{"id":4078,"date":"2016-04-08T09:48:12","date_gmt":"2016-04-08T02:48:12","guid":{"rendered":"http:\/\/news.appota.com\/?p=4078"},"modified":"2021-04-13T17:03:43","modified_gmt":"2021-04-13T10:03:43","slug":"10-bi-quyet-lam-game-casual-thanh-cong-cua-popcap","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/10-bi-quyet-lam-game-casual-thanh-cong-cua-popcap\/","title":{"rendered":"10 b\u00ed quy\u1ebft l\u00e0m game casual th\u00e0nh c\u00f4ng c\u1ee7a Popcap"},"content":{"rendered":"

Popcap \u0111i l\u00ean t\u1eeb m\u1ed9t\u00a0studio kh\u1edfi \u0111\u1ea7u trong gara xe h\u01a1i \u1edf Seattle r\u1ed3i tr\u1edf th\u00e0nh m\u1ed9t\u00a0nh\u00e0\u00a0ph\u00e1t tri\u1ec3n game casual l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. V\u00ec sao\u00a0Popcap l\u1ea1i \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c\u00a0n\u00e0y \u0111\u1ebfn nh\u01b0 v\u1eady?<\/p>\n

<\/p>\n

Popcap v\u00e0 th\u00e0nh t\u00edch\u00a0\u0111\u1ed9t ph\u00e1 trong ng\u00e0nh game\u00a0casual<\/h2>\n

Kh\u1edfi \u0111\u1ea7u t\u1eeb m\u1ed9t project \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong gara xe h\u01a1i b\u1edfi 3 ng\u01b0\u1eddi tr\u1ebb \u0111\u1ea7y \u0111am m\u00ea: John Vechey, Brian Fiete v\u00e0 Jason Kapalka, \u0111\u1eb7t t\u00ean h\u00e3ng game l\u00e0 Sexy Action cool v\u00e0 b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t t\u1ef1a game \u0111\u00e1nh b\u00e0i. Ch\u1ec9 sau m\u1ed9t th\u1eddi gian h\u1ecd \u0111\u00e3\u00a0c\u00f3\u00a0b\u01b0\u1edbc chuy\u1ec3n h\u01b0\u1edbng kh\u00f4n ngoan t\u1eadp trung ho\u00e0n to\u00e0n v\u00e0o th\u1ecb tr\u01b0\u1eddng game casual m\u1edbi manh nha.<\/p>\n

\"10-bi-quyet-thanh-cong-cua-popcap-trong-the-loai-game-casual<\/a><\/p>\n

T\u1eeb \u0111\u00e2y,\u00a0Popcap\u00a0v\u1edbi r\u1ea5t nhi\u1ec1u nh\u00e2n vi\u00ean tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng r\u1ea5t l\u1edbn v\u1ec1 th\u1ec3 lo\u1ea1i game casual. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn c\u00e1c t\u1ef1a game nh\u01b0 Zuma, Peggle v\u00e0 Bookworm c\u00f3 1,5 t\u1ef7 download, ch\u1ec9 ri\u00eang s\u1ef1 ra m\u1eaft c\u1ee7a t\u1ef1a game Bejewled \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c 50 tri\u1ec7u b\u1ea3n. Theo th\u1ed1ng k\u00ea c\u1ee7a Popcap, t\u1ed5ng th\u1eddi gian m\u00e0 ng\u01b0\u1eddi ch\u01a1i d\u00e0nh cho c\u00e1c t\u1ef1a game c\u1ee7a h\u00e3ng l\u00e0 1,1 t\u1ef7 gi\u1edd m\u1ed9t n\u0103m.<\/p>\n

\u0110\u00e2u l\u00e0 \u0111i\u1ec1u \u0111\u00e3\u00a0t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a\u00a0Popcap?<\/h2>\n

B\u00ed m\u1eadt \u1edf \u0111\u00e2y l\u00e0 g\u00ec? H\u1ecd \u0111\u00e3 qu\u1ea3n l\u00fd nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chu\u1ed7i c\u00e1c c\u00fa h\u00edch l\u1edbn, t\u1eeb t\u1ef1a game match-three kh\u1ed5ng l\u1ed3 Bejeweled cho t\u1edbi Plants vs Zombies, m\u1ed9t ki\u1ec7t t\u00e1c trong d\u00f2ng game th\u1ee7 th\u00e0nh? V\u00e0 t\u1ea1i sao kh\u00f4ng c\u00f3 ai gh\u00e9t h\u1ecd v\u00ec \u0111i\u1ec1u \u0111\u00f3? C\u00f9ng nghe m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd chia s\u1ebb v\u1ec1 \u0111i\u1ec1u n\u00e0y.<\/p>\n

L\u1ef1a ch\u1ecdn l\u1ed1i \u0111i \u0111\u1ee9ng \u0111\u1eafn ri\u00eang cho m\u00ecnh<\/strong><\/h3>\n

M\u1eb7c d\u00f9 Popcap th\u01b0\u1eddng xuy\u00ean l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c d\u00f2ng game casual r\u1ea5t quen thu\u1ed9c, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf game c\u1ee7a h\u1ecd ch\u01b0a t\u1eebng b\u1eaft ch\u01b0\u1edbc nh\u1eefng \u0111i\u1ec1u l\u00e0m n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game kh\u00e1c. Mathew Lee Johnston, m\u1ed9t producer cao c\u1ea5p cho bi\u1ebft “Th\u1ef1c s\u1ef1 l\u00e0 kh\u00f4ng ph\u1ea3i ch\u00fang t\u00f4i c\u1ed1 t\u00ecnh kh\u00f4ng h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng g\u00ec c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111ang l\u00e0m, ch\u00fang t\u00f4i r\u1ea5t s\u1eb5n s\u00e0ng h\u1ecdc b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec ch\u00fang t\u00f4i c\u00f3 th\u1ec3 h\u1ecdc. Hoj\u00a0c\u1ed1 g\u1eafng quy\u1ebft \u0111\u1ecbnh xem c\u00e1i g\u00ec s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch cho ng\u01b0\u1eddi ch\u01a1i v\u00e0 khi\u1ebfn h\u1ecd g\u1eafn b\u00f3 v\u1edbi tr\u00f2 ch\u01a1i.
\n\"10-bi-quyet-thanh-cong-cua-popcap-trong-the-loai-game-casual<\/a>
\nTheo m\u1ed9t c\u00e1ch h\u00e0i h\u01b0\u1edbc, \u0111\u00f3 th\u1ef1c s\u1ef1 l\u00e0 c\u1ea3m gi\u00e1c ung dung t\u1ef1 t\u1ea1i trong c\u00e1ch ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng game c\u1ee7a c\u00f4ng ty. Tony Learner, gi\u00e1m \u0111\u1ed1c chi nh\u00e1nh kinh doanh cho bi\u1ebft “Popcap ch\u01b0a bao gi\u1edd \u0111u\u1ed5i theo nh\u1eefng \u0111i\u1ec1u to t\u00e1t. Ch\u00fang t\u1ed1i h\u1ea7u nh\u01b0 ch\u1ed1ng l\u1ea1i nh\u1eefng xu h\u01b0\u1edbng l\u1edbn k\u1ebf ti\u1ebfp”. Ed Allard, ph\u00f3 ch\u1ee7 t\u1ecbch c\u00e1c studio ph\u00e1t tri\u1ec3n game c\u1ee7a Popcap ti\u1ebfp l\u1eddi “Ch\u00fang t\u00f4i ch\u01b0a t\u1eebng t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o vi\u1ec7c ph\u1ea3i d\u1eabn \u0111\u1ea7u c\u0169ng nh\u01b0 t\u00ecm ra nh\u1eefng n\u01a1i c\u00f3 ng\u01b0\u1eddi ch\u01a1i v\u00e0 \u0111\u1eb7t game m\u00ecnh v\u00e0o \u0111\u00f3, \u0111\u00f4i khi ch\u00fang t\u00f4i l\u00e0m \u0111i\u1ec1u \u0111\u00f3 ch\u1eadm h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh, th\u1ef1c t\u1ebf th\u00ec ch\u00fang t\u00f4i lu\u00f4n lu\u00f4n ch\u1eadm h\u01a1n \u0111\u1ed1i th\u1ee7 kh\u00e1c!<\/p>\n

L\u00e0m game nh\u1eafm \u0111\u1ebfn m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng ngo\u1ea1i tr\u1eeb ai<\/strong><\/h3>\n

M\u1ed9t s\u1ef1 ph\u1ea3n kh\u00e1ng kh\u00e1c, r\u00f5 r\u00e0ng Popcap kh\u00f4ng \u0111\u1ec3 m\u1eaft t\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng m\u1edbi nh\u01b0 Facebook ho\u1eb7c Android hay smart TV v\u00e0 n\u00f3i “ch\u00fang ta ph\u1ea3i c\u00f3 m\u1eb7t \u1edf \u0111\u00f3” v\u00e0 h\u1ecd kh\u00f4ng nh\u1eafm t\u1edbi ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3 n\u00e0o m\u00e0\u00a0l\u00e0 nh\u1eafm t\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, chuy\u1ec3n \u0111\u1ed5i n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi ch\u01a1i th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng tr\u00f2 ch\u01a1i tr\u01b0\u1edbc \u0111\u00e2y h\u1ecd ch\u01b0a t\u1eebng th\u1ea5y.
\n\"10-bi-quyet-thanh-cong-cua-popcap-trong-the-loai-game-casual<\/a>
\nC\u00e1c tr\u00f2 ch\u01a1i c\u1ee7a c\u00f4ng ty lu\u00f4n lu\u00f4n c\u00f3 t\u1ec9 l\u1ec7 ng\u01b0\u1eddi ch\u01a1i l\u00e0 ph\u1ee5 n\u1eef nhi\u1ec1u h\u01a1n nam gi\u1edbi, tuy nhi\u00ean \u0111i\u1ec1u \u0111\u00f3 ch\u01b0a bao gi\u1edd \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u00f4ng \u0111o\u1ea1n thi\u1ebft k\u1ebf game. Allard n\u00f3i “C\u00f3 m\u1ed9t d\u00f2ng game casual \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf h\u01b0\u1edbng \u0111e\u1ebfn ph\u1ee5 n\u1eef, t\u00f4i c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 v\u00e0 t\u00f4n tr\u1ecdng n\u00f3. Nh\u01b0ng \u0111\u00f3 ch\u01b0a bao gi\u1edd l\u00e0 con \u0111\u01b0\u1eddng c\u1ee7a Popcap.<\/p>\n

C\u00e1ch ki\u1ebfm ti\u1ec1n\u00a0d\u1ef1a tr\u00ean s\u1ef1 tin t\u01b0\u1eddng v\u00e0 c\u1ea3 hai b\u00ean c\u00f9ng c\u00f3 l\u1ee3i\u00a0<\/strong><\/h3>\n

C\u0169ng nh\u01b0 nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n kh\u00e1c trong ph\u00e2n kh\u00fac game casual, h\u1ea7u h\u1ebft game c\u1ee7a Popcap ng\u00e0y nay \u0111\u1ec1u mi\u1ec5n ph\u00ed – ngu\u1ed3n thu \u0111\u1ebfn t\u1eeb vi\u1ec7c mua s\u1eafm trong game, bao g\u1ed3m c\u00e1c h\u00e0ng h\u00f3a \u1ea3o. N\u00f3 v\u1eabn c\u00f2n l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh g\u00e2y tranh c\u00e3i, b\u1ecb soi m\u00f3i b\u1edfi con m\u1eaft nghi ng\u1edd c\u1ee7a c\u00e1c game th\u1ee7 truy\u1ec1n th\u1ed1ng. V\u1eady Popcap th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o m\u00e0 kh\u00f4ng ph\u1ea3i tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ee9a con hoang free-to-play?<\/p>\n

Ch\u1eafc ch\u1eafn, t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 nghe r\u1ea5t \u0111\u00e1ng y\u00eau, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n game nh\u01b0 th\u1ebf n\u00e0o? Johston ti\u1ebfp t\u1ee5c “T\u1eeb quan \u0111i\u1ec3m thi\u1ebft k\u1ebf, m\u1ecdi ng\u01b0\u1eddi l\u00e0m game t\u1ea1i Popcap c\u1ea3m th\u1ea5y r\u1ea5t g\u1ea7n g\u0169i v\u1edbi ng\u01b0\u1eddi ch\u01a1i b\u1edfi v\u00ec ch\u00ednh h\u1ecd c\u0169ng l\u00e0 nh\u1eefng game th\u1ee7. M\u1ed9t c\u00e1ch n\u00f3i \u1ea9n d\u1ee5 m\u00e0 t\u00f4i th\u01b0\u1eddng d\u00f9ng l\u00e0 h\u00e3y h\u00ecnh dung vi\u1ec7c thi\u1ebft k\u1ebf game gi\u1ed1ng nh\u01b0 m\u1ed9t bu\u1ed5i n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp, n\u1ebfu ch\u00fang ta \u0111ang tr\u00f2 chuy\u1ec7n m\u00e0 v\u1ea5n \u0111\u1ec1 ti\u1ec1n b\u1ea1c l\u1ea1i xu\u1ea5t hi\u1ec7n trong c\u00e2u chuy\u1ec7n, t\u00f4i c\u00f3 th\u1ec3 th\u00e2n thi\u1ec7n \u0111\u1ec1 ngh\u1ecb \u0111\u1ed5i ti\u1ec1n \u0111\u1ec3 l\u1ea5y m\u1ed9t gi\u00e1 tr\u1ecb to l\u1edbn ho\u1eb7c m\u1ec9m c\u01b0\u1eddi v\u1edbi b\u1ea1n v\u00e0 g\u1ea1t l\u1ea5y h\u1ebft ti\u1ec1n c\u1ee7a b\u1ea1n. Th\u1eddi \u0111i\u1ec3m giao d\u1ecbch \u0111\u00f3 l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong bu\u1ed5i n\u00f3i chuy\u1ec7n, \u0111\u00f3 l\u00e0 l\u00fac ng\u01b0\u1eddi ta s\u1ebd nh\u1edb nh\u1ea5t v\u00e0 \u0111\u00f3 c\u0169ng l\u00e0 l\u00fac ng\u01b0\u1eddi ta c\u1ea3nh gi\u00e1c nh\u1ea5t. Ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n \u0111i\u1ec3u \u0111\u00f3 m\u1ed9t c\u00e1ch r\u1ea5t t\u00f4n tr\u1ecdng, \u0111\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n t\u00edch c\u1ef1c c\u1ee7a m\u1ed1i quan h\u1ec7. T\u00f4i ngh\u0129 m\u1ecdi ng\u01b0\u1eddi tin t\u01b0\u1edfng Popcap”.<\/p>\n

M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u l\u00e0 nh\u00e0 thi\u1ebft k\u1ebf game<\/strong><\/h3>\n

Popcapt tr\u00e1i v\u1edbi c\u00e1c nh\u00e0 l\u00e0m game kh\u00e1. H\u1ecd kh\u00f4ng c\u00f3\u00a0c\u00e1c studio thi\u1ebft k\u1ebf game mang t\u00ednh s\u00e1ng t\u1ea1o th\u1ef1c s\u1ef1 \u00a0t\u1ed5 ch\u1ee9c nh\u1eefng s\u1ef1 ki\u1ec7n cho nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3 tr\u00ecnh b\u00e0y c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi ho\u1eb7c th\u1ef1c s\u1ef1 ph\u00e1t tri\u1ec3n c\u00e1c game m\u1eabu.\u00a0H\u1ecd\u00a0d\u00e0nh th\u1eddi gian trong su\u1ed1t c\u1ea3 n\u0103m v\u00e0 b\u1ea5t k\u1ef3 ai trong studio c\u0169ng c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd tham gia.<\/p>\n

H\u1ecd s\u1ebd t\u1ed5 ch\u1ee9c m\u1ed9t d\u1ea1ng h\u1ed9i ch\u1ee3 trong m\u1ed9t ph\u00f2ng h\u1ecdp, tr\u01b0ng b\u00e0y t\u1ea5t c\u1ea3 c\u00e1c d\u1ef1 \u00e1n n\u00e0y v\u00e0 m\u1ecdi ng\u01b0\u1eddi t\u1eeb \u0111\u1ed9i marketing cho \u0111\u1ebfn \u0111\u1ed9i ph\u00e1t h\u00e0nh \u0111\u1ebfn \u0111\u00f3 v\u00e0 ch\u01a1i th\u1eed c\u00f9ng nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1ea1o ra ch\u00fang.<\/p>\n

S\u1eed d\u1ee5ng Marketing truy\u1ec1n mi\u1ec7ng<\/strong><\/h3>\n

Allard cho bi\u1ebft: “Ph\u01b0\u01a1ng ph\u00e1p marketing cho game c\u1ee7a ch\u00fang t\u00f4i ch\u00ednh l\u00e0 game c\u1ee7a ch\u00fang t\u00f4i. Th\u1ef1c t\u1ebf, ch\u00fang t\u00f4i \u0111\u00e3 kh\u00f4ng ti\u1ebfp th\u1ecb game c\u1ee7a m\u00ecnh trong 5 n\u0103m \u0111\u1ea7u ti\u00ean”. Ch\u00ednh v\u00ec \u0111i\u1ec1u n\u00e0y, c\u00f4ng ty c\u00f3 xu h\u01b0\u1edbng ph\u00e1t h\u00e0nh m\u1ed7i t\u1ef1a game tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng v\u00e0 \u0111\u1ec3 cho tin \u0111\u1ed3n ph\u00e1t tri\u1ec3n tr\u01b0\u1edbc khi c\u00e2n nh\u1eafc vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i. Allard n\u00f3i: “Vi\u1ec7c ph\u00e1t h\u00e0nh game \u0111a n\u1ec1n t\u1ea3ng c\u00f3 xu h\u01b0\u1edbng t\u1eadn d\u1ee5ng m\u1ed9t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o nh\u1ea5t \u0111\u1ecbnh th\u00f4ng qua nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau. Nh\u01b0ng n\u1ebfu b\u1ea1n kh\u00f4ng tung ra m\u1ed9t m\u1edb qu\u1ea3ng c\u00e1o t\u1ea1i th\u1eddi \u0111i\u1ec3m ph\u00e1t h\u00e0nh, vi\u1ec7c ph\u00e1t h\u00e0nh \u0111a n\u1ec1n t\u1ea3ng kh\u00f4ng quan tr\u1ecdng b\u1eb1ng vi\u1ec7c n\u1ebfu \u00fd t\u01b0\u1edfng th\u1ef1c s\u1ef1 g\u00e2y ra s\u1ef1 c\u1ed9ng h\u01b0\u1edfng, v\u00e0 n\u1ebfu n\u00f3 c\u1ed9ng h\u01b0\u1edfng v\u1edbi m\u1ed9t nh\u00f3m nh\u1ea5t \u0111\u1ecbnh th\u00ec b\u1ea1n s\u1ebd d\u1ef1a v\u00e0o c\u00e1i \u0111\u00e0 \u0111\u00f3 v\u00e0 n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn thu\u1eadt t\u1ed1t – \u0111i\u1ec1u \u0111\u00f3 cho ph\u00e9p c\u00e1c nh\u00e1nh c\u1ee7a ch\u00fang t\u00f4i c\u00f3 m\u1ed9t chu k\u1ef3 s\u1ed1ng d\u00e0i h\u01a1n v\u00e0 n\u00f3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng tr\u00f2 ch\u01a1i \u0111\u00f3 l\u00e0 t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 cho c\u00e1 nh\u00e2n m\u1ed7i n\u1ec1n t\u1ea3ng”<\/p>\n

Quay tr\u1edf l\u1ea1i v\u1edbi nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n \u0111\u1ec3 t\u1ea1o c\u1ea3m h\u1ee9ng<\/strong><\/h3>\n

Popcap \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng d\u1ef1a v\u00e0o m\u1ed9t kh\u00eda c\u1ea1nh \u0111\u01a1n gi\u1ea3n: t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd \u0111\u1ec1u l\u00e0 nh\u1eefng game th\u1ee7 say m\u00ea game. Ch\u1eafc ch\u1eafn l\u00e0 v\u1eady, v\u00ec b\u1ea5t c\u1ee9 studio n\u00e0o c\u0169ng n\u00f3i th\u1ebf, nh\u01b0ng s\u1ef1 kh\u00e1c bi\u1ec7t \u1edf \u0111\u00e2y l\u00e0 \u0111\u1ed9i ng\u0169 n\u00e0y d\u01b0\u1eddng nh\u01b0 c\u1ed1 g\u1eafng quay tr\u1edf l\u1ea1i v\u1edbi c\u00e1c \u0111i\u1ec1u c\u01a1 b\u1ea3n trong thi\u1ebft k\u1ebf tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed. Allard n\u00f3i: “C\u00f3 nh\u1eefng xu h\u01b0\u1edbng d\u01b0\u1eddng nh\u01b0 s\u1ebd quay tr\u1edf l\u1ea1i theo th\u1eddi gian. T\u00f4i \u0111\u00e3 th\u00edch nh\u1eefng g\u00ec t\u1eeb th\u1eddi t\u00f4i c\u00f2n d\u00f9ng Intellevision? C\u00e1i g\u00ec l\u00e0 th\u1eddi \u0111\u00f3 \u0111\u01b0\u1ee3c cho l\u00e0 hi\u1ec7n \u0111\u1ea1i? Nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta \u0111\u1ec1u c\u00f9ng tu\u1ed5i, ch\u00fang ta l\u1edbn l\u00ean c\u00f9ng Atari v\u00e0 Pacman. Ch\u00fang t\u00f4i \u0111ang t\u00ecm ki\u1ebfm ngu\u1ed3n c\u1ea3m h\u1ee9ng s\u1ebd mang t\u1edbi cho m\u1ed9t nh\u00f3m nhi\u1ec1u ng\u01b0\u1eddi c\u00e1i c\u1ea3m gi\u00e1c ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 khi l\u1ea7n \u0111\u1ea7u tr\u1ea3i nghi\u1ec7m nh\u1eefng t\u1ef1a game \u0111\u1ea7u ti\u00ean”.<\/p>\n

T\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m ch\u1ee9 kh\u00f4ng v\u00e0o t\u1eadp h\u1ee3p t\u00ednh n\u0103ng<\/strong><\/h3>\n

Game casual c\u00f3 t\u00ednh ch\u1ea5t t\u1ee9c th\u1eddi v\u00e0 t\u1ea1m th\u1eddi. Ch\u00fang ph\u1ea3i ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u00e0 h\u1ea5p d\u1eabn ngay l\u1eadp t\u1ee9c. Thi\u1ebft k\u1ebf ch\u00fang kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ebd ra m\u1ed9t v\u00f2ng cung l\u1edbn c\u01a1 ch\u1ebf ch\u01a1i hay k\u1ecbch b\u1ea3n c\u00e2u chuy\u1ec7n d\u00e0i d\u00f2ng, vi\u1ec7c \u0111\u00f3 \u0111\u00f2i h\u1ecfi ph\u1ea3i \u0111\u00e0o s\u00e2u c\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n v\u1ec1 kinh nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c. Kinh nghi\u1ec7m v\u1ec1 s\u1ef1 t\u1eadp trung, kh\u00f4ng n\u00ean qu\u00e1 \u0111\u00e1nh b\u00f3ng h\u00ecnh \u1ea3nh v\u00e0 \u00e2m thanh v\u00e0 t\u1ea5t c\u00e1 nh\u1eefng th\u1ee9 kh\u00e1c. N\u1ebfu t\u1ea1i m\u1ed9t \u0111i\u1ec3m m\u00e0 t\u1ea1i \u0111\u00f3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi \u0111\u00f3 l\u00e0 vi\u1ec7c k\u1ebft h\u1ee3p v\u1edbi c\u01a1 ch\u1ebf c\u1ed1t l\u00f5i v\u00e0 m\u1ed9t v\u00f2ng l\u1eb7p c\u00e1c ph\u1ea7n th\u01b0\u1edfng. \u0110\u00f3 l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t. B\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng ch\u01b0ng c\u1ea5t game cho \u0111\u1ebfn t\u1eebng gi\u00e2y tr\u1ea3i nghi\u1ec7m.<\/p>\n

\"10-bi-quyet-thanh-cong-cua-popcap-trong-the-loai-game-casual<\/a><\/p>\n

Hi\u1ec3u s\u00e2u s\u1eafc v\u00e0 to\u00e0n di\u1ec7n v\u1ec1 nh\u1eefng\u00a0l\u1ed7i trong game \u0111\u1ec3 s\u1eeda ch\u1eefa<\/strong><\/h3>\n

Trong ch\u1ee7 \u0111\u1ec1 t\u1eadp trung ki\u1ec3m tra l\u1ed7i, Popcap nh\u1eadn ra nh\u1eefng k\u1ef9 n\u0103ng ch\u00ednh \u1edf \u0111\u00e2y l\u00e0 c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch \u0111\u00fang c\u00e1c ph\u1ea3n h\u1ed3i m\u00e0 nh\u1eefng nh\u00f3m ng\u01b0\u1eddi ch\u01a1i th\u1eed mang l\u1ea1i. Allard cho bi\u1ebft “Chuy\u1ec7n \u0111\u00f3 th\u01b0\u1eddng kh\u00f4ng ph\u1ea3i v\u1ec1 nh\u1eefng g\u00ec m\u00e0 m\u1ecdi ng\u01b0\u1eddi n\u00f3i. N\u1ebfu b\u1ea1n \u0111\u1eb7t m\u1ed9t tr\u00f2 ch\u01a1i tr\u01b0\u1edbc m\u1ed9t ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i nh\u00e0 ph\u00e1t tri\u1ec3n th\u1eadm ch\u00ed l\u00e0 m\u1ed9t game th\u1ee7 v\u00e0 h\u1ecd n\u00f3i ‘oh, con zombie \u0111\u00f3 th\u1eadt \u0111\u00e1ng s\u1ee3’, c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng c\u00f3 g\u00ec ph\u1ea3i l\u00e0m v\u1ec1 kh\u00e2u thi\u1ebft k\u1ebf nh\u00e2n v\u1eadt. \u0110i\u1ec1u h\u1ecd th\u1ef1c s\u1ef1 n\u00f3i l\u00e0 con zombie di chuy\u1ec3n qu\u00e1 nhanh, n\u00f3 l\u00e0m t\u00f4i s\u1ee3. \u0110i\u1ec1u \u0111\u00f3 g\u00e2y kh\u00f3 cho ng\u01b0\u1eddi thi\u1ebft k\u1ebf \u0111\u1ec3 nghe ra \u0111\u01b0\u1ee3c l\u00e0 con zombie \u0111\u00f3 qu\u00e1 \u0111\u00e1ng s\u1ee3.<\/p>\n

T\u1eadp trung v\u00e0o\u00a0c\u01a1 ch\u1ebf c\u1ed1t l\u00f5i c\u1ee7a game\u00a0<\/strong><\/h3>\n

H\u00e3y qu\u00ean h\u1ebft c\u00e1c b\u00e0i h\u01b0\u1edbng d\u1eabn \u0111i – c\u01a1 ch\u1ebf game c\u1ed1t l\u00f5i l\u00e0 th\u1ee9 c\u00f3 th\u1ec3 d\u1ea1y ng\u01b0\u1eddi ch\u01a1i \u0111i\u1ec1u h\u1ecd c\u1ea7n ph\u1ea3i l\u00e0m trong game v\u00e0 kh\u00f4ng n\u00ean ph\u00e1t h\u00e0nh b\u1ea5t k\u1ef3 game n\u00e0o tr\u01b0\u1edbc khi ch\u00fang l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. Johnston n\u00f3i: “Plants vs Zombies” l\u00e0 m\u1ed9t b\u00e0i h\u01b0\u1edbng d\u1eabn kh\u1ed5ng l\u1ed3. To\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m l\u00e0 m\u1ed9t chu\u1ed7i d\u00e0i, c\u00e1c b\u00e0i h\u01b0\u1edbng d\u1eabn tuy\u1ebfn t\u00ednh \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 d\u1ea1y cho b\u1ea1n bi\u1ebft c\u00e1ch m\u1ed7i lo\u1ea1i c\u00e2y ph\u1ea3n \u1ee9ng l\u1ea1i nh\u1eefng con zombie. \u0110\u00f3 l\u00e0 nh\u1eefng cu\u1ed9c h\u00e0nh tr\u00ecnh \u0111\u01b0\u1ee3c n\u1ed1i l\u1ea1i m\u1ed9t c\u00e1ch \u0111\u1eb9p \u0111\u1ebd b\u1edfi b\u1ed9 \u00f3c c\u1ee7a George Fan v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e2n b\u1eb1ng m\u1ed9t c\u00e1ch t\u1ec9 m\u1ec9. Tr\u00f2 ch\u01a1i \u0111\u00f3, theo ti\u00eau chu\u1ea9n c\u1ee7a nhi\u1ec1u nh\u00e0 ph\u00e1t h\u00e0nh, \u0111\u00e3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh m\u1ed9t n\u0103m tr\u01b0\u1edbc khi ch\u00fang t\u00f4i ho\u00e0n th\u00e0nh. Nh\u01b0ng n\u00f3 ti\u1ebfn tri\u1ec3n m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3, theo nh\u1eefng c\u00e1ch r\u1ea5t tinh t\u1ebf trong n\u0103m \u0111\u00f3 v\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a tr\u00f2 ch\u01a1i – ngay c\u1ea3 nh\u1eefng \u0111\u1ee9a tr\u1ebb 3 tu\u1ed5i c\u0169ng c\u00f3 th\u1ec3 ch\u01a1i c\u00f9ng b\u00e0 ngo\u1ea1i c\u1ee7a m\u00ecnh.<\/p>\n

\"10-bi-quyet-thanh-cong-cua-popcap-trong-the-loai-game-casual<\/a><\/p>\n

S\u1eb5n s\u00e0ng lo\u1ea1i b\u1ecf nh\u1eefng \u00fd t\u01b0\u1edfng kh\u00f4ng kh\u1ea3 thi\u00a0<\/strong><\/h3>\n

Popcap li\u00ean t\u1ee5c l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng game m\u1edbi, nh\u01b0ng h\u1ea7u h\u1ebft ch\u00fang ch\u01b0a bao gi\u1edd \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o s\u1ea3n xu\u1ea5t – th\u1ef1c v\u1eady, m\u1ed9t developer cho bi\u1ebft r\u1eb1ng t\u1ec9 l\u1ec7 c\u00e1c d\u1ef1 \u00e1n b\u1ecb lo\u1ea1i b\u1ecf cho \u0111\u1ebfn khi c\u00f3 game \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh l\u00e0 20:1. Johnston n\u00f3i: “S\u1ed1 l\u01b0\u1ee3ng game b\u1ecb ch\u00fang t\u00f4i lo\u1ea1i b\u1ecf nhi\u1ec1u h\u01a1n s\u1ed1 \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh. Ho\u00e0n th\u00e0nh m\u1ed9t game th\u1ef1c s\u1ef1 l\u00e0 r\u1ea5t kh\u00f3 – n\u1ebfu b\u1ea1n kh\u00f4ng c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o v\u1ec1 n\u00f3 th\u00ec c\u00f2n c\u00f3 h\u00e0ng tr\u0103m \u00fd t\u01b0\u1edfng kh\u00e1c \u0111ang ch\u1edd \u0111\u1ee3i \u0111\u1ec3 \u0111\u01b0\u1ee3c sinh ra. T\u1ea1i sao ch\u00fang ta ph\u1ea3i ti\u00eau t\u1ed1n t\u1ea5t c\u1ea3 n\u0103ng l\u01b0\u1ee3ng v\u00e0o m\u1ed9t game m\u00e0 b\u1ea1n kh\u00f4ng tin t\u01b0\u1edfng \u1edf n\u00f3? N\u1ebfu b\u1ea1n \u0111\u1ea1t \u0111\u1ebfn m\u1ed9t \u0111i\u1ec3m n\u00e0o \u0111\u00f3 m\u00e0 b\u1ea1n kh\u00f4ng c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o v\u1ec1 n\u00f3 th\u00ec lu\u00f4n lu\u00f4n c\u00f2n c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00e1c \u0111\u00e1ng \u0111\u1ec3 l\u00e0m…”<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 b\u00ed quy\u1ebft l\u00e0m game Casual th\u00e0nh c\u00f4ng c\u1ee7a Popcap<\/a>. Li\u1ec7u r\u1eb1ng c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t game, ng\u01b0\u1eddi l\u00e0m Marketing v\u00e0 c\u1ea3 \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c g\u00ec t\u1eeb h\u1ecd?<\/p>\n","protected":false},"excerpt":{"rendered":"

Popcap \u0111i l\u00ean t\u1eeb m\u1ed9t\u00a0studio kh\u1edfi \u0111\u1ea7u trong gara xe h\u01a1i \u1edf Seattle r\u1ed3i tr\u1edf th\u00e0nh m\u1ed9t\u00a0nh\u00e0\u00a0ph\u00e1t tri\u1ec3n game casual l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. V\u00ec sao\u00a0Popcap l\u1ea1i \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c\u00a0n\u00e0y \u0111\u1ebfn nh\u01b0 v\u1eady?<\/p>\n","protected":false},"author":10,"featured_media":4084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[672,671],"yoast_head":"\n10 b\u00ed quy\u1ebft l\u00e0m game Casual th\u00e0nh c\u00f4ng c\u1ee7a Popcap<\/title>\n<meta name=\"description\" content=\"\u0110i\u1ec1u g\u00ec \u0111\u00e3 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a Popcap trong th\u1ec3 lo\u1ea1i game Casual \u0111\u1ee9ng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi hi\u1ec7n nay? C\u00e1c nh\u00e0 l\u00e0m game mobile c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi g\u00ec t\u1eeb h\u1ecd?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/10-bi-quyet-lam-game-casual-thanh-cong-cua-popcap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 b\u00ed quy\u1ebft l\u00e0m game Casual th\u00e0nh c\u00f4ng c\u1ee7a Popcap\" \/>\n<meta property=\"og:description\" content=\"\u0110i\u1ec1u g\u00ec \u0111\u00e3 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a Popcap trong th\u1ec3 lo\u1ea1i game Casual \u0111\u1ee9ng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi hi\u1ec7n nay? 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