{"id":3380,"date":"2015-12-17T10:14:15","date_gmt":"2015-12-17T03:14:15","guid":{"rendered":"http:\/\/news.appota.com\/?p=3380"},"modified":"2021-04-13T17:24:50","modified_gmt":"2021-04-13T10:24:50","slug":"huong-dan-chi-tiet-tinh-nang-va-cach-su-dung-appsflyer","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/huong-dan-chi-tiet-tinh-nang-va-cach-su-dung-appsflyer\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn chi ti\u1ebft t\u00ednh n\u0103ng v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng Appsflyer"},"content":{"rendered":"

N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t\u00a0ti\u1ec7n \u00edch\u00a0gi\u00fap \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh tr\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng m\u00e0 b\u1ea1n ph\u00e1t tri\u1ec3n th\u00ec ch\u1eafc ch\u1eafn Appsflyer l\u00e0 ti\u1ec7n \u00edch \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 d\u00e0nh ri\u00eang cho b\u1ea1n. Trong n\u1ed9i dung b\u00e0i chia s\u1ebb h\u00f4m nay Appota News s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng Appsflyer nh\u00e9.<\/span><\/p>\n

AppsFlyer l\u00e0 n\u1ec1n t\u1ea3ng \u0111o l\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n n\u1ed5i ti\u1ebfng tin d\u00f9ng.<\/p>\n

\"huong-dan-chi-tiet-tinh-nang-va-cach-su-dung-appsflyer-1\"<\/p>\n

Tracking ngu\u1ed3n sinh ra download\/ install \u1ee9ng d\u1ee5ng.<\/h2>\n

L\u00e0 th\u00f4ng tin m\u00e0 \u0111\u00e3 l\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n ch\u1eb3ng ai kh\u00f4ng quan t\u00e2m. Trong m\u1ed9t chi\u1ebfn d\u1ecbch marketing cho 1 game mobile\/ \u1ee9ng d\u1ee5ng tr\u00ean smartphone m\u1edbi, vi\u1ec7c bi\u1ebft \u0111\u01b0\u1ee3c ngu\u1ed3n sinh ra user nhi\u1ec1u nh\u1ea5t, t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 th\u00f4ng tin v\u00f4 c\u00f9ng quan tr\u1ecdng. N\u00f3 gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n nh\u1eadn bi\u1ebft v\u00e0 c\u00e2n \u0111\u1ed1i \u0111\u01b0\u1ee3c ngu\u1ed3n hi\u1ec7u qu\u1ea3 cho chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 c\u0169ng nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng click t\u1eeb m\u1ed7i ngu\u1ed3n.<\/p>\n

\"huong-dan-chi-tiet-tinh-nang-va-cach-su-dung-appsflyer-2\"<\/p>\n

\u0110o l\u01b0\u1eddng h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean \u1ee9ng d\u1ee5ng.<\/h2>\n

\u1ee8ng d\u1ee5ng AppsFlyer cho b\u1ea1n\u00a0bi\u1ebft user\u00a0s\u1eed d\u1ee5ng t\u00ednh n\u0103ng g\u00ec m\u1ed7i ng\u00e0y, d\u00e0nh bao nhi\u00eau th\u1eddi gian s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n h\u00e0ng tu\u1ea7n\u2026 T\u1eeb \u0111\u00f3 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n\u00a0s\u1ebd bi\u1ebft ph\u1ea7n n\u00e0o c\u1ee7a \u1ee9ng d\u1ee5ng \u0111\u00e3 t\u1ed1t, ph\u1ea7n n\u00e0o c\u1ea7n c\u1ea3i thi\u1ec7n \u0111\u1ec3 n\u00e2ng cao h\u01a1n n\u1eefa ch\u1ea5t l\u01b0\u1ee3ng \u1ee9ng d\u1ee5ng, qua \u0111\u00f3 t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 sinh ra l\u1ee3i nhu\u1eadn\u00a0t\u1eeb \u0111\u00f3.<\/p>\n

Cung c\u1ea5p ch\u1ec9 s\u1ed1 ROI<\/h2>\n

Ngo\u00e0i ra, ti\u1ec7n \u00edch AppsFlyer<\/a> c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch v\u00e0 hi\u1ec3n th\u1ecb t\u1ec9 su\u1ea5t truy h\u1ed3i v\u1ed1n ( ROI) t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1eebng ngu\u1ed3n, gi\u00fap ng\u01b0\u1eddi d\u00f9ng\u00a0nh\u1eadn bi\u1ebft ngu\u1ed3n n\u00e0o mang l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t, \u0111\u1ed3ng th\u1eddi LTV ( Life Time Value) c\u0169ng l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 m\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n r\u1ea5t quan t\u00e2m.<\/p>\n

\"huong-dan-chi-tiet-tinh-nang-va-cach-su-dung-appsflyer-3\"<\/p>\n

Kh\u00f4ng s\u1eed d\u1ee5ng UDID l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf<\/h2>\n

V\u1edbi vi\u1ec7c kh\u00f4ng s\u1eed d\u1ee5ng UDID trong b\u1ed9 SDK tracking, AppsFlyer gi\u00fap \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n kh\u00f4ng g\u1eb7p r\u1eafc r\u1ed1i v\u1edbi Apple Store trong qu\u00e1 tr\u00ecnh ki\u1ec3m duy\u1ec7t \u1ee9ng d\u1ee5ng. C\u00e1c \u1ee9ng d\u1ee5ng c\u00f3 s\u1eed d\u1ee5ng UDID s\u1ebd b\u1ecb t\u1eeb ch\u1ed1i upload l\u00ean Apple Store. V\u00ec v\u1eady \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t \u0111i\u1ec3m c\u1ed9ng cho AppsFlyer khi ng\u01b0\u1eddi d\u00f9ng l\u1ef1a ch\u1ecdn gi\u1eefa nhi\u1ec1u n\u1ec1n t\u1ea3ng.<\/p>\n

\u0110\u01b0\u01a1ng nhi\u00ean ngo\u00e0i nh\u1eefng t\u00ednh n\u0103ng n\u1ed5i b\u1eadt n\u00e0y, AppsFlyer cung c\u1ea5p ho\u00e0n to\u00e0n nh\u1eefng s\u1ed1 li\u1ec7u c\u01a1 b\u1ea3n kh\u00e1c nh\u01b0 ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng, th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng \u1edf l\u1ea1i tr\u00ean \u1ee9ng d\u1ee5ng, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh v\u1edbi apps\/ game, s\u1ed1 l\u01b0\u1ee3t ng\u01b0\u1eddi thanh to\u00e1n in-apps, user funnel, ch\u1ec9 s\u1ed1 k\u1ebft qu\u1ea3 viral qua c\u00e1c k\u00eanh marketing<\/a>\u2026 v\u00e0 r\u1ea5t nhi\u1ec1u c\u00e1c th\u00f4ng s\u1ed1 c\u00f3 \u00edch kh\u00e1c n\u1eefa\u2026<\/p>\n

\u0110i\u1ec3m y\u1ebfu c\u1ee7a AppsFlyer?<\/h2>\n

Ng\u01b0\u1eddi d\u00f9ng AppsFlyer ph\u1ea3i tr\u1ea3 ph\u00ed khi s\u1eed d\u1ee5ng AppsFlyer theo quota s\u1eed d\u1ee5ng c\u1ee7a m\u00ecnh. AppsFlyer kh\u00f4ng t\u00ednh ph\u00ed v\u1edbi c\u00e1c l\u01b0\u1ee3t download \u0111\u1ebfn tr\u1ef1c ti\u1ebfp v\u1edbi \u1ee9ng d\u1ee5ng m\u00e0 ch\u1ec9 \u00e1p d\u1ee5ng thu ph\u00ed v\u1edbi c\u00e1c l\u01b0\u1ee3t download\/ install t\u1eeb c\u00e1c ngu\u1ed3n tham chi\u1ebfu kh\u00e1c ho\u1eb7c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. M\u1eb7c d\u00f9 \u0111\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 t\u00ednh ph\u00ed, song nh\u1eefng l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i ho\u00e0n to\u00e0n x\u1ee9ng \u0111\u00e1ng v\u1edbi s\u1ed1 ti\u1ec1n m\u00e0 ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i b\u1ecf ra.<\/p>\n

\"huong-dan-chi-tiet-tinh-nang-va-cach-su-dung-appsflyer-4\"<\/p>\n

C\u00e1c b\u01b0\u1edbc s\u1eed d\u1ee5ng AppsFlyer.<\/h2>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng AppsFlyer th\u00ec c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n kh\u00f4ng ph\u1ea3i qu\u00e1 v\u1ea5t v\u1ea3. B\u1ea1n ch\u1ec9 c\u1ea7n truy c\u1eadp v\u00e0o http:\/\/www.appsflyer.com<\/a>, sau \u0111\u00f3 ti\u1ebfn h\u00e0nh \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n, ch\u1edd t\u1eeb 1-3 ng\u00e0y \u0111\u1ec3 AppsFlyer x\u00e1c nh\u1eadn th\u00f4ng tin Apps c\u1ee7a b\u1ea1n.<\/p>\n

Sau khi qu\u00e1 tr\u00ecnh \u0111\u0103ng k\u00fd ho\u00e0n t\u1ea5t, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c email th\u00f4ng b\u00e1o c\u1ee5 th\u1ec3 v\u1ec1 t\u00e0i kho\u1ea3n. B\u01b0\u1edbc ti\u1ebfp theo, b\u1ea1n truy c\u1eadp v\u00e0o t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh, download SDK v\u00e0 ch\u00e8n v\u00e0o \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh. Sau khi ch\u00e8n th\u00e0nh c\u00f4ng, b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 xem b\u00e1o c\u00e1o v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u1ee9ng d\u1ee5ng.<\/p>\n

Hy v\u1ecdng b\u00e0i chia s\u1ebb v\u1ec1 c\u00e1c t\u00ednh n\u0103ng v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng Appsflyer<\/a> tr\u00ean \u0111\u00e2y \u0111\u00e3 gi\u00fap b\u1ea1n \u0111\u1ecdc c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn kh\u00e1ch quan v\u00e0 v\u1ed1n ki\u1ebfn th\u1ee9c nh\u1ea5t \u0111\u1ecbnh v\u1ec1 n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n

(Appota Team t\u1ed5ng h\u1ee3p)<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t\u00a0ti\u1ec7n \u00edch\u00a0gi\u00fap \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh tr\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng m\u00e0 b\u1ea1n ph\u00e1t tri\u1ec3n th\u00ec ch\u1eafc ch\u1eafn Appsflyer l\u00e0 ti\u1ec7n \u00edch \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 d\u00e0nh ri\u00eang cho b\u1ea1n. Trong n\u1ed9i dung b\u00e0i chia s\u1ebb h\u00f4m nay Appota News s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng […]<\/p>\n","protected":false},"author":9,"featured_media":3382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[622,31],"yoast_head":"\nH\u01b0\u1edbng d\u1eabn chi ti\u1ebft t\u00ednh n\u0103ng v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng Appsflyer<\/title>\n<meta name=\"description\" content=\"N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t\u00a0ti\u1ec7n \u00edch\u00a0gi\u00fap \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng m\u00e0 b\u1ea1n ph\u00e1t tri\u1ec3n th\u00ec Appsflyer l\u00e0 ti\u1ec7n \u00edch \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 d\u00e0nh ri\u00eang cho b\u1ea1n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/huong-dan-chi-tiet-tinh-nang-va-cach-su-dung-appsflyer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u01b0\u1edbng d\u1eabn chi ti\u1ebft t\u00ednh n\u0103ng v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng Appsflyer\" \/>\n<meta property=\"og:description\" content=\"N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t\u00a0ti\u1ec7n \u00edch\u00a0gi\u00fap \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng m\u00e0 b\u1ea1n ph\u00e1t tri\u1ec3n th\u00ec Appsflyer l\u00e0 ti\u1ec7n \u00edch \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 d\u00e0nh ri\u00eang cho b\u1ea1n\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/huong-dan-chi-tiet-tinh-nang-va-cach-su-dung-appsflyer\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-17T03:14:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T10:24:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/huong-dan-chi-tiet-tinh-nang-va-cach-su-dung-appsflyer-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ng\u00f4 Cay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ng\u00f4 Cay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" 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\u0111\u1ec3 d\u00e0nh ri\u00eang cho 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