{"id":4138,"date":"2016-04-12T09:39:32","date_gmt":"2016-04-12T02:39:32","guid":{"rendered":"http:\/\/news.appota.com\/?p=4138"},"modified":"2021-04-13T17:03:17","modified_gmt":"2021-04-13T10:03:17","slug":"ccu-thong-so-quan-trong-dung-trong-digital-marketing","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/ccu-thong-so-quan-trong-dung-trong-digital-marketing\/","title":{"rendered":"CCU, th\u00f4ng s\u1ed1 quan tr\u1ecdng d\u00f9ng trong Digital Marketing"},"content":{"rendered":"

\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi l\u00e0m\u00a0Digital Marketing \u0111\u1eb7c bi\u1ec7t l\u00e0 Marketing game th\u00ec th\u00f4ng s\u1ed1 CCU<\/a> r\u1ea5t quan tr\u1ecdng gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng \u0111ang online, \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o…. tr\u00ean website c\u1ee7a b\u1ea1n. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Appota New s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u00f4ng s\u1ed1 n\u00e0y.<\/p>\n

<\/p>\n

Th\u00f4ng s\u1ed1 CCU l\u00e0 g\u00ec ?<\/h2>\n

CCU ( vi\u1ebf t\u1eaft c\u1ee7a Concurrent Users) l\u00e0 th\u00f4ng s\u1ed1 v\u1ec1\u00a0online user, active user\u2026hay c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 th\u00f4ng s\u1ed1 \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh game quan t\u00e2m v\u00ec n\u00f3 ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ng\u01b0\u1eddi ch\u01a1i \u0111ang tham gia v\u00e0o game trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ed1 l\u01b0\u1ee3ng download, c\u00e0i \u0111\u1eb7t game hay s\u1ed1 l\u01b0\u1ee3ng t\u00e0i kho\u1ea3n account \u0111\u0103ng k\u00fd (user).<\/p>\n

\"ccu-thong-so-quan-trong-dung-trong-digital-marketing<\/a><\/p>\n

Trong online game, CCU l\u00e0 s\u1ed1 ng\u01b0\u1eddi ch\u01a1i trong c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m, n\u1ebfu m\u1ed9t game c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n nh\u01b0ng khi log in v\u00e0o game th\u1ea5y s\u1ed1 ng\u01b0\u1eddi ch\u01a1i l\u00e8o t\u00e8o ch\u1ee9ng t\u1ecf CCU c\u1ee7a game th\u1ea5p th\u00ec ch\u1ee9ng t\u1ecf\u00a0game \u0111\u00f3 kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ch\u01a1i.<\/p>\n

C\u00f2n tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n, m\u1ea1ng x\u00e3 h\u1ed9i hay trang tin \u0111i\u1ec7n t\u1eed th\u00ec CCU l\u00e0 s\u1ed1 ng\u01b0\u1eddi online, ho\u1ea1t \u0111\u1ed9ng (\u0111\u1ecdc, blogging\u2026) tr\u00ean trang web \u0111\u00f3 \u1edf c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m.<\/p>\n

CCU \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c g\u00ec v\u00e0o c\u00f4ng vi\u1ec7c marketing ?<\/h2>\n

\u0110\u00e2y l\u00e0 m\u1ed9t th\u00f4ng s\u1ed1 r\u1ea5t n\u00ean \u0111\u01b0\u1ee3c coi tr\u1ecdng v\u00ec n\u00f3 quy\u1ebft \u0111\u1ecbnh website \u0111\u00f3 c\u00f3 h\u1ea5p d\u1eabn nh\u01b0 th\u1ebf n\u00e0o, m\u1ee9c \u0111\u1ed9 h\u01b0\u1edfng \u1ee9ng chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n v\u00e0 th\u1eddi \u0111i\u1ec3m b\u1ea1n n\u00ean tung th\u00f4ng \u0111i\u1ec7p.<\/p>\n

Bi\u1ebft m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn<\/h3>\n

N\u1ebfu so s\u00e1nh 2 game v\u1edbi nhau, m\u1ed9t game c\u00f3 \u0111\u00f4ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n c\u00f2n m\u1ed9t game th\u00ec \u00edt ng\u01b0\u1eddi \u0111\u0103ng k\u00fd h\u01a1n. X\u00e9t th\u1eddi gian v\u00e0o bu\u1ed5i t\u1ed1i, game c\u00f3 nhi\u1ec1u Account th\u00ec \u00edt ng\u01b0\u1eddi v\u00e0o ch\u01a1i trong khi \u0111\u00f3 game \u00edt Account th\u00ec l\u1ea1i nhi\u1ec1u ng\u01b0\u1eddi ch\u01a1i. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf\u00a0m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch v\u00e0 t\u00edch c\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a\u00a0ng\u01b0\u1eddi ch\u01a1i trong m\u1ed7i game.<\/p>\n

\"ccu-thong-so-quan-trong-dung-trong-digital-marketing<\/a><\/p>\n

L\u1ef1a ch\u1ecdn th\u1eddi \u0111i\u1ec3m n\u00e0o t\u1ed1t cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n<\/h3>\n

Ngo\u00e0i ra, nghi\u00ean c\u1ee9u l\u1ef1a ch\u1ecdn th\u1eddi \u0111i\u1ec3m c\u00f3 l\u01b0\u1ee3ng CCU cao nh\u1ea5t s\u1ebd gi\u00fap b\u1ea1n l\u1ef1a ch\u1ecdn \u0111i\u1ec3m r\u01a1i cho chi\u1ebfn d\u1ecbch t\u1ed1t h\u01a1n. Ch\u1eb3ng h\u1ea1n c\u00f3 1 nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng l\u00fac 20h l\u00e0 th\u1eddi \u0111i\u1ec3m s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi online tr\u00ean Facebook nhi\u1ec1u nh\u1ea5t, nh\u01b0 v\u1eady l\u00fac n\u00e0y b\u1ea1n shoot th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh tr\u00ean Fan page th\u00ec s\u1ebd ti\u1ebfp \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea5t, c\u00f2n v\u00e0o nh\u1eefng l\u00fac kh\u00f4ng ph\u1ea3i cao \u0111i\u1ec3m th\u00ec th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t d\u1ec5 b\u1ecb \u0111\u00e8 d\u01b0\u1edbi news feed c\u1ee7a nh\u1eefng friend v\u00e0 page kh\u00e1c khi ng\u01b0\u1eddi d\u00f9ng check Facebook.<\/p>\n

D\u1ef1a v\u00e0o CCU \u0111\u1ec3 ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p<\/h3>\n

S\u1ed1 l\u01b0\u1ee3ng CCU trong m\u1ed9t th\u1eddi \u0111i\u1ec3m c\u00f3 li\u00ean quan \u0111\u1ebfn \u0111\u1ed9 tu\u1ed5i, c\u00f4ng vi\u1ec7c, s\u1edf th\u00edch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng. Ch\u1eb3ng h\u1ea1n, \u1edf m\u1ed9t trang tin \u0111i\u1ec7n t\u1eed d\u00e0nh cho tu\u1ed5i teen, th\u1eddi \u0111i\u1ec3m c\u00f3 CCU cao nh\u1ea5t l\u00e0 v\u00e0o l\u00fac 9h s\u00e1ng v\u00e0 15h chi\u1ec1u, v\u00e0o bu\u1ed5i t\u1ed1i th\u00ec c\u00f3 v\u1ebb \u00edt h\u01a1n 2 th\u1eddi \u0111i\u1ec3m n\u00e0y, ng\u01b0\u1eddi vi\u1ebft \u0111o\u00e1n l\u00e0 do h\u1ecdc sinh c\u1ea5p 3 l\u00fac n\u00e0y \u0111ang h\u1ecdc b\u00e0i ho\u1eb7c \u0111i h\u1ecdc th\u00eam. Ng\u01b0\u1ee3c l\u1ea1i m\u1ed9t trang web d\u00e0nh cho d\u00e2n c\u00f4ng ngh\u1ec7 th\u00ec th\u1eddi \u0111i\u1ec3m c\u00f3 CCU cao nh\u1ea5t l\u00e0 bu\u1ed5i t\u1ed1i trong khi trang web d\u00e0nh cho d\u00e2n c\u00f4ng s\u1edf th\u00ec th\u1eddi \u0111i\u1ec3m c\u00f3 CCU cao nh\u1ea5t l\u00e0 trong gi\u1edd h\u00e0nh ch\u00e1nh c\u00f2n 2 ng\u00e0y cu\u1ed1i tu\u1ea7n traffic xu\u1ed1ng kh\u00e1 th\u1ea5p.<\/p>\n

\u0110o l\u01b0\u1eddng CCU b\u1eb1ng c\u00e1ch n\u00e0o?<\/h2>\n

\u0110o l\u01b0\u1eddng CCU khi b\u1ea1n l\u00e0 ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a website \u0111\u00f3 kh\u00f4ng kh\u00f3 v\u1edbi nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 module \u0111\u1ec3 bi\u1ebft\u00a0ch\u00ednh x\u00e1c s\u1ed1 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng trong c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m. Ch\u1eb3ng h\u1ea1n b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng Getclicky, m\u1ed9t ph\u1ea7n m\u1ec1m tracking t\u01b0\u01a1ng t\u1ef1 Google Analytics cho ph\u00e9p b\u1ea1n xem real time traffic c\u1ee7a website c\u1ee7a m\u00ecnh.<\/p>\n

Vi\u1ec7c \u0111o l\u01b0\u1eddng CCU c\u1ee7a game kh\u00f3 kh\u0103n h\u01a1n so v\u1edbi website v\u00ec kh\u00f4ng c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5, b\u1ea1n ph\u1ea3i \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng c\u00f4ng c\u1ee5 cho ri\u00eang m\u00ecnh v\u00e0 t\u00edch h\u1ee3p v\u1edbi d\u1eef li\u1ec7u game. Tuy nhi\u00ean, c\u00e1c NPH khi \u0111\u00e3 b\u1ecf ra c\u1ea3 n\u00fai ti\u1ec1n \u0111\u1ec3 ph\u00e1t tr\u1ec3n game th\u00ec n\u00ean \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng CCU c\u1ee7a game nh\u1eb1m \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

\"ccu-thong-so-quan-trong-dung-trong-digital-marketing<\/a><\/p>\n

 <\/p>\n

Tr\u01b0\u1eddng h\u1ee3p b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ee7 c\u1ee7a\u00a0trang web ho\u1eb7c ch\u1ec9 l\u00e0 kh\u00e1ch th\u00ec \u0111\u00e0nh nh\u00ecn\u00a0v\u00e0o s\u1ed1 li\u1ec7u cung c\u1ea5p t\u1eeb ch\u1ee7 trang web. Nhi\u1ec1u di\u1ec5n \u0111\u00e0n hay website c\u00f3 th\u00f4ng s\u1ed1 s\u1ed1 ng\u01b0\u1eddi online ngay tr\u00ean trang web c\u1ee7a h\u1ecd\u00a0n\u00ean\u00a0b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o. Tuy nhi\u00ean CCU c\u0169ng\u00a0c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c n\u00e2ng l\u00ean \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 l\u00e0m \u0111\u1eb9p cho trang web nh\u1edd v\u00e0o m\u1ed9t s\u1ed1 k\u1ef9 thu\u1eadt, ch\u1eb3ng h\u1ea1n nh\u01b0 k\u00e9o d\u00e0i phi\u00ean l\u00e0m vi\u1ec7c (session) c\u1ee7a user .<\/p>\n

V\u00ed d\u1ee5 khi b\u1ea1n v\u00e0o 1 website, h\u1ec7 th\u1ed1ng s\u1ebd t\u00ednh b\u1ea1n l\u00e0 m\u1ed9t truy c\u1eadp \u0111ang online theo session m\u1eb7c \u0111\u1ecbnh l\u00e0 30 ph\u00fat, n\u1ebfu c\u00e0i \u0111\u1eb7t session d\u00e0i ra, th\u00ec c\u00f3 khi b\u1ea1n \u0111\u00e3 tho\u00e1t ra c\u1ea3 ng\u00e0y r\u1ed3i m\u00e0 website v\u1eabn ghi nh\u1eadn b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean website c\u1ee7a h\u1ecd.<\/p>\n

Th\u00f4ng s\u1ed1 CCU r\u1ea5t quan tr\u1ecdng v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing nh\u1ea5t l\u00e0 game th\u00ec l\u1ea1i c\u00e0ng c\u1ea7n thi\u1ebft. D\u00f9 game c\u1ee7a b\u1ea1n nhi\u1ec1u ng\u01b0\u1eddi c\u00e0i \u0111\u1eb7t nh\u01b0ng l\u1ea1i kh\u00f4ng ch\u01a1i, kh\u00f4ng mua \u0111\u1ed3… th\u00ec l\u00e0m sao c\u00f3 th\u1ec3 sinh l\u1ee3i nhu\u1eadn \u0111\u00e2y? \u00a0D\u1ef1a v\u00e0o CCU \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch Digital\u00a0Marketing c\u1ee7a b\u1ea1n cho th\u1eadt t\u1ed1t v\u00e0o nh\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi l\u00e0m\u00a0Digital Marketing \u0111\u1eb7c bi\u1ec7t l\u00e0 Marketing game th\u00ec th\u00f4ng s\u1ed1 CCU r\u1ea5t quan tr\u1ecdng gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng \u0111ang online, \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o…. tr\u00ean website c\u1ee7a b\u1ea1n. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Appota New s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u00f4ng s\u1ed1 n\u00e0y.<\/p>\n","protected":false},"author":10,"featured_media":4149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[678],"yoast_head":"\nCCU, th\u00f4ng s\u1ed1 quan tr\u1ecdng d\u00f9ng trong Digital Marketing<\/title>\n<meta name=\"description\" content=\"\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi l\u00e0m Digital Marketing \u0111\u1eb7c bi\u1ec7t l\u00e0 Marketing game th\u00ec th\u00f4ng s\u1ed1 CCU gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng \u0111ang online, \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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content=\"2021-04-13T10:03:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/04\/cuu-thong-so-quan-trong-dung-trong-digital-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dungdt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dungdt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" 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