{"id":3455,"date":"2015-12-28T09:49:23","date_gmt":"2015-12-28T02:49:23","guid":{"rendered":"http:\/\/news.appota.com\/?p=3455"},"modified":"2015-12-28T09:50:55","modified_gmt":"2015-12-28T02:50:55","slug":"thi-truong-game-mobile-2015-tang-truong-dat-muc-than-ky","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/thi-truong-game-mobile-2015-tang-truong-dat-muc-than-ky\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng game mobile 2015 t\u0103ng tr\u01b0\u1edfng \u0111\u1ea1t m\u1ee9c th\u1ea7n k\u1ef3"},"content":{"rendered":"<p style=\"text-align: justify;\">C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u1eb7c bi\u1ec7t l\u00e0 smartphone \u0111\u00e3 t\u1ea1o n\u1ec1n t\u1ea3ng cho ng\u00e0nh c\u00f4ng nghi\u1ec7p game mobile trong trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf ch\u1ea1m t\u1edbi m\u1ed9t \u0111\u1ec9nh cao m\u1edbi. V\u00e0 n\u0103m 2015 d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 \u0111\u1ee7 \u0111\u1ec3 minh ch\u1ee9ng cho \u0111i\u1ec1u \u0111\u00f3 khi \u0111\u1ea1t m\u1ee9c\u00a0doanh thu 30 t\u1ef7 USD.<!--more--><\/p>\n<p style=\"text-align: justify;\">Trong b\u00e1o c\u00e1o m\u1edbi nh\u1ea5t v\u1ec1 th\u1ecb tr\u01b0\u1eddng game mobile v\u00e0 doanh thu th\u00ec m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 n\u00e0y \u0111\u00e3 v\u00e0 \u0111ang tr\u1edf th\u00e0nh m\u1ecf v\u00e0ng c\u1ee7a c\u00e1c m\u1ea1ng l\u01b0\u1edbi t\u1eadp \u0111o\u00e0n, doanh nghi\u1ec7p l\u1edbn v\u1edbi nh\u1eefng c\u1ee5 thu mua c\u00f3 gi\u00e1 tr\u1ecb kh\u1ed5ng l\u1ed3. \u0110\u1ec3 ph\u00e2n t\u00edch\u00a0k\u1ef9 h\u01a1n b\u1ea1n \u0111\u1ecdc c\u00f9ng <a href=\"http:\/\/news.appota.com\/\" target=\"_blank\">Appota News<\/a>\u00a0t\u00ecm hi\u1ec3u trong b\u00e0i chia s\u1ebb d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n<h2 style=\"text-align: justify;\">T\u0103ng tr\u01b0\u1edfng m\u1ea1nh n\u0103m 2015<\/h2>\n<p style=\"text-align: justify;\">Khi n\u00f3i v\u1ec1 t\u1ed1c \u0111\u1ed9 v\u00e0 m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u00ec kh\u00f4ng g\u00ec l\u1edbn m\u1ea1nh h\u01a1n c\u00e1c n\u01b0\u1edbc Ch\u00e2u \u00c1. C\u00e1c qu\u1ed1c gia n\u00e0y ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng smartphone t\u0103ng v\u1ecdt. T\u1ea1i th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1 chi 1,8 t\u1ef7 USD cho smartphone, t\u0103ng 69% so v\u1edbi n\u0103m tr\u01b0\u1edbc. Ri\u00eang \u0111\u1ed1i v\u1edbi Trung Qu\u1ed1c t\u0103ng 46,5%. Con s\u1ed1 \u0111\u00f3 v\u1eeba \u0111\u1ee7 \u0111\u1ec3 qu\u1ed1c gia n\u00e0y thu v\u1ec1 6,5 t\u1ef7 USD \u1edf m\u1ea3ng game d\u00e0nh cho smartphone v\u00e0 tablet, l\u1edbn t\u01b0\u01a1ng \u0111\u01b0\u01a1ng\u00a0v\u1edbi doanh thu c\u1ee7a to\u00e0n b\u1ed9 c\u00e1c n\u01b0\u1edbc B\u1eafc M\u1ef9 (t\u0103ng 15,1%).<\/p>\n<p id=\"attachment_300187\" style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3456 size-full\" title=\"thi-truong-game-mobile-2015-tang-truong-dat-muc-than-ky-1\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/thi-truong-game-mobile-2015-tang-truong-dat-muc-than-ky-1.jpg\" alt=\"thi-truong-game-mobile-2015-tang-truong-dat-muc-than-ky-1\" width=\"590\" height=\"278\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/thi-truong-game-mobile-2015-tang-truong-dat-muc-than-ky-1.jpg 590w, https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/thi-truong-game-mobile-2015-tang-truong-dat-muc-than-ky-1-300x141.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p style=\"text-align: justify;\">M\u1eb7c d\u00f9 Trung Qu\u1ed1c v\u00e0 c\u00e1c n\u01b0\u1edbc \u0110\u00f4ng Nam \u00c1 n\u1ed5i b\u1eadt v\u1edbi doanh thu t\u1eeb game th\u00ec h\u00e3ng ph\u00e1t h\u00e0nh Call of Duty v\u00e0 World of Warcraft \u2013 Activision Blizzard m\u1edbi l\u00e0 t\u00ean tu\u1ed5i thu l\u1eddi nhi\u1ec1u nh\u1ea5t t\u1eeb game mobile n\u0103m 2015. Nguy\u00ean nh\u00e2n c\u1ee7a th\u1ef1c t\u1ebf n\u00e0y \u0111\u01b0\u1ee3c gi\u1edbi chuy\u00ean m\u00f4n ph\u00e2n t\u00edch l\u00e0 do c\u00f4ng ty \u0111\u00e3 m\u1ea1nh tay chi 5,9 t\u1ef7 USD \u0111\u1ec3 thu mua l\u1ea1i h\u00e3ng ph\u00e1t tri\u1ec3n si\u00eau kh\u1ee7ng King v\u1edbi con \u00e1t ch\u1ee7 b\u00e0i Candy Crush Saga.<\/p>\n<p style=\"text-align: justify;\">Vi\u1ec7c Activision Blizzard th\u00e2m nh\u1eadp v\u00e0o <a href=\"http:\/\/news.appota.com\/thi-truong-game-mobile-2015-tang-truong-dat-muc-than-ky\/\" target=\"_blank\">th\u1ecb tr\u01b0\u1eddng game mobile n\u0103m 2015<\/a> cho th\u1ea5y \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ea3nh \u0111\u1ea5t \u0111\u00e1ng ti\u1ec1n \u0111\u1ea7u t\u01b0 m\u00e0 c\u00f2n r\u1ea5t kh\u1eaft khe, \u0111\u00f2i h\u1ecfi nh\u1eefng \u201ctay ch\u01a1i\u201d th\u1ef1c s\u1ef1, c\u00f3 chuy\u00ean m\u00f4n \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00e2u t\u00f3m v\u00e0 khi\u1ebfn cho c\u00e1c h\u00e3ng nh\u01b0 King tr\u1edf n\u00ean c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n. Sau khi mua l\u1ea1i King, Activision \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng ty game l\u1edbn th\u1ee9 2 tr\u00ean th\u1ebf gi\u1edbi, \u0111\u1ee9ng sau g\u00e3 kh\u1ed5ng l\u1ed3 Tencent, k\u1ebb n\u1eafm gi\u1eef hi\u1ec7n t\u01b0\u1ee3ng League of Legends.<\/p>\n<h2 style=\"text-align: justify;\">Power-user l\u00e0 &#8216;ngu\u1ed3n s\u1ed1ng&#8217; c\u1ee7a game mobile.<\/h2>\n<p style=\"text-align: justify;\">Trong <a href=\"http:\/\/news.appota.com\/tag\/bao-cao-thi-truong-mobile\/\" target=\"_blank\">b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng game mobile<\/a> c\u1ee7a m\u00ecnh, Newzoo c\u0169ng ch\u1ec9 ra y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t khi\u1ebfn th\u1ecb tr\u01b0\u1eddng game mobile l\u1edbn m\u1ea1nh l\u00e0: power users \u2013 nh\u1eefng ng\u01b0\u1eddi ch\u01a1i \u201csi\u00eau c\u01b0\u1eddng\u201d v\u00e0 \u0111\u01b0\u1ee3c chia l\u00e0m 2 d\u1ea1ng:<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3459 size-full\" title=\"thi-truong-game-mobile-2015-tang-truong-dat-muc-than-ky-2\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/thi-truong-game-mobile-2015-tang-truong-dat-muc-than-ky-2.jpg\" alt=\"thi-truong-game-mobile-2015-tang-truong-dat-muc-than-ky-2\" width=\"590\" height=\"415\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/thi-truong-game-mobile-2015-tang-truong-dat-muc-than-ky-2.jpg 590w, https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/thi-truong-game-mobile-2015-tang-truong-dat-muc-than-ky-2-300x211.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li>Nh\u1eefng game th\u1ee7 \u201cfree marketer\u201d: Nh\u1eefng ng\u01b0\u1eddi \u00edt chi ti\u1ec1n cho game mobile nh\u01b0ng ch\u01a1i game 10 gi\u1edd\/tu\u1ea7n v\u00e0 t\u1ea1o n\u00ean c\u01a1n s\u1ed1t, qu\u1ea3ng b\u00e1 game trong c\u1ed9ng \u0111\u1ed3ng b\u1ea1n b\u00e8, c\u00e1c forum, m\u1ea1ng x\u00e3 h\u1ed9i. D\u1ea1ng ng\u01b0\u1eddi n\u00e0y ph\u00e2n b\u1ed1 kh\u00e1 \u0111\u1ed3ng \u0111\u1ec1u v\u1ec1 gi\u1edbi t\u00ednh, s\u1eed d\u1ee5ng Samsung Galaxy Tab nhi\u1ec1u h\u01a1n iPad hay c\u00e1c d\u00f2ng m\u00e1y kh\u00e1c.\u00a0M\u00e1y Android ph\u1ed5 bi\u1ebfn trong c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ch\u01a1i game mobile nhi\u1ec1u nh\u01b0ng \u00edt ho\u1eb7c kh\u00f4ng chi ti\u1ec1n m\u1ed9t ph\u1ea7n do m\u1ee9c gi\u00e1 d\u1ec5 mua.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3458 size-full\" title=\"thi-truong-game-mobile-2015-tang-truong-dat-muc-than-ky-3\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/thi-truong-game-mobile-2015-tang-truong-dat-muc-than-ky-3.jpg\" alt=\"thi-truong-game-mobile-2015-tang-truong-dat-muc-than-ky-3\" width=\"590\" height=\"318\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/thi-truong-game-mobile-2015-tang-truong-dat-muc-than-ky-3.jpg 590w, https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/thi-truong-game-mobile-2015-tang-truong-dat-muc-than-ky-3-300x162.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<ul>\n<li>\n<p style=\"text-align: justify;\">Nh\u1eefng game th\u1ee7 \u201cbig spender\u201d: Nh\u1eefng ng\u01b0\u1eddi ch\u1ecbu chi ti\u1ec1n, ch\u1ee7 y\u1ebfu l\u00e0 nam gi\u1edbi \u0111\u1ed9 tu\u1ed5i 20 \u2013 30. H\u1ecd th\u00edch mua nh\u1eefng th\u1ebb game tr\u1ea3 tr\u01b0\u1edbc sau \u0111\u00f3 chi cho s\u1edf th\u00edch gi\u1ea3i tr\u00ed tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u1ee7a b\u1ea3n th\u00e2n. \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi g\u00f3p c\u00f4ng l\u1edbn \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn 1 t\u1ef7 USD m\u1ed7i n\u0103m cho Candy Crush Saga.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: right;\">Appota team t\u1ed5ng h\u1ee3p<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u1eb7c bi\u1ec7t l\u00e0 smartphone \u0111\u00e3 t\u1ea1o n\u1ec1n t\u1ea3ng cho ng\u00e0nh c\u00f4ng nghi\u1ec7p game mobile trong trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf ch\u1ea1m t\u1edbi m\u1ed9t \u0111\u1ec9nh cao m\u1edbi. V\u00e0 n\u0103m 2015 d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 \u0111\u1ee7 \u0111\u1ec3 minh ch\u1ee9ng cho \u0111i\u1ec1u \u0111\u00f3 khi \u0111\u1ea1t m\u1ee9c\u00a0doanh thu 30 t\u1ef7 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":3457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[547,306],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Th\u1ecb tr\u01b0\u1eddng game mobile 2015 t\u0103ng tr\u01b0\u1edfng \u0111\u1ea1t m\u1ee9c th\u1ea7n k\u1ef3<\/title>\n<meta name=\"description\" content=\"N\u1ec1n c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u1eb7c bi\u1ec7t l\u00e0 smartphone \u0111\u00e3 t\u1ea1o n\u1ec1n t\u1ea3ng cho ng\u00e0nh c\u00f4ng nghi\u1ec7p game mobile trong trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf ch\u1ea1m t\u1edbi m\u1ed9t \u0111\u1ec9nh cao m\u1edbi.\" 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