{"id":3742,"date":"2016-02-11T18:30:21","date_gmt":"2016-02-11T11:30:21","guid":{"rendered":"http:\/\/news.appota.com\/?p=3742"},"modified":"2016-02-11T18:56:48","modified_gmt":"2016-02-11T11:56:48","slug":"bien-dong-gia-tri-cac-thuong-vu-nganh-game-nam-2015","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/bien-dong-gia-tri-cac-thuong-vu-nganh-game-nam-2015\/","title":{"rendered":"Bi\u1ebfn \u0111\u1ed9ng gi\u00e1 tr\u1ecb c\u00e1c th\u01b0\u01a1ng v\u1ee5 ng\u00e0nh game n\u0103m 2015"},"content":{"rendered":"

Theo b\u00e1o c\u00e1o n\u0103m 2015 c\u1ee7a c\u00f4ng ty c\u1ed1 v\u1ea5n c\u00f4ng ngh\u1ec7 Digi-Capital cho th\u1ea5y ng\u00e0nh c\u00f4ng nghi\u1ec7p game \u0111\u00e3 suy gi\u1ea3m m\u1ed9t l\u01b0\u1ee3ng l\u1edbn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i (trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 v\u00e0 s\u00e1p nh\u1eadp). M\u1ee9c thu n\u0103m 2015 \u01b0\u1edbc ch\u1eebng ch\u1ec9 b\u1eb1ng v\u1edbi n\u0103m 2007.<\/p>\n

\n

T\u1ed5ng gi\u00e1 tr\u00ed th\u01b0\u01a1ng m\u1ea1i bao g\u1ed3m c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0, s\u00e1t nh\u1eadp v\u00e0 mua l\u1ea1i (M&A), ph\u00e1t h\u00e0nh ch\u1ee9ng kho\u00e1n ra c\u00f4ng ch\u00fang l\u1ea7n \u0111\u1ea7u (IPO), \u0111\u00e3 gi\u1ea3m 81% t\u1eeb 25 t\u1ef7 USD trong n\u0103m 2014 xu\u1ed1ng c\u00f2n d\u01b0\u1edbi 5 t\u1ef7 USD trong n\u0103m 2015. Trong \u0111\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng ty game gi\u1ea3m 30%, c\u00f2n c\u00e1c th\u01b0\u01a1ng v\u1ee5 M&A gi\u1ea3m 75%.<\/p>\n

\"bien-dong-gia-tri-cac-thuong-vu-nganh-game-nam-2015-1\"<\/p>\n

\n

Bi\u1ec3u \u0111\u1ed3 th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i ng\u00e0nh game t\u1ee5t gi\u1ea3m trong n\u0103m 2015<\/p>\n<\/div>\n

Nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, m\u1ecdi chuy\u1ec7n kh\u00f4ng t\u1ec7 nh\u01b0 nh\u1eefng g\u00ec ch\u00fang ta th\u1ea5y \u1edf tr\u00ean, b\u1edfi Digi-Capital ch\u01b0a t\u00ednh \u0111\u1ebfn v\u1ee5 s\u00e1t nh\u1eadp \u201cl\u1ecbch s\u1eed\u201d c\u1ee7a King v\u00e0o Activision Blizzard v\u1edbi gi\u00e1 5,9 t\u1ef7 USD, v\u00ec th\u01b0\u01a1ng v\u1ee5 n\u00e0y v\u1eabn ch\u01b0a k\u1ebft th\u00fac ho\u00e0n to\u00e0n.<\/p>\n

Song c\u0169ng ph\u1ea3i kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng, th\u1ecb tr\u01b0\u1eddng IPO game \u0111ang \u1edf m\u1ee9c th\u1ea5p nh\u1ea5t trong m\u1ed9t th\u1eadp k\u1ef7 qua. Trong n\u0103m 2015, s\u1ed1 c\u00e1c v\u1ee5 M&A n\u1ed5i b\u1eadt bao g\u1ed3m 3 c\u00f4ng ty game giao d\u1ecbch c\u00f4ng khai c\u1ee7a Trung Qu\u1ed1c chuy\u1ec3n sang t\u01b0 nh\u00e2n th\u00f4ng qua h\u00ecnh th\u1ee9c MBO (mua l\u1ea1i c\u1ed5 ph\u1ea7n t\u1eeb H\u0110QT \u0111\u1ec3 gi\u1eef quy\u1ec1n qu\u1ea3n l\u00fd). N\u1ebfu kh\u00f4ng t\u00ednh 3 th\u01b0\u01a1ng v\u1ee5 n\u00e0y th\u00ec gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i ng\u00e0nh game n\u0103m 2015<\/a> c\u1ee7a to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng game s\u1ebd c\u00f2n gi\u1ea3m \u0111\u1ebfn 93% so v\u1edbi n\u0103m 2014.<\/p>\n

Tim Merel, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Digi-Capital v\u00e0 CEO c\u1ee7a Eyetouch Reality, nh\u1eadn \u0111\u1ecbnh: \u201c2015 l\u00e0 m\u1ed9t trong nh\u1eefng n\u0103m kh\u00f3 kh\u0103n nh\u1ea5t \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng m\u1ea1i game m\u00e0 ch\u00fang t\u00f4i t\u1eebng th\u1ea5y. Ch\u00fang t\u00f4i hy v\u1ecdng r\u1eb1ng s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7 AR\/VR s\u1ebd \u0111em l\u1ea1i ngu\u1ed3n s\u1ed1ng m\u1edbi, ho\u1eb7c lu\u00f4n lu\u00f4n c\u00f3 kh\u1ea3 n\u0103ng r\u1eb1ng s\u1ebd c\u00f3 m\u1ed9t v\u00e0i th\u01b0\u01a1ng v\u1ee5 \u2018bom t\u1ea5n\u2019 \u0111\u1ec3 m\u1ecdi th\u1ee9 v\u1eadn h\u00e0nh tr\u01a1n tru tr\u1edf l\u1ea1i.\u201d<\/p>\n

\"bien-dong-gia-tri-cac-thuong-vu-nganh-game-nam-2015-2\"<\/p>\n

\n

T\u1ef7 l\u1ec7 M&A \u1edf c\u00e1c m\u1ea3ng game trong n\u0103m 2015<\/p>\n<\/div>\n

T\u1eeb bi\u1ec3u \u0111\u1ed3 tr\u00ean, ta nh\u1eadn th\u1ea5y m\u1ee9c \u0111\u1ed9 \u0111\u1ea7u t\u01b0 v\u00e0o game quay tr\u1edf l\u1ea1i ngang b\u1eb1ng h\u1ed3i n\u0103m 2010. Trong n\u0103m 2015, gi\u00e1 tr\u1ecb \u0111\u1ea7u t\u01b0 l\u00e0 1,1 t\u1ef7 USD, \u0111\u1ed5 v\u00e0o c\u00e1c m\u1ea3ng game mobile, game c\u00f4ng ngh\u1ec7\/kh\u00e1c (bao g\u1ed3m eSports), game console\/PC, game MMO, game MOBA, v\u00e0 game VR\/AR. (Trong \u0111\u00f3\u00a0Digi-Capital kh\u00f4ng \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 game th\u1ec3 thao vi\u1ec5n t\u01b0\u1edfng hay \u2018fantasy sports\u201d, l\u00fd do l\u00e0 v\u00ec\u00a0c\u00e1c nh\u00e0 ch\u1ee9c tr\u00e1ch t\u1ea1i Nevada \u0111\u00e3 tuy\u00ean b\u1ed1 coi \u0111\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c \u0111\u00e1nh b\u1ea1c. Nh\u01b0 v\u1eady, nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u1edbn v\u00e0o DraftKings v\u00e0 FanDuel \u1edf th\u1ecb tr\u01b0\u1eddng M\u1ef9 trong n\u0103m ngo\u00e1i \u0111\u00e3 b\u1ecb lo\u1ea1i b\u1ecf).<\/p>\n

\"bien-dong-gia-tri-cac-thuong-vu-nganh-game-nam-2015-3\"<\/div>\n
\n

T\u1ef7 l\u1ec7 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c m\u1ea3ng game kh\u00e1c nhau trong n\u0103m 2015<\/p>\n<\/div>\n

T\u1ed5ng gi\u00e1 tr\u1ecb M&A game trong n\u0103m 2015 ch\u1ec9 l\u00e0 3,7 t\u1ef7 USD trong \u0111\u00f3 bao g\u1ed3m c\u1ea3 c\u00e1c th\u01b0\u01a1ng v\u1ee5 chuy\u1ec3n nh\u01b0\u1ee3ng sang t\u01b0 nh\u00e2n c\u1ee7a c\u00e1c c\u00f4ng ty Trung Qu\u1ed1c. C\u00f2n n\u1ebfu lo\u1ea1i tr\u1eeb ch\u00fang \u0111i, con s\u1ed1 n\u00e0y ch\u1ec9 c\u00f2n l\u1ea1i l\u00e0 1,6 t\u1ef7 USD. Trong khi \u0111\u00f3, Digi-Capital d\u1ef1 \u0111o\u00e1n r\u1eb1ng doanh game s\u1ebd gi\u1ea3m t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng xu\u1ed1ng c\u00f2n +7% tr\u00ean n\u0103m t\u1eeb n\u0103m 2016 \u0111\u1ebfn n\u0103m 2020. M\u1ee9c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng giao d\u1ecbch hi\u1ec7n t\u1ea1i kh\u00f4ng cho th\u1ea5y kh\u1ea3 n\u0103ng \u201ch\u1ed3i sinh\u201d trong th\u01b0\u01a1ng m\u1ea1i game.<\/p>\n

Theo nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u1eeb gi\u1edbi chuy\u00ean m\u00f4n, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i game n\u0103m 2016 ch\u1eafc ch\u1eafn s\u1ebd v\u01b0\u1ee3t qua n\u0103m 2015 ch\u1ec9 nh\u1edd ri\u00eang th\u01b0\u01a1ng v\u1ee5 c\u1ee7a Activision Blizzard v\u00e0 King. Digi-Capital nh\u1eadn \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng s\u1ebd c\u1ea7n th\u00eam m\u1ed9t v\u00e0i ch\u1ea5t x\u00fac t\u00e1c \u0111\u1ec3 c\u00f3 th\u1ec3 quay l\u1ea1i \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u01b0 nh\u1eefng n\u0103m tr\u01b0\u1edbc \u0111\u00e2y. V\u00e0 r\u1ea5t c\u00f3 th\u1ec3 nh\u1eefng\u00a0th\u01b0\u01a1ng v\u1ee5 li\u00ean quan \u0111\u1ebfn VR v\u00e0 AR (686 tri\u1ec7u USD \u0111\u1ea7u t\u01b0 trong n\u0103m 2015) s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 m\u1edbi l\u00e0m thay \u0111\u1ed5i t\u00ecnh h\u00ecnh.<\/p>\n

Appota team t\u1ed5ng h\u1ee3p<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Theo b\u00e1o c\u00e1o n\u0103m 2015 c\u1ee7a c\u00f4ng ty c\u1ed1 v\u1ea5n c\u00f4ng ngh\u1ec7 Digi-Capital cho th\u1ea5y ng\u00e0nh c\u00f4ng nghi\u1ec7p game \u0111\u00e3 suy gi\u1ea3m m\u1ed9t l\u01b0\u1ee3ng l\u1edbn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i (trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 v\u00e0 s\u00e1p nh\u1eadp). M\u1ee9c thu n\u0103m 2015 \u01b0\u1edbc ch\u1eebng ch\u1ec9 b\u1eb1ng v\u1edbi n\u0103m 2007.<\/p>\n","protected":false},"author":9,"featured_media":3744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[244,644],"yoast_head":"\nBi\u1ebfn \u0111\u1ed9ng gi\u00e1 tr\u1ecb c\u00e1c th\u01b0\u01a1ng v\u1ee5 ng\u00e0nh game n\u0103m 2015<\/title>\n<meta name=\"description\" content=\"Theo b\u00e1o c\u00e1o n\u0103m 2015 c\u1ee7a c\u00f4ng ty c\u1ed1 v\u1ea5n c\u00f4ng ngh\u1ec7 Digi-Capital cho th\u1ea5y ng\u00e0nh c\u00f4ng nghi\u1ec7p game \u0111\u00e3 suy gi\u1ea3m m\u1ed9t l\u01b0\u1ee3ng l\u1edbn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/bien-dong-gia-tri-cac-thuong-vu-nganh-game-nam-2015\/\" \/>\n<meta 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content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/02\/bien-dong-gia-tri-cac-thuong-vu-nganh-game-nam-2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ng\u00f4 Cay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ng\u00f4 Cay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" 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