{"id":4005,"date":"2016-03-29T09:15:03","date_gmt":"2016-03-29T02:15:03","guid":{"rendered":"http:\/\/news.appota.com\/?p=4005"},"modified":"2021-04-13T16:15:40","modified_gmt":"2021-04-13T09:15:40","slug":"bai-hoc-phat-trien-thi-truong-theo-mo-hinh-marketplace-cua-uber","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/bai-hoc-phat-trien-thi-truong-theo-mo-hinh-marketplace-cua-uber\/","title":{"rendered":"B\u00e0i h\u1ecdc ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng m\u00f4 h\u00ecnh Marketplace c\u1ee7a Uber"},"content":{"rendered":"

Uber c\u00f3 m\u1eb7t t\u1ea1i tr\u00ean 300 th\u00e0nh ph\u1ed1 c\u1ee7a\u00a050 qu\u1ed1c gia l\u00e0 s\u1ef1 th\u00e0nh c\u00f4ng l\u1edbn\u00a0khi h\u1ecd \u00e1p d\u1ee5ng\u00a0m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0Marketplace. V\u1eady c\u00e1c nh\u00e0 Startup s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb m\u00f4 h\u00ecnh\u00a0Marketplace c\u1ee7a Uber<\/a> ?<\/p>\n

<\/p>\n

T\u00ecm hi\u1ec3u s\u01a1 qua v\u1ec1 Marketplace<\/h2>\n

Marketplace \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng \u201ctr\u1ee3 th\u1ee7\u201d \u0111\u1eafc l\u1ef1c h\u1ed7 tr\u1ee3 cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Uber\u00a0hi\u1ec7n nay.\u00a0Marketplace l\u00e0 m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1ea1t \u0111\u1ed9ng theo h\u00ecnh th\u1ee9c C2C (Customer to Customer). S\u00e0n giao d\u1ecbch \u0111i\u1ec7n t\u1eed n\u00e0y gi\u00fap nh\u00e0 s\u1ea3n xu\u1ea5t g\u1eb7p kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n, qua \u0111\u00f3 gi\u00fap Uber \u0111\u01b0\u1ee3c ti\u1ebfng l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 taxi kh\u1ed5ng l\u1ed3 m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i chi ti\u1ec1n cho nh\u1eefng chi\u1ebfc xe.<\/p>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n kh\u1edfi nghi\u1ec7p, giai \u0111o\u1ea1n \u0111\u1ea7u lu\u00f4n b\u1ecb th\u00e1ch th\u1ee9c b\u1edfi y\u1ebfu t\u1ed1 v\u1ed1n. V\u1edbi m\u00f4 h\u00ecnh marketplace, b\u1ea1n s\u1ebd \u201cn\u00e9\u201d \u0111\u01b0\u1ee3c kh\u00f3 kh\u0103n tr\u00ean, b\u1edfi n\u00f3 kh\u00f4ng \u0111\u00f2i h\u1ecfi chi ph\u00ed \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng t\u00e0i s\u1ea3n h\u1eefu h\u00ecnh, thay v\u00e0o \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.
\nV\u00ec v\u1eady m\u00e0\u00a0xu h\u01b0\u1edbng kh\u1edfi nghi\u1ec7p v\u1edbi m\u00f4 h\u00ecnh marketplace \u0111ang l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn cho c\u00e1c doanh nh\u00e2n tr\u1ebb nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u0111am m\u00ea v\u00e0 n\u1ed7 l\u1ef1c l\u00e0m gi\u00e0u.<\/p>\n

B\u00e0i h\u1ecdc kinh nghi\u1ec7m t\u1eeb m\u00f4 h\u00ecnh\u00a0Marketplace c\u1ee7a Uber<\/h2>\n

Michael Pao l\u00e0 m\u1ed9t Entrepreneur-in-Residence (doanh nh\u00e2n t\u1ea1m tr\u00fa) t\u1ea1i qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m Greylock Partners, n\u01a1i anh \u0111ang k\u00eau g\u1ecdi c\u00e1c m\u1ea1nh th\u01b0\u1eddng qu\u00e2n \u0111\u1ea7u t\u01b0 v\u00e0o \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh. Sau 4 n\u0103m l\u00e0m vi\u1ec7c t\u1ea1i Uber, anhPao \u0111ang \u1ea5p \u1ee7 m\u1ee5c ti\u00eau kh\u1edfi nghi\u1ec7p v\u1edbi m\u00f4 h\u00ecnh marketplace v\u00e0 h\u1ecdc h\u1ecfi kinh nghi\u1ec7m t\u1eeb m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 b\u00e0i h\u1ecdc Pao \u0111\u00e3 t\u00edch l\u0169y \u0111\u01b0\u1ee3c sau khi l\u00e0m vi\u1ec7c \u1edf Uber<\/p>\n

1. T\u1eadp trung \u00a0v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng<\/h3>\n

Trong giai \u0111o\u1ea1n \u0111\u1ea7u khi kh\u1edfi nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u1ea5u tranh \u0111\u1ec3 t\u00ecm nhu c\u1ea7u cho s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng marketplace, nh\u01b0ng m\u1ed9t khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n gi\u00fap gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 kh\u00f3 kh\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00ec c\u1ea7u s\u1ebd nhanh ch\u00f3ng v\u01b0\u1ee3t xa kh\u1ea3 n\u0103ng cung c\u1ea5p c\u1ee7a c\u00f4ng ty.<\/p>\n

\"bai-hoc-phat-trien-thi-truong-theo-mo-hinh-marketplace-cua-uber<\/a><\/p>\n

M\u1eb7c d\u00f9 v\u1eady, n\u1ebfu c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng m\u00f4 h\u00ecnh marketplace qu\u00e1 t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ecf qu\u00ean nh\u1eadn th\u1ee9c cung c\u1ea5p nh\u1eefng g\u00ec t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 g\u1eb7p r\u1eafc r\u1ed1i l\u1edbn b\u1edfi h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u b\u1ecb h\u00fat v\u00e0o nh\u1eefng s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t.<\/p>\n

N\u1ebfu kh\u00f4ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c \u0111i\u1ec1u\u00a0n\u00e0y th\u00ec c\u00e1c\u00a0c\u00f4ng ty c\u00f3 nguy c\u01a1 \u0111\u1ed1i m\u1eb7t v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ch\u1eadm l\u1ea1i ho\u1eb7c t\u1ec7 h\u01a1n n\u1eefa l\u00e0 m\u1ea5t th\u1ecb ph\u1ea7n v\u00e0o tay \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0B\u00ean c\u1ea1nh vi\u1ec7c t\u00ecm ki\u1ebfm \u0111\u1ea7u ra cho s\u1ea3n ph\u1ea9m, h\u00e3y t\u1eadp trung t\u1ea1o ra s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t b\u1edfi n\u00f3 l\u00e0 nhi\u00ean li\u1ec7u ch\u00ednh cho \u0111\u1ed9ng c\u01a1 mang t\u00ean marketplace.<\/p>\n

2.\u00a0Ch\u1ec9 cho kh\u00e1ch h\u00e0ng th\u1ea5y \u0111i\u1ec1u h\u1ecd mu\u1ed1n<\/h3>\n

M\u1ed9t trong nh\u1eefng c\u00e2u y\u00eau th\u00edch c\u1ee7a Pao v\u1ec1 vi\u1ec7c thi\u1ebft k\u1ebf c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0 c\u1ee7a doanh nh\u00e2n n\u1ed5i ti\u1ebfng Steve Jobs: \u201cThi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m cho m\u1ed9t nh\u00f3m ng\u01b0\u1eddi nh\u1ea5t \u0111\u1ecbnh th\u01b0\u1eddng r\u1ea5t kh\u00f3. R\u1ea5t nhi\u1ec1u l\u1ea7n, kh\u00e1ch h\u00e0ng kh\u00f4ng bi\u1ebft m\u00ecnh mu\u1ed1n g\u00ec cho \u0111\u1ebfn khi b\u1ea1n ch\u1ec9 n\u00f3 cho h\u1ecd\u201d.<\/p>\n

\"bai-hoc-phat-trien-thi-truong-theo-mo-hinh-marketplace-cua-uber<\/a><\/p>\n

\u0110\u00e2y l\u00e0 m\u00f4t th\u1eed th\u00e1ch cho c\u00e1c c\u00f4ng ty kinh doanh trong th\u1ecb tr\u01b0\u1eddng marketplace. Khi ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf c\u01a1 s\u1edf d\u1eef li\u1ec7u cho ng\u01b0\u1eddi d\u00f9ng, c\u00f4ng ty ph\u1ea3i t\u00ecm c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng ph\u00f9 h\u1ee3p cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng ri\u00eang bi\u1ec7t.<\/p>\n

Khi b\u1ea1n x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m tr\u00ean martketplace, b\u1ea1n ph\u1ea3i l\u1eafng nghe \u00fd ki\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u1edfi v\u00ec nh\u1eefng g\u00ec t\u1ed1t nh\u1ea5t cho m\u1ed9t l\u00e1t c\u1eaft tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng kh\u00f4ng \u0111\u1ea1i di\u1ec7n cho c\u1ea3 m\u1ed9t h\u1ec7 th\u1ed1ng.<\/p>\n

3. D\u1ec5 d\u00e0ng l\u00fac ch\u01a1i\u00a0v\u00e0\u00a0kh\u00f3 kh\u0103n khi l\u00e0m ch\u1ee7<\/h3>\n

Th\u00f4ng th\u01b0\u1eddng, x\u00e2y d\u1ef1ng ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng marketplace \u0111\u01b0\u1ee3c chi ph\u1ed1i b\u1edfi c\u00e1c quy t\u1eafc \u0111\u01a1n gi\u1ea3n \u2013 v\u00ed d\u1ee5, m\u1ee5c ti\u00eau t\u1ea5t y\u1ebfu khi tham gia marketplace l\u00e0 c\u00e2n b\u1eb1ng gi\u1eefa cung v\u00e0 c\u1ea7u. Tuy v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau tr\u00ean theo h\u00e0ng ng\u00e0n c\u00e1ch kh\u00e1c nhau.<\/p>\n

C\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Amazon l\u00e0 m\u1ed9t h\u00ecnh m\u1eabu th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u00e0y.\u00a0H\u1ecd \u00e1p d\u1ee5ng v\u00f2ng tu\u1ea7n ho\u00e0n chi\u1ebfn l\u01b0\u1ee3c kinh doanh:\u00a0gi\u00e1 th\u1ea5p h\u01a1n d\u1eabn \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0o website nhi\u1ec1u h\u01a1n, t\u1eeb \u0111\u00f3 s\u1ebd l\u00e0m t\u0103ng s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng b\u00e1n v\u00e0 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng th\u1ee9 ba qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m b\u00e1n tr\u00ean website \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c hoa h\u1ed3ng.<\/p>\n

\"bai-hoc-phat-trien-thi-truong-theo-mo-hinh-marketplace-cua-uber<\/a><\/p>\n

M\u1ed9t khi v\u00f2ng tu\u1ea7n ho\u00e0n \u0111\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 c\u1ee7a chu k\u1ef3 ti\u1ebfp theo s\u1ebd t\u1ed1t h\u01a1n so v\u1edbi tr\u01b0\u1edbc v\u00e0 t\u1eeb \u0111\u00f3 s\u1ebd ti\u1ebft ki\u1ec7m chi ph\u00ed, gi\u00fap gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m gi\u1ea3m.<\/p>\n

\u0110\u00f3 l\u00e0 m\u1ed9t v\u00e0i nguy\u00ean t\u1eafc ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Amazon khi cung c\u1ea7u v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m ch\u00fang ho\u00e0n ch\u1ec9nh h\u01a1n b\u1eb1ng c\u00e1ch li\u1ec7t k\u00ea th\u00eam c\u00e1c c\u00e1ch th\u1ee9c \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng cho c\u00f4ng ty m\u00ecnh, nh\u01b0 mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n v\u1edbi nh\u1eefng \u0111\u01a1n h\u00e0ng l\u1edbn, s\u1eed d\u1ee5ng robot thay v\u00ec con ng\u01b0\u1eddi \u0111\u1ec3 x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng, x\u00e2y d\u1ef1ng nh\u00e0 kho ho\u1eb7c trung t\u00e2m ph\u00e2n ph\u1ed1i l\u1edbn\u2026<\/p>\n

B\u00ean c\u1ea1nh vi\u1ec7c \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh\u00a0Marketplace c\u1ee7a Uber th\u00ec nh\u1eefng nh\u00e0 kh\u1edfi nghi\u1ec7p, c\u00e1c c\u00f4ng ty kinh doanh….. c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 th\u00eam c\u1ee7a\u00a0k\u1ef9 thu\u1eadt, t\u00e0i ch\u00ednh v\u00e0 v\u1eadn h\u00e0nh th\u00ec m\u1edbi c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c.<\/p>\n","protected":false},"excerpt":{"rendered":"

Uber c\u00f3 m\u1eb7t t\u1ea1i tr\u00ean 300 th\u00e0nh ph\u1ed1 c\u1ee7a\u00a050 qu\u1ed1c gia l\u00e0 s\u1ef1 th\u00e0nh c\u00f4ng l\u1edbn\u00a0khi h\u1ecd \u00e1p d\u1ee5ng\u00a0m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0Marketplace. V\u1eady c\u00e1c nh\u00e0 Startup s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb m\u00f4 h\u00ecnh\u00a0Marketplace c\u1ee7a Uber ?<\/p>\n","protected":false},"author":10,"featured_media":4009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[666,623],"yoast_head":"\nB\u00e0i h\u1ecdc ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng m\u00f4 h\u00ecnh Marketplace c\u1ee7a Uber<\/title>\n<meta name=\"description\" content=\"Ch\u00fang ta c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi g\u00ec th\u00eam \u0111\u01b0\u1ee3c t\u1eeb m\u00f4 h\u00ecnh ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng Marketplace c\u1ee7a Uber nh\u1ea5t l\u00e0 c\u00e1c Startup m\u1edbi? \u0110\u00f3 l\u00e0 nh\u1eefng b\u00e0i h\u1ecdc g\u00ec?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/bai-hoc-phat-trien-thi-truong-theo-mo-hinh-marketplace-cua-uber\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e0i h\u1ecdc ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng m\u00f4 h\u00ecnh Marketplace c\u1ee7a Uber\" \/>\n<meta property=\"og:description\" content=\"Ch\u00fang ta c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi g\u00ec th\u00eam \u0111\u01b0\u1ee3c t\u1eeb m\u00f4 h\u00ecnh ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng Marketplace c\u1ee7a Uber nh\u1ea5t l\u00e0 c\u00e1c Startup m\u1edbi? 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