbch v\u1ee5 y t\u1ebf, Internet\u2026<\/p>\n

Unilever: b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t b\u01a1<\/h2>\n

Kh\u1edfi nghi\u1ec7p t\u1eeb m\u1ed9t nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t b\u01a1 th\u1ef1c v\u1eadt, gi\u1edd \u0111\u00e2y Unilever tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia gi\u00e0 c\u1ed7i nh\u1ea5t th\u1ebf gi\u1edbi. Hi\u1ec7n Unilever \u0111\u00e3 c\u00f3 m\u1eb7t tr\u00ean h\u01a1n 190 qu\u1ed1c gia v\u1edbi h\u01a1n 400 nh\u00e3n h\u00e0ng n\u1ed5i ti\u1ebfng.<\/p>\n

Qua c\u00e2u chuy\u1ec7n kh\u1edfi nghi\u1ec7p c\u1ee7a c\u00e1c nh\u00e3n hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi n\u00e0y cho ch\u00fang ta hi\u1ec3u: Startup kh\u00f4ng nh\u1ea5t thi\u1ebft c\u1ee9 ph\u1ea3i theo m\u1ed9t con \u0111\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh m\u00e0 h\u00e3y thay \u0111\u1ed5i, t\u00ecm ra h\u01b0\u1edbng \u0111i m\u1edbi \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n

Tham kh\u1ea3o:\u00a0CafeBiz\/Tr\u00ed Th\u1ee9c Tr\u1ebb<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Startup hay kh\u1edfi nghi\u1ec7p l\u00e0 m\u1ed9t con \u0111\u01b0\u1eddng\u00a0l\u00e2u d\u00e0i v\u00e0 kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng g\u00ec. B\u1ea1n c\u00f3 bi\u1ebft nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi hi\u1ec7n nay h\u1ecd c\u00f3 m\u1ed9t qu\u00e1 tr\u00ecnh kh\u1edfi nghi\u1ec7p v\u00f4 c\u00f9ng th\u00fa v\u1ecb \u0111\u1ea5y.<\/p>\n","protected":false},"author":10,"featured_media":5020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[],"yoast_head":"\nQu\u00e1 tr\u00ecnh Startup c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi<\/title>\n<meta name=\"description\" content=\"B\u1ea1n c\u00f3 bi\u1ebft nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi hi\u1ec7n nay h\u1ecd c\u00f3 m\u1ed9t qu\u00e1 tr\u00ecnh kh\u1edfi nghi\u1ec7p r\u1ea5t \u0111\u1eb7c bi\u1ec7t v\u00e0 v\u00f4 c\u00f9ng th\u00fa v\u1ecb m\u00e0 b\u1ea1n mu\u1ed1n bi\u1ebft.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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