{"id":4458,"date":"2016-06-13T09:26:19","date_gmt":"2016-06-13T02:26:19","guid":{"rendered":"http:\/\/news.appota.com\/?p=4458"},"modified":"2016-06-13T09:26:19","modified_gmt":"2016-06-13T02:26:19","slug":"start-up-se-that-bai-neu-ton-tai-nhung-dinh-kien-nay","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/start-up-se-that-bai-neu-ton-tai-nhung-dinh-kien-nay\/","title":{"rendered":"Start-up s\u1ebd th\u1ea5t b\u1ea1i n\u1ebfu t\u1ed3n t\u1ea1i nh\u1eefng \u0111\u1ecbnh ki\u1ebfn n\u00e0y"},"content":{"rendered":"

\u201cNh\u1eefng \u0111\u1ecbnh ki\u1ebfn t\u00e2m l\u00fd\u201d (psychological bias) hay c\u00f2n g\u1ecdi l\u00e0 nh\u1eefng gi\u1edbi h\u1ea1n trong t\u01b0 duy c\u1ee7a con ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c doanh nghi\u1ec7p m\u1edbi kh\u1edfi nghi\u1ec7p.<\/p>\n

Startup – H\u00e0nh tr\u00ecnh kh\u1edfi \u0111\u1ea7u \u0111\u1ea7y gian nan<\/h2>\n

Theo k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u tr\u00ean 3.200 doanh nghi\u1ec7p tr\u1ebb c\u00f3 s\u1ee9c t\u0103ng tr\u01b0\u1edfng nhanh trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 di \u0111\u1ed9ng c\u1ee7a\u00a0c\u00e1c gi\u00e1o s\u01b0 c\u1ee7a \u0110\u1ea1i h\u1ecdc Stanford v\u00e0 \u0110\u1ea1i h\u1ecdc Berkeley ph\u1ed1i h\u1ee3p th\u1ef1c hi\u1ec7n\u00a0cho th\u1ea5y:\u00a0kho\u1ea3ng 92% c\u00e1c c\u00f4ng ty m\u1edbi \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp (startup) g\u1eb7p th\u1ea5t b\u1ea1i trong ba n\u0103m \u0111\u1ea7u, trong s\u1ed1 \u0111\u00f3 74% b\u1ecb th\u1ea5t b\u1ea1i l\u00e0 do nguy\u00ean nh\u00e2n m\u1edf r\u1ed9ng quy m\u00f4 khi ch\u01b0a tr\u01b0\u1edfng th\u00e0nh (premature scaling).<\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c, \u0111a s\u1ed1 c\u00e1c doanh nghi\u1ec7p start-up\u00a0g\u1eb7p th\u1ea5t b\u1ea1i trong giai \u0111o\u1ea1n \u0111\u1ea7u l\u00e0 do chi ti\u00eau qu\u00e1 nhanh trong khi kh\u00f4ng t\u1ea1o ra \u0111\u1ee7 ngu\u1ed3n thu.<\/p>\n

\"start-up-se-that-bai-neu-ton-tai-nhung-dinh-kien-nay-3\"<\/p>\n

Nh\u01b0ng \u0111\u00e2u l\u00e0 l\u00fd do khi\u1ebfn c\u00e1c doanh nh\u00e2n tr\u1ebb l\u1ea1i c\u00f3 khuynh h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u ti\u1ec1n b\u1ea1c tr\u01b0\u1edbc khi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u1eadt s\u1ef1 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00f3n nh\u1eadn?<\/p>\n

Theo Steve Adam v\u00e0 Bob Acton, hai nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a Obair Leadership, l\u00fd do l\u00e0 nh\u1eefng doanh nh\u00e2n n\u00e0y th\u01b0\u1eddng tin r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n cho nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi c\u1ee7a m\u00ecnh. Trong khi tr\u00ean th\u1ef1c t\u1ebf lu\u00f4n c\u00f3 m\u1ed9t kho\u1ea3ng c\u00e1ch l\u1edbn gi\u1eefa nh\u1eefng \u0111i\u1ec1u m\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o\u00a0ngh\u0129 r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd mong mu\u1ed1n v\u1edbi nh\u1eefng \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1 mong mu\u1ed1n. \u0110\u00f3 ch\u00ednh l\u00e0 kho\u1ea3ng c\u00e1ch gi\u1eefa m\u1ed9t \u00fd t\u01b0\u1edfng v\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb. V\u1ea5n \u0111\u1ec1 l\u00e0 \u1edf ch\u1ed7 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 \u00fd t\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p, m\u1edbi ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m.<\/p>\n

Theo Adam v\u00e0 Acton, nguy\u00ean nh\u00e2n s\u00e2u xa c\u1ee7a v\u1ea5n \u0111\u1ec1 tr\u00ean l\u00e0 \u201cnh\u1eefng sai l\u1ea7m v\u1ec1 nh\u1eadn th\u1ee9c trong qu\u00e1 tr\u00ecnh x\u1eed l\u00fd th\u00f4ng tin c\u1ee7a h\u1ec7 th\u1ea7n kinh khi\u1ebfn ch\u00fang ta b\u1ecb \u201cm\u1edd m\u1eaft\u201d gi\u1eefa nh\u1eefng g\u00ec ch\u00fang ta nh\u00ecn th\u1ea5y v\u00e0 nh\u1eefng \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1 mong mu\u1ed1n\u201d. C\u00e1c t\u00e1c gi\u1ea3 g\u1ecdi \u0111\u00f3 l\u00e0 \u201cnh\u1eefng \u0111\u1ecbnh ki\u1ebfn t\u00e2m l\u00fd\u201d (psychological bias) hay nh\u1eefng gi\u1edbi h\u1ea1n trong t\u01b0 duy c\u1ee7a con ng\u01b0\u1eddi. Adam v\u00e0 Acton n\u00eau ra nh\u1eefng lo\u1ea1i \u0111\u1ecbnh ki\u1ebfn t\u00e2m l\u00fd trong nh\u1eadn th\u1ee9c sau \u0111\u00e2y c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00e1c c\u00f4ng ty m\u1edbi kh\u1edfi nghi\u1ec7p.<\/p>\n

\u0110\u1ecbnh ki\u1ebfn trong th\u1eeba nh\u1eadn m\u1ed9t th\u1ef1c t\u1ebf (Confirmation Bias)<\/h2>\n

Ch\u00fang ta ch\u1ec9 l\u1eafng nghe hay t\u1eadp trung v\u00e0o nh\u1eefng th\u00f4ng tin c\u00f3 khuynh h\u01b0\u1edbng gi\u00fap ch\u00fang ta c\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a m\u00ecnh v\u00e0o m\u1ed9t \u0111\u1ec1 t\u00e0i hay \u00fd t\u01b0\u1edfng n\u00e0o \u0111\u00f3. Ch\u1eb3ng h\u1ea1n c\u00e1c c\u00f4ng ty m\u1edbi \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 qu\u00e1 ch\u00fa tr\u1ecdng \u0111\u1ebfn nh\u1eefng con s\u1ed1 nh\u01b0 s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp v\u00e0o trang web hay s\u1ed1 l\u01b0\u1ee3t kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd tr\u1edf th\u00e0nh th\u00e0nh vi\u00ean m\u00e0 qu\u00ean \u0111i r\u1eb1ng t\u1ef7 l\u1ec7 chuy\u1ec3n h\u00f3a kh\u00e1ch h\u00e0ng tri\u1ec3n v\u1ecdng th\u00e0nh kh\u00e1ch h\u00e0ng hi\u1ec7n h\u1eefu v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi th\u1eadt s\u1ef1 l\u00e0 nh\u1eefng \u0111i\u1ec1u c\u00f3 \u00fd ngh\u0129a h\u01a1n.<\/p>\n

\u0110\u1ecbnh ki\u1ebfn trong s\u1ef1 quan t\u00e2m (Attentional Bias)<\/h2>\n

Ch\u00fang ta c\u00f3 khuynh h\u01b0\u1edbng tr\u00e1nh xa nh\u1eefng d\u1eef li\u1ec7u kh\u00f4ng nh\u1ea5t qu\u00e1n v\u1edbi nh\u1eefng suy ngh\u0129 c\u1ee7a m\u00ecnh. \u0110\u00e2y l\u00e0 lo\u1ea1i \u0111\u1ecbnh ki\u1ebfn g\u1ea7n nh\u01b0 tr\u00e1i ng\u01b0\u1ee3c v\u1edbi lo\u1ea1i \u0111\u1ecbnh ki\u1ebfn \u1edf tr\u00ean.<\/p>\n

Theo c\u00e1c t\u00e1c gi\u1ea3, nh\u1eefng doanh nh\u00e2n thi\u1ebfu t\u00ednh k\u1ef7 lu\u1eadt th\u01b0\u1eddng m\u1eafc ph\u1ea3i sai l\u1ea7m n\u00e0y khi h\u1ecd kh\u00f4ng mu\u1ed1n \u0111\u00f3n nh\u1eadn nh\u1eefng th\u00f4ng tin th\u00e1ch th\u1ee9c \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 lo\u1ea1i \u0111\u1ecbnh ki\u1ebfn n\u00e0y qu\u00e1 ch\u00fa tr\u1ecdng \u0111\u1ebfn th\u00e0nh c\u00f4ng n\u00ean kh\u00f4ng d\u00e0nh \u0111\u1ee7 s\u1ef1 quan t\u00e2m \u0111\u1ebfn nh\u1eefng th\u00f4ng tin cho th\u1ea5y h\u1ecd c\u00f3 th\u1ec3 g\u1eb7p th\u1ea5t b\u1ea1i.<\/p>\n

\u0110\u1ecbnh ki\u1ebfn trong m\u01a1 \u01b0\u1edbc (Dream Bias)<\/h2>\n

Kh\u00f4ng \u00edt doanh nh\u00e2n tr\u1ebb ngay t\u1eeb khi m\u1edbi kh\u1edfi nghi\u1ec7p \u0111\u00e3 c\u1ea3m th\u1ea5y v\u00f4 c\u00f9ng h\u1ee9ng kh\u1edfi v\u1edbi m\u01a1 \u01b0\u1edbc m\u1ed9t ng\u00e0y n\u00e0o \u0111\u00f3 c\u00f4ng ty c\u1ee7a m\u00ecnh s\u1ebd l\u1edbn m\u1ea1nh, gi\u00e1 c\u1ed5 phi\u1ebfu s\u1ebd t\u0103ng v\u1ecdt v\u00e0 b\u1ea3n th\u00e2n m\u00ecnh, nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp, s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi gi\u00e0u c\u00f3.<\/p>\n

\"start-up-se-that-bai-neu-ton-tai-nhung-dinh-kien-nay-2\"<\/p>\n

\u0110\u1ecbnh ki\u1ebfn trong m\u01a1 \u01b0\u1edbc ch\u00ednh l\u00e0 m\u1ed9t t\u1ea7m nh\u00ecn h\u1ea1n h\u1eb9p. Theo c\u00e1c t\u00e1c gi\u1ea3, ch\u00fang ta hay b\u1ecb \u201cm\u1eafc k\u1eb9t\u201d trong nh\u1eefng \u01b0\u1edbc m\u01a1 m\u00e0 kh\u00f4ng bi\u1ebft r\u1eb1ng 99% \u01b0\u1edbc m\u01a1 \u1ea5y s\u1ebd kh\u00f4ng th\u1ec3 tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\n

\u0110\u1ecbnh ki\u1ebfn trong tri th\u1ee9c (Curse of Knowledge Bias)<\/h2>\n

Nhi\u1ec1u nh\u00e0 s\u00e1ng l\u1eadp doanh nghi\u1ec7p c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o, c\u1ea7u th\u1ecb v\u00e0 h\u1ee9a h\u1eb9n nhi\u1ec1u tri\u1ec3n v\u1ecdng t\u1ed1t \u0111\u1eb9p. Nh\u01b0ng \u0111\u1ecbnh ki\u1ebfn trong tri th\u1ee9c khi\u1ebfn cho h\u1ecd kh\u00f4ng mu\u1ed1n t\u00ecm hi\u1ec3u hay kh\u00f4ng th\u00e8m quan t\u00e2m \u0111\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 tr\u00ed th\u00f4ng minh thi\u00ean b\u1ea9m n\u00e0y c\u0169ng th\u01b0\u1eddng ngh\u0129 r\u1eb1ng ng\u01b0\u1eddi kh\u00e1c kh\u00f3 m\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c h\u1ebft nh\u1eefng \u00fd t\u01b0\u1edfng si\u00eau vi\u1ec7t c\u1ee7a h\u1ecd.<\/p>\n

\u0110\u1ecbnh ki\u1ebfn trong t\u01b0 duy theo nh\u00f3m (Group Think Bias)<\/h2>\n

Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u0111\u1ecbnh ki\u1ebfn n\u00e0y th\u01b0\u1eddng r\u1ea5t h\u1ed3 h\u1edfi v\u1edbi \u00fd t\u01b0\u1edfng c\u1ee7a s\u1ed1 \u0111\u00f4ng v\u00e0 c\u00f3 khuynh h\u01b0\u1edbng kh\u00f4ng quan t\u00e2m \u0111\u1ebfn nh\u1eefng quan \u0111i\u1ec3m hay \u00fd t\u01b0\u1edfng kh\u00e1c v\u1edbi nh\u00f3m c\u1ee7a h\u1ecd.<\/p>\n

(Theo DNSG)<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cNh\u1eefng \u0111\u1ecbnh ki\u1ebfn t\u00e2m l\u00fd\u201d (psychological bias) hay c\u00f2n g\u1ecdi l\u00e0 nh\u1eefng gi\u1edbi h\u1ea1n trong t\u01b0 duy c\u1ee7a con ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c doanh nghi\u1ec7p m\u1edbi kh\u1edfi nghi\u1ec7p.<\/p>\n","protected":false},"author":9,"featured_media":4459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[719,96],"yoast_head":"\nStart-up s\u1ebd th\u1ea5t b\u1ea1i n\u1ebfu t\u1ed3n t\u1ea1i nh\u1eefng \u0111\u1ecbnh ki\u1ebfn n\u00e0y<\/title>\n<meta name=\"description\" content=\"\u201cNh\u1eefng \u0111\u1ecbnh ki\u1ebfn t\u00e2m l\u00fd\u201d (psychological bias) hay c\u00f2n g\u1ecdi l\u00e0 nh\u1eefng gi\u1edbi h\u1ea1n trong t\u01b0 duy c\u1ee7a con ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u00e1c doanh nghi\u1ec7p 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