{"id":3540,"date":"2016-01-11T08:58:43","date_gmt":"2016-01-11T01:58:43","guid":{"rendered":"http:\/\/news.appota.com\/?p=3540"},"modified":"2021-04-13T17:06:50","modified_gmt":"2021-04-13T10:06:50","slug":"tong-ket-thi-truong-mobile-viet-nam-2015-va-du-bao-2016","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/tong-ket-thi-truong-mobile-viet-nam-2015-va-du-bao-2016\/","title":{"rendered":"T\u1ed5ng k\u1ebft th\u1ecb tr\u01b0\u1eddng mobile Vi\u1ec7t Nam 2015 v\u00e0 d\u1ef1 b\u00e1o 2016"},"content":{"rendered":"<p><a href=\"http:\/\/news.appota.com\/tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng mobile Vi\u1ec7t Nam 2015<\/a> v\u1edbi c\u00e1c \u0111i\u1ec3m nh\u1ea5n c\u1ea7n quan t\u00e2m v\u00e0 nh\u1eefng d\u1ef1 b\u00e1o d\u00e0nh cho n\u0103m 2016 do <a href=\"http:\/\/news.appota.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Appota team<\/a> th\u1ef1c hi\u1ec7n.<!--more--><\/p>\n<h2>B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng mobile Vi\u1ec7t Nam 2015<\/h2>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3546 size-full\" title=\"tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016-3\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2016\/01\/tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016-3.jpg\" alt=\"tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016-3\" width=\"590\" height=\"331\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/01\/tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016-3.jpg 590w, https:\/\/news.appota.com\/wp-content\/uploads\/2016\/01\/tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016-3-300x168.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<h3>M\u1ed9t s\u1ed1 \u0111i\u1ec3m nh\u1ea5n trong B\u00e1o c\u00e1o<\/h3>\n<p>\u2013 Th\u1ecb ph\u1ea7n c\u1ee7a \u00a0h\u1ec7 \u0111i\u1ec1u h\u00e0nh di \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam trong n\u0103m\u00a02015<\/p>\n<p>\u2013 Th\u1ecb ph\u1ea7n c\u00e1c h\u00e3ng cung c\u1ea5p ph\u1ea7n c\u1ee9ng<\/p>\n<p>\u2013\u00a0H\u00e0nh vi s\u1eed d\u1ee5ng \u0111i \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam<\/p>\n<p>\u2013\u00a0T\u1ed5ng quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam<\/p>\n<h3>Nh\u1eefng m\u1ed1c s\u1ef1 ki\u1ec7n \u0111\u00e1ng quan t\u00e2m nh\u1ea5t trong n\u0103m 2015:<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3547 size-full\" title=\"tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016-4\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2016\/01\/tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016-4.jpg\" alt=\"tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016-4\" width=\"590\" height=\"330\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/01\/tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016-4.jpg 590w, https:\/\/news.appota.com\/wp-content\/uploads\/2016\/01\/tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016-4-300x168.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p><strong>Th\u00e1ng 5:<\/strong> BKAV ra m\u1eaft &#8220;si\u00eau ph\u1ea9m kh\u00f4ng th\u1ec3 tin n\u1ed5i&#8221; Bphone<\/p>\n<p><strong>Th\u00e1ng 6:\u00a0<\/strong>Apple gi\u1edbi thi\u1ec7u ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh Swift<\/p>\n<p><strong>Th\u00e1ng 7:\u00a0<\/strong>H\u1ed9i th\u1ea3o game di \u0111\u1ed9ng to\u00e0n c\u1ea7u (GMGC) \u0111\u01b0\u1ee3c di\u1ec5n ra v\u00e0o 2 ng\u00e0y 09-10\/07\/2-15 t\u1ea1i Tp. H\u1ed3 Ch\u00ed Minh<\/p>\n<p><strong>Th\u00e1ng 8:<\/strong> Ph\u00f3 Th\u1ee7 t\u01b0\u1edbng\u00a0V\u0169 \u0110\u1ee9c \u0110am\u00a0\u0111\u00e3 c\u00f3 bu\u1ed5i g\u1eb7p m\u1eb7t v\u1edbi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a Startups Vi\u1ec7t Nam<\/p>\n<p><strong>Th\u00e1ng 9:<\/strong> Trong th\u00e1ng 9 c\u00f3 m\u1ed9t s\u1ed1 c\u00e1c s\u1ef1 ki\u1ec7n ch\u00ednh l\u00e0:<\/p>\n<p>&#8211; Apple ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/p>\n<p>&#8211; 3 c\u00f4ng ty vi\u1ec5n th\u00f4ng l\u1edbn t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 ra m\u1eaft OTT c\u1ee7a ri\u00eang m\u00ecnh<\/p>\n<p>&#8211; Gi\u1ea3i th\u01b0\u1edfng Bluebird l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng tr\u00ean s\u00f3ng VTV<\/p>\n<p><strong>Th\u00e1ng 10:<\/strong><\/p>\n<p>&#8211; Ch\u00ednh ph\u1ee7 Vi\u1ec7t Nam ch\u00ednh th\u1ee9c c\u00f4ng khai h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/p>\n<p>&#8211; Apple m\u1edf chi nh\u00e1nh t\u1ea1i Vi\u1ec7t Nam<\/p>\n<p><strong>Th\u00e1ng 12:<\/strong> Viettel \u0111i ti\u00ean phong trong vi\u1ec7c test th\u1eed nghi\u1ec7m c\u00f4ng ngh\u1ec7 4G<\/p>\n<h3 style=\"text-align: justify;\">B\u1ea3ng x\u1ebfp h\u1ea1ng game mobile Vi\u1ec7t Nam n\u0103m 2015 tr\u00ean 2 h\u1ec7 \u0111i\u1ec1u h\u00e0nh iOS v\u00e0 Android<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3549 size-full\" title=\"tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016-5\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2016\/01\/tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016-5.jpg\" alt=\"tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016-5\" width=\"590\" height=\"333\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/01\/tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016-5.jpg 590w, https:\/\/news.appota.com\/wp-content\/uploads\/2016\/01\/tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016-5-300x169.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p><strong>\u0110\u1ed1i v\u1edbi kho App Store:<\/strong><\/p>\n<p>Ng\u00f4i v\u1ecb qu\u00e1n qu\u00e2n thu\u1ed9c v\u1ec1 BigKool, ti\u1ebfp theo trong top 5 l\u1ea7n l\u01b0\u1ee3t v\u1edbi nh\u1eefng t\u1ef1a game: ZingPlays, BigOne, B\u1eafn c\u00e1 2015 v\u00e0 Ai l\u00e0 Tri\u1ec7u Ph\u00fa 2015<\/p>\n<p><strong>Tr\u00ean kho Goolge Play:<\/strong><\/p>\n<p>L\u1ea7n l\u01b0\u1ee3t 5 c\u00e1i t\u00ean \u0111\u1ee9ng \u0111\u1ea7u b\u1ea3ng x\u1ebfp h\u1ea1ng l\u00e0: ZingPlay, Ti\u1ebfn L\u00ean, iWin, Ai l\u00e0 tri\u1ec7u ph\u00fa v\u00e0 T\u00e1 l\u1ea3 &#8211; Ph\u1ecfm Zing Play<\/p>\n<p>B\u1ea1n \u0111\u1ecdc quan t\u00e2m c\u00f3 th\u1ec3 xem <a href=\"http:\/\/news.appota.com\/tag\/bao-cao\/\" target=\"_blank\" rel=\"noopener noreferrer\">b\u00e1o c\u00e1o<\/a> \u0111\u1ea7y \u0111\u1ee7 do Appota th\u1ef1c hi\u1ec7n d\u01b0\u1edbi \u0111\u00e2y nh\u00e9:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/5D5lWX0oAKCuUY\" width=\"590\" height=\"350\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px; text-align: right;\"><a title=\"Vietnam Mobile Market Report 2015 \" href=\"\/\/www.slideshare.net\/appota\/vietnam-mobile-market-report-2015\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Vietnam Mobile Market Report 2015<\/a>\u00a0from <a href=\"\/\/www.slideshare.net\/appota\" target=\"_blank\" rel=\"noopener noreferrer\">Appota Corp<\/a><\/div>\n<h2 style=\"margin-bottom: 5px; text-align: justify;\">D\u1ef1 b\u00e1o xu th\u1ebf cho n\u0103m m\u1edbi 2016<\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #ff0000;\"><strong>1. N\u1ed9i dung v\u1eabn l\u00e0 nh\u1ea5t <\/strong><\/span>\u2013 D\u00f9 cho b\u1ea1n c\u00f3 \u0111\u1ed5 bao nhi\u00eau ti\u1ec1n v\u00e0o qu\u1ea3ng c\u00e1o\u00a0nh\u01b0ng kh\u00f4ng ch\u00fa tr\u1ecdng v\u00e0o n\u1ed9i dung th\u00ec tin nh\u1eafn, \u1ee9ng d\u1ee5ng, game mobile c\u1ee7a b\u1ea1n v\u1eabn kh\u00f4ng gi\u00fap ng\u01b0\u1eddi d\u00f9ng\u00a0c\u00f3 thi\u1ec7n c\u1ea3m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u1ee9 ch\u01b0a n\u00f3i \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3542 size-full\" title=\"tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016-2\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2016\/01\/tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016-2.jpg\" alt=\"tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016-2\" width=\"590\" height=\"317\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/01\/tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016-2.jpg 590w, https:\/\/news.appota.com\/wp-content\/uploads\/2016\/01\/tong-ket-thi-truong-mobile-viet-2015-va-du-bao-2016-2-300x161.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ff0000;\"><strong>&gt;&gt;&gt; Gi\u1ea3i ph\u00e1p<\/strong>:<\/span> H\u00e3y ch\u00fa tr\u1ecdng v\u00e0o n\u1ed9i dung c\u1ee7a\u00a0SMS Marketing hay SMS brand marketing, \u0111\u1ea7u t\u01b0 th\u1eadt nhi\u1ec1u v\u00e0o ph\u1ea7n nh\u00ecn c\u1ee7a c\u00e1c banner \u0111\u1ed1i v\u1edbi\u00a0mobile app.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ff0000;\"><strong>2. Mobile app chi\u1ebfm \u01b0u th\u1ebf<\/strong> <\/span>&#8211; Khi l\u01b0\u1ee3ng s\u1eed d\u1ee5ng smartphone t\u0103ng ch\u00f3ng m\u1eb7t v\u00e0o nh\u1eefng n\u0103m v\u1eeba qua th\u00ec ng\u00e0nh c\u00f4ng nghi\u1ec7p game c\u0169ng nh\u01b0 \u1ee9ng d\u1ee5ng \u1edf \u0111\u1ee7 c\u00e1c l\u0129nh v\u1ef1c c\u0169ng theo \u0111\u00f3 m\u00e0 ph\u00e1t tri\u1ec3n. Doanh nghi\u1ec7p v\u00e0o n\u0103m 2016 s\u1ebd ch\u1ecdn \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 \u0111\u1eb7t c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c ti\u1ebfp nh\u01b0ng chi ph\u00ed kh\u00f4ng cao (t\u00ednh chi ph\u00ed theo t\u1eebng c\u00fa click CPC, hay l\u01b0\u1ee3t ti\u1ebfp c\u1eadn CPM v\u1eabn r\u1ea5t hi\u1ec7u qu\u1ea3)<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ff0000;\"><strong>3. Tin nh\u1eafn OTT nhi\u1ec1u h\u01a1n SMS Marketing<\/strong> <\/span>\u2013 S\u1edf h\u1eefu h\u00e0ng lo\u1ea1t c\u00e1c \u01b0u th\u1ebf so v\u1edbi SMS n\u00f3i chung v\u00e0 SMS Marketing n\u00f3i ri\u00eang nh\u01b0: s\u1ed1 l\u01b0\u1ee3ng k\u00ed t\u1ef1 nhi\u1ec1u h\u01a1n, c\u00f3 th\u1ec3 ch\u00e8n nhi\u1ec1u bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac, \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp c\u1eadn s\u00e2u r\u1ed9ng h\u01a1n, chi ph\u00ed th\u1ea5p h\u01a1n th\u00ec tin nh\u1eafn OTT h\u1ee9a h\u1eb9n s\u1ebd g\u00e2y s\u00f3ng gi\u00f3 v\u00e0 so\u00e1n\u00a0ng\u00f4i c\u1ee7a SMS Marketing.<\/p>\n<p style=\"text-align: justify;\">N\u1ebfu b\u1ea1n ch\u01b0a bi\u1ebft th\u00ec OTT l\u00e0 nh\u1eefng ph\u1ea7n m\u1ec1m giao ti\u1ebfp tr\u00ean \u0111i\u1ec7n tho\u1ea1i ch\u1ec9 c\u1ea7n c\u00f3 m\u1ea1ng internet l\u00e0 c\u00f3 th\u1ec3 nghe, g\u1ecdi, nh\u1eafn tin ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed v\u1edbi nhi\u1ec1u h\u1ed7 tr\u1ee3 h\u1ea5p d\u1eabn kh\u00e1c.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ff0000;\"><strong>4. Chi ph\u00ed mobile marketing t\u0103ng <\/strong><\/span>\u2013 V\u00f9ng \u0111\u1ea5t mobile m\u1edbi \u0111\u01b0\u1ee3c khai ph\u00e1 nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y theo xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7. Tuy nhi\u00ean v\u00e0o n\u0103m 2016 s\u1ebd xu\u1ea5t hi\u1ec7n th\u00eam th\u1eadt\u00a0nhi\u1ec1u chuy\u00ean gia, c\u00f4ng ty ph\u00e1t tri\u1ec3n m\u1ea1nh v\u1ec1 <a href=\"http:\/\/news.appota.com\/tag\/mobile-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">mobile marketing<\/a> qua \u0111\u00f3 t\u1ea1o\u00a0n\u00ean s\u1ef1 ph\u00e2n ho\u00e1 gi\u00e1 kh\u00e1c nhau.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ff0000;\">&gt;&gt;&gt;<\/span> Nh\u1eefng c\u00f4ng ty chuy\u00ean nghi\u1ec7p v\u1edbi tr\u00ecnh \u0111\u1ed9 cao, b\u1ea3o \u0111\u1ea3m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, data kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 gi\u00e1 cao \u01a1n l\u00e0 \u0111i\u1ec1u d\u1ec5 hi\u1ec3u! V\u00ec th\u1ebf doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng doanh nghi\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh!<\/p>\n<p style=\"text-align: justify;\">Mobile marketing 2016 h\u1ee9a h\u1eb9n l\u00e0 m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 cho c\u1ea3 nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 nh\u1eefng nh\u00e0 kinh doan \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Nhanh ch\u00f3ng\u00a0c\u1eadp nh\u1eadt xu h\u01b0\u1edbng \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n\u00a0\u0111\u1ebfn g\u1ea7n v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n nh\u00e9!<\/p>\n<div style=\"margin-bottom: 5px; text-align: justify;\">\n<p>\u00a0\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<p style=\"text-align: left;\"><strong>Appota &#8211; The leading mobile content distribution platform from Vietnam<\/strong><\/p>\n<p><strong>Head office:<\/strong><\/p>\n<p>2F, Building 11 (LE Building), Alley 71, Lang Ha St.,<br \/>\nBa Dinh Dist., Hanoi, Vietnam<\/p>\n<p><strong>Tel:<\/strong> +84 435 191 618<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng mobile Vi\u1ec7t Nam 2015 v\u1edbi c\u00e1c \u0111i\u1ec3m nh\u1ea5n c\u1ea7n quan t\u00e2m v\u00e0 nh\u1eefng d\u1ef1 b\u00e1o d\u00e0nh cho n\u0103m 2016 do Appota team th\u1ef1c hi\u1ec7n.<\/p>\n","protected":false},"author":9,"featured_media":3541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[634,244,31,594,108],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1ed5ng k\u1ebft th\u1ecb tr\u01b0\u1eddng mobile Vi\u1ec7t 2015 v\u00e0 d\u1ef1 b\u00e1o 2016<\/title>\n<meta name=\"description\" content=\"B\u00e1o c\u00e1o t\u1ed5ng k\u1ebft th\u1ecb tr\u01b0\u1eddng mobile Vi\u1ec7t 2015 v\u1edbi c\u00e1c \u0111i\u1ec3m nh\u1ea5n c\u1ea7n quan t\u00e2m v\u00e0 nh\u1eefng d\u1ef1 b\u00e1o d\u00e0nh cho n\u0103m 2016 do Appota team th\u1ef1c hi\u1ec7n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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