{"id":4644,"date":"2016-07-16T15:58:47","date_gmt":"2016-07-16T08:58:47","guid":{"rendered":"http:\/\/news.appota.com\/?p=4644"},"modified":"2021-04-14T09:24:00","modified_gmt":"2021-04-14T02:24:00","slug":"du-doan-xu-huong-content-marketing-nua-cuoi-nam-2016","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/du-doan-xu-huong-content-marketing-nua-cuoi-nam-2016\/","title":{"rendered":"D\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng Content Marketing n\u1eeda cu\u1ed1i n\u0103m 2016"},"content":{"rendered":"

Nh\u1eefng xu h\u01b0\u1edbng Content Marketing \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd l\u00e0m m\u01b0a l\u00e0m gi\u00f3 n\u1eeda cu\u1ed1i n\u0103m 2016<\/p>\n

1. N\u1ed9i dung d\u1ea1ng livestream* s\u1ebd t\u0103ng v\u1ecdt v\u00e0 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn<\/h3>\n

N\u1ed9i dung d\u1ea1ng live v\u1eabn \u0111ang n\u1eb1m trong qu\u1ef9 \u0111\u1ea1o \u0111i l\u00ean, nh\u01b0ng n\u00f3 v\u1eabn ch\u01b0a th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c \u201cc\u1ea5t c\u00e1nh\u201d m\u1ea1nh m\u1ebd. C\u00e1c \u1ee9ng d\u1ee5ng nh\u01b0 Meerkat* v\u00e0 Periscope* \u0111\u00e3 khai th\u00e1c \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1ng k\u1ec3. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00e2n th\u1ef1c nh\u1ea5t v\u1ec1 xu h\u01b0\u1edbng live, ch\u00fang ta ph\u1ea3i xem n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn nh\u01b0 th\u1ebf n\u00e0o tr\u00ean Facebook – m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. Ch\u00ednh Facebook c\u0169ng \u0111\u00e3 cho ra m\u1eaft t\u00ednh n\u0103ng livestream, \u0111\u00e2y c\u00f3 th\u1ec3 coi l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u \u201cs\u00e1ng\u201d v\u00e0 \u0111\u1ea7y h\u1ee9a h\u1eb9n cho s\u1ef1 nh\u1ea3y v\u1ecdt c\u1ee7a c\u1ee7a d\u1ea1ng n\u1ed9i dung n\u00e0y.<\/p>\n

* Livestream l\u00e0 nh\u1eefng n\u1ed9i dung d\u01b0\u1edbi d\u1ea1ng video ho\u1eb7c \u00e2m thanh truy\u1ec1n tr\u1ef1c tuy\u1ebfn theo th\u1eddi gian th\u1ef1c (real-time)<\/em><\/p>\n

* Meerkat l\u00e0 \u1ee9ng d\u1ee5ng gi\u00fap ng\u01b0\u1eddi d\u00f9ng truy\u1ec1n tr\u1ef1c tuy\u1ebfn video c\u00e1 nh\u00e2n \u0111\u01b0\u01a1c ph\u00e1t tri\u1ec3n cho n\u1ec1n t\u1ea3ng iOS. Ngo\u00e0i ra, \u1ee9ng d\u1ee5ng li\u00ean k\u1ebft m\u1ea1nh m\u1ebd v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i Twitter, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 tweet tr\u1ef1c ti\u1ebfp video c\u1ee7a m\u00ecnh l\u00ean t\u00e0i kho\u1ea3n Twitter \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 xem v\u00e0 comment tr\u1ef1c ti\u1ebfp ngay trong video.<\/em><\/p>\n

* Periscope c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Meerkat, \u0111\u01b0\u1ee3c li\u00ean k\u1ebft m\u1ea1nh m\u1ebd v\u1edbi Twitter. \u1ee8ng d\u1ee5ng n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n cho c\u1ea3 n\u1ec1n t\u1ea3ng iOS v\u00e0 Android.<\/em><\/p>\n

2. Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n s\u1ebd tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n<\/h3>\n

\u0110\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, c\u00f3 th\u1ec3 th\u1ea5y Content Marketing<\/a> \u0111\u00e3 l\u00e0m t\u1ed1t vai tr\u00f2 c\u1ee7a m\u00ecnh trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p. Tuy nhi\u00ean, c\u00f3 m\u1ed9t th\u1ef1c t\u1ebf l\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang ng\u00e0y c\u00e0ng b\u1ecb thu h\u00fat b\u1edfi th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n

\"<\/p>\n

 <\/p>\n

C\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng cho th\u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111\u00e1ng tin c\u1eady, d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 linh ho\u1ea1t h\u01a1n do c\u00f3 s\u1ef1 hi\u1ec7n hi\u1ec7n c\u1ee7a \u201ccon ng\u01b0\u1eddi\u201d ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p. V\u00ec cu\u1ed9c c\u1ea1nh tranh v\u1ec1 Content Marketing \u0111ang ng\u00e0y c\u00e0ng n\u00f3ng l\u00ean, ch\u1eafc ch\u1eafn th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n trong t\u01b0\u01a1ng lai s\u1ebd \u0111\u00f3ng vai tr\u00f2 kh\u00f4ng th\u1ec3 thay th\u1ebf.<\/p>\n

3. Video d\u1ecdc (Vertical video) s\u1ebd ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn<\/h3>\n

Snapchat l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean th\u1eed nghi\u1ec7m v\u00e0 ph\u1ed5 bi\u1ebfn video \u0111\u1ecbnh d\u1ea1ng d\u1ecdc. \u0110i\u1ec1u n\u00e0y bu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i th\u00edch \u1ee9ng \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1i \u01b0u nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng tr\u00ean di \u0111\u1ed9ng. Ch\u1ec9 v\u00e0i th\u00e1ng tr\u01b0\u1edbc \u0111\u00e2y, b\u01b0\u1edbc \u0111i n\u00e0y c\u1ee7a Snapchat c\u00f2n \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t s\u1ef1 ph\u00e2n c\u1ef1c, khi\u1ebfn cho Snapchat \u1edf 1 ph\u00eda kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c. Nh\u01b0ng hi\u1ec7n t\u1ea1i, r\u1ea5t nhi\u1ec1u b\u00ean \u0111\u00e3 h\u1ecdc t\u1eadp Snapchat. Th\u1ef1c t\u1ebf, \u0111a s\u1ed1 ng\u01b0\u1eddi d\u00f9ng tr\u00ean di \u0111\u1ed9ng kh\u00f4ng th\u00edch vi\u1ec7c ph\u1ea3i xoay m\u00e0n h\u00ecnh t\u1eeb d\u1ecdc sang ngang khi xem video, ch\u00ednh v\u00ec v\u1eady, kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi nh\u1eefng video d\u1ecdc s\u1ebd b\u1eaft \u0111\u1ea7u tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong t\u01b0\u01a1ng lai g\u1ea7n.<\/p>\n

4. Th\u1eddi k\u1ef3 c\u1ee7a c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o (VR – Virtual Reality) v\u1eabn ch\u01b0a th\u1ef1c s\u1ef1 t\u1edbi<\/h3>\n

Bu\u1ed5i ra m\u1eaft k\u00ednh th\u1ef1c t\u1ebf \u1ea3o Oculus Rift c\u1ee7a Facebook h\u1ed3i \u0111\u1ea7u n\u0103m c\u00f3 th\u1ec3 coi l\u00e0 ch\u1ea5t x\u00fac t\u00e1c cho cu\u1ed9c c\u00e1ch m\u1ea1ng VR. M\u1eb7c d\u00f9 k\u00ednh th\u1ef1c t\u1ebf \u1ea3o \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u1ed1t v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n nh\u1eefng n\u1ed9i dung t\u01b0\u01a1ng th\u00edch v\u1edbi n\u00f3, th\u00ec ngay c\u1ea3 \u00f4ng l\u1edbn Facebook c\u0169ng ph\u1ea3i th\u1eeba nh\u1eadn r\u1eb1ng, doanh s\u1ed1 c\u1ee7a thi\u1ebft b\u1ecb n\u00e0y \u201cc\u00f3 th\u1ec3\u201d s\u1ebd ch\u1ec9 t\u0103ng nh\u1eb9 trong n\u0103m 2016.<\/p>\n

\"D\u1ef1-\u0111o\u00e1n-xu-th\u1ebf-Content-Marketing-n\u1eeda-cu\u1ed1i-2016-3\"<\/p>\n

M\u1eb7c d\u00f9 VR c\u00f3 th\u1ec3 ph\u00e1t m\u1ea1nh m\u1ebd, nh\u01b0ng \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, n\u00f3 v\u1eabn c\u00f2n r\u1ea5t m\u1edbi, v\u00e0 \u0111a s\u1ed1 ng\u01b0\u1eddi d\u00f9ng v\u1eabn ch\u01b0a th\u1ef1c s\u1ef1 s\u1eb5n s\u00e0ng cho tr\u1ea3i nghi\u1ec7m nh\u1eadp vai. VR \u0111\u1ea1i di\u1ec7n cho m\u1ed9t t\u1ea7m nh\u00ecn \u0111\u1ea7y m\u1ea1nh m\u1ebd v\u00e0 th\u00fa v\u1ecb v\u1ec1 n\u1ed9i dung v\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung trong t\u01b0\u01a1ng lai, nh\u01b0ng \u0111\u1ed1i v\u1edbi n\u1eeda cu\u1ed1i n\u0103m 2016, c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng v\u1ec1 n\u00f3.<\/p>\n

5. N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra s\u1ebd ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng<\/h3>\n

Ph\u1ea7n l\u1edbn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1eabn ch\u01b0a khai th\u00e1c h\u1ebft \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng c\u1ee7a nh\u1eefng n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra. Vi\u1ec7c khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng t\u1ea1o ra n\u1ed9i dung kh\u00f4ng ch\u1ec9 l\u00e0m cho h\u1ecd g\u1eafn b\u00f3 h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, n\u00f3 c\u00f2n cung c\u1ea5p cho b\u1ea1n nh\u1eefng n\u1ed9i dung mi\u1ec5n ph\u00ed (ho\u1eb7c g\u1ea7n nh\u01b0 mi\u1ec5n ph\u00ed). Amazon \u0111ang l\u00e0m r\u1ea5t t\u1ed1t v\u1edbi nh\u1eefng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 n\u1ed9i dung h\u1ecfi \u0111\u00e1p (Q&A). H\u00e3y c\u00f9ng quan s\u00e1t xu h\u01b0\u1edbng n\u00e0y trong n\u1eeda cu\u1ed1i n\u0103m 2016, khi m\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng c\u00e1 nh\u00e2n kh\u00e1c ngo\u00e0i Facebook nh\u01b0 Instagram hay Snapchat c\u0169ng b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c ch\u00fa \u00fd v\u00e0 \u0111\u00e1nh gi\u00e1 cao trong c\u1ed9ng \u0111\u1ed3ng marketing.<\/p>\n

6. C\u00e1c \u201cc\u00e2u chuy\u1ec7n\u201d s\u1ebd \u0111\u01b0\u1ee3c k\u1ec3 theo nh\u1eefng c\u00e1ch m\u1edbi h\u01a1n<\/h3>\n

C\u00e1c content marketer \u0111\u00e3 g\u00f3p ph\u1ea7n khi\u1ebfn cho storytelling tr\u1edf th\u00e0nh m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t trong ti\u1ebfp th\u1ecb n\u1ed9i dung: k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, ho\u1eb7c cho m\u1ed9t s\u1ed1 \u1ea9n d\u1ee5 kh\u00e9o l\u00e9o r\u1ed3i qua \u0111\u00f3 n\u00eau b\u1eadt \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n. Storytelling hi\u1ec7n nay b\u1eaft \u0111\u1ea7u tr\u1eebu t\u01b0\u1ee3ng h\u01a1n, c\u00e1c c\u00e2u chuy\u1ec7n ch\u1ee9a \u0111\u1ef1ng nhi\u1ec1u c\u1ea3m x\u00fac, nhi\u1ec1u s\u1ef1 t\u01b0\u01a1ng t\u00e1c h\u01a1n. C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch k\u1ec3 chuy\u1ec7n, v\u00e0 khi \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n kh\u00e1c nhau th\u00ec ph\u1ea7n th\u01b0\u1edfng ch\u1ec9 d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi k\u1ec3 theo c\u00e1ch m\u1edbi nh\u1ea5t v\u00e0 hay nh\u1ea5t.<\/p>\n

7. Ng\u00e2n s\u00e1ch cho Content Marketing v\u1eabn s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng<\/h3>\n

Theo m\u1ed9t nghi\u00ean c\u1ee9u nh\u1ecf v\u1edbi 350 marketer, h\u1ecd \u0111\u00e3 v\u00e0 \u0111ang t\u0103ng ng\u00e2n s\u00e1ch cho content marketing. Th\u1ef1c t\u1ebf l\u00e0 \u0111a s\u1ed1 c\u00e1c marketer \u0111ang t\u0103ng ng\u00e2n s\u00e1ch \u1edf r\u1ea5t nhi\u1ec1u m\u1ea3ng kh\u00e1c nhau, bao g\u1ed3m c\u1ea3 SEO v\u00e0 truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y c\u00f3 t\u00edch c\u1ef1c hay kh\u00f4ng? Li\u1ec7u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00f3 t\u0103ng hay kh\u00f4ng? R\u1ea5t kh\u00f3 \u0111\u1ec3 tr\u1ea3 l\u1eddi ch\u00ednh x\u00e1c, tuy nhi\u00ean c\u00f3 m\u1ed9t \u0111i\u1ec1u ch\u1eafc ch\u1eafn l\u00e0 ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n cho content marketing.<\/p>\n

Ngu\u1ed3n: Brandsvietnam<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Nh\u1eefng xu h\u01b0\u1edbng Content Marketing \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd l\u00e0m m\u01b0a l\u00e0m gi\u00f3 n\u1eeda cu\u1ed1i n\u0103m 2016 1. N\u1ed9i dung d\u1ea1ng livestream* s\u1ebd t\u0103ng v\u1ecdt v\u00e0 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn N\u1ed9i dung d\u1ea1ng live v\u1eabn \u0111ang n\u1eb1m trong qu\u1ef9 \u0111\u1ea1o \u0111i l\u00ean, nh\u01b0ng n\u00f3 v\u1eabn ch\u01b0a th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c \u201cc\u1ea5t c\u00e1nh\u201d m\u1ea1nh m\u1ebd. C\u00e1c \u1ee9ng […]<\/p>\n","protected":false},"author":9,"featured_media":4647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"\nD\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng Content Marketing n\u1eeda cu\u1ed1i n\u0103m 2016 - Appota News<\/title>\n<meta name=\"description\" content=\"Nh\u1eefng xu h\u01b0\u1edbng Content Marketing \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd l\u00e0m m\u01b0a l\u00e0m gi\u00f3 n\u1eeda cu\u1ed1i n\u0103m 2016\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/du-doan-xu-huong-content-marketing-nua-cuoi-nam-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng Content Marketing n\u1eeda cu\u1ed1i n\u0103m 2016 - 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