{"id":4416,"date":"2016-06-03T10:43:03","date_gmt":"2016-06-03T03:43:03","guid":{"rendered":"http:\/\/news.appota.com\/?p=4416"},"modified":"2021-04-13T17:01:15","modified_gmt":"2021-04-13T10:01:15","slug":"cach-tao-thuong-hieu-ca-nhan-cua-tong-thong-barack-obama","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/cach-tao-thuong-hieu-ca-nhan-cua-tong-thong-barack-obama\/","title":{"rendered":"C\u00e1ch t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a T\u1ed5ng th\u1ed1ng Barack Obama"},"content":{"rendered":"

S\u1ef1 ki\u1ec7n T\u1ed5ng th\u1ed1ng Barack Obama th\u0103m ch\u00ednh th\u1ee9c Vi\u1ec7t Nam cu\u1ed1i th\u00e1ng 5 c\u00f3 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf \u0111\u1ebfn ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam. V\u00ec sao \u00f4ng l\u1ea1i gi\u00e0nh \u0111\u01b0\u1ee3c t\u00ecnh c\u1ea3m v\u00e0 s\u1ef1 ti\u1ebfp \u0111\u00f3n n\u1ed3ng h\u1eadu \u0111\u1ebfn nh\u01b0 v\u1eady? Ph\u1ea3i ch\u0103ng l\u00e0 c\u00e1ch t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a\u00a0T\u1ed5ng th\u1ed1ng Barack Obama<\/a> r\u1ea5t t\u1ed1t?<\/p>\n

<\/p>\n

T\u1ed5ng th\u1ed1ng\u00a0Barack Obama tuy kh\u00f4ng ph\u1ea3i l\u00e0 T\u1ed5ng Th\u1ed1ng M\u0129 \u0111\u1ea7u ti\u00ean \u0111\u1ebfn th\u0103m Vi\u1ec7t Nam\u00a0khi\u00a0\u0111\u00e3 c\u00f3 c\u1ef1u T\u1ed5ng Th\u1ed1ng M\u0129 George Bush and Bill Clinton, nh\u01b0ng kh\u00f4ng ai t\u1ea1o ra s\u1ee9c thu h\u00fat m\u1ea1nh m\u1ebd nh\u01b0 T\u1ed5ng Th\u1ed1ng Obama, k\u1ec3 c\u1ea3 khi ng\u00e0i \u0111\u00e3 tr\u1edf v\u1ec1 n\u01b0\u1edbc.\u00a0Ch\u00fang ta c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a T\u1ed5ng Th\u1ed1ng Barack Obama?<\/p>\n

1. Bi\u1ebft\u00a0\u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a\u00a0ch\u00ednh m\u00ecnh<\/h2>\n

Tr\u01b0\u1edbc khi sang Vi\u1ec7t Nam\u00a0kh\u00f4ng bi\u1ebft l\u00e0\u00a0T\u1ed5ng Th\u1ed1ng Barack Obama \u0111\u00e3 t\u00ecm hi\u1ec3u \u00a0nh\u1eefng g\u00ec, nh\u01b0ng th\u00f4ng qua nh\u1eefng b\u00e0i ph\u00e1t bi\u1ec3u v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a \u00f4ng \u0111\u1ec1u cho th\u1ea5y s\u1ef1 am t\u01b0\u1eddng v\u1ec1 \u0111\u1ea5t n\u01b0\u1edbc Vi\u1ec7t Nam. \u0110\u00f3 l\u00e0 khi ng\u00e0i T\u1ed5ng Th\u1ed1ng nh\u1eafc \u0111\u1ebfn nh\u1eefng di t\u00edch l\u1ecbch s\u1eed Vi\u1ec7t Nam nh\u01b0 Tr\u1ed1ng \u0111\u1ed3ng \u0110\u00f4ng S\u01a1n, V\u0103n Mi\u1ebfu, S\u01a1n \u0110oong\u2026 \u0110\u00f3 l\u00e0 khi \u00f4ng th\u1ec3 hi\u1ec7n s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a m\u00ecnh khi tr\u00edch d\u1eabn nh\u1eefng c\u00e2u n\u00f3i n\u1ed5i ti\u1ebfng c\u1ee7a c\u00e1c nh\u00e2n v\u1eadt l\u1ecbch s\u1eed ki\u1ec7t xu\u1ea5t Vi\u1ec7t Nam nh\u01b0 L\u00fd Th\u01b0\u1eddng Ki\u1ec7t, truy\u1ec7n Ki\u1ec1u… \u0110\u00f3 l\u00e0 khi \u00f4ng th\u1ec3 hi\u1ec7n s\u1ef1 tin t\u01b0\u1edfng v\u00e0o th\u1ebf h\u1ec7 tr\u1ebb Vi\u1ec7t Nam th\u00f4ng qua vi\u1ec7c nh\u1eafc \u0111\u1ebfn c\u1ed1 nh\u1ea1c s\u0129 \u2013 ca s\u0129 Tr\u1ea7n L\u1eadp, nam ca s\u0129 S\u01a1n T\u00f9ng MTP\u2026<\/p>\n

\"cach-tao-thuong-hieu-ca-nhan-cua-tong-thong-barack-obama<\/a><\/p>\n

Khi sang Vi\u1ec7t Nam, ng\u00e0i c\u00f9ng \u0111o\u00e0n t\u00f9y t\u00f9ng c\u1ee7a ng\u00e0i l\u1ea1i h\u1ebft s\u1ee9c tho\u1ea3i m\u00e1i, th\u00e2n thi\u1ec7n,\u00a0lu\u00f4n c\u1ed1 g\u1eafng \u0111\u1ec3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam th\u00f4ng qua nh\u1eefng c\u00e1i b\u1eaft tay n\u1ed3ng nhi\u1ec7t, nh\u1eefng s\u1ef1 vi\u1ebfng th\u0103m \u0111\u1ed9t ng\u1ed9t qu\u00e1n tr\u00e0 \u0111\u00e1 ven \u0111\u01b0\u1eddng gi\u1eefa tr\u1eddi m\u01b0a; v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u00e0i T\u1ed5ng Th\u1ed1ng tho\u1ea3i m\u00e1i \u0103n B\u00fan ch\u1ea3 v\u00e0 u\u1ed1ng Bia H\u00e0 N\u1ed9i t\u1ea1i qu\u00e1n b\u00fan H\u01b0\u01a1ng Li\u00ean\u2026<\/p>\n

Ch\u1eafc ch\u1eafn t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1ed9t b\u1ed9 m\u00e1y truy\u1ec1n th\u00f4ng \u0111\u1ee9ng sau l\u01b0ng Barack Obama nghi\u00ean c\u1ee9u phong t\u1ee5c, truy\u1ec1n th\u1ed1ng, v\u0103n h\u00f3a, v\u00e0 nh\u1ea5t l\u00e0 Customer insight c\u1ee7a ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam\u2026\u00a0\u0110i\u1ec1u \u0111\u00f3 b\u1ed9c l\u1ed9 n\u0103ng l\u1ef1c c\u1ee7a \u00f4ng trong vi\u1ec7c hi\u1ec3u r\u00f5 t\u00e2m t\u01b0 th\u00ednh gi\u1ea3 v\u00e0 nh\u1eadn d\u1ea1ng nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd quan t\u00e2m nh\u1ea5t, t\u1eeb \u0111\u00f3 chinh ph\u1ee5c nh\u1eefng con tim v\u00e0 kh\u1ed1i \u00f3c. V\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3, nh\u1eefng \u201cvi\u00ean ng\u1ecdc\u201d \u0111\u01b0\u1ee3c n\u00e9m \u0111i c\u1ee7a v\u1ecb T\u1ed5ng Th\u1ed1ng \u0111\u00e1ng m\u1ebfn n\u00e0y \u0111\u00e3 thu \u0111\u01b0\u1ee3c tr\u00e1i ng\u1ecdt, l\u00e0 nh\u1eefng \u201cvi\u00ean ng\u1ecdc\u201d tr\u1edf v\u1ec1.<\/p>\n

2. M\u1ed9t nh\u00e0 di\u1ec5n thuy\u1ebft, c\u00f3 t\u1ea7m nh\u00ecn xa v\u00e0 am hi\u1ec3u t\u00e2m l\u00fd<\/h2>\n

\"cach-tao-thuong-hieu-ca-nhan-cua-tong-thong-barack-obama<\/a>
\nTr\u01b0\u1edbc khi l\u00e0 t\u1ed5ng th\u1ed1ng, Obama \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t ch\u00ednh tr\u1ecb gia c\u00f3 t\u00e0i h\u00f9ng bi\u1ec7n. C\u00e1c b\u00e0i di\u1ec5n v\u0103n c\u1ee7a Obama kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 s\u1ef1 thu\u1eadt l\u1ea1i, \u00f4ng \u0111\u00e3 t\u1ecf ra c\u00f3 m\u1ed9t kh\u1ea3 n\u0103ng \u0111\u00e1ng n\u1ec3 trong vi\u1ec7c t\u1ea1o ra s\u1ef1 th\u00e2n thi\u1ebft v\u1edbi th\u00ednh gi\u1ea3. N\u00f3\u00a0gi\u00fap \u00f4ng t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd v\u00e0 d\u1ec5 nh\u1edb, kh\u1eafc s\u00e2u v\u00e0o l\u00f2ng th\u00ednh gi\u1ea3 khi h\u1ecd ra v\u1ec1 v\u00e0 k\u1ebft th\u00fac b\u00e0i di\u1ec5n thuy\u1ebft m\u1ed9t c\u00e1ch h\u00f9ng h\u1ed3n. T\u1eeb \u0111\u00f3 t\u1ea1o c\u1ea3m h\u1ee9ng, th\u00f4i th\u00fac ng\u01b0\u1eddi kh\u00e1c h\u00e0nh \u0111\u1ed9ng v\u00e0 \u0111\u1ec3 l\u1ea1i nh\u1eefng \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd l\u00e2u d\u00e0i. V\u00ed d\u1ee5\u00a0khi n\u00f3i chuy\u1ec7n v\u1edbi gi\u1edbi tr\u1ebb Vi\u1ec7t Nam, \u00f4ng c\u00f3 l\u1eddi khuy\u00ean: \u201cC\u00e1c b\u1ea1n \u0111\u1eebng qu\u00e1 lo l\u1eafng suy ngh\u0129 m\u00ecnh s\u1ebd tr\u1edf th\u00e0nh ng\u01b0\u1eddi nh\u01b0 th\u1ebf n\u00e0o. Ngay c\u1ea3 ng\u01b0\u1eddi th\u00e0nh c\u00f4ng nh\u1ea5t th\u1ebf gi\u1edbi c\u0169ng kh\u00f4ng ngh\u0129 m\u00ecnh s\u1ebd tr\u1edf th\u00e0nh ng\u01b0\u1eddi gi\u00e0u c\u00f3, h\u00e3y quy\u1ebft \u0111\u1ecbnh xem b\u1ea1n quan t\u00e2m g\u00ec nh\u1ea5t v\u00e0 d\u00e0nh n\u0103ng l\u01b0\u1ee3ng cho n\u00f3\u201d.<\/p>\n

3. T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t nh\u01b0ng lu\u00f4n lu\u00f4n l\u00e0 ch\u00ednh m\u00ecnh<\/h2>\n

T\u1ed5ng Th\u1ed1ng Barack Obama x\u00e2y d\u1ef1ng s\u1ef1 v\u0129 \u0111\u1ea1i b\u1ec1n v\u1eefng th\u00f4ng qua s\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ea7y ngh\u1ecbch l\u00fd gi\u1eefa b\u1ea3n t\u00ednh khi\u00eam nh\u01b0\u1eddng v\u00e0 s\u1ef1 quy\u1ebft t\u00e2m trong c\u00f4ng vi\u1ec7c.<\/p>\n

\"cach-tao-thuong-hieu-ca-nhan-cua-tong-thong-barack-obama<\/a><\/p>\n

\u0110\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00e2n tr\u00ean th\u1ebf gi\u1edbi, n\u1ee5 c\u01b0\u1eddi th\u01b0\u1eddng tr\u1ef1c tr\u00ean m\u00f4i, c\u00e1i v\u1eaby tay ch\u00e0o th\u00e2n thi\u1ec7n, gi\u1ecdng n\u00f3i tr\u1ea7m \u1ea5m, d\u00e1ng \u0111i s\u1ea3i b\u01b0\u1edbc t\u1ef1 tin hay th\u1eadm ch\u00ed d\u00e1ng ch\u1ea1y c\u1ee7a Barack Obama\u2026 t\u1eeb tr\u00ean tr\u1ef1c th\u0103ng xu\u1ed1ng \u0111\u00e3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Barack Obama.<\/p>\n

\"cach-tao-thuong-hieu-ca-nhan-cua-tong-thong-barack-obama<\/a><\/p>\n

B\u1ea3n th\u00e2n Barack Obama ch\u00ednh l\u00e0 m\u1ed9t nh\u00e2n ch\u1ee9ng kh\u00e1c bi\u1ec7t tuy\u1ec7t v\u1eddi cho Gi\u1ea5c m\u01a1 M\u0129. \u00d4ng kh\u00f4ng ch\u1ec9 n\u00f3i hay m\u00e0 c\u00f2n h\u00e0nh \u0111\u1ed9ng r\u1ea5t t\u1ed1t. S\u1ef1 kh\u00e1c bi\u1ec7t \u1edf ch\u1ed7 \u00f4ng kh\u00f4ng \u0111\u01b0\u1ee3c sinh ra trong m\u1ed9t gia \u0111\u00ecnh danh gia v\u1ecdng t\u1ed9c nh\u01b0ng b\u1eb1ng nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh, \u00f4ng \u0111\u00e3 truy\u1ec1n c\u1ea3m h\u1ee9ng, thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 ng\u01b0\u1eddi d\u00e2n n\u01b0\u1edbc M\u0129 m\u00e0 c\u00f2n c\u1ea3 th\u1ebf gi\u1edbi \u1ee7ng h\u1ed9, \u0111\u1ec3 tr\u1edf th\u00e0nh v\u1ecb T\u1ed5ng th\u1ed1ng da m\u00e0u \u0111\u1ea7u ti\u00ean trong l\u1ecbch s\u1eed n\u01b0\u1edbc M\u0129. V\u00e0 c\u0169ng b\u1eb1ng nh\u1eefng n\u1ed7 l\u1ef1c kh\u00f4ng ng\u01a1i ngh\u1ec9, t\u1ea7m nh\u00ecn xa tr\u00f4ng r\u1ed9ng c\u1ee7a m\u00ecnh, T\u1ed5ng Th\u1ed1ng Obama \u0111\u00e3 khi\u1ebfn c\u1ea3 n\u01b0\u1edbc M\u0129 v\u00e0 th\u1ebf gi\u1edbi tr\u1edf n\u00ean t\u1ed1t \u0111\u1eb9p h\u01a1n.<\/p>\n

Kh\u00f4ng bi\u1ebft \u0111\u00ean vi\u1ec7c\u00a0T\u1ed5ng Th\u1ed1ng Obama c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 truy\u1ec1n th\u00f4ng kh\u1ed5ng l\u1ed3 hay kh\u00f4ng nh\u01b0ng c\u1ed1t l\u00f5i v\u1eabn \u1edf ch\u00ednh b\u1ea3n th\u00e2n c\u1ee7a \u00f4ng. \u0110\u1ed1i v\u1edbi m\u1ed7i ng\u01b0\u1eddi h\u00e3y t\u1ef1 t\u1ea1o n\u00ean c\u00e1 t\u00ednh c\u1ee7a ri\u00eang m\u00ecnh, v\u1edbi c\u00e1c c\u00f4ng ty, Startup m\u1edbi hay doanh nghi\u1ec7p n\u1ebfu mu\u1ed1n th\u00e0nh c\u00f4ng h\u00e3y t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn l\u00e2u d\u00e0i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1ef1 ki\u1ec7n T\u1ed5ng th\u1ed1ng Barack Obama th\u0103m ch\u00ednh th\u1ee9c Vi\u1ec7t Nam cu\u1ed1i th\u00e1ng 5 c\u00f3 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf \u0111\u1ebfn ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam. V\u00ec sao \u00f4ng l\u1ea1i gi\u00e0nh \u0111\u01b0\u1ee3c t\u00ecnh c\u1ea3m v\u00e0 s\u1ef1 ti\u1ebfp \u0111\u00f3n n\u1ed3ng h\u1eadu \u0111\u1ebfn nh\u01b0 v\u1eady? Ph\u1ea3i ch\u0103ng l\u00e0 c\u00e1ch t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a\u00a0T\u1ed5ng th\u1ed1ng Barack Obama r\u1ea5t […]<\/p>\n","protected":false},"author":10,"featured_media":4421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[715,716],"yoast_head":"\nC\u00e1ch t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a T\u1ed5ng th\u1ed1ng Barack Obama<\/title>\n<meta name=\"description\" content=\"V\u00ec sao T\u1ed5ng th\u1ed1ng Barack Obama l\u1ea1i gi\u00e0nh \u0111\u01b0\u1ee3c t\u00ecnh c\u1ea3m v\u00e0 s\u1ef1 ti\u1ebfp \u0111\u00f3n n\u1ed3ng h\u1eadu \u0111\u1ebfn nh\u01b0 v\u1eady? 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