{"id":3813,"date":"2016-02-25T09:39:02","date_gmt":"2016-02-25T02:39:02","guid":{"rendered":"http:\/\/news.appota.com\/?p=3813"},"modified":"2016-02-25T09:41:14","modified_gmt":"2016-02-25T02:41:14","slug":"quan-ly-khung-hoang-2016-doanh-nghiep-can-nhung-gi","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/quan-ly-khung-hoang-2016-doanh-nghiep-can-nhung-gi\/","title":{"rendered":"Qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng 2016: Doanh nghi\u1ec7p c\u1ea7n nh\u1eefng g\u00ec?"},"content":{"rendered":"

C\u00f3 l\u1ebd ch\u01b0a c\u00f3 n\u0103m n\u00e0o m\u00e0 c\u00e1c doanh nghi\u1ec7p l\u1ea1i quan t\u00e2m t\u1edbi kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng nh\u01b0 n\u0103m 2015. Trong n\u1ed9i dung b\u00e0i chia s\u1ebb h\u00f4m nay b\u1ea1n \u0111\u1ecdc c\u00f9ng News Appota<\/a> \u0111i t\u00ecm hi\u1ec3u xem n\u0103m 2016 Doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m nh\u1eefng g\u00ec trong vi\u1ec7c qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng nh\u00e9.<\/p>\n

T\u1eeb v\u1ee5 \u201ccon ru\u1ed3i 500 tri\u1ec7u\u201d c\u1ee7a c\u00f4ng ty T\u00e2n Hi\u1ec7p Ph\u00e1t, qu\u1ea3 tr\u1ee9ng trong chi\u1ebfc b\u00e1nh trung thu c\u1ee7a Kinh \u0110\u00f4, tr\u00e0 xanh C2 c\u1ee7a URC, \u0111\u1ebfn v\u1ee5 kh\u0103n gi\u1ea5y \u01b0\u1edbt c\u1ee7a BabyCare hay qu\u1ea3ng c\u00e1o sai s\u1ef1 th\u1eadt c\u1ee7a Kangaroo\u2026 N\u1ebfu kh\u00f4ng qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o v\u00e0 \u0111\u00fang c\u00e1ch s\u1ebd h\u1ea1n ch\u1ebf t\u1ed1i \u0111a nh\u1eefng\u00a0\u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c v\u1ec1 uy t\u00edn, h\u00ecnh \u1ea3nh v\u00e0 c\u1ea3 t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\"quan-ly-khung-hoang-2016-doanh-nghiep-can-nhung-gi-2\"<\/p>\n

Qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng l\u00e0 m\u1ed9t khoa h\u1ecdc v\u00e0 c\u00f2n l\u00e0 m\u1ed9t ngh\u1ec7 thu\u1eadt. Vi\u1ec7c qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u00e0m qu\u1ea3n l\u00fd ph\u1ea3i bi\u1ebft ph\u00e2n t\u00edch th\u00f4ng tin nhanh nh\u1ea1y, ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c, kh\u00f4ng ch\u1ec9 \u0111\u1eb7c bi\u1ec7t quan trong \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p l\u1edbn s\u1edf h\u1eefu nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u201cti\u1ec1n t\u1ec9\u201d m\u00e0 c\u00f2n c\u1ea7n thi\u1ebft cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf hay doanh nh\u00e2n m\u1edbi kh\u1edfi nghi\u1ec7p. C\u00f3 nh\u1eefng\u00a0doanh nghi\u1ec7p m\u1ea5t h\u00e0ng ch\u1ee5c n\u0103m v\u1ea5t v\u1ea3 x\u00e2y d\u1ef1ng danh ti\u1ebfng nh\u01b0ng t\u1ea5t c\u1ea3 c\u00f3 th\u1ec3 bi\u1ebfn m\u1ea5t sau m\u1ed9t \u0111\u00eam ch\u1ec9 v\u00ec nh\u1eefng sai l\u1ea7m nh\u1ecf.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 l\u01b0u \u00fd trong c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng n\u0103m 2016<\/a> doanh nghi\u1ec7p c\u1ea7n \u0111\u1ec3 t\u00e2m:<\/p>\n

1. M\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, tin t\u1ee9c ch\u1ec9 \u0111\u01b0\u1ee3c lan truy\u1ec1n qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ch\u00ednh th\u1ed1ng nh\u01b0 b\u00e1o ch\u00ed th\u00ec ng\u00e0y nay m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 c\u00f3 vai tr\u00f2 c\u1ef1c k\u1ef3 quan tr\u1ecdng. V\u1edbi kho\u1ea3ng 1\/3 d\u00e2n s\u1ed1 \u0111ang s\u1eed d\u1ee5ng Facebook<\/a> t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay th\u00ec b\u1ea5t k\u1ef3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0o c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ph\u00f3ng vi\u00ean m\u1ea1ng.<\/p>\n

Theo th\u1ed1ng k\u00ea, \u0111a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a chon Facebook ho\u1eb7c c\u00e1c di\u1ec5n \u0111\u00e0n \u0111\u1ec3 \u0111\u0103ng t\u1ea3i c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00ecnh g\u1eb7p ph\u1ea3i. Sau \u0111\u00f3 m\u1edbi t\u1edbi li\u00ean h\u1ec7 b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ec9 c\u00f3 r\u1ea5t \u00edt ng\u01b0\u1eddi ngh\u0129 t\u1edbi vi\u1ec7c g\u1eedi th\u00f4ng tin cho b\u00e1o ch\u00ed. Hai trong s\u1ed1 c\u00e1c l\u00fd do h\u00e0ng \u0111\u1ea7u ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ph\u1ea3n \u00e1nh v\u1ec1 v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u00ecnh l\u00e0 nhanh ch\u00f3ng, thu\u1eadn ti\u1ec7n \u0111\u1ec3 \u0111\u0103ng t\u1ea3i v\u00e0 d\u1ec5 d\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a \u0111\u00e1m \u0111\u00f4ng. H\u00e0nh vi n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn m\u1ed9t s\u1ef1 c\u1ed1 nh\u1ecf tr\u1edf n\u00ean nghi\u00eam tr\u1ecdng v\u00e0 b\u00f9ng ph\u00e1t th\u00e0nh kh\u1ee7ng ho\u1ea3ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 trong m\u1ed9t th\u1eddi gian r\u1ea5t ng\u1eafn do th\u00f4ng tin \u0111\u01b0\u1ee3c chia s\u1ebb v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t theo ki\u1ec3u t\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng.<\/p>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00f3 kh\u1ea3 n\u0103ng d\u1eabn t\u1edbi nh\u1eefng cu\u1ed9c kh\u1ee7ng ho\u1ea3ng ti\u1ec1m t\u00e0ng, doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 social monitoring \u0111\u1ec3 theo d\u00f5i v\u00e0 c\u1ea3nh b\u00e1o v\u1ea5n \u0111\u1ec1 tr\u00ean m\u00f4i tr\u01b0\u1eddng m\u1ea1ng x\u00e3 h\u1ed9i. B\u00ean c\u1ea1nh \u0111\u00f3 doanh nghi\u1ec7p c\u0169ng c\u1ea7n so\u1ea1n th\u1ea3o nh\u1eefng quy \u0111\u1ecbnh s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i d\u00e0nh cho nh\u00e2n vi\u00ean \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u1eefng \u0111i\u1ec1u h\u1ecd n\u00ean v\u00e0 kh\u00f4ng n\u00ean l\u00e0m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

2. X\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng theo th\u1eddi gian th\u1ef1c<\/h2>\n

V\u1edbi s\u1ee9c lan t\u1ecfa v\u00e0 t\u00e1c \u0111\u1ed9ng r\u1ed9ng l\u1edbn c\u1ee7a th\u00f4ng tin tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, vi\u1ec7c gi\u00e1m s\u00e1t th\u01b0\u1eddng xuy\u00ean v\u00e0 t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd th\u00f4ng tin nhanh l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c ng\u0103n ch\u1eb7n, ki\u1ec3m so\u00e1t v\u00e0 x\u1eed l\u00fd th\u00e0nh c\u00f4ng s\u1ef1 c\u1ed1 c\u00f3 th\u1ec3 d\u1eabn t\u1edbi kh\u1ee7ng ho\u1ea3ng.<\/p>\n

Th\u1ef1c t\u1ebf cho th\u1ea5y nh\u1eefng th\u00f4ng tin x\u1ea5u lan truy\u1ec1n tr\u00ean m\u1ea1ng c\u00e0ng \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n s\u1edbm ch\u1eebng n\u00e0o th\u00ec t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c c\u00e0ng \u0111\u01b0\u1ee3c gi\u1ea3m b\u1edbt ch\u1eebng \u0111\u00f3. Trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p, b\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng c\u1ea7n ph\u1ea3i x\u1eed l\u00fd g\u1ecdn g\u00e0ng s\u1ef1 c\u1ed1 tr\u01b0\u1edbc khi th\u00f4ng tin \u0111\u01b0\u1ee3c lan truy\u1ec1n b\u1edfi c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng. \u0110\u1ed1i v\u1edbi kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, 48 gi\u1edd \u0111\u1ec3 h\u00e0nh \u0111\u1ed9ng l\u00e0 qu\u00e1 l\u00e2u v\u00e0 v\u1ee5 vi\u1ec7c c\u00f3 th\u1ec3 \u0111\u00e3 \u0111i xa t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Ch\u00ednh v\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n chu\u1ea9n b\u1ecb tr\u01b0\u1edbc k\u1ebf ho\u1ea1ch ph\u00f2ng ng\u1eeba kh\u1ee7ng ho\u1ea3ng, li\u00ean t\u1ee5c \u0111\u00e0o t\u1ea1o n\u00e2ng cao n\u0103ng l\u1ef1c cho \u0111\u1ed9i ng\u0169 tham gia v\u00e0 qu\u00e1 tr\u00ecnh gi\u1ea3i quy\u1ebft kh\u1ee7ng ho\u1ea3ng, v\u00e0 lu\u00f4n s\u1eb5n s\u00e0ng ph\u00e1t hi\u1ec7n, x\u1eed l\u00fd nh\u1eefng s\u1ef1 c\u1ed1 ngay t\u1eeb khi c\u00f3 ph\u00e1t sinh. M\u1ed9t v\u00ed d\u1ee5 g\u1ea7n \u0111\u00e2y c\u1ee7a c\u00f4ng ty Boomerang<\/a> cho th\u1ea5y t\u1eeb m\u1ed9t video s\u1ea3n ph\u1ea9m l\u1ed7i do m\u1ed9t c\u00e1 nh\u00e2n \u0111\u0103ng t\u1ea3i tr\u00ean Facebook, trong gi\u1edd \u0111\u1ea7u ti\u00ean video n\u00e0y nh\u1eadn \u0111\u01b0\u1ee3c g\u1ea7n 200 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c nh\u01b0ng ch\u1ec9 sau 8 gi\u1edd \u0111\u00e3 c\u00f3 t\u1edbi h\u01a1n 230.000 l\u01b0\u1ee3t xem, h\u01a1n 3.100 l\u01b0\u1ee3t chia s\u1ebb, \u01b0\u1edbc t\u00ednh h\u01a1n 200.000 ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn v\u1ee5 vi\u1ec7c v\u00e0 con s\u1ed1 n\u00e0y kh\u00f4ng h\u1ec1 d\u1eebng l\u1ea1i.<\/p>\n

\"quan-ly-khung-hoang-2016-doanh-nghiep-can-nhung-gi-3\"<\/p>\n

\u1ea2nh: marketoonist<\/a><\/p>\n

3. Minh b\u1ea1ch trong x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng<\/h2>\n

C\u00e1c nh\u00f3m c\u00f3 li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p nh\u01b0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, kh\u00e1ch h\u00e0ng, c\u01a1 quan b\u00e1o ch\u00ed hay c\u01a1 quan qu\u1ea3n l\u00fd ng\u00e0y c\u00e0ng c\u00f3 nh\u1eefng \u0111\u00f2i h\u1ecfi kh\u1eaft khe \u0111\u1ed1i v\u1edbi tr\u00e1ch nhi\u1ec7m v\u00e0 t\u00ednh ch\u00ednh tr\u1ef1c c\u1ee7a doanh nghi\u1ec7p. Khi c\u00f3 nh\u01b0ng l\u1eddi ph\u00e0n n\u00e0n t\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1eb7c c\u00f3 s\u1ef1 c\u1ed1 x\u1ea3y ra, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean c\u00f4ng ch\u00fang mu\u1ed1n bi\u1ebft \u0111\u00f3 l\u00e0 s\u1ef1 th\u1eadt v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a doanh nghi\u1ec7p. Th\u00f4ng tin minh b\u1ea1ch v\u00e0 c\u00e1ch x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1 nh\u01b0 th\u1ebf n\u00e0o l\u00e0 \u0111i\u1ec1u c\u00f4ng ch\u00fang \u0111\u00f2i h\u1ecfi ng\u00e0y c\u00e0ng cao.<\/p>\n

\u1ede Vi\u1ec7t Nam, khi g\u1eb7p kh\u1ee7ng ho\u1ea3ng, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng l\u00fang t\u00fang v\u00e0 th\u1ee5 \u0111\u1ed9ng. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, doanh nghi\u1ec7p kh\u00f4ng s\u1eb5n s\u00e0ng tuy\u00ean b\u1ed1 nh\u1eefng th\u00f4ng tin c\u00f3 li\u00ean quan t\u1edbi cu\u1ed9c kh\u1ee7ng ho\u1ea3ng, g\u00e2y thi\u1ec7t h\u1ea1i l\u1edbn cho c\u1ea3 c\u00f4ng ty v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi t\u00e2m l\u00fd s\u1ee3 \u201cv\u1ea1ch \u00e1o cho ng\u01b0\u1eddi xem l\u01b0ng\u201d, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 b\u01b0ng b\u00edt, c\u1ed1 g\u1eafng kh\u00f4ng \u0111\u1ec3 r\u00f2 r\u1ec9 th\u00f4ng tin ra ngo\u00e0i.<\/p>\n

Th\u1ef1c t\u1ebf, th\u00f4ng tin minh b\u1ea1ch ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean t\u1eafc quan tr\u1ecdng khi x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng. Kh\u00f4ng quanh co, kh\u00f4ng gi\u1ea5u di\u1ebfm s\u1ef1 th\u1eadt, n\u00f3i s\u1edbm v\u00e0 n\u00f3i t\u1ea5t c\u1ea3 lu\u00f4n l\u00e0 bi\u1ec7n ph\u00e1p \u0111\u01b0\u1ee3c cho t\u1ed1t nh\u1ea5t khi x\u1eed l\u00fd c\u00e1c v\u1ee5 kh\u1ee7ng ho\u1ea3ng.<\/p>\n

4. T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/h2>\n

V\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a Internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 hi\u1ec7n nay, vi\u1ec7c b\u00f4i nh\u1ecd hay t\u1ea5n c\u00f4ng uy t\u00edn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t vi\u1ec7c l\u00e0m kh\u00f4ng qu\u00e1 kh\u00f3 kh\u0103n. B\u1ea5t k\u1ef3 c\u00e1 nh\u00e2n n\u00e0o c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0a l\u00ean m\u1ea1ng nh\u1eefng n\u1ed9i dung g\u00e2y \u1ea3nh h\u01b0\u1edfng t\u1edbi h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p ch\u1ec9 trong v\u00e0i c\u00e1i click chu\u1ed9t.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung t\u1ed1t s\u1ebd g\u00f3p ph\u1ea7n v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c v\u00e0 danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y c\u0169ng l\u00e0 bi\u1ec7n ph\u00e1p t\u1ef1 ph\u00f2ng v\u1ec7 t\u1ed1t nh\u1ea5t khi m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00f3ng vai tr\u00f2 ng\u00e0y m\u1ed9t quan tr\u1ecdng trong c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung t\u1ed1t k\u1ebft h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng s\u1ed1 kh\u00e1c s\u1ebd gi\u00fap cho doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, qu\u1ea3ng b\u00e1 v\u00e0 truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng tin t\u00edch c\u1ef1c v\u1ec1 doanh nghi\u1ec7p m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/p>\n

M\u1ed9t trong nh\u1eefng k\u00eanh th\u00f4ng tin doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n n\u1ed9i dung ch\u00ednh l\u00e0 k\u00eanh \u201cowned media\u201d v\u00ed d\u1ee5 nh\u01b0 website, blog, ho\u1eb7c di\u1ec5n \u0111\u00e0n do ch\u00ednh doanh nghi\u1ec7p thi\u1ebft l\u1eadp v\u00e0 ki\u1ec3m so\u00e1t n\u1ed9i dung. Khi x\u1ea3y ra tranh lu\u1eadn tr\u00ean m\u1ea1ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng c\u00e1c b\u00ecnh lu\u1eadn, th\u1eafc m\u1eafc c\u1ee7a d\u01b0 lu\u1eadn c\u00f9ng v\u1edbi nh\u1eefng gi\u1ea3i \u0111\u00e1p c\u1ee7a doanh nghi\u1ec7p tr\u00ean nh\u1eefng \u201ckh\u00f4ng gian\u201d n\u00e0y. Qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng \u0111i\u1ec1u ti\u1ebft \u00fd ki\u1ebfn v\u00e0 d\u01b0 lu\u1eadn li\u00ean quan t\u1edbi v\u1ee5 vi\u1ec7c theo \u00fd m\u00ecnh.<\/p>\n

5. S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e1p l\u00fd nh\u01b0 bi\u1ec7n ph\u00e1p cu\u1ed1i c\u00f9ng<\/h2>\n

Khi x\u1ea3y ra nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn khi\u1ebfu n\u1ea1i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u1ea3i ph\u00e1p \u0111\u1ea7u ti\u00ean l\u00e0 doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n c\u1ee5 th\u1ec3 d\u1eabn t\u1edbi vi\u1ec7c khi\u1ebfu n\u1ea1i \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 t\u1eeb g\u1ed1c. Tuy nhi\u00ean trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng lo\u1ea1i tr\u1eeb vi\u1ec7c doanh nghi\u1ec7p s\u1ebd g\u1eb7p nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ed1 t\u00ecnh l\u1ee3i d\u1ee5ng quy\u1ec1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p nh\u01b0 \u0103n v\u1ea1, b\u00f4i nh\u1ecd, vu kh\u1ed1ng ho\u1eb7c t\u1ed1ng ti\u1ec1n.<\/p>\n

N\u1ebfu doanh nghi\u1ec7p \u0111\u1ec3 vi\u1ec7c b\u00f4i nh\u1ecd ti\u1ebfp di\u1ec5n m\u00e0 kh\u00f4ng c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 ng\u0103n ch\u1eb7n th\u00ec nh\u1eefng th\u00f4ng tin vu kh\u1ed1ng s\u1ebd d\u1ea7n khi\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c ho\u1eb7c c\u00f4ng ch\u00fang tin r\u1eb1ng s\u1ef1 vi\u1ec7c l\u00e0 c\u00f3 th\u1eadt v\u1edbi suy lu\u1eadn \u201ckh\u00f4ng c\u00f3 l\u1eeda sao c\u00f3 kh\u00f3i\u201d. Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y, doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e1p l\u00fd nh\u01b0 m\u1ed9t \u201cbi\u1ec7n ph\u00e1p cu\u1ed1i c\u00f9ng\u201d. C\u00f4ng c\u1ee5 n\u00e0y ch\u1ec9 n\u00ean s\u1eed d\u1ee5ng khi doanh nghi\u1ec7p th\u1ea5y c\u00f3 c\u01a1 s\u1edf ch\u1eafc ch\u1eafn r\u1eb1ng h\u1ecd l\u00e0 n\u1ea1n nh\u00e2n c\u1ee7a vi\u1ec7c vu kh\u1ed1ng.<\/p>\n

Vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e1p l\u00fd th\u01b0\u1eddng kh\u00f4ng d\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 r\u1ed9ng r\u00e3i c\u1ee7a c\u00f4ng ch\u00fang v\u00ec c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 cho r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng y\u1ebfu th\u1ebf v\u00e0 ch\u1ecbu thi\u1ec7t th\u00f2i h\u01a1n. V\u1edbi t\u00e2m l\u00fd cho r\u1eb1ng doanh nghi\u1ec7p \u201cl\u1ea5y th\u1ecbt \u0111\u00e8 ng\u01b0\u1eddi\u201d, h\u00ecnh \u1ea3nh doanh nghi\u1ec7p trong m\u1eaft c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 \u00edt nhi\u1ec1u s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng khi c\u00f4ng c\u1ee5 ph\u00e1p l\u00fd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. Tuy nhi\u00ean c\u00f4ng c\u1ee5 n\u00e0y l\u00e0 m\u1ed9t bi\u1ec7n ph\u00e1p h\u1eefu hi\u1ec7u c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m thi\u1ec3u nh\u1eefng t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi ng\u0103n ch\u1eb7n nh\u1eefng ti\u1ec1n l\u1ec7 x\u1ea5u c\u00f3 th\u1ec3 x\u1ea3y \u0111\u1ebfn v\u1edbi doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai. Sau khi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e1p l\u00fd, doanh nghi\u1ec7p n\u00ean th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch PR ph\u1ee5c h\u1ed3i h\u00ecnh \u1ea3nh \u0111\u00e3 b\u1ecb \u1ea3nh h\u01b0\u1edfng tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

Nh\u00e0 \u0111\u1ea7u t\u01b0 ng\u01b0\u1eddi M\u1ef9 n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi, t\u1ef7 ph\u00fa Warren Buffett\u00a0chia s\u1ebb: \u201cC\u1ea7n 20 n\u0103m \u0111\u1ec3 x\u00e2y d\u1ef1ng danh ti\u1ebfng nh\u01b0ng ch\u1ec9 c\u1ea7n 5 ph\u00fat l\u00e0 c\u00f3 th\u1ec3 h\u1ee7y ho\u1ea1i n\u00f3. N\u1ebfu b\u1ea1n ngh\u0129 v\u1ec1 \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n s\u1ebd h\u00e0nh \u0111\u1ed9ng kh\u00e1c\u201d.<\/p>\n

Hy v\u1ecdng b\u00e0i chia s\u1ebb v\u1ec1 qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng 2016 tr\u00ean \u0111\u00e2y h\u1eefu \u00edch cho b\u1ea1n \u0111\u1ecdc. Ch\u00fac b\u1ea1n c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi c\u00f9ng Appota News.<\/p>\n

Ngu\u1ed3n: Blog c\u00e1 nh\u00e2n c\u1ee7a Khu\u1ea5t Quang H\u01b0ng –\u00a0Gi\u00e1m \u0111\u1ed1c \u0110\u1ed1i ngo\u1ea1i & Truy\u1ec1n th\u00f4ng, Mead Johnson Nutrition Vi\u1ec7t Nam<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f3 l\u1ebd ch\u01b0a c\u00f3 n\u0103m n\u00e0o m\u00e0 c\u00e1c doanh nghi\u1ec7p l\u1ea1i quan t\u00e2m t\u1edbi kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng nh\u01b0 n\u0103m 2015. Trong n\u1ed9i dung b\u00e0i chia s\u1ebb h\u00f4m nay b\u1ea1n \u0111\u1ecdc c\u00f9ng News Appota \u0111i t\u00ecm hi\u1ec3u xem n\u0103m 2016 Doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m nh\u1eefng g\u00ec trong vi\u1ec7c qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng nh\u00e9.<\/p>\n","protected":false},"author":9,"featured_media":3816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[647,648],"yoast_head":"\nQu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng 2016: Doanh nghi\u1ec7p c\u1ea7n nh\u1eefng g\u00ec?<\/title>\n<meta name=\"description\" content=\"5 l\u01b0u \u00fd trong c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng n\u0103m 2016 doanh nghi\u1ec7p c\u1ea7n \u0111\u1ec3 t\u00e2m: Click \u0111\u1ec3 t\u00ecm hi\u1ec3u ngay nh\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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