{"id":4287,"date":"2016-05-10T09:47:52","date_gmt":"2016-05-10T02:47:52","guid":{"rendered":"http:\/\/news.appota.com\/?p=4287"},"modified":"2021-04-13T17:21:20","modified_gmt":"2021-04-13T10:21:20","slug":"suy-nghi-ve-thuc-trang-cua-quang-cao-digital-hien-nay","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/suy-nghi-ve-thuc-trang-cua-quang-cao-digital-hien-nay\/","title":{"rendered":"Suy ngh\u0129 v\u1ec1 th\u1ef1c tr\u1ea1ng c\u1ee7a qu\u1ea3ng c\u00e1o Digital hi\u1ec7n nay"},"content":{"rendered":"

Th\u1ef1c\u00a0tr\u1ea1ng c\u1ee7a qu\u1ea3ng c\u00e1o Digital hi\u1ec7n nay<\/a> nh\u01b0 th\u1ebf n\u00e0o? \u0110\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ea7n cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m Markeitng nh\u1eadn ra, r\u00fat kinh nghi\u1ec7m v\u00e0 thay \u0111\u1ed5i sao cho hi\u1ec7u qu\u1ea3 h\u01a1n trong n\u1ec1n kinh t\u1ebf c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/p>\n

<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb c\u1ee7a Richard Huntington-\u00a0Gi\u00e1m \u0111\u1ed1c chi\u1ebfn l\u01b0\u1ee3c cho Saatchi & Saatchi\u00a0v\u1ec1\u00a0th\u1ef1c tr\u1ea1ng c\u1ee7a qu\u1ea3ng c\u00e1o digital hi\u1ec7n nay. Ch\u00fang ta c\u00f9ng xem x\u00e9t nh\u1eefng \u0111\u00e1nh gi\u00e1 c\u1ee7a \u00f4ng nh\u00e9.<\/p>\n

Digital Inventory<\/h2>\n

Digital Inventory hi\u1ec7n t\u1ea1i \u0111\u01b0\u1ee3c xem l\u00e0 h\u1ec7 sinh th\u00e1i nh\u1eefng v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng v\u1ecb tr\u00ed \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn. \u0110\u00e2y l\u00e0 ph\u1ea7n ch\u00ecm c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p qu\u1ea3ng c\u00e1o.<\/p>\n

\"suy-nghi-ve-thuc-trang-cua-quang-cao-digital-hien-nay<\/a><\/p>\n

Digital advertising n\u00ean\u00a0thay \u0111\u1ed5i<\/h2>\n

N\u1ebfu digital advertising mu\u1ed1n t\u1ed3n t\u1ea1i, th\u00ec c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i c\u00e1ch th\u1ee9c. Ho\u1eb7c l\u00e0 nh\u01b0 v\u1eady ho\u1eb7c l\u00e0 ch\u00fang ta c\u1ea7n \u0111\u1ecbnh ngh\u0129a l\u1ea1i vai tr\u00f2 c\u1ee7a qu\u1ea3ng c\u00e1o trong vi\u1ec7c h\u1ed7 tr\u1ee3 v\u00e0 chi tr\u1ea3 cho c\u00e1c n\u1ed9i dung mi\u1ec5n ph\u00ed.<\/p>\n

Ch\u01b0a th\u1ef1c s\u1ef1 t\u1ea1o gi\u00e1 tr\u1ecb truy\u1ec1n th\u00f4ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/h2>\n

Qu\u00e1 nhi\u1ec1u n\u1ed7 l\u1ef1c s\u00e1ng t\u1ea1o \u0111ang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ch\u1ec9 \u0111\u1ec3 che \u0111\u1eady hay v\u01b0\u1ee3t qua nh\u1eefng h\u1ea1n ch\u1ebf trong qu\u1ea3ng c\u00e1o digital, h\u01a1n l\u00e0 vi\u1ec7c th\u1ef1c s\u1ef1 truy\u1ec1n th\u00f4ng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u1ef1c tr\u1ea1ng \u0111\u00e1ng c\u01b0\u1eddi c\u1ee7a v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u00f3 l\u00e0 vi\u1ec7c nh\u1eefng n\u1ed7 l\u1ef1c s\u00e1ng t\u1ea1o \u0111\u1ec1u t\u1eadp trung v\u00e0o vi\u1ec7c l\u00e0m sao cho ng\u01b0\u1eddi ta \u0111\u1eebng b\u1ecf qua \u201cskip\u201d qu\u1ea3ng c\u00e1o.<\/p>\n

Ng\u00e2n s\u00e1ch chi cho qu\u1ea3ng c\u00e1o<\/h2>\n

C\u1ea7n b\u1ecf \u0111i suy ngh\u0129 ph\u1ea3i c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa l\u01b0\u1ee3ng th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng d\u00e0nh cho c\u00e1c k\u00eanh v\u00e0 s\u1ef1 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o. Ng\u00e2n s\u00e1ch n\u00ean \u0111\u01b0\u1ee3c chi tr\u1ea3 \u1edf nh\u1eefng n\u01a1i hi\u1ec7u qu\u1ea3, ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng n\u01a1i ng\u01b0\u1eddi d\u00f9ng d\u00e0nh th\u1eddi gian.<\/p>\n

Qu\u1ea3ng c\u00e1o online l\u00e0m ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng h\u1ee9ng th\u00fa<\/h2>\n

\"suy-nghi-ve-thuc-trang-cua-quang-cao-digital-hien-nay<\/a>
\nTh\u1ef1c t\u1ebf l\u00e0, ti\u1ebfn tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u2013 d\u00f9 l\u00e0 m\u1ed9t ph\u1ea7n hay ho\u00e0n to\u00e0n tr\u00ean online \u2013 \u0111\u1ec1u c\u0169ng l\u00e0 th\u1eed th\u00e1ch h\u01a1n l\u00e0 c\u01a1 h\u1ed9i. L\u00fd do l\u00e0 v\u00ec ng\u01b0\u1eddi d\u00f9ng ng\u00e1n c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean online nhi\u1ec1u h\u01a1n l\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o offline.<\/p>\n

Coi doanh s\u1ed1 h\u01a1n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

Nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 t\u1ed1i \u01b0u h\u00f3a s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ec3 khi m\u00e0 qu\u00e1 tr\u00ecnh mua h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c di\u1ec5n ra, th\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a chu\u1ed9ng. N\u1ebfu b\u1ea1n ch\u1edd \u0111\u1ee3i cho \u0111\u1ebfn khi ai \u0111\u00f3 b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh mua h\u00e0ng th\u00ec b\u1ea1n \u0111\u00e3 thua.<\/p>\n

Search Marketing v\u00e0 Retargeting<\/h2>\n

Search Marketing v\u00e0 Retargeting c\u1ea7n ph\u1ea3i hi\u1ec3u r\u1eb1ng th\u00f3i quen trong qu\u00e1 kh\u1ee9 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 h\u1ecd s\u1ebd l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 trong t\u01b0\u01a1ng lai. Nh\u1eefng gi\u1ea3 thuy\u1ebft sai l\u1ea7m s\u1ebd h\u1ee7y ho\u1ea1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean ngu ng\u1ed1c v\u00e0 \u0111\u00e1ng s\u1ee3.<\/p>\n

T\u1eadp trung v\u00e0o\u00a0tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/h2>\n

\"suy-nghi-ve-thuc-trang-cua-quang-cao-digital-hien-nay<\/a>
\nNh\u1eefng n\u1ed7 l\u1ef1c v\u1ec1 digital n\u00ean \u0111\u01b0\u1ee3c t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean owned media h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m gi\u00e1n \u0111o\u1ea1n v\u00e0 ph\u00e1 h\u1ee7y tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh kh\u00e1c. Ch\u00fang ta c\u1ea7n t\u1ea1o ra nhi\u1ec1u s\u1ef1 k\u1ebft n\u1ed1i h\u01a1n trong tr\u1ea3i nghi\u1ec7m cho c\u1ea3 ng\u01b0\u1eddi d\u00f9ng t\u1eeb online xu\u1ed1ng offline hay ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n

Search v\u1eabn th\u1ec3 hi\u1ec7n\u00a0quy\u1ec1n l\u1ef1c c\u1ee7a m\u00ecnh<\/h2>\n

Search v\u1eabn l\u00e0 c\u00f4ng c\u1ee5 online quy\u1ec1n l\u1ef1c nh\u1ea5t. \u0110\u00e2y v\u1eabn l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eaft ti\u1ec1n trong ng\u00e2n s\u00e1ch, nh\u01b0ng \u0111\u00f3 l\u00e0 m\u1ed9t h\u00e0nh vi ti\u00eau d\u00f9ng t\u1ef1 nhi\u00ean v\u00e0 c\u00e1c doanh nghi\u1ec7p ch\u1ec9 n\u00ean xu\u1ea5t hi\u1ec7n khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm h\u01a1n l\u00e0 xen v\u00e0o kh\u00f4ng mong mu\u1ed1n.<\/p>\n

Vai tr\u00f2 c\u1ee7a\u00a0Social hi\u1ec7n nay<\/h2>\n

Social \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng nh\u01b0ng v\u1ec1 kh\u00eda c\u1ea1nh qu\u1ea3ng c\u00e1o ch\u00fang ta ph\u1ea3i ch\u1ea5p nh\u1eadn r\u1eb1ng \u0111\u00e2y l\u00e0 paid media. Th\u1eadt t\u1ebf, ngo\u00e0i m\u1ee5c ti\u00eau PR th\u00ec th\u1eddi \u0111\u1ea1i c\u1ee7a earned media \u0111\u00e3 kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 m\u1ee5c ti\u00eau n\u00e0o, b\u1edfi \u0111\u00e3 ng\u1eadp tr\u00e0n nh\u1eefng th\u1ee9 na n\u00e1 nh\u01b0 v\u1eady.<\/p>\n

B\u1ea1n c\u00f3 t\u00e1n th\u00e0nh v\u1edbi quan \u0111i\u1ec3m n\u00e0y hay kh\u00f4ng? N\u1ebfu kh\u00f4ng th\u00ec b\u1ea1n \u0111\u00e1nh gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o v\u1ec1\u00a0qu\u1ea3ng c\u00e1o Digital hi\u1ec7n nay ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u1ef1c\u00a0tr\u1ea1ng c\u1ee7a qu\u1ea3ng c\u00e1o Digital hi\u1ec7n nay nh\u01b0 th\u1ebf n\u00e0o? \u0110\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ea7n cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m Markeitng nh\u1eadn ra, r\u00fat kinh nghi\u1ec7m v\u00e0 thay \u0111\u1ed5i sao cho hi\u1ec7u qu\u1ea3 h\u01a1n trong n\u1ec1n kinh t\u1ebf c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/p>\n","protected":false},"author":10,"featured_media":4291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[701],"yoast_head":"\nSuy ngh\u0129 v\u1ec1 th\u1ef1c tr\u1ea1ng c\u1ee7a qu\u1ea3ng c\u00e1o Digital hi\u1ec7n nay<\/title>\n<meta name=\"description\" content=\"T\u00ecnh tr\u1ea1ng c\u1ee7a qu\u1ea3ng c\u00e1o Digital hi\u1ec7n nay nh\u01b0 th\u1ebf n\u00e0o? \u0110\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ea7n cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m Markeitng nh\u1eadn ra, r\u00fat kinh nghi\u1ec7m v\u00e0 thay \u0111\u1ed5i \u0111\u1ec3 hi\u1ec7u qu\u1ea3 h\u01a1n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/suy-nghi-ve-thuc-trang-cua-quang-cao-digital-hien-nay\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Suy ngh\u0129 v\u1ec1 th\u1ef1c tr\u1ea1ng c\u1ee7a qu\u1ea3ng c\u00e1o Digital hi\u1ec7n nay\" \/>\n<meta property=\"og:description\" content=\"T\u00ecnh tr\u1ea1ng c\u1ee7a qu\u1ea3ng c\u00e1o Digital hi\u1ec7n nay nh\u01b0 th\u1ebf n\u00e0o? 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