{"id":2949,"date":"2015-01-29T15:05:58","date_gmt":"2015-01-29T08:05:58","guid":{"rendered":"http:\/\/news.appota.com\/?p=2949"},"modified":"2021-04-13T16:21:56","modified_gmt":"2021-04-13T09:21:56","slug":"huong-dan-aso-toan-tap-cho-app-ios","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/huong-dan-aso-toan-tap-cho-app-ios\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn ASO to\u00e0n t\u1eadp cho App iOS"},"content":{"rendered":"

Chi\u1ebfm \u0111\u01b0\u1ee3c nh\u1eefng v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean\u00a0trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean App Store l\u00e0 m\u1ed9t \u0111i\u1ec1u v\u00f4 c\u00f9ng tuy\u1ec7t v\u1eddi \u0111\u1ed1i v\u1edbi b\u1ea5t c\u1ee9 \u1ee9ng d\u1ee5ng n\u00e0o. C\u00f4ng vi\u1ec7c ASO – App Store Optimization l\u00e0 c\u00e1ch m\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n l\u1ef1a ch\u1ecdn \u0111\u1ec3 \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng nh\u1ea5t.<\/strong><\/em><\/p>\n

<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 c\u00f3 m\u1ed9t \u1ee9ng d\u1ee5ng th\u00e2n thi\u1ec7n v\u1edbi App Store.<\/p>\n

\"\"<\/p>\n

T\u00ean \u1ee9ng d\u1ee5ng:<\/strong><\/p>\n

– L\u1ef1a ch\u1ecdn t\u1eeb kh\u00f3a ch\u1ee7 l\u1ef1c m\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t<\/p>\n

– N\u00ean ch\u1ecdn m\u1ed9t c\u00e1i t\u00ean ng\u1eafn g\u1ecdn, d\u1ec5 nh\u1edb v\u00e0 n\u00ean ch\u01b0a t\u1eeb kh\u00f3a ch\u00ednh<\/p>\n

– S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd, tr\u00e1nh vi\u1ec7c nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a<\/p>\n

– Tr\u00e1nh s\u1eed d\u1ee5ng nh\u1eefng k\u00fd t\u1ef1 \u0111\u1eb7c bi\u1ec7t<\/p>\n

– T\u1ed1i \u01b0u h\u00f3a t\u00ean \u1ee9ng d\u1ee5ng ph\u00f9 h\u1ee3p v\u1edbi ng\u00f4n ng\u1eef, t\u1ed1t nh\u1ea5t v\u1eabn l\u00e0 ti\u1ebfng Anh<\/p>\n

T\u1eeb kh\u00f3a:<\/strong><\/p>\n

– Nghi\u00ean c\u1ee9u c\u00e1ch d\u00f9ng t\u1eeb kh\u00f3a c\u1ee7a nh\u1eefng \u1ee9ng d\u1ee5ng \u0111\u1ed1i th\u1ee7<\/p>\n

– C\u00e1c t\u1eeb kh\u00f3a \u0111\u1eb7t c\u00e1ch nhau b\u1eb1ng d\u1ea5u ph\u1ea9y<\/p>\n

– T\u00ecm m\u1ecdi t\u1eeb kh\u00f3a c\u00f3 th\u1ec3:: T\u1eeb s\u1ed1 \u00edt, s\u1ed1 nhi\u1ec1u,\u00a0 t\u1eeb \u0111\u1ed3ng ngh\u0129a, tr\u00e1i ngh\u0129a, t\u1eeb sai ch\u00ednh t\u1ea3<\/p>\n

– T\u1eadp trung v\u00e0o nh\u1eefng t\u1eeb kh\u00f3a ng\u1eafn, t\u1eeb kh\u00f3a li\u00ean quan<\/p>\n

– Kh\u00f4ng l\u1eb7p l\u1ea1i t\u00ean cate, t\u00ean \u1ee9ng d\u1ee5ng, t\u00ean nh\u00e0 ph\u00e1t tri\u1ec3n m\u00e0 n\u00ean l\u1ed3ng g\u00e9p trong nh\u1eefng t\u1eeb kh\u00f3a d\u00e0i h\u01a1n<\/p>\n

– Th\u00eam nh\u1eefng\u00a0t\u1eeb kh\u00f3a trong ph\u1ea7n suggests<\/p>\n

– Ch\u1ecdn t\u1eeb kh\u00f3a c\u00f3 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm l\u1edbn<\/p>\n

– N\u00ean s\u1eed d\u1ee5ng s\u1ed1 thay cho ch\u1eef<\/p>\n

– \u00a0N\u00ean d\u00f9ng t\u1eeb kh\u00f3a ti\u1ebfng Anh v\u00e0 th\u00eam nh\u1eefng t\u1eeb kh\u00f3a b\u1ea3n \u0111\u1ecba t\u00f9y t\u1eebng th\u1ecb tr\u01b0\u1eddng<\/p>\n

– Tr\u00e1nh nh\u1eefng\u00a0t\u1eeb kh\u00f3a b\u1ecb ban, vi ph\u1ea1m ch\u00ednh s\u00e1ch Apple Store<\/p>\n

– S\u1eed d\u1ee5ng google trend nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/p>\n

App icon<\/strong><\/p>\n

\"\"<\/p>\n

-App icon l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ed3 h\u1ecda \u0111\u1ea7u ti\u00ean \u0111\u1eadp v\u00e0o m\u1eaft ng\u01b0\u1eddi d\u00f9ng, c\u1ea7n thi\u1ebft k\u1ebf b\u1eaft m\u1eaft v\u00e0 cu\u1ed1n h\u00fat<\/p>\n

– N\u00ean th\u1eed s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf bo vi\u1ec1n ho\u1eb7c kh\u00f4ng bo vi\u1ec1n \u0111\u1ec1\u00a0ki\u1ec3m tra vi\u1ec7c t\u01b0\u01a1ng ph\u1ea3n v\u1edbi n\u1ec1n xung quanh<\/p>\n

– Thi\u1ebft k\u1ebf n\u00ean \u0111\u01a1n gi\u1ea3n v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec3m nh\u1ea5n c\u1ee7a game\/app nh\u01b0 t\u00ednh n\u0103ng, nh\u00e2n v\u1eadt<\/p>\n

– Kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng ch\u1eef c\u00e1i trong icon<\/p>\n

\u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh.<\/strong><\/p>\n

\"\"<\/p>\n

– S\u1eed d\u1ee5ng t\u1ed1i \u0111a s\u1ed1 screenshot cho ph\u00e9p, s\u1eed d\u1ee5ng \u1ea3nh c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u00e1ng t\u1ea1o<\/p>\n

– D\u00f9ng 2 \u1ea3nh\u00a0 screenshot \u0111\u1ea7u ti\u00ean \u0111\u1ec3 hi\u1ec3n th\u1ecb h\u1ebft nh\u1eefng t\u00ednh n\u0103ng \u0111\u1eb7c s\u1eafc nh\u1ea5t c\u1ee7a game\/app<\/p>\n

– \u0110\u1ed1i v\u1edbi \u1ee9ng d\u1ee5ng iPhone, n\u00ean s\u1eed d\u1ee5ng 2\u00a0screenshot \u0111\u1ea7u ti\u00ean d\u1ea1ng \u1ea3nh \u0111\u1ee9ng v\u00e0 \u0111\u1ed1i v\u1edbi iPad l\u00e0 d\u1ea1ng \u1ea3nh ngang<\/p>\n

– M\u1ed7i m\u1ed9t\u00a0 screenshot ch\u1ec9 n\u00ean t\u1eadp trung v\u00e0o m\u1ed9t t\u00ednh n\u0103ng<\/p>\n

– S\u1eed d\u1ee5ng v\u00e0i d\u00f2ng text tr\u00ean screenshot \u0111\u1ec3 \u00a0truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 c\u00f4 \u0111\u1ecdng<\/p>\n

– N\u1ebfu c\u1ea7n thi\u1ebft, h\u00e3y localize \u1ea3nh screenshot \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi user mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn<\/p>\n

– A\/B test nh\u1eefng b\u1ee9c \u1ea3nh\u00a0 screenshot qua c\u00e1c campaign qu\u1ea3ng c\u00e1o \u0111\u1ec3 ch\u1ecdn ra b\u1ee9c \u1ea3nh t\u1ed1t nh\u1ea5t.<\/p>\n

M\u00f4 t\u1ea3 \u1ee9ng d\u1ee5ng:<\/strong><\/p>\n

– App Store s\u1ebd kh\u00f4ng t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a trong m\u00f4 t\u1ea3 \u1ee9ng d\u1ee5ng, v\u00ec v\u1eady kh\u00f4ng n\u1ec1n nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a t\u1ea1i m\u00f4 t\u1ea3<\/p>\n

– T\u1eadp trung v\u00e0o 3 d\u00f2ng \u0111\u1ea7u ti\u00ean v\u00e0 s\u1eed d\u1ee5ng t\u1eeb ng\u1eef \u0111\u1ec3 c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng t\u1ea3i \u1ee9ng d\u1ee5ng<\/p>\n

– C\u00f3 th\u1ec3 ch\u00e8n th\u00eam nh\u1eadn x\u00e9t t\u00edch c\u1ef1c t\u1eeb user, blog<\/p>\n

– B\u1ea3n \u0111\u1ecba h\u00f3a\u00a0ng\u00f4n ng\u1eef t\u1ea1i ph\u1ea7n m\u00f4 t\u1ea3 n\u1ebfu c\u1ea7n thi\u1ebft<\/p>\n

App Tracking<\/strong><\/p>\n

– Li\u00ean t\u1ee5c ki\u1ec3m tra s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a app\/game theo c\u00e1c t\u1eeb kh\u00f3a v\u00e0 c\u1ee5m t\u1eeb li\u00ean quan<\/p>\n

– Thay th\u1ebf t\u1eeb kh\u00f3a n\u1ebfu t\u1eeb kh\u00f3a \u0111\u00f3\u00a0x\u1ebfp h\u1ea1ng qu\u00e1 th\u1ea5p trong th\u1eddi gian d\u00e0i<\/p>\n

– Th\u01b0\u1eddng xuy\u00ean\u00a0ch\u00fa \u00fd t\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh<\/p>\n

App Preview<\/strong><\/p>\n

\"\"<\/p>\n

– N\u00ean s\u1eed d\u1ee5ng 2\u00a0video : 1 cho iPhone v\u00e0 1 cho iPad<\/p>\n

– M\u00e0n h\u00ecnh 3.5″ kh\u00f4ng xem \u0111\u01b0\u1ee3c app Preview, n\u00ean thi\u1ebft k\u1ebf video ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u00e0n h\u00ecnh t\u1eeb 4″ tr\u1edf l\u00ean<\/p>\n

– Video n\u00ean c\u00f3 dung l\u01b0\u1ee3ng nh\u1ecf h\u01a1n 500 MB, \u0111\u1ed9 d\u00e0i t\u1eeb 15 – 30 s, 30 fps n\u00e9n d\u1ea1ng H 264 v\u00e0 c\u00f3 \u0111\u1ecbnh d\u1ea1ng mp4, mov, m4v<\/p>\n

– Ch\u1ecdn \u1ea3nh thumbnail l\u00e0 \u1ea3nh c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao<\/p>\n

– T\u1eadp trung v\u00e0o t\u1ed1i \u0111a\u00a03 \u0111i\u1ec3m th\u00fa v\u1ecb nh\u1ea5t c\u1ee7a game\/app<\/p>\n

– A\/b\u00a0test video preview qua nh\u1eefng campaign qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u<\/p>\n

App Rating<\/strong><\/p>\n

\"\"<\/p>\n

– S\u1eed d\u1ee5ng m\u1ecdi ph\u01b0\u01a1ng ti\u1ec7n c\u00f3 th\u1ec3 \u0111\u1ec3 k\u00eau g\u1ecdi ng\u01b0\u1eddi d\u00f9ng rating<\/p>\n

– K\u00edch th\u00edch\u00a0user rating 5 star b\u1eb1ng c\u00e1ch t\u1eb7ng v\u1eadt ph\u1ea9m v\u00e0 t\u00ednh n\u0103ng khi s\u1eed d\u1ee5ng game\/app<\/p>\n

– L\u0103ng nghe user v\u00e0 fix l\u1ed7i th\u01b0\u1eddng xuy\u00ean, \u0111i\u1ec1u n\u00e0y c\u0169ng gi\u00fap user c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng khi quy\u1ebft \u0111\u1ecbnh rating \u1ee9ng d\u1ee5ng<\/p>\n

– S\u1eed d\u1ee5ng c\u1ea5u tr\u00fac: Like it + \u0111\u01b0\u1edbng d\u1eabn \u0111\u1ec3\u00a0review, N\u1ebfu l\u00e0 user ch\u1ecdn “No” th\u00ec d\u1eabn quay v\u1ec1 trang l\u1ea5y feedback<\/p>\n

App Update<\/strong><\/p>\n

– Kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec3 tr\u1ed1ng m\u1ee5c What’s new?<\/p>\n

– Th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra c\u00e1c t\u1eeb kh\u00f3a b\u1ecb r\u01a1i v\u00e0o blacklist v\u00e0 tr\u00e1nh s\u1eed d\u1ee5ng n\u00f3<\/p>\n

– Li\u1ec7t k\u00ea ng\u1eafn g\u1ecdn nh\u1eefng t\u00ednh n\u0103ng, c\u1eadp nh\u1eadt m\u1edbi, k\u00e8m theo nh\u1eefng kh\u1ea9u hi\u1ec7u Call to Action nh\u01b0: Try it, Get it<\/p>\n

App Category and Publisher Name<\/strong><\/p>\n

– T\u00ean c\u1ee7a Publisher<\/strong>\u00a0c\u0169ng c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 t\u00ecm ra c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a Publisher<\/strong>n \u0111\u00f3, n\u00ean t\u00ecm m\u1ed9t t\u00ean d\u1ec5 nh\u1edb v\u00e0 duy nh\u1ea5t<\/p>\n

– N\u1ebfu \u1ee9ng d\u1ee5ng n\u1eb1m \u1edf Category “Free ” ho\u1eb7c “Game” th\u00ec n\u00ean s\u1eed d\u1ee5ng th\u00eam nh\u1eefng t\u1eeb kh\u00f3a n\u00e0y v\u00e0 tr\u00e1nh l\u1eb7p l\u1ea1i nhi\u1ec1u l\u1ea7n.<\/p>\n

Appota Team.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chi\u1ebfm \u0111\u01b0\u1ee3c nh\u1eefng v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean\u00a0trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean App Store l\u00e0 m\u1ed9t \u0111i\u1ec1u v\u00f4 c\u00f9ng tuy\u1ec7t v\u1eddi \u0111\u1ed1i v\u1edbi b\u1ea5t c\u1ee9 \u1ee9ng d\u1ee5ng n\u00e0o. C\u00f4ng vi\u1ec7c ASO – App Store Optimization l\u00e0 c\u00e1ch m\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n l\u1ef1a ch\u1ecdn \u0111\u1ec3 \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi d\u00f9ng […]<\/p>\n","protected":false},"author":9,"featured_media":2965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[151,34,8,596],"yoast_head":"\nH\u01b0\u1edbng d\u1eabn ASO to\u00e0n t\u1eadp cho App iOS - Appota News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/huong-dan-aso-toan-tap-cho-app-ios\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u01b0\u1edbng d\u1eabn ASO to\u00e0n t\u1eadp cho App iOS - Appota News\" \/>\n<meta property=\"og:description\" content=\"Chi\u1ebfm \u0111\u01b0\u1ee3c nh\u1eefng v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean\u00a0trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean App Store l\u00e0 m\u1ed9t \u0111i\u1ec1u v\u00f4 c\u00f9ng tuy\u1ec7t v\u1eddi \u0111\u1ed1i v\u1edbi b\u1ea5t c\u1ee9 \u1ee9ng d\u1ee5ng n\u00e0o. C\u00f4ng vi\u1ec7c ASO – App Store Optimization l\u00e0 c\u00e1ch m\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n l\u1ef1a ch\u1ecdn \u0111\u1ec3 \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi d\u00f9ng […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/huong-dan-aso-toan-tap-cho-app-ios\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-29T08:05:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T09:21:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2015\/01\/app-store-optimization-tips.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"867\" \/>\n\t<meta property=\"og:image:height\" content=\"491\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ng\u00f4 Cay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ng\u00f4 Cay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/vi\/huong-dan-aso-toan-tap-cho-app-ios\/\",\"url\":\"https:\/\/news.appota.com\/vi\/huong-dan-aso-toan-tap-cho-app-ios\/\",\"name\":\"H\u01b0\u1edbng d\u1eabn ASO to\u00e0n t\u1eadp cho App iOS - 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