{"id":4316,"date":"2016-05-16T09:51:55","date_gmt":"2016-05-16T02:51:55","guid":{"rendered":"http:\/\/news.appota.com\/?p=4316"},"modified":"2021-04-13T17:21:01","modified_gmt":"2021-04-13T10:21:01","slug":"luu-y-khi-xay-dung-thuong-hieu-bang-truyen-thong-xa-hoi","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/luu-y-khi-xay-dung-thuong-hieu-bang-truyen-thong-xa-hoi\/","title":{"rendered":"L\u01b0u \u00fd khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i"},"content":{"rendered":"

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 k\u00e9o theo s\u1ef1 thay \u0111\u1ed5i trong th\u00f3i quen t\u00ecm ki\u1ebfm, mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. L\u00e0 m\u1ed9t doanh nghi\u1ec7p trong th\u1eddi \u0111\u1ea1i h\u1ed9i nh\u1eadp, b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Trong n\u1ed9i dung b\u00e0i chia s\u1ebb d\u01b0\u1edbi \u0111\u00e2y b\u1ea1n \u0111\u1ecdc c\u00f9ng News Appota<\/a> \u0111i\u1ec3m qua m\u1ed9t s\u1ed1 l\u01b0u \u00fd ph\u1ea3i nh\u1edb khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u00e9.<\/p>\n

1. L\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p<\/h2>\n

Hi\u1ec7n c\u00f3 r\u1ea5t nhi\u1ec1u n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00ean c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1 “\u0111au \u0111\u1ea7u” \u0111\u1ec3 ch\u1ecdn ra gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t. N\u1ebfu ch\u1ec9 ch\u1ecdn m\u1ed9t n\u1ec1n t\u1ea3ng th\u00ec kh\u1ea3 n\u0103ng th\u00f4ng tin lan truy\u1ec1n qu\u00e1 m\u1ecfng, nh\u01b0ng khi tri\u1ec3n khai tr\u00ean nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nhau s\u1ebd kh\u00f3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u0169ng nh\u01b0 l\u00e0m lo\u00e3ng m\u1ee5c ti\u00eau ch\u00ednh. V\u00ec v\u1eady c\u1ea7n ph\u00e2n t\u00edch k\u1ef9 m\u1ed7i n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn n\u00e0o, ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng n\u00e0o \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

\"luu-y-khi-xay-dung-thuong-hieu-bang-truyen-thong-xa-hoi-1\"<\/p>\n

\u0110\u01a1n c\u1eed nh\u01b0 Facebook l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u1edbi h\u01a1n 1,55 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng c\u00f9ng h\u00e0ng lo\u1ea1t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n kinh doanh. V\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft tay x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng th\u00ec \u0111\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng th\u00edch h\u1ee3p. B\u00ean c\u1ea1nh chia s\u1ebb h\u00ecnh \u1ea3nh, video v\u00e0 th\u00f4ng tin kh\u00f4ng h\u1ea1n ch\u1ebf, ng\u01b0\u1eddi d\u00f9ng c\u00f2n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o mi\u1ec5n ph\u00ed \u0111\u1ec3 th\u00fac \u0111\u1ea9y qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Trong khi \u0111\u00f3, Twitter l\u00e0 n\u01a1i th\u00fa v\u1ecb \u0111\u1ec3 \u0111\u0103ng t\u1ea3i c\u00e1c tin t\u1ee9c c\u1eadp nh\u1eadt, video, h\u00ecnh \u1ea3nh, th\u1ef1c hi\u1ec7n th\u0103m d\u00f2 \u00fd ki\u1ebfn…. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao nh\u1ea5t, quy t\u1ee5 h\u01a1n 320 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Do v\u1eady, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u ch\u1ecdn Twitter \u0111\u1ec3 ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 tri\u1ec3n khai v\u00e0 x\u1eed l\u00fd d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n

Pinterest c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3. N\u1ec1n t\u1ea3ng n\u00e0y cung c\u1ea5p c\u00e1c bi\u1ec3u m\u1eabu k\u1ef9 thu\u1eadt s\u1ed1 gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra nh\u1eefng b\u1ed9 s\u01b0u t\u1eadp h\u00ecnh \u1ea3nh theo t\u1eebng ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau, k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c c\u1ea3 v\u1edbi Facebook v\u00e0 Twitter. Nh\u1edd \u0111\u00f3 n\u00f3 t\u1ea1o \u0111\u01b0\u1ee3c m\u1ea1ng l\u01b0\u1edbi \u0111\u00f4ng \u0111\u1ea3o, thu h\u00fat ng\u01b0\u1eddi d\u00f9ng th\u00e0nh t\u1eebng nh\u00f3m s\u1edf th\u00edch c\u1ee5 th\u1ec3, v\u00ed d\u1ee5 nh\u01b0 nh\u1eefng ph\u1ee5 n\u1eef th\u00edch c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn th\u1eddi trang, th\u1ef1c ph\u1ea9m, l\u00e0m \u0111\u1eb9p hay t\u1eadp th\u1ec3 d\u1ee5c.<\/p>\n

2. \u0110\u1ea3m b\u1ea3o s\u1ef1 nh\u1ea5t qu\u00e1n v\u1ec1 h\u00ecnh \u1ea3nh truy\u1ec1n th\u00f4ng<\/h2>\n

H\u00ecnh \u1ea3nh \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. C\u1ea7n thi\u1ebft k\u1ebf logo, t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n d\u1ec5 nh\u1eadn bi\u1ebft, kh\u00f4ng r\u1eafc r\u1ed1i, c\u1ea7u k\u1ef3. C\u00f3 th\u1ec3 t\u1ea1o b\u1ea3n s\u1eafc \u0111\u1ed9c \u0111\u00e1o th\u00f4ng qua s\u1eed d\u1ee5ng m\u00e0u s\u1eafc cu\u1ed1n h\u00fat, n\u1ed5i b\u1eadt, \u0111\u01a1n gi\u1ea3n nh\u01b0ng v\u1eabn th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c chi ti\u1ebft v\u00e0 th\u00f4ng tin t\u1ed5ng th\u1ec3.<\/p>\n

M\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng h\u00ecnh \u1ea3nh n\u00e0y ph\u1ea3i truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 th\u00f4ng su\u1ed1t, n\u1ebfu th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nhau.<\/p>\n

3. T\u1ea1o n\u1ed9i dung thu h\u00fat v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb\u00a0cho\u00a0ng\u01b0\u1eddi \u0111\u1ecdc<\/h2>\n

Nhi\u1ec1u doanh nghi\u1ec7p m\u1eafc sai l\u1ea7m khi \u0111\u0103ng t\u1ea3i n\u1ed9i dung m\u00e0 kh\u00f4ng quan t\u00e2m ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u0111\u1ecdc hay kh\u00f4ng, ho\u1eb7c \u0111\u01b0a tin ch\u1ec9 do s\u1ee9c \u00e9p th\u1eddi gian, mu\u1ed1n l\u01b0\u1ee3ng th\u00f4ng tin th\u1ec3 hi\u1ec7n tr\u00ean trang th\u1eadt nhi\u1ec1u. Thay v\u00e0o \u0111\u00f3, doanh nghi\u1ec7p n\u00ean t\u1eadp trung t\u1ea1o ra n\u1ed9i dung h\u1eefu \u00edch cho ng\u01b0\u1eddi \u0111\u1ecdc, t\u1eeb \u0111\u00f3 s\u1ebd k\u00edch th\u00edch h\u1ecd chia s\u1ebb v\u1edbi ng\u01b0\u1eddi th\u00e2n v\u00e0 b\u1ea1n b\u00e8. Kh\u00f4ng n\u00ean sao ch\u00e9p n\u1ed9i dung, nh\u1ea5t l\u00e0 t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 tr\u00e1nh nh\u1eefng r\u1eafc r\u1ed1i kh\u00f4ng \u0111\u00e1ng c\u00f3 sau n\u00e0y.<\/p>\n

\"luu-y-khi-xay-dung-thuong-hieu-bang-truyen-thong-xa-hoi-2\"<\/p>\n

\u0110\u1ea3m b\u1ea3o c\u00e1c b\u00e0i vi\u1ebft \u0111\u1ec1u th\u1ec3 hi\u1ec7n h\u00ecnh \u1ea3nh truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng \u0111i\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i. Nh\u1eefng b\u00e0i vi\u1ebft mang t\u00ednh h\u00e0i h\u01b0\u1edbc c\u00f9ng h\u00ecnh \u1ea3nh \u0111\u1eb9p s\u1ebd thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc, tuy nhi\u00ean th\u00f4ng tin c\u1ea7n \u0111\u1ea3m b\u1ea3o ch\u00ednh x\u00e1c. C\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng t\u1eebng ch\u1ee7 \u0111\u1ec1 ri\u00eang v\u00e0 tri\u1ec3n khai th\u00e0nh lo\u1ea1t b\u00e0i. S\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n th\u00f4ng tin phong ph\u00fa, tr\u1ef1c quan sinh \u0111\u1ed9ng t\u1eeb h\u00ecnh \u1ea3nh, video, \u00e2m nh\u1ea1c cho \u0111\u1ebfn nh\u1eefng b\u00e0i vi\u1ebft ph\u00e2n t\u00edch chuy\u00ean s\u00e2u n\u1ebfu c\u1ea7n thi\u1ebft.<\/p>\n

4. Tham gia th\u1ea3o lu\u1eadn<\/h2>\n

Nh\u1eefng th\u00f4ng tin \u0111\u0103ng t\u1ea3i s\u1ebd nh\u1eadn nhi\u1ec1u nh\u1eadn x\u00e9t t\u1eeb kh\u00e1ch h\u00e0ng, c\u1ea3 khen l\u1eabn ch\u00ea. \u0110i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y h\u1ecd \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng l\u00e0 doanh nghi\u1ec7p ph\u1ea3i ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng, t\u1ea1o c\u1ea7u n\u1ed1i tr\u1ef1c ti\u1ebfp gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc. Khi \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd tin t\u01b0\u1edfng v\u00ec doanh nghi\u1ec7p kh\u00f4ng n\u00e9 tr\u00e1nh nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00eau ra.<\/p>\n

Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, m\u1eddi g\u1ecdi h\u1ecd tham gia \u0111\u0103ng t\u1ea3i th\u00f4ng tin c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung \u0111\u1ec3 t\u1ea1o k\u00eanh k\u1ebft n\u1ed1i \u0111a chi\u1ec1u.<\/p>\n

Hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng tri\u1ec7t \u0111\u1ec3 nh\u1eefng l\u1ee3i \u00edch m\u00e0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i mang l\u1ea1i v\u00e0 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

Appota Team t\u1ed5ng h\u1ee3p<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 k\u00e9o theo s\u1ef1 thay \u0111\u1ed5i trong th\u00f3i quen t\u00ecm ki\u1ebfm, mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. L\u00e0 m\u1ed9t doanh nghi\u1ec7p trong th\u1eddi \u0111\u1ea1i h\u1ed9i nh\u1eadp, b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Trong n\u1ed9i dung b\u00e0i chia s\u1ebb […]<\/p>\n","protected":false},"author":9,"featured_media":4317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[549,703],"yoast_head":"\nL\u01b0u \u00fd khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/title>\n<meta name=\"description\" content=\"Doanh nghi\u1ec7p trong th\u1eddi \u0111\u1ea1i h\u1ed9i nh\u1eadp, b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua y\u1ebfu t\u1ed1 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/en_US\/luu-y-khi-xay-dung-thuong-hieu-bang-truyen-thong-xa-hoi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u01b0u \u00fd khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i\" \/>\n<meta property=\"og:description\" content=\"Doanh nghi\u1ec7p trong th\u1eddi \u0111\u1ea1i h\u1ed9i nh\u1eadp, b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua y\u1ebfu t\u1ed1 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/en_US\/luu-y-khi-xay-dung-thuong-hieu-bang-truyen-thong-xa-hoi\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-16T02:51:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T10:21:01+00:00\" \/>\n<meta property=\"og:image\" 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