{"id":3148,"date":"2015-11-10T17:32:42","date_gmt":"2015-11-10T10:32:42","guid":{"rendered":"http:\/\/news.appota.com\/?p=3148"},"modified":"2015-11-11T09:26:07","modified_gmt":"2015-11-11T02:26:07","slug":"ung-dung-ott-co-hoi-kiem-tien-cua-cac-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/ung-dung-ott-co-hoi-kiem-tien-cua-cac-doanh-nghiep\/","title":{"rendered":"\u1ee8ng d\u1ee5ng OTT – C\u01a1 h\u1ed9i ki\u1ebfm ti\u1ec1n c\u1ee7a c\u00e1c doanh nghi\u1ec7p"},"content":{"rendered":"

S\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc c\u1ee7a c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng\u00a0k\u00e8m theo h\u00e0ng lo\u1ea1t c\u00e1c \u1ee9ng d\u1ee5ng m\u1edbi \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Trong \u0111\u00f3 kh\u00f4ng th\u1ec3 kh\u00f4ng k\u1ec3 \u0111\u1ebfn \u1ee9ng d\u1ee5ng tin nh\u1eafn hay c\u00f2n g\u1ecdi l\u00e0 OTT- \u1ee9ng d\u1ee5ng quan tr\u1ecdng tr\u00ean di \u0111\u1ed9ng \u0111\u00e3 c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf \u0111\u1ebfn n\u1ec1n kinh t\u1ebf.<\/p>\n

<\/p>\n

\u1ee8ng d\u1ee5ng nh\u1eafn tin tr\u00ean \u0111i\u1ec7n tho\u1ea1i\u00a0\u0111ang ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng.\u00a0Facebook<\/a> c\u00f3 \u1ee9ng d\u1ee5ng\u00a0WhatsApp Messenger v\u00e0 Facebook Messenger \u0111ang r\u1ea5t\u00a0ph\u00e1t tri\u1ec3n \u1edf\u00a0ph\u01b0\u01a1ng T\u00e2y, c\u00f2n WeChat, Line v\u00e0 KakaoTalk th\u00ec l\u1ea1i\u00a0d\u1eabn \u0111\u1ea7u t\u1ea1i\u00a0th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1.<\/p>\n

\"ung-dung-ott-co-hoi-kiem-tien-cua-cac-doanh-nghiep<\/a><\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd \u0111\u00e1nh gi\u00e1 t\u1ed5ng quan v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng tin nh\u1eafn v\u00e0 n\u00f3 \u0111\u00e3 m\u1edf ra c\u01a1 h\u1ed9i t\u0103ng doanh thu\u00a0trong n\u1ec1n kinh t\u1ebf \u1ee9ng d\u1ee5ng hi\u1ec7n nay nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Facebook th\u1ed1ng tr\u1ecb t\u1ea1i th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c1<\/h2>\n

Facebook \u0111\u00e3 mua l\u1ea1i \u1ee9ng d\u1ee5ng WhatsApp Messenger v\u00e0o th\u00e1ng 2\/2014 v\u00e0 quy\u1ebft \u0111inh chuy\u1ec3n t\u1ea5t c\u1ea3 c\u00e1c ch\u1ee9c n\u0103ng nh\u1eafn tin tr\u00ean to\u00e0n th\u1ebf gi\u1edbi t\u1eeb Facebook \u0111\u1ec3 Facebook Messenger.<\/p>\n

Facebook Messenger l\u1ecdt v\u00e0o top\u00a03 \u1ee9ng d\u1ee5ng\u00a0\u1ee9ng d\u1ee5ng nh\u1eafn tin (WhatsApp Messenger v\u00e0 Facebook Messengerc c\u1ee7a Facebook v\u00e0 Skype c\u1ee7a Microsoft) trong s\u1ed1 top 10 \u1ee9ng d\u1ee5ng (ngo\u00e0i c\u00e1c tr\u00f2 ch\u01a1i) \u0111\u01b0\u1ee3c t\u1ea3i nhi\u1ec1u nh\u1ea5t tr\u00ean App Store.<\/p>\n

\"ung-dung-ott-co-hoi-kiem-tien-cua-cac-doanh-nghiep<\/a>
\nTheo m\u1ed9t nghi\u00ean c\u1ee9u s\u1ed1 li\u1ec7u q\u00fay\u00a03\/2015 cho th\u1ea5y Facebook Messenger v\u00e0 WhatsApp Messenger \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn t\u1ea1i nhi\u1ec1u n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi \u0111i\u1ec3n h\u00ecnh\u00a0Facebook Messenger \u1edf B\u1eafc M\u1ef9 c\u00f2n\u00a0WhatsApp Messenger d\u1eabn \u0111\u1ea7u \u1edf\u00a0ch\u00e2u \u00c2u v\u00e0 Ch\u00e2u M\u1ef9 Latinh.
\n\u1ede ch\u00e2u \u00c1, c\u00e1c \u1ee9ng d\u1ee5ng kh\u1ee7ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean 1 c\u01a1 s\u1edf d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng l\u1edbn v\u00e0 h\u1ec7 th\u1ed1ng c\u00e1c qu\u1ea3ng c\u00e1o m\u1ea1nh c\u00f3 t\u1ea1i n\u01b0\u1edbc \u0111\u00f3. V\u00ed d\u1ee5, WeChat d\u1eabn \u0111\u1ea7u \u1edf Trung Qu\u1ed1c, Line chi\u1ebfm \u01b0u th\u1ebf \u1edf Nh\u1eadt B\u1ea3n v\u00e0 KakaoTalk \u0111\u1ee9ng\u00a0h\u00e0ng \u0111\u1ea7u t\u1ea1i H\u00e0n Qu\u1ed1c.<\/p>\n

Th\u00f4ng qua h\u00ecnh \u1ea3nh nghi\u00ean c\u1ee9u c\u1ee7a MAU ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng s\u1ef1 ph\u00e2n ph\u1ed1i c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c nhau c\u1ea3 v\u1ec1 doanh thu v\u00e0 quy m\u00f4.\u00a0V\u00ed d\u1ee5, Skype v\u00e0 Viber m\u1edf r\u1ed9ng m\u00f4 h\u00ecnh kinh doanh kh\u00e1 th\u00e0nh c\u00f4ng. H\u1ecd t\u00ednh ph\u00ed cho c\u00e1c kho\u1ea3n t\u00edn d\u1ee5ng t\u1eeb m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n cho c\u00e1c \u1ee9ng d\u1ee5ng tr\u00ean Smartphone<\/a>. Ngo\u00e0i ra, Facebook Messenger hi\u1ec7n kh\u00f4ng tr\u1ef1c ti\u1ebfp ki\u1ebfm ti\u1ec1n t\u1eeb ng\u01b0\u1eddi s\u1eed d\u1ee5ng, \u1ee9ng d\u1ee5ng\u00a0WhatsApp Messenger t\u00ednh $ 0.99 m\u1ed7i n\u0103m (sau khi m\u1ed9t th\u1eed nghi\u1ec7m mi\u1ec5n ph\u00ed m\u1ed9t n\u0103m). K\u1ebft qu\u1ea3 Skype v\u00e0 Viber l\u00e0 \u1ee9ng d\u1ee5ng nh\u1eafn tin t\u1ea1o ra nhi\u1ec1u doanh thu \u0111\u1ea7u qu\u00fd 3 n\u0103m 2015 tr\u00ean to\u00e0n\u00a0th\u1ebf gi\u1edbi.<\/p>\n

\"ung-dung-ott-co-hoi-kiem-tien-cua-cac-doanh-nghiep<\/a>
\nS\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng c\u00e1c\u00a0\u1ee9ng d\u1ee5ng nh\u1eafn tin kh\u1ee7ng tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 t\u0103ng\u00a0doanh thu\u00a0cho m\u00f4i tr\u01b0\u1eddng\u00a0\u1ee9ng d\u1ee5ng di \u0111\u1ed9ng<\/a>.<\/p>\n

OTT\u00a0m\u1edf ra c\u01a1 h\u1ed9i v\u00e0 doanh thu l\u1edbn trong t\u01b0\u01a1ng lai<\/h2>\n

C\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin h\u00e0ng \u0111\u1ea7u \u1edf ch\u00e2u \u00c1 \u0111\u00e3 th\u00eam ch\u1ee9c n\u0103ng g\u1ecdi \u0111i\u1ec7n, video \u0111\u1eb7c bi\u1ec7t \u0111\u00e3 m\u1edf r\u1ed9ng t\u1ea7m ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch th\u00eam v\u00e0o nh\u1eefng t\u00ednh n\u0103ng m\u1edbi kh\u00f4ng\u00a0ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c g\u1eedi v\u00e0 nh\u1eadn tin nh\u1eafn. Th\u00eam ch\u1ee9c n\u0103ng n\u00e0y bao g\u1ed3m t\u1eeb c\u00e1c cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i,\u00a0video game, d\u1ecbch v\u1ee5 taxi v\u00e0 m\u1ed9t s\u1ed1\u00a0d\u1ecbch v\u1ee5 c\u00f4ng kh\u00e1c n\u1eefa.
\n\"ung-dung-ott-co-hoi-kiem-tien-cua-cac-doanh-nghiep<\/a>
\nC\u00e1c \u1ee9ng d\u1ee5ng n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n l\u00ean cao h\u01a1n\u00a0t\u1eeb vi\u1ec7c ch\u1ec9 g\u1eedi tin nh\u1eafn\u00a0th\u00f4ng th\u01b0\u1eddng cho\u00a0\u0111\u1ebfn vi\u1ec7c h\u00ecnh th\u00e0nh c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u1ea7y \u0111\u1ee7 t\u00ednh n\u0103ng. \u0110i\u1ec1u n\u00e0y \u0111ang t\u1ea1o ra c\u01a1 h\u1ed9i doanh thu v\u00e0 m\u1edf c\u1eeda th\u1ecb\u00a0tr\u01b0\u1eddng m\u1edbi trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 tr\u1ea3 ph\u00ed tr\u00ean\u00a0di \u0111\u1ed9ng v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 ti\u1ec7n \u00edch th\u00f4ng quan\u00a0ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\n

\u1ee8ng d\u1ee5ng nh\u1eafn tin c\u0169ng \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o. Ti\u1ebfn b\u1ed9 c\u1ee7a c\u1ee7a h\u1ecd trong l\u0129nh v\u1ef1c n\u00e0y tuy h\u01a1i ch\u1eadm nh\u01b0ng \u1ed5n \u0111\u1ecbnh. V\u00ed d\u1ee5 nh\u01b0 WeChat \u0111\u00e3 t\u00edch h\u1ee3p th\u00e0nh c\u00f4ng qu\u1ea3ng c\u00e1o v\u00e0o kho\u1ea3ng\u00a0th\u1eddi gian hi\u1ec7n t\u1ea1i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

H\u00ecnh th\u1ee9c s\u00e1ng t\u1ea1o c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u Marketing<\/a> s\u1ebd l\u00e0 ch\u00eca kh\u00f3a\u00a0\u0111\u1ec3 ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai. V\u00ed d\u1ee5, Snapchat\u00a0Discover\u00a0cho ph\u00e9p qu\u1ea3ng c\u00e1o\u00a0th\u01b0\u01a1ng hi\u1ec7u qua c\u00e1c\u00a0ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 tr\u1ef1c ti\u1ebfp tham gia v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch\u00a0s\u00e1ng t\u1ea1o. Ch\u00ednh \u0111i\u1ec1u n\u00e0y \u0111\u00e3 x\u00f3a nho\u00e0 ranh gi\u1edbi c\u1ee7a h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng l\u00ean h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng nh\u1eafn tin. Ch\u00fang t\u00f4i hy v\u1ecdng c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n s\u1ebd\u00a0ti\u1ebfp t\u1ee5c t\u00ecm ra\u00a0nh\u1eefng c\u00e1ch th\u1ee9c m\u1edbi \u0111\u1ec3 th\u00fac \u0111\u1ea9y m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o\u00a0th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng tin nh\u1eafn ng\u00e0y ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n h\u01a1n.
\n\"ung-dung-ott-co-hoi-kiem-tien-cua-cac-doanh-nghiep<\/a>
\nTrong t\u01b0\u01a1ng lai, c\u00e1c m\u00f4 h\u00ecnh \u1ee9ng d\u1ee5ng tin nh\u1eafn r\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd ph\u00e1t tri\u1ec3n m\u1ea1nh. C\u00e1c \u1ee9ng d\u1ee5ng ng\u00e0y m\u1ed9t gia t\u0103ng s\u1ebd tr\u1edf th\u00e0nh ngu\u1ed3n ti\u1ec1m n\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng \u00a0c\u00e1o.<\/p>\n

M\u00f4 h\u00ecnh \u1ee9ng d\u1ee5ng tin nh\u1eafn \u1edf Ch\u00e2u \u00c1 ng\u00e0y c\u00e0ng\u00a0lan r\u1ed9ng sang\u00a0th\u1ecb tr\u01b0\u1eddng ph\u01b0\u01a1ng T\u00e2y. Ch\u00fang t\u00f4i hy v\u1ecdng r\u1eb1ng c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n\u00a0\u1ee9ng d\u1ee5ng tin nh\u1eafn s\u1ebd ti\u1ebfp t\u1ee5c t\u00ecm ra\u00a0nh\u1eefng c\u00e1ch th\u1ee9c m\u1edbi \u0111\u1ec3 c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb c\u00e1c \u1ee9ng d\u1ee5ng OTT v\u00e0 m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n n\u1eefa cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc c\u1ee7a c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng\u00a0k\u00e8m theo h\u00e0ng lo\u1ea1t c\u00e1c \u1ee9ng d\u1ee5ng m\u1edbi \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Trong \u0111\u00f3 kh\u00f4ng th\u1ec3 kh\u00f4ng k\u1ec3 \u0111\u1ebfn \u1ee9ng d\u1ee5ng tin nh\u1eafn hay c\u00f2n g\u1ecdi l\u00e0 OTT- \u1ee9ng d\u1ee5ng quan tr\u1ecdng tr\u00ean di \u0111\u1ed9ng \u0111\u00e3 c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 […]<\/p>\n","protected":false},"author":10,"featured_media":3150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[117,609],"yoast_head":"\n\u1ee8ng d\u1ee5ng OTT - C\u01a1 h\u1ed9i ki\u1ebfm ti\u1ec1n c\u1ee7a c\u00e1c doanh nghi\u1ec7p - Appota News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/ung-dung-ott-co-hoi-kiem-tien-cua-cac-doanh-nghiep\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u1ee8ng d\u1ee5ng OTT - C\u01a1 h\u1ed9i ki\u1ebfm ti\u1ec1n c\u1ee7a c\u00e1c doanh nghi\u1ec7p - Appota News\" \/>\n<meta property=\"og:description\" content=\"S\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc c\u1ee7a c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng\u00a0k\u00e8m theo h\u00e0ng lo\u1ea1t c\u00e1c \u1ee9ng d\u1ee5ng m\u1edbi \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. 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