{"id":3759,"date":"2016-02-15T10:37:08","date_gmt":"2016-02-15T03:37:08","guid":{"rendered":"http:\/\/news.appota.com\/?p=3759"},"modified":"2016-02-17T10:09:07","modified_gmt":"2016-02-17T03:09:07","slug":"thoi-ky-hoang-kim-cua-nganh-game-mobile-chau-a","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/thoi-ky-hoang-kim-cua-nganh-game-mobile-chau-a\/","title":{"rendered":"Th\u1eddi k\u1ef3 ho\u00e0ng kim c\u1ee7a ng\u00e0nh game mobile Ch\u00e2u \u00c1"},"content":{"rendered":"

N\u0103m 2015 qua \u0111i v\u1edbi bi\u1ebft bao bi\u1ebfn \u0111\u1ed9ng c\u1ee7a l\u00e0ng game mobile trong n\u01b0\u1edbc n\u00f3i ri\u00eang v\u00e0 qu\u1ed1c t\u1ebf n\u00f3i ri\u00eang. 2016 v\u1edbi nhi\u1ec1u th\u1eed th\u00e1ch nh\u01b0ng c\u0169ng mang theo nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c1.<\/p>\n

L\u00fd do c\u00f3 l\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u nh\u01b0ng d\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng nh\u00e2n t\u1ed1 ch\u00ednh l\u00e0m n\u00ean th\u1eddi k\u00ec ho\u00e0ng kim c\u1ee7a ng\u00e0nh game mobile.<\/p>\n

Trung t\u00e2m game mobile \u0111\u00e3 d\u1ecbch chuy\u1ec3n sang Ch\u00e2u \u00c1<\/h2>\n

V\u1edbi m\u1ecdi ng\u00e0nh c\u00f4ng nghi\u1ec7p ph\u00e1t tri\u1ec3n n\u1ed9i dung, \u00f4ng Niccolo de Masi, CEO c\u1ee7a Glu Mobile , tin r\u1eb1ng c\u1ea5u tr\u00fac tr\u01b0\u1edfng th\u00e0nh c\u1ee7a game mobile s\u1ebd li\u00ean quan t\u1edbi r\u1ea5t nhi\u1ec1u \u201cng\u01b0\u1eddi kh\u1ed5ng l\u1ed3\u201d v\u00e0 v\u00f4 s\u1ed1 c\u00e1c c\u00f4ng ty \u0111\u1ed9c l\u1eadp. Kh\u1ea3 n\u0103ng cao s\u1ebd c\u00f3 nh\u1eefng nh\u00e0 kh\u1edfi nghi\u1ec7p ngay l\u1eadp t\u1ee9c ti\u1ebfn t\u1edbi tr\u1edf th\u00e0nh doanh nghi\u1ec7p \u0111\u1ed9c l\u1eadp th\u00e0nh c\u00f4ng, v\u00e0 sau \u0111\u00f3 \u0111\u01b0\u1ee3c mua l\u1ea1i b\u1edfi c\u00e1c c\u00f4ng ty l\u1edbn h\u01a1n v\u1edbi hy v\u1ecdng \u0111\u01b0\u1ee3c gia nh\u1eadp t\u1ea7ng l\u1edbp \u201c\u00f4ng l\u1edbn\u201d. L\u1edbp n\u00e0y s\u1ebd c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1edbi \u0111a th\u1ec3 lo\u1ea1i, \u0111a \u0111\u1ecba l\u00fd, v\u00e0 \u201c\u00f4ng l\u1edbn\u201d \u0111\u1ea7u ti\u00ean c\u0169ng \u0111\u00e3 th\u1ef1c s\u1ef1 xu\u1ea5t hi\u1ec7n.<\/p>\n

\"thoi-ky-hoang-kim-cua-nganh-game-mobile-chau-a-1\"<\/div>\n
\n

\u00d4ng Niccolo de Masi, CEO c\u1ee7a Glu Mobile<\/p>\n<\/div>\n

Lo\u1ea1i h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111ang th\u1eafng th\u1ebf trong game mobile to\u00e0n c\u1ea7u ch\u00ednh l\u00e0 m\u00f4 h\u00ecnh \u201cfree-to-play\u201d \u2013 n\u00f3 tr\u1edf n\u00ean b\u1ea5t kh\u1ea3 chi\u1ebfn b\u1ea1i trong vi\u1ec7c v\u01b0\u01a1n t\u1edbi v\u00e0 x\u00e2y d\u1ef1ng s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u. Kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 r\u00e0o c\u1ea3n n\u00e0o trong vi\u1ec7c t\u1eadn h\u01b0\u1edfng n\u1ed9i dung \u0111\u1ed3ng ngh\u0129a l\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng c\u00f3 th\u1ec3 \u0111\u1ea1t m\u1ee9c kh\u1ed5ng l\u1ed3. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c cho l\u00e0 c\u01a1 ch\u1ebf chuy\u1ec3n \u0111\u1ed5i ti\u1ec1n t\u1ec7 hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 th\u1ebf gi\u1edbi game t\u1eebng ch\u1ee9ng ki\u1ebfn khi cho ph\u00e9p ng\u01b0\u1eddi ch\u01a1i t\u1ef1 t\u1ea1o ra nh\u1eefng con \u0111\u01b0\u1eddng t\u1eaft trong qu\u00e1 tr\u00ecnh th\u0103ng ti\u1ebfn b\u1eb1ng ti\u1ec1n b\u1ea1c n\u1ebfu h\u1ecd ch\u1ec9 c\u00f3 qu\u1ef9 th\u1eddi gian h\u1ea1n h\u1eb9p.<\/p>\n

Ba c\u00e1ch Ch\u00e2u \u00c1 ti\u1ebfp t\u1ee5c truy\u1ec1n c\u1ea3m h\u1ee9ng th\u1ebf gi\u1edbi game mobile<\/h2>\n

Ch\u00e2u \u00c1 \u0111\u00e3 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng video- game to\u00e0n c\u1ea7u t\u1eeb th\u1eadp k\u1ef7 tr\u01b0\u1edbc v\u00e0 kh\u00f4ng cho th\u1ea5y b\u1ea5t c\u1ee9 d\u1ea5u hi\u1ec7u n\u00e0o c\u1ee7a vi\u1ec7c s\u1ebd t\u1eeb b\u1ecf ngai v\u00e0ng c\u1ee7a m\u00ecnh. Nh\u1eadt B\u1ea3n v\u00e0 Trung Qu\u1ed1c l\u00e0 \u0111\u1ea1i di\u1ec7n hai trong s\u1ed1 ba th\u1ecb tr\u01b0\u1eddng video- game h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, v\u00e0 khu v\u1ef1c Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng \u0111\u00e3 thu v\u1ec1 kho\u1ea3n l\u1ee3i nhu\u1eadn t\u1eeb game mobile l\u00ean t\u1edbi 12,2 t\u1ef7 USD trong n\u0103m 2014, so v\u1edbi 4,9 t\u1ef7 USD c\u1ee7a B\u1eafc M\u1ef9 v\u00e0 3,2 t\u1ef7 USD c\u1ee7a T\u00e2y \u00c2u.<\/p>\n

Nh\u1eefng con s\u1ed1 \u0111\u1ea7y \u201ccho\u00e1ng v\u00e1ng\u201d n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n k\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c h\u1ec7 sinh th\u00e1i \u0111\u1ecba ph\u01b0\u01a1ng cho ph\u00e1t tri\u1ec3n game, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 k\u00edch th\u00edch c\u1ea3 b\u1ed9 ph\u1eadn doanh nghi\u1ec7p l\u1edbn v\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp t\u0103ng tr\u01b0\u1edfng m\u1ea1nh. V\u00ed d\u1ee5, Tencent \u0111\u00e3 thu \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n Activision-Blizzard trong n\u0103m 2013 nh\u1edd v\u00e0o vi\u1ec7c s\u1edf h\u1eefu ph\u1ea7n l\u1edbn c\u1ed5 ph\u1ea7n c\u1ee7a Riot Games , nh\u00e0 s\u00e1ng l\u1eadp League of Legends .<\/p>\n

\"thoi-ky-hoang-kim-cua-nganh-game-mobile-chau-a-2\"<\/div>\n
\n

Khu ph\u1ed1 Akihabara n\u1ed5i ti\u1ebfng \u1edf Nh\u1eadt B\u1ea3n<\/p>\n<\/div>\n

Ch\u1ec9 ri\u00eang H\u00e0n Qu\u1ed1c \u0111\u00e3 s\u1edf h\u1eefu b\u1ed1n \u201c\u0111\u1ea1i gia\u201d game mobile trong c\u00e2u l\u1ea1c b\u1ed9 gi\u00e1 tr\u1ecb t\u1ef7 USD g\u1ed3m Com2uS , BCSoft, Nexon v\u00e0 Smilegate , v\u00e0 kho\u1ea3ng 80,000 nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng Trung Qu\u1ed1c v\u1edbi t\u1ea7n xu\u1ea5t cho ra \u0111\u1eddi 100 game m\u1ed7i ng\u00e0y trong n\u0103m 2013. \u0110\u1ed3ng th\u1eddi h\u00e3y l\u01b0u \u00fd r\u1eb1ng, SoftBank c\u1ee7a Nh\u1eadt B\u1ea3n \u0111ang s\u1edf h\u1eefu ph\u1ea7n l\u1edbn c\u00f4ng ty g\u1ed1c Ph\u1ea7n Lan l\u00e0 Supercell , v\u00e0 Tencent c\u0169ng m\u1edbi mua 40% Epic Games , c\u00f4ng ty game danh ti\u1ebfng c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh \u1edf North Carolina.<\/p>\n

Nh\u1eefng c\u00f4ng ty n\u00e0y \u0111\u00e3 \u0111\u1ea1t t\u1edbi th\u00e0nh c\u00f4ng ngo\u00e0i s\u1ee9c t\u01b0\u1edfng t\u01b0\u1ee3ng nh\u1edd v\u00e0o chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y mobile l\u00e0m tr\u1ecdng t\u00e2m \u0111\u1ea7y s\u00e1ng t\u1ea1o. Ch\u00fang ta h\u00e3y nh\u00ecn v\u00e0o m\u1ed9t v\u00e0i c\u01a1 ch\u1ebf game mobile Ch\u00e2u \u00c1 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0 s\u1ebd g\u00e2y \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u1ee5c di\u1ec7n to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

Ch\u00e2u \u00c1 n\u1eafm gi\u1eef h\u01a1n 1\/2 doanh thu game mobile th\u1ebf gi\u1edbi<\/h2>\n

Trong th\u00e1ng 11\/2015, SuperData Research, c\u00f4ng ty cung c\u1ea5p th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng game k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 truy\u1ec1n th\u00f4ng ch\u01a1i \u0111\u01b0\u1ee3c, \u0111\u00e3 ch\u00ednh th\u1ee9c ph\u00e1t h\u00e0nh b\u1ea3n b\u00e1o c\u00e1o mang t\u00ean \u201cNh\u1eefng \u0111i\u1ec1u nh\u00e0 ph\u00e1t h\u00e0nh ph\u01b0\u01a1ng T\u00e2y c\u1ea7n bi\u1ebft v\u00e8 th\u1ecb tr\u01b0\u1eddng mobile Ch\u00e2u \u00c1 2016\u201d, qua \u0111\u00f3 chia s\u1ebb nhi\u1ec1u d\u1eef li\u1ec7u quan tr\u1ecdng. Ch\u00e2u \u00c1 hi\u1ec7n \u0111ang c\u00f3 1,2 t\u1ef7 gamer mobile v\u00e0 n\u1eafm trong tay 55% c\u1ee7a 24,9 t\u1ef7 USD t\u1ed5ng doanh thu game mobile to\u00e0n c\u1ea7u. Nh\u00f3m Big 3 bao g\u1ed3m Trung Qu\u1ed1c, Nh\u1eadt B\u1ea3n v\u00e0 H\u00e0n Qu\u1ed1c hi\u1ec7n \u0111ang n\u1eafm 90% doanh thu mobile c\u1ee7a khu v\u1ef1c.<\/p>\n

Game mobile \u0111ang \u0111\u1eb7c bi\u1ec7t ph\u1ed5 bi\u1ebfn \u1edf Ch\u00e2u \u00c1 v\u00e0 mang l\u1ea1i t\u1edbi 47% doanh thu game k\u1ef9 thu\u1eadt s\u1ed1 cho khu v\u1ef1c n\u00e0y, so s\u00e1nh v\u1edbi con s\u1ed1 41% tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u. Trong khi b\u00e1o c\u00e1o c\u1ee7a SuperData cho ch\u00fang ta c\u00e1i nh\u00ecn sau v\u1ec1 nh\u00f3m Big 3 v\u00e0 c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111ang n\u1ed5i l\u00ean nh\u01b0 \u1ea4n \u0110\u1ed9, Indonesia, Malaysia, Vi\u1ec7t Nam, H\u1ed3ng K\u00f4ng v\u00e0 Singapore. Trong \u0111\u00f3 \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t ph\u1ea3i k\u1ec3 t\u1edbi \u1ea4n \u0110\u1ed9 v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u01a1i \u0111\u00f4ng \u0111\u1ea3o, v\u00e0 l\u00e0 th\u1ecb tr\u01b0\u1eddng game mobile c\u00f3 t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng c\u1ef1c nhanh. K\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng 2\/3 gamer mobile \u1ea4n \u0110\u1ed9 th\u1ea5y ch\u01a1i nh\u1eefng game \u0111ua xe, v\u00e0 khi\u1ebfn th\u1ec3 lo\u1ea1i n\u00e0y d\u1eabn top th\u1ecb tr\u01b0\u1eddng game mobile, v\u00e0 ch\u1ec9 c\u00f3 3% ng\u01b0\u1eddi ch\u01a1i \u1edf \u0111\u00e2y l\u00e0 thu\u1ed9c nh\u00f3m tu\u1ed5i 45 tr\u1edf l\u00ean.<\/p>\n

\"thoi-ky-hoang-kim-cua-nganh-game-mobile-chau-a-3\"<\/div>\n
\n

D\u1ef1 ki\u1ebfn doanh thu th\u1ecb tr\u01b0\u1eddng game mobile c\u1ee7a nh\u00f3m Big 3 bao g\u1ed3m Trung Qu\u1ed1c, Nh\u1eadt B\u1ea3n v\u00e0 H\u00e0n Qu\u1ed1c<\/p>\n<\/div>\n

\u201dTrong khi Trung Qu\u1ed1c, Nh\u1eadt B\u1ea3n v\u00e0 H\u00e0n Qu\u1ed1c l\u00e0 nh\u1eefng th\u1ecb tr\u01b0\u1eddng c\u1ef1c l\u1edbn m\u00e0 c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh ph\u01b0\u01a1ng T\u00e2y kh\u00f4ng th\u1ec3 b\u1ecf qua, nh\u1eefng nh\u00e0 l\u00e0m game Ch\u00e2u \u00c1 nh\u01b0 Tencent, GungHo v\u00e0 Netmarble \u0111ang ho\u00e0n to\u00e0n th\u1ed1ng tr\u1ecb b\u1ea3ng x\u1ebfp h\u1ea1ng doanh thu b\u1eb1ng c\u00e1ch ph\u1ee5c v\u1ee5 \u0111\u00fang kh\u1ea9u v\u1ecb d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng,\u201d \u00f4ng Joost van Dreunen, CEO c\u1ee7a SuperData, n\u00f3i. \u201cC\u00e1c \u0111\u1ea5t n\u01b0\u1edbc nh\u01b0 \u1ea4n \u0110\u1ed9 v\u1eabn ch\u01b0a ph\u00e1t tri\u1ec3n ng\u00e0nh c\u00f4ng nghi\u1ec7p game n\u1ed9i \u0111\u1ecba l\u1edbn, nh\u01b0ng c\u00f3 ti\u1ec1m n\u0103ng doanh thu m\u1ea1nh m\u1ebd b\u1edfi nh\u1eefng nh\u00e0 v\u1eadn h\u00e0nh vi\u1ec5n th\u00f4ng \u0111\u1ecba ph\u01b0\u01a1ng \u0111ang ng\u00e0y c\u00e0ng gi\u1ea3m gi\u00e1. C\u00e1c nh\u00e0 l\u00e0m game ph\u01b0\u01a1ng T\u00e2y \u0111\u00e3 s\u1edbm \u0111\u1eb7t n\u1ec1n m\u00f3ng \u1edf nh\u1eefng khu v\u1ef1c n\u00e0y s\u1ebd s\u1edbm g\u1eb7t h\u00e1i th\u00e0nh qu\u1ea3 l\u1edbn trong v\u00e0i n\u0103m t\u1edbi khi t\u1ef7 l\u1ec7 ti\u00eau d\u00f9ng t\u0103ng tr\u01b0\u1edfng.\u201d<\/p>\n

Appota Team t\u1ed5ng h\u1ee3p<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u0103m 2015 qua \u0111i v\u1edbi bi\u1ebft bao bi\u1ebfn \u0111\u1ed9ng c\u1ee7a l\u00e0ng game mobile trong n\u01b0\u1edbc n\u00f3i ri\u00eang v\u00e0 qu\u1ed1c t\u1ebf n\u00f3i ri\u00eang. 2016 v\u1edbi nhi\u1ec1u th\u1eed th\u00e1ch nh\u01b0ng c\u0169ng mang theo nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c1.<\/p>\n","protected":false},"author":9,"featured_media":3774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[306],"yoast_head":"\nTh\u1eddi k\u1ef3 ho\u00e0ng kim c\u1ee7a ng\u00e0nh game mobile Ch\u00e2u \u00c1<\/title>\n<meta name=\"description\" content=\"2015 \u0111i qua v\u1edbi bao bi\u1ebfn \u0111\u1ed9ng c\u1ee7a l\u00e0ng game mobile trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf, n\u0103m m\u1edbi 2016 mang theo nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi th\u1ecb 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