{"id":4174,"date":"2016-04-15T09:50:06","date_gmt":"2016-04-15T02:50:06","guid":{"rendered":"http:\/\/news.appota.com\/?p=4174"},"modified":"2021-04-13T17:02:24","modified_gmt":"2021-04-13T10:02:24","slug":"7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/","title":{"rendered":"7 \u0111i\u1ec1u n\u00ean tr\u00e1nh khi thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean game mobile"},"content":{"rendered":"

M\u1ed7i m\u1ed9t \u1ee9ng d\u1ee5ng ho\u1eb7c l\u00e0 m\u1ed9t game mobile \u0111\u01b0\u1ee3c tung ra th\u1ecb tr\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi l\u00e0m Marketing ph\u1ea3i t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng n\u1ebfu b\u1ea1n mu\u1ed1n th\u00e0nh c\u00f4ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u\u00a0n\u00ean tr\u00e1nh khi b\u1ea1n mu\u1ed1n thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean game mobile<\/a>.<\/p>\n

<\/p>\n

Th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng hi\u1ec7n nay ng\u00e0y c\u00e0ng r\u1ed9ng l\u1edbn, kh\u1ea3 n\u0103ng ph\u00e1t hi\u1ec7n \u1ee9ng d\u1ee5ng l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c h\u1ebft s\u1ee9c kh\u00f3 kh\u0103n. Tr\u00ean c\u1ea3 Google Play v\u00e0 App Store \u0111\u1ec1u c\u00f3 t\u1edbi h\u01a1n 1,500,000 \u1ee9ng d\u1ee5ng. V\u00ec th\u1ebf \u0111\u1ec3 n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi l\u00e0m marketing. Khi l\u00e0m c\u00f4ng vi\u1ec7c n\u00e0y, b\u1ea1n n\u00ean tr\u00e1nh nh\u1eefng sai l\u1ea7m khi \u0111ang c\u00f3 m\u1ee5c ti\u00eau mu\u1ed1n h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ch\u01a1i.<\/p>\n

1. Kh\u00f4ng ph\u00e1t h\u00e0nh th\u1eed nghi\u1ec7m \u0111\u00e3 tung ra b\u1ea3n ch\u00ednh th\u1ee9c<\/h2>\n

Qu\u00e1 tr\u00ecnh thu h\u00fat ng\u01b0\u1eddi d\u00f9ng b\u1eaft \u0111\u1ea7u v\u1edbi c\u00f4ng \u0111o\u1ea1n chu\u1ea9n b\u1ecb. Ph\u00e1t h\u00e0nh th\u1eed nghi\u1ec7m c\u00f3 th\u1ec3 li\u00ean quan ph\u1ea7n nhi\u1ec1u v\u1edbi t\u1ed5ng quan thi\u1ebft k\u1ebf game, xong \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u1ef1c k\u1ef3 quan tr\u1ecdng m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\"7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile<\/a><\/p>\n

Ch\u1eb3ng c\u00f3 nh\u00e0 ph\u00e1t tri\u1ec3n game n\u00e0o mu\u1ed1n \u0111\u1ed1t c\u1ea3 \u0111\u1ed1ng \u0111i\u1ec1n v\u00f4 ngh\u0129a \u0111\u1ec3 k\u00e9o ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn v\u1edbi m\u1ed9t t\u1ef1a game ch\u01b0a ho\u00e0n thi\u1ec7n c\u1ea3. Kh\u1ea3 n\u0103ng cao s\u1ebd th\u1ea5t thu l\u1ee3i nhu\u1eadn n\u1ebfu nh\u01b0 game c\u1ee7a b\u1ea1n ch\u01b0a \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh b\u1edfi c\u1ed9ng \u0111\u1ed3ng. Ch\u1ec9 c\u1ea7n th\u1ef1c hi\u1ec7n th\u00eam m\u1ed9t b\u01b0\u1edbc th\u1eed nghi\u1ec7m b\u1ea1n s\u1ebd ho\u00e0n thi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c t\u00ednh n\u0103ng c\u1ee7a game v\u00e0 khi \u0111\u00f3 c\u01a1 h\u1ed9i thu v\u1ec1 l\u1ee3i nhu\u1eadn s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o h\u01a1n nhi\u1ec1u.
\nPh\u00e1t h\u00e0nh th\u1eed nghi\u1ec7m, l\u00e0 tung t\u1ef1a game \u0111\u00f3 ra t\u1ea1i m\u1ed9t th\u1ecb tr\u01b0\u1eddng t\u01b0\u01a1ng t\u1ef1, nh\u1ecf h\u01a1n \u0111\u1ec3 t\u00ecm ki\u1ebfm m\u1ed9t v\u00e0i chu\u1ea9n \u0111\u1ed1i s\u00e1nh v\u1ec1 th\u01b0\u01a1ng m\u1ea1i h\u00f3a, duy tr\u00ec ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c th\u00f4ng s\u1ed1 kh\u00e1c. Quan tr\u1ecdng h\u01a1n, ph\u00e1t h\u00e0nh th\u1eed nghi\u1ec7m gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game n\u1eafm \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec ng\u01b0\u1eddi d\u00f9ng th\u00edch v\u00e0 kh\u00f4ng th\u00edch. Bi\u1ebft \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 l\u00e0m th\u1ecfa m\u00e3n nh\u1eefng ng\u01b0\u1eddi d\u00f9ng t\u00e2m huy\u1ebft nh\u1ea5t c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n th\u01b0\u01a1ng m\u1ea1i h\u00f3a, v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 th\u01b0\u01a1ng m\u1ea1i h\u00f3a cao s\u1ebd gi\u00fap b\u1ea1n linh ho\u1ea1t h\u01a1n khi thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

2. Kh\u00f4ng \u0111\u1eb7t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho\u00a0t\u1eebng b\u01b0\u1edbc<\/h2>\n

R\u00f5 r\u00e0ng m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng s\u1ebd l\u00e0 t\u1ea1o ra thu nh\u1eadp v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn. Tuy nhi\u00ean xuy\u00ean su\u1ed1t qu\u00e1 tr\u00ecnh n\u00e0y s\u1ebd c\u00f3 kh\u00e1 nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u1ecf, chi ti\u1ebft v\u00e0 m\u1ed7i b\u01b0\u1edbc ti\u1ebfn h\u00e0nh n\u00ean \u0111\u01b0\u1ee3c gi\u00e1m s\u00e1t c\u1ee5 th\u1ec3. Ti\u1ebfn h\u00e0nh th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch c\u0169ng gi\u1ed1ng nh\u01b0 x\u00e2y m\u1ed9t ng\u00f4i nh\u00e0 nhi\u1ec1u t\u1ea7ng, v\u00e0 n\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u1eb7t n\u1ec1n m\u00f3ng cho t\u1eebng t\u1ea7ng m\u1ed9t, n\u00f3 c\u00f3 th\u1ec3 s\u1eadp \u1edf b\u1ea5t c\u1ee9 ch\u1ed7 n\u00e0o. Nh\u01b0ng n\u1ebfu \u0111\u1eb7t ti\u00eau chu\u1ea9n v\u00e0 gi\u00e1m s\u00e1t t\u1eebng b\u01b0\u1edbc, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng thay \u0111\u1ed5i, \u0111i\u1ec1u ch\u1ec9nh b\u1ea5t c\u1ee9 b\u01b0\u1edbc n\u00e0o ch\u01b0a \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, g\u00f3p ph\u1ea7n n\u00e2ng cao gi\u00e1 tr\u1ecb thu \u0111\u01b0\u1ee3c c\u1ee7a c\u1ea3 chi\u1ebfn d\u1ecbch.<\/p>\n

B\u1ea1n \u0111ang ch\u1ea1y m\u1ed9t b\u00e0i ki\u1ec3m tra A\/B (so s\u00e1nh 2 phi\u00ean b\u1ea3n kh\u00e1c nhau trong c\u00f9ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng), v\u1eady m\u1ee5c ti\u00eau l\u00e0 \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p (clickthrough) hay t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion)? Sau chi\u1ebfn d\u1ecbch, b\u1ea1n s\u1ebd so s\u00e1nh 2 ngu\u1ed3n n\u00e0y v\u1edbi nhau. Li\u1ec7u b\u1ea1n c\u00f3 \u0111\u1ee7 ki\u00ean nh\u1eabn \u0111\u1ec3 trung th\u00e0nh v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng th\u00e2n thi\u1ebft c\u00f3 t\u1ef7 l\u1ec7 duy tr\u00ec ch\u01a1i t\u1ed1t h\u01a1n hay b\u1ea1n quan t\u00e2m t\u1edbi nh\u1eefng ng\u01b0\u1eddi chi ti\u1ec1n nhi\u1ec1u h\u01a1n m\u1ed9t ch\u00fat? \u0110\u1eb7t ra m\u1ee5c ti\u00eau cho t\u1eebng b\u01b0\u1edbc ti\u1ebfn h\u00e0nh s\u1ebd gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng c\u1ea3 qu\u00e1 tr\u00ecnh.<\/p>\n

3. Kh\u00f4ng d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/h2>\n

C\u00e2u h\u1ecfi n\u1ea3y l\u00ean trong \u0111\u1ea7u t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi khi ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng l\u00e0: “T\u00f4i c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 bao nhi\u00eau \u0111\u1ec3 v\u1eabn c\u00f3 l\u00e3i?” M\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong marketing v\u1ec1 game mobile ch\u00ednh l\u00e0 kh\u00f4ng bi\u1ebft \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1ee3i nhu\u1eadn m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra tr\u01b0\u1edbc khi ch\u1ea1y chi\u1ebfn d\u1ecbch. Ng\u01b0\u1eddi d\u00f9ng ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb, l\u00e0 th\u01b0\u1edbc \u0111o l\u1ee3i nhu\u1eadn c\u1ee7a \u1ee9ng d\u1ee5ng, v\u1eady n\u00ean kh\u00f4ng th\u1ec3 kh\u00f4ng n\u1eafm r\u00f5 h\u00e0nh vi c\u1ee7a h\u1ecd th\u00f4ng qua nh\u1eefng th\u00f4ng s\u1ed1 chi ti\u1ebft.<\/p>\n

\"7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile<\/a><\/p>\n

D\u00f9 b\u1ea1n s\u1eed d\u1ee5ng ARPU, LTV (L\u1ee3i nhu\u1eadn trung b\u00ecnh tr\u00ean ng\u01b0\u1eddi d\u00f9ng, Gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i) hay m\u1ed9t th\u00f4ng s\u1ed1 n\u00e0o kh\u00e1c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb ng\u01b0\u1eddi d\u00f9ng, quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 m\u1ed9t ti\u00eau chu\u1ea9n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1ed1 ti\u1ec1n c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd. S\u1ebd l\u00e0 v\u00f4 c\u00f9ng ngu ng\u1ed1c n\u1ebfu b\u1ea1n \u0111\u1ea7u t\u01b0 t\u1edbi 2 USD \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi n\u1ebfu trung b\u00ecnh ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n ch\u1ec9 chi 1 USD trong su\u1ed1t qu\u00e1 tr\u00ecnh ch\u01a1i c\u1ee7a h\u1ecd.<\/p>\n

4. Ch\u1ec9 d\u00f9ng\u00a0m\u1ed9t m\u1ea1ng l\u01b0\u1edbi thay v\u00ec d\u00f9ng nhi\u1ec1u n\u1ec1n t\u1ea3ng v\u00e0 ph\u01b0\u01a1ng th\u1ee9c<\/h2>\n

C\u00f3 v\u00f4 s\u1ed1 m\u1ea1ng l\u01b0\u1edbi v\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o cho m\u1ee5c \u0111\u00edch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng trong th\u1ebf gi\u1edbi mobile. \u0110\u1eb7t t\u1ea5t c\u1ea3 s\u1ed1 tr\u1ee9ng (l\u01b0\u1ee3ng c\u00e0i \u0111\u1eb7t) c\u1ee7a b\u1ea1n v\u00e0o m\u1ed9t gi\u1ecf (m\u1ea1ng l\u01b0\u1edbi) hi\u1ebfm khi \u0111em l\u1ea1i c\u01a1 h\u1ed9i t\u1ed1i \u0111a cho chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n. V\u00e0 n\u1ebfu c\u00e1i gi\u1ecf c\u1ee7a b\u1ea1n th\u1ee7ng th\u00ec r\u1ee7i ro “m\u1ea5t c\u1ea3 ch\u00ec l\u1eabn ch\u00e0i” l\u00e0 v\u00f4 c\u00f9ng l\u1edbn.\u200b<\/p>\n

\u0110\u1ea7u ti\u00ean, s\u1ef1 \u0111a d\u1ea1ng gi\u00fap ch\u1ec9 s\u1ed1 CPI (Cost per Install \u2013 chi ph\u00ed cho m\u1ed9t l\u1ea7n c\u00e0i \u0111\u1eb7t) th\u1ea5p h\u01a1n v\u00e0 cho ph\u00e9p b\u1ea1n th\u1eed nghi\u1ec7m nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. H\u01a1n th\u1ebf n\u1eefa, n\u1ebfu ch\u1ea1y chi\u1ebfn d\u1ecbch trong m\u1ed9t kho\u1ea3ng th\u1eddi gian k\u00e9o d\u00e0i, b\u1ea1n s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ee7i ro l\u00e0m b\u00e3o h\u00f2a m\u1ea1ng l\u01b0\u1edbi \u0111\u00f3. B\u00e3o h\u00f2a c\u00f3 ngh\u0129a l\u00e0 khi m\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ebd d\u1ea7n d\u1ea7n suy gi\u1ea3m.<\/p>\n

\"7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile<\/a><\/p>\n

L\u1ea5y v\u00ed d\u1ee5, \u1ee9ng d\u1ee5ng A c\u1ee7a b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1 \u1ea5n t\u01b0\u1ee3ng l\u00e0 10%, c\u00f3 ngh\u0129a l\u00e0 n\u1ebfu qu\u1ea3ng c\u00e1o \u1ee9ng d\u1ee5ng A \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u \u0111\u1ebfn 10 ng\u01b0\u1eddi d\u00f9ng, s\u1ebd c\u00f3 1 ng\u01b0\u1eddi c\u00e0i \u0111\u1eb7t n\u00f3. Sau \u0111\u00f3 h\u1ecd ti\u1ebfp t\u1ee5c ch\u01a1i game, v\u00e0 9 ng\u01b0\u1eddi d\u00f9ng c\u00f2n l\u1ea1i s\u1ebd th\u1ea5y qu\u1ea3ng c\u00e1o v\u1ec1 \u1ee9ng d\u1ee5ng A m\u1ed9t l\u1ea7n n\u1eefa. V\u00e0 kh\u1ea3 n\u0103ng h\u1ecd c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng l\u1ea7n n\u00e0y s\u1ebd gi\u1ea3m so v\u1edbi l\u1ea7n \u0111\u1ea7u ti\u00ean, d\u1eabn t\u1edbi t\u1ed5ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n s\u1ebd gi\u1ea3m xu\u1ed1ng d\u1ea7n d\u1ea7n.<\/p>\n

\u0110\u1ec3 tr\u00e1nh b\u00e3o h\u00f2a, h\u00e3y ch\u1ea1y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u00ean nhi\u1ec1u m\u1ea1ng l\u01b0\u1edbi kh\u00e1c nhau. B\u1ea1n s\u1ebd ph\u1ea3i \u0111au \u0111\u1ea7u h\u01a1n m\u1ed9t ch\u00fat khi thi\u1ebft l\u1eadp nhi\u1ec1u chi\u1ebfn d\u1ecbch, song hi\u1ec7u qu\u1ea3 m\u00e0 n\u00f3 mang l\u1ea1i s\u1ebd l\u00e0 x\u1ee9ng \u0111\u00e1ng v\u1edbi c\u00f4ng s\u1ee9c \u0111\u00f3.<\/p>\n

5. \u0110\u00e1nh gi\u00e1 qu\u00e1 cao v\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o l\u01b0\u1ee3ng t\u1ea3i v\u1ec1 h\u1eefu c\u01a1<\/h2>\n

\u0110\u1eebng qu\u00e1 ng\u00e2y th\u01a1 v\u00e0 mong ch\u1edd ng\u01b0\u1eddi d\u00f9ng s\u1ebd t\u1ef1 nhi\u00ean t\u00ecm th\u1ea5y \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n v\u00e0 k\u1ec3 cho b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd n\u00f3 tuy\u1ec7t v\u1eddi nh\u01b0 th\u1ebf n\u00e0o. C\u00f3 h\u00e0ng tr\u0103m ng\u00e0n \u1ee9ng d\u1ee5ng ngo\u00e0i kia \u0111\u1ec3 l\u00e0m cho c\u00e2u chuy\u1ec7n c\u1ed5 t\u00edch \u0111\u00f3 kh\u00f4ng x\u1ea3y ra.<\/p>\n

C\u00f3 m\u1eb7t trong top 10 \u1ee9ng d\u1ee5ng mi\u1ec5n ph\u00ed ch\u1eafc ch\u1eafn s\u1ebd c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 l\u01b0\u1ee3ng t\u1ea3i v\u1ec1 h\u1eefu c\u01a1. Tuy nhi\u00ean, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau h\u1ee3p l\u00fd cho h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game do chi ph\u00ed qu\u00e1 m\u1ee9c c\u1eaft c\u1ed5. Theo th\u00f4ng tin t\u1eeb TradeMob v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch b\u1ee9t t\u1ed1c, t\u00ednh t\u1edbi th\u00e1ng 2 n\u0103m 2015, b\u1ea1n s\u1ebd ph\u1ea3i t\u1ed1n kho\u1ea3ng 100,000 USD \u0111\u1ec3 \u0111\u01b0a m\u1ed9t \u1ee9ng d\u1ee5ng game l\u00ean top 10 \u1ee9ng d\u1ee5ng mi\u1ec5n ph\u00ed tr\u00ean iOS t\u1ea1i M\u1ef9.<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c h\u1ea1ng m\u1ee5c ph\u1ee5 kh\u00f4ng cung c\u1ea5p \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau c\u00f3 gi\u00e1 tr\u1ecb cho m\u1ed9t chi\u1ebfn d\u1ecbch. C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game t\u1ed1t h\u01a1n n\u00ean t\u00ecm nh\u1eefng ngu\u1ed3n tr\u1ea3 ph\u00ed ph\u00f9 h\u1ee3p v\u1edbi game c\u1ee7a h\u1ecd v\u00e0 c\u1ed1 g\u1eafng ph\u1ea5n \u0111\u1ea5u tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng.<\/p>\n

6. Ng\u1ee7 m\u01a1 trong l\u01b0\u1ee3ng c\u00e0i \u0111\u1eb7t khuy\u1ebfn kh\u00edch<\/h2>\n

Nh\u1eefng ng\u01b0\u1eddi d\u00f9ng khuy\u1ebfn kh\u00edch th\u1ef1c s\u1ef1 ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi v\u1ecb tr\u00ed tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng. \u0110\u1ea1i \u0111a s\u1ed1 nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0y ch\u1ec9 c\u00e0i \u0111\u1eb7t ho\u1eb7c th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ea7n thi\u1ebft tr\u00ean \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n \u0111\u1ec3 l\u1ea5y ph\u1ea7n th\u01b0\u1edfng trong game t\u1ea1i n\u01a1i m\u00e0 \u1ee9ng d\u1ee5ng hi\u1ec7n ra. H\u1ecd c\u00f3 r\u1ea5t \u00edt ho\u1eb7c th\u1eadm ch\u00ed kh\u00f4ng c\u00f3 ch\u00fat h\u1ee9ng th\u00fa n\u00e0o v\u1edbi game m\u1edbi n\u00e0y v\u00e0 th\u00f4ng s\u1ed1 ARPU\/LTV (doanh thu trung b\u00ecnh m\u1ed7i ng\u01b0\u1eddi s\u1eed d\u1ee5ng\/gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi) c\u0169ng nh\u01b0 t\u1ef7 l\u1ec7 duy tr\u00ec ch\u01a1i c\u1ee7a h\u1ecd th\u1ea5p h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u00f4ng qua t\u00ednh n\u0103ng khuy\u1ebfn kh\u00edch. Chi ph\u00ed m\u1ed7i l\u1ea7n c\u00e0i \u0111\u1eb7t (cost per install) th\u1ea5p h\u01a1n v\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng thu v\u1ec1 \u0111\u01b0\u1ee3c cao h\u01a1n, song nh\u00e0 ph\u00e1t tri\u1ec3n game hi\u1ebfm khi ho\u00e0n v\u1ed1n l\u1ea1i t\u1eeb nh\u1eefng ng\u01b0\u1eddi d\u00f9ng khuy\u1ebfn kh\u00edch n\u00e0y b\u1edfi l\u1ebd t\u1ef7 l\u1ec7 chi ti\u1ec1n c\u1ee7a h\u1ecd l\u00e0 th\u1ea5p h\u01a1n.<\/p>\n

7. Kh\u00f4ng ph\u00e2n lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 c\u00f3 s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3<\/h2>\n

H\u1ea7u h\u1ebft m\u1ecdi chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng th\u00e0nh c\u00f4ng c\u0169ng c\u00f3 m\u1ed9t v\u00e0i nh\u01b0\u1ee3c \u0111i\u1ec3m trong su\u1ed1t qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n. V\u1eady n\u00ean theo d\u00f5i d\u1eef li\u1ec7u t\u1eeb m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng ngu\u1ed3n v\u00e0 chi\u1ebfn thu\u1eadt n\u00e0o \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n

\"7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile<\/a><\/p>\n

Nh\u1eefng d\u1eef li\u1ec7u d\u1ec5 d\u00e0ng ph\u00e2n lo\u1ea1i c\u00f3 th\u1ec3 l\u00e0 d\u1ea1ng qu\u1ea3ng c\u00e1o, d\u1ea1ng thi\u1ebft b\u1ecb n\u00e0o c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng hay khu v\u1ef1c \u0111\u1ecba l\u00fd n\u00e0o c\u00f3 t\u1ef7 l\u1ec7 th\u01b0\u01a1ng m\u1ea1i h\u00f3a cao h\u01a1n. T\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u00e1c m\u00e0 b\u1ea1n \u0111ang ch\u1ea1y chi\u1ebfn d\u1ecbch c\u00f9ng, b\u1ea1n c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c nhi\u1ec1u d\u1eef li\u1ec7u chi ti\u1ebft h\u01a1n nh\u01b0 th\u1ec3 lo\u1ea1i ph\u00e1t h\u00e0nh hay th\u1eadm ch\u00ed ngu\u1ed3n \u1ee9ng d\u1ee5ng c\u1ee5 th\u1ec3.<\/p>\n

Ph\u00e2n lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 ph\u00e2n t\u00edch t\u1ef7 l\u1ec7 th\u01b0\u01a1ng m\u1ea1i h\u00f3a v\u00e0 duy tr\u00ec ch\u01a1i c\u1ee7a h\u1ecd s\u1ebd gi\u00fap b\u1ea1n quy\u1ebft \u0111\u1ecbnh xem th\u00f4ng \u0111i\u1ec7p v\u00e0 ngu\u1ed3n n\u00e0o \u0111ang \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 trong vi\u1ec7c thu h\u00fat nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb, t\u1eeb \u0111\u00f3 gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c trong t\u01b0\u01a1ng lai v\u1edbi t\u1ef7 l\u1ec7 hi\u1ec7u qu\u1ea3 cao h\u01a1n v\u1edbi c\u00f4ng s\u1ee9c v\u00e0 chi ph\u00ed th\u1ea5p h\u01a1n.<\/p>\n

V\u1eady gi\u1ea3i ph\u00e1p \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng game mobile \u0111\u01b0\u1ee3c \u0111\u00fac r\u00fat \u1edf \u0111\u00e2y l\u00e0 g\u00ec?<\/p>\n

1. Ph\u00e1t h\u00e0nh th\u1eed nghi\u1ec7m game c\u1ee7a b\u1ea1n t\u1ea1i m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u00ed \u0111i\u1ec3m.<\/p>\n

2. \u0110\u1eb7t m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c cho t\u1eebng giai \u0111o\u1ea1n.<\/p>\n

3. Theo d\u00f5i th\u00f4ng s\u1ed1 ARPU\/LTV t\u1eeb \u0111\u00f3 bi\u1ebft \u0111\u01b0\u1ee3c s\u1ed1 ti\u1ec1n b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

4. \u0110a d\u1ea1ng h\u00f3a m\u1ea1ng l\u01b0\u1edbi c\u1ee7a b\u1ea1n.<\/p>\n

5. \u0110\u1eebng \u0111\u1eb7t g\u00e1nh n\u1eb7ng l\u00ean l\u01b0\u1ee3ng t\u1ea3i v\u1ec1 h\u1eefu c\u01a1.<\/p>\n

6. C\u1ea9n th\u1eadn v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a nh\u1eefng l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t khuy\u1ebfn kh\u00edch.<\/p>\n

7. Ph\u00e2n lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/p>\n

\u0110\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u1edbi b\u1ea5t k\u1ef3 m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 nh\u1ea5t l\u00e0 trong game mobile m\u1edbi th\u00ec ng\u01b0\u1eddi l\u00e0m Marketing h\u00e3y tr\u00e1nh xa nh\u1eefng sai l\u1ea7m \u1edf tr\u00ean nh\u00e9.<\/p>\n

Ngu\u1ed3n tham kh\u1ea3o: GameK<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed7i m\u1ed9t \u1ee9ng d\u1ee5ng ho\u1eb7c l\u00e0 m\u1ed9t game mobile \u0111\u01b0\u1ee3c tung ra th\u1ecb tr\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi l\u00e0m Marketing ph\u1ea3i t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng n\u1ebfu b\u1ea1n mu\u1ed1n th\u00e0nh c\u00f4ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u\u00a0n\u00ean tr\u00e1nh khi b\u1ea1n mu\u1ed1n thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean game mobile.<\/p>\n","protected":false},"author":10,"featured_media":4178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[306,204],"yoast_head":"\n7 \u0111i\u1ec1u n\u00ean tr\u00e1nh khi thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean game mobile<\/title>\n<meta name=\"description\" content=\"Vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean game mobile nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi game m\u1edbi kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. N\u00ean nh\u1edb v\u00e0 tr\u00e1nh nh\u1eefng vi\u1ec7c sau n\u1ebfu kh\u00f4ng mu\u1ed1n th\u1ea5t b\u1ea1i\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 \u0111i\u1ec1u n\u00ean tr\u00e1nh khi thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean game mobile\" \/>\n<meta property=\"og:description\" content=\"Vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean game mobile nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi game m\u1edbi kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. N\u00ean nh\u1edb v\u00e0 tr\u00e1nh nh\u1eefng vi\u1ec7c sau n\u1ebfu kh\u00f4ng mu\u1ed1n th\u1ea5t b\u1ea1i\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-15T02:50:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T10:02:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/04\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"398\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dungdt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dungdt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/\",\"url\":\"https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/\",\"name\":\"7 \u0111i\u1ec1u n\u00ean tr\u00e1nh khi thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean game mobile\",\"isPartOf\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/04\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile.jpg\",\"datePublished\":\"2016-04-15T02:50:06+00:00\",\"dateModified\":\"2021-04-13T10:02:24+00:00\",\"author\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a\"},\"description\":\"Vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean game mobile nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi game m\u1edbi kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. N\u00ean nh\u1edb v\u00e0 tr\u00e1nh nh\u1eefng vi\u1ec7c sau n\u1ebfu kh\u00f4ng mu\u1ed1n th\u1ea5t b\u1ea1i\",\"breadcrumb\":{\"@id\":\"https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/#primaryimage\",\"url\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/04\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile.jpg\",\"contentUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/04\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile.jpg\",\"width\":640,\"height\":398},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.appota.com\/vi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 \u0111i\u1ec1u n\u00ean tr\u00e1nh khi thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean game mobile\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.appota.com\/vi\/#website\",\"url\":\"https:\/\/news.appota.com\/vi\/\",\"name\":\"Appota News\",\"description\":\"Technology for Change\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.appota.com\/vi\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a\",\"name\":\"dungdt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dde1c8f272c47198f2aa38adceae860f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dde1c8f272c47198f2aa38adceae860f?s=96&d=mm&r=g\",\"caption\":\"dungdt\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 \u0111i\u1ec1u n\u00ean tr\u00e1nh khi thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean game mobile","description":"Vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean game mobile nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi game m\u1edbi kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. N\u00ean nh\u1edb v\u00e0 tr\u00e1nh nh\u1eefng vi\u1ec7c sau n\u1ebfu kh\u00f4ng mu\u1ed1n th\u1ea5t b\u1ea1i","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/","og_locale":"en_US","og_type":"article","og_title":"7 \u0111i\u1ec1u n\u00ean tr\u00e1nh khi thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean game mobile","og_description":"Vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean game mobile nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi game m\u1edbi kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. N\u00ean nh\u1edb v\u00e0 tr\u00e1nh nh\u1eefng vi\u1ec7c sau n\u1ebfu kh\u00f4ng mu\u1ed1n th\u1ea5t b\u1ea1i","og_url":"https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/","og_site_name":"Appota News","article_published_time":"2016-04-15T02:50:06+00:00","article_modified_time":"2021-04-13T10:02:24+00:00","og_image":[{"width":640,"height":398,"url":"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/04\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile.jpg","type":"image\/jpeg"}],"author":"dungdt","twitter_card":"summary_large_image","twitter_misc":{"Written by":"dungdt","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/","url":"https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/","name":"7 \u0111i\u1ec1u n\u00ean tr\u00e1nh khi thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean game mobile","isPartOf":{"@id":"https:\/\/news.appota.com\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/#primaryimage"},"image":{"@id":"https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/#primaryimage"},"thumbnailUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/04\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile.jpg","datePublished":"2016-04-15T02:50:06+00:00","dateModified":"2021-04-13T10:02:24+00:00","author":{"@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a"},"description":"Vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean game mobile nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi game m\u1edbi kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. N\u00ean nh\u1edb v\u00e0 tr\u00e1nh nh\u1eefng vi\u1ec7c sau n\u1ebfu kh\u00f4ng mu\u1ed1n th\u1ea5t b\u1ea1i","breadcrumb":{"@id":"https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/#primaryimage","url":"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/04\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile.jpg","contentUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/04\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile.jpg","width":640,"height":398},{"@type":"BreadcrumbList","@id":"https:\/\/news.appota.com\/vi\/7-dieu-nen-tranh-khi-thu-hut-nguoi-dung-tren-game-mobile\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.appota.com\/vi\/"},{"@type":"ListItem","position":2,"name":"7 \u0111i\u1ec1u n\u00ean tr\u00e1nh khi thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean game mobile"}]},{"@type":"WebSite","@id":"https:\/\/news.appota.com\/vi\/#website","url":"https:\/\/news.appota.com\/vi\/","name":"Appota News","description":"Technology for Change","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.appota.com\/vi\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a","name":"dungdt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dde1c8f272c47198f2aa38adceae860f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dde1c8f272c47198f2aa38adceae860f?s=96&d=mm&r=g","caption":"dungdt"}}]}},"_links":{"self":[{"href":"https:\/\/news.appota.com\/vi\/wp-json\/wp\/v2\/posts\/4174"}],"collection":[{"href":"https:\/\/news.appota.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.appota.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.appota.com\/vi\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/news.appota.com\/vi\/wp-json\/wp\/v2\/comments?post=4174"}],"version-history":[{"count":5,"href":"https:\/\/news.appota.com\/vi\/wp-json\/wp\/v2\/posts\/4174\/revisions"}],"predecessor-version":[{"id":8923,"href":"https:\/\/news.appota.com\/vi\/wp-json\/wp\/v2\/posts\/4174\/revisions\/8923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.appota.com\/vi\/wp-json\/wp\/v2\/media\/4178"}],"wp:attachment":[{"href":"https:\/\/news.appota.com\/vi\/wp-json\/wp\/v2\/media?parent=4174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.appota.com\/vi\/wp-json\/wp\/v2\/categories?post=4174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.appota.com\/vi\/wp-json\/wp\/v2\/tags?post=4174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}