![\"phuong-phap-ab-test-va-ung-dung-trong-marketing-p1](\"http:\/\/news.appota.com\/wp-content\/uploads\/2016\/07\/phuong-phap-ab-test-va-ung-dung-trong-marketing-p1-2.jpg\" "\\"Ph\u01b0\u01a1ng")
<\/a><\/p>\nNguy\u00ean t\u1eafc 3:\u00a0Th\u1ef1c hi\u1ec7n\u00a0A\/B Test linh ho\u1ea1t v\u00e0 s\u00e1ng t\u1ea1o<\/h3>\n
N\u1ebfu CRO l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u1eb7p l\u1ea1i nh\u1eefng c\u00f4ng vi\u1ec7c nh\u01b0 nhau tr\u00ean m\u1ed7i website v\u00e0o m\u1ecdi l\u00fac, th\u00ec s\u1ebd kh\u00f4ng c\u00f3 nhu c\u1ea7u \u0111\u1ec3 th\u1eed nghi\u1ec7m t\u1ea5t c\u1ea3. C\u00e1c nh\u00e0 marketing s\u1ebd bi\u1ebft c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea5t c\u1ea3 c\u00e1c website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u1ef1c hi\u1ec7n v\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi s\u1ebd th\u1ef1c hi\u1ec7n theo c\u00e1c quy t\u1eafc t\u01b0\u01a1ng t\u1ef1.<\/p>\n
N\u1ebfu c\u00e1c tr\u01b0\u1eddng h\u1ee3p x\u1ea3y ra trong m\u1ed9t th\u1ebf gi\u1edbi \u0111\u1ea7y s\u1ef1 gi\u1ed1ng nhau th\u00ec s\u1ebd d\u1eabn \u0111\u1ebfn s\u1ef1 nh\u00e0m ch\u00e1n, n\u00ean \u0111\u00f3 l\u00e0 l\u00ed do v\u00ec sao b\u1ea1n ph\u1ea3i th\u1ef1c hi\u1ec7n A\/B Test tr\u00ean nh\u1eefng n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o c\u1ee7a ri\u00eang b\u1ea1n d\u00e0nh cho nh\u1eefng \u0111\u1ed9c gi\u1ea3 c\u1ee7a ri\u00eang m\u00ecnh. Ch\u1eafc ch\u1eafn r\u1eb1ng, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi nh\u1eefng \u00fd t\u01b0\u1edfng t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u1ef1c hi\u1ec7n CRO kh\u00e1c, nh\u01b0ng kh\u00f4ng n\u00ean qu\u00e1 mong \u0111\u1ee3i k\u1ebft qu\u1ea3 t\u01b0\u01a1ng t\u1ef1.<\/p>\n
Nguy\u00ean t\u1eafc 4: Th\u1eed nghi\u1ec7m ch\u1ec9 m\u1ed9t y\u1ebfu t\u1ed1 t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m<\/h3>\n
\u0110i\u1ec1u n\u00e0y d\u1ec5 hi\u1ec3u v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi nh\u01b0ng \u0111\u00e1ng n\u00f3i b\u1edfi v\u00ec n\u00f3 r\u1ea5t quan tr\u1ecdng. Khi th\u1ef1c hi\u1ec7n A\/B Test tr\u00ean website, th\u00ec vi\u1ec7c ki\u1ec3m tra m\u1ed9t y\u1ebfu t\u1ed1 t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng. N\u1ebfu b\u1ea1n thay \u0111\u1ed5i ti\u00eau \u0111\u1ec1 c\u00f9ng m\u1ed9t l\u00fac v\u1edbi thay \u0111\u1ed5i s\u1ef1 \u0111i\u1ec1u h\u01b0\u1edbng th\u00ec l\u00e0m th\u1ebf n\u00e0o b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c y\u1ebfu t\u1ed1 n\u00e0o \u0111\u00e3 \u0111\u00f3ng g\u00f3p nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i chuy\u1ec3n \u0111\u1ed5i?<\/p>\n
Nguy\u00ean t\u1eafc 5: V\u1eefng tin v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m<\/h3>\n
\nTrong A\/B Test, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea ch\u00ednh x\u00e1c li\u00ean quan \u0111\u1ebfn x\u00e1c su\u1ea5t x\u1ea3y ra nhi\u1ec1u k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 k\u00ec v\u1ecdng n\u1ebfu nh\u01b0 c\u00e1c th\u1eed nghi\u1ec7m gi\u1ed1ng nhau \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng l\u1ea1i trong t\u01b0\u01a1ng lai. N\u00f3i c\u00e1ch kh\u00e1c, n\u00f3 s\u1ebd gi\u00fap b\u1ea1n c\u00f3 s\u1ef1 t\u1ef1 tin v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n.<\/p>\n
Nguy\u00ean t\u1eafc 6:\u00a0H\u1ecdc t\u1eadp v\u00e0\u00a0r\u00fat kinh nghi\u1ec7m<\/h3>\n
C\u00e2u t\u1ee5c ng\u1eef n\u00e0y \u0111\u00fang trong nhi\u1ec1u l\u0129nh v\u1ef1c kinh doanh, v\u00e0 A\/B Test th\u00ec c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Nh\u1eefng nh\u1eadn th\u1ee9c v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n lu\u00f4n thay \u0111\u1ed5i, v\u00ec v\u1eady CRO \u0111\u00e3, \u0111ang v\u00e0 s\u1ebd di chuy\u1ec3n m\u1ee5c ti\u00eau. B\u1ea1n s\u1ebd m\u1eafc ph\u1ea3i l\u1ed7i. B\u1ea1n n\u00ean h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng sai l\u1ea7m \u0111\u00f3 v\u00e0 t\u1eeb nh\u1eefng r\u00e8n luy\u1ec7n b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh chuy\u00ean gia A\/B Test.<\/p>\n
Nguy\u00ean t\u1eafc 7: L\u1ea5y \u00fd ki\u1ebfn t\u1eeb\u00a0nhi\u1ec1u b\u00ean kh\u00e1c nhau<\/h3>\n
Vi\u1ec7c th\u1eed nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng ch\u01b0a bao gi\u1edd quan tr\u1ecdng h\u01a1n v\u00e0 c\u0169ng ch\u01b0a bao gi\u1edd d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n. Th\u1eadm ch\u00ed n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t ph\u00f2ng ban xa x\u1ec9 chuy\u00ean nghi\u00ean c\u1ee9u v\u1ec1 s\u1ef1 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00ec b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed ho\u1eb7c v\u1edbi chi ph\u00ed th\u1ea5p \u0111\u1ec3 cung c\u1ea5p c\u00e1c ti\u1ec7n \u00edch th\u1eed nghi\u1ec7m A\/B Test, v\u00ed d\u1ee5:<\/p>\n
Peek User Testing: Peek l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 c\u1ef1c k\u00ec d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng \u0111\u1ec3 thu th\u1eadp c\u00e1c ph\u1ea3n h\u1ed3i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n
+ \u01afu \u0111i\u1ec3m: c\u00e1c th\u00f4ng tin ph\u1ea3n h\u1ed3i ph\u1ea3n \u00e1nh m\u1ed9t c\u00e1ch kh\u00e1ch quan, chi ti\u1ebft v\u00e0 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed.<\/p>\n
+ Nh\u01b0\u1ee3c \u0111i\u1ec3m: n\u00f3 kh\u00f4ng ph\u1ea3i lu\u00f4n lu\u00f4n c\u00f3 \u00fd ngh\u0129a \u0111\u1ec3 th\u1eed nghi\u1ec7m giao di\u1ec7n b\u00ean ngo\u00e0i d\u00e0nh cho \u0111\u1ed1i t\u01b0\u1ee3ng nh\u01b0 mong \u0111\u1ee3i. Ngo\u00e0i ra, s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 thu th\u1eadp m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c feedback s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y v\u00ec t\u1ed1n r\u1ea5t nhi\u1ec1u th\u1eddi gian.<\/p>\n
Amazon Turk: Amazon Turk cho ph\u00e9p b\u1ea1n thu th\u1eadp th\u00f4ng tin ph\u1ea3n h\u1ed3i t\u1eeb h\u00e0ng ng\u00e0n ng\u01b0\u1eddi th\u1ef1c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng nh\u01b0 th\u1ef1c hi\u1ec7n b\u1ea3ng kh\u1ea3o s\u00e1t.<\/p>\n
+ \u01afu \u0111i\u1ec3m: chi ph\u00ed h\u1ee3p l\u00ed, \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn tr\u01b0\u1edbc ti\u00eau chu\u1ea9n \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n cho cu\u1ed9c th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n.<\/p>\n
+ Nh\u01b0\u1ee3c \u0111i\u1ec3m: n\u00f3 th\u01b0\u1eddng th\u1ef1c hi\u1ec7n b\u1edfi m\u1ed9t c\u00f4ng c\u1ee5 kh\u1ea3o s\u00e1t, c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c b\u1ed9 l\u1ecdc nh\u00e2n t\u1ea1o.<\/p>\n
\u0110i\u1ec3m m\u1ea5u ch\u1ed1t: c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t v\u00e0i ph\u1ea3n h\u1ed3i s\u1ebd t\u1ed1t h\u01a1n l\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u00ec ph\u1ea3n h\u1ed3i n\u00e0o.<\/p>\n
Nguy\u00ean t\u1eafc 8: D\u1eef li\u1ec7u h\u00e0nh vi v\u00e0 d\u1eef li\u1ec7u kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 xung \u0111\u1ed9t<\/h3>\n
C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn ch\u1eafc ch\u1eafn c\u00f3 m\u1ed9t v\u1ecb tr\u00ed quan tr\u1ecdng nh\u1ea5t \u0111\u1ecbnh trong marketing, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o n\u00f3 c\u0169ng cung c\u1ea5p c\u00e1c th\u00f4ng tin ch\u00e2n th\u1ef1c v\u1ec1 ph\u1ea3n h\u1ed3i h\u00e0nh vi kh\u00e1ch h\u00e0ng th\u00f4ng qua ph\u00e2n t\u00edch d\u1eef li\u1ec7u web c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c. Nguy\u00ean nh\u00e2n l\u00e0 do c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn gi\u1edbi thi\u1ec7u nh\u1eefng th\u00e0nh ki\u1ebfn c\u1ee7a con ng\u01b0\u1eddi theo c\u00e1ch m\u00e0 d\u1eef li\u1ec7u h\u00e0nh vi th\u00f4 trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u web kh\u00f4ng c\u00f3.<\/p>\n
Nguy\u00ean t\u1eafc 9: X\u00e1c \u0111\u1ecbnh\u00a0m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng<\/h3>\n
![\"phuong-phap-ab-test-va-ung-dung-trong-marketing-p1](\"http:\/\/news.appota.com\/wp-content\/uploads\/2016\/07\/phuong-phap-ab-test-va-ung-dung-trong-marketing-p1-3.jpg\" "\\"Ph\u01b0\u01a1ng")
<\/a>
\nKh\u00f4ng bao gi\u1edd \u0111\u00e1nh m\u1ea5t ti\u00eau chu\u1ea9n th\u00e0nh c\u00f4ng cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n. CRO l\u00e0 v\u1ec1 chuy\u1ec3n \u0111\u1ed5i. N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ec1 t\u1ec9 l\u1ec7 m\u1edf, t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t, tweet, chia s\u1ebb ho\u1eb7c ghim n\u1ed9i dung. Tr\u1eeb khi, tweet v\u00e0 ghim n\u1ed9i dung l\u00e0 \u201cchuy\u1ec3n \u0111\u1ed5i\u201d tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n\u0110i\u1ec3m m\u1ea5u ch\u1ed1t: x\u00e1c \u0111\u1ecbnh m\u1ed9t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng trong t\u00e2m tr\u00ed v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a b\u1ea1n xung quanh m\u1ee5c ti\u00eau \u0111\u00f3. M\u1ecdi th\u1ee9 kh\u00e1c l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c (KPI).<\/p>\n
Nguy\u00ean t\u1eafc 10:\u00a0T\u1eadp trung v\u00e0o c\u00e1c b\u00e0i c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng cao<\/h3>\n
C\u00e2u n\u00f3i n\u00e0y l\u00fac tr\u01b0\u1edbc \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho th\u01b0 tr\u1ef1c ti\u1ebfp, v\u00e0 ng\u00e0y nay n\u00f3 v\u1eabn \u0111\u00fang cho marketing online. Tr\u00e1nh vi\u1ec7c th\u1eed nghi\u1ec7m c\u00e1c y\u00eau t\u1ed1 r\u1ea5t nh\u1ecf m\u00e0 \u00edt c\u00f3 c\u01a1 h\u1ed9i thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. S\u1eed d\u1ee5ng nh\u1eefng c\u00e1ch th\u00f4ng th\u01b0\u1eddng, tin v\u00e0o tr\u1ef1c gi\u00e1c c\u1ee7a b\u1ea1n v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c b\u00e0i ki\u1ec3m tra c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng cao.<\/p>\n
A\/B test l\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap \u00a0cho c\u00e1c nh\u00e0 l\u1eadp tr\u00ecnh, marketing v\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1eafng nghe kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i nh\u1edd \u0111\u00f3 mang l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n
\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p r\u1ea5t h\u1eefu \u00edch v\u00e0 c\u1ea7n thi\u1ebft cho ng\u01b0\u1eddi l\u00e0m Marketing n\u00f3i chung v\u00e0 Marketer \u1ee9ng d\u1ee5ng, game mobile n\u00f3i ri\u00eang hi\u1ec7n nay. C\u1ea7n v\u1eadn d\u1ee5ng th\u1eadt t\u1ed1t \u0111\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 mang l\u1ea1i doanh thu cho s\u1ea3n ph\u1ea9m.<\/p>\n
C\u00e1c b\u1ea1n ch\u00fa \u00fd \u0111\u00f3n \u0111\u1ecdc ti\u1ebfp ph\u1ea7n sau n\u00f3i v\u1ec1 \u1ee9ng c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p A\/B Test tr\u00ean Blog\u00a0nh\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"
A\/B Test l\u00e0 g\u00ec? v\u00ec sao ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u1ea1i \u0111\u01b0\u1ee3c \u1ee9ng trong Marketing hi\u1ec7n \u0111\u1ea1i? Blog New Appota s\u1ebd c\u00f9ng b\u1ea1n \u0111\u1ecdc \u0111i t\u00ecm hi\u1ec3u r\u00f5 v\u1ec1\u00a0A\/B Testing v\u00e0 nguy\u00ean t\u1eafc \u1ee9ng d\u1ee5ng n\u00f3 nh\u01b0 th\u1ebf n\u00e0o nh\u00e9.<\/p>\n","protected":false},"author":10,"featured_media":4584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[728],"yoast_head":"\n
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