{"id":3377,"date":"2015-12-17T10:28:10","date_gmt":"2015-12-17T03:28:10","guid":{"rendered":"http:\/\/news.appota.com\/?p=3377"},"modified":"2021-04-13T17:07:20","modified_gmt":"2021-04-13T10:07:20","slug":"appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer\/","title":{"rendered":"AppsFlyer l\u00e0 g\u00ec v\u00e0 nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 AppsFlyer"},"content":{"rendered":"<p style=\"text-align: justify;\">AppsFlyer l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng ti\u1ebfp th\u1ecb cho ph\u00e9p c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t d\u1ec5 d\u00e0ng\u00a0theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c mua l\u1ea1i user c\u1ee7a h\u1ecd.<br \/>\n<!--more--><\/p>\n<h2 style=\"text-align: justify;\">AppsFlyer l\u00e0 g\u00ec?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3391 size-full\" title=\"appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer-1\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer-1.jpg\" alt=\"appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer-1\" width=\"590\" height=\"347\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer-1.jpg 590w, https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer-1-300x176.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p style=\"text-align: justify;\">\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2011, <a href=\"http:\/\/news.appota.com\/tag\/appsflyer\/\" target=\"_blank\" rel=\"noopener noreferrer\">AppsFlyer<\/a> l\u00e0 m\u1ed9t <a href=\"http:\/\/news.appota.com\/appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer\/\" target=\"_blank\" rel=\"noopener noreferrer\">n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng ti\u1ebfp th\u1ecb<\/a> cho ph\u00e9p c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n \u0111\u1ec3 theo d\u00f5i v\u00e0 sau \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c mua l\u1ea1i ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd. N\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch th\u1eddi gian th\u1ef1c v\u00e0 cho ph\u00e9p c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3\u00a0xem c\u00e1c th\u00f4ng s\u1ed1 nh\u01b0: s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t, s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, c\u00e0i \u0111\u1eb7t, l\u01b0\u1ee3ng user v\u00e0o trong \u1ee9ng d\u1ee5ng mua h\u00e0ng. Qua \u0111\u00f3 cho nh\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1i nh\u00ecn bao qu\u00e1t nh\u1ea5t v\u00e0 d\u1ec5 d\u00e0ng ph\u00e2n t\u00edch, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c trong giai \u0111o\u1ea1n ti\u1ebfp theo sao cho ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau sau c\u00f9ng.<\/p>\n<p style=\"text-align: justify;\">AppsFlyer \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t thu\u1eadt to\u00e1n c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c c\u00e0i \u0111\u1eb7t v\u00e0 tham gia \u0111\u1ebfn t\u1eeb b\u1ea5t c\u1ee9 ngu\u1ed3n n\u00e0o.\u00a0AppsFlyer&#8217;s\u00a0SDK m\u1ea5t kho\u1ea3ng hai d\u00f2ng m\u00e3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c v\u00e0 ch\u1ea1y, theo c\u00e1c c\u00f4ng ty, v\u00e0 n\u00f3 kh\u00f4ng c\u1ea7n c\u1eadp nh\u1eadt v\u00ec n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi c\u00e1c m\u1ea1ng l\u01b0\u1edbi qu\u1ea3ng c\u00e1o ch\u00ednh &#8211; SDK c\u0169ng c\u00f3 th\u1ec3 t\u00edch h\u1ee3p v\u1edbi b\u1ea5t k\u1ef3 ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u1edbi c\u1ee7a API \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi m\u00e1y ch\u1ee7 c\u1ee7a AppsFlyer.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3389 size-full\" title=\"appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer-2\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer-2.jpg\" alt=\"appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer-2\" width=\"590\" height=\"367\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer-2.jpg 590w, https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer-2-300x187.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p style=\"text-align: justify;\">Khi AppsFlyer SDK \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t trong m\u1ed9t \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u1edbi d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i cho vi\u1ec7c mua l\u1ea1i v\u00e0 duy tr\u00ec c\u00e1c chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng c\u1ee7a h\u1ecd. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u0103ng nh\u1eadp v\u00e0o b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n c\u1ee7a h\u1ecd, v\u00e0 c\u00f3 th\u1ec3 theo d\u00f5i m\u00e0 ph\u01b0\u01a1ng ti\u1ec7n m\u00e3 ngu\u1ed3n \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng di \u0111\u1ed9ng. D\u1ef1a tr\u00ean th\u00f4ng tin n\u00e0y, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o sau \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.<\/p>\n<p style=\"text-align: justify;\">C\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 \u0111\u1ea7y \u0111\u1ee7 c\u00f3 s\u1eb5n cho retageting n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o nh\u01b0 <a href=\"https:\/\/www.google.com.vn\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google<\/a> ti\u1ebfp th\u1ecb l\u1ea1i, ActionX, Tapcommerce v\u00e0 <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Facebook<\/a> c\u1ee7a cu\u1ed9c g\u1ecdi \u0111\u1ec3 qu\u1ea3ng c\u00e1o h\u00e0nh \u0111\u1ed9ng.\u00a0Ngo\u00e0i ra t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb iOS v\u00e0 Android \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u00e0 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 th\u1ec3 ch\u1ea1y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft c\u1ee7a ri\u00eang m\u00ecnh \u0111\u1ec3 cho c\u00e1c chi nh\u00e1nh th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh cho h\u1ecd.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3390 size-full\" title=\"appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer-3\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer-3.jpg\" alt=\"appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer-3\" width=\"590\" height=\"374\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer-3.jpg 590w, https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer-3-300x190.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<h2 style=\"text-align: justify;\">AppsFlyer Breakdown<\/h2>\n<ul style=\"text-align: justify;\">\n<li>Gi\u00e1: Mi\u1ec5n ph\u00ed, tr\u1eeb k\u00eanh do c\u00e0i \u0111\u1eb7t (kh\u00f4ng h\u1eefu c\u01a1)<\/li>\n<li>D\u00f9ng th\u1eed mi\u1ec5n ph\u00ed: C\u00f3<\/li>\n<li>C\u00e1c t\u00ednh n\u0103ng: ph\u00e2n t\u00edch chi\u1ebfn d\u1ecbch Mobile, nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i, SDK ph\u1ed5<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Theo d\u00f5i AppsFlyer Mobile App<\/strong><\/p>\n<p style=\"text-align: justify;\">\u0110\u1ec3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng s\u1ed1 AppsFlyer mang \u0111\u1ebfn cho b\u1ea1n h\u00e3y tham kh\u1ea3o b\u00e0i chia s\u1ebb <a href=\"http:\/\/news.appota.com\/huong-dan-chi-tiet-tinh-nang-va-cach-su-dung-appsflyer\/\" target=\"_blank\" rel=\"noopener noreferrer\">H\u01b0\u1edbng d\u1eabn chi ti\u1ebft t\u00ednh n\u0103ng v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng Appsflyer<\/a>\u00a0ho\u1eb7c nghi\u00ean c\u1ee9u slide d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/1JVvuZzgrazNAa\" width=\"590\" height=\"350\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<p style=\"text-align: right;\">(Appota Team)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AppsFlyer l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng ti\u1ebfp th\u1ecb cho ph\u00e9p c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t d\u1ec5 d\u00e0ng\u00a0theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c mua l\u1ea1i user c\u1ee7a h\u1ecd.<\/p>\n","protected":false},"author":9,"featured_media":3389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[622,31],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AppsFlyer l\u00e0 g\u00ec v\u00e0 nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 AppsFlyer<\/title>\n<meta name=\"description\" content=\"\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2011,\u00a0AppsFlyer\u00a0l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng ti\u1ebfp th\u1ecb cho ph\u00e9p c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n theo d\u00f5i v\u00e0 sau \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c mua l\u1ea1i user c\u1ee7a h\u1ecd\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AppsFlyer l\u00e0 g\u00ec v\u00e0 nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 AppsFlyer\" \/>\n<meta property=\"og:description\" content=\"\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2011,\u00a0AppsFlyer\u00a0l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng ti\u1ebfp th\u1ecb cho ph\u00e9p c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n theo d\u00f5i v\u00e0 sau \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c mua l\u1ea1i user c\u1ee7a h\u1ecd\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-17T03:28:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T10:07:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"367\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ng\u00f4 Cay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ng\u00f4 Cay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/vi\/appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer\/\",\"url\":\"https:\/\/news.appota.com\/vi\/appsflyer-la-gi-va-nhung-dieu-can-biet-ve-appsflyer\/\",\"name\":\"AppsFlyer l\u00e0 g\u00ec v\u00e0 nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 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c\u1ee7a 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