{"id":2687,"date":"2014-08-22T11:31:53","date_gmt":"2014-08-22T04:31:53","guid":{"rendered":"http:\/\/news.appota.com\/?p=2687"},"modified":"2021-04-13T16:23:41","modified_gmt":"2021-04-13T09:23:41","slug":"thi-truong-game-di-dong-viet-va-huong-di-mang-lai-thanh-cong","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/thi-truong-game-di-dong-viet-va-huong-di-mang-lai-thanh-cong\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng Vi\u1ec7t v\u00e0 h\u01b0\u1edbng \u0111i mang l\u1ea1i th\u00e0nh c\u00f4ng"},"content":{"rendered":"<p><em><strong>Th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng Vi\u1ec7t<\/strong> trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y di\u1ec5n ra r\u1ea5t s\u00f4i n\u1ed5i v\u1edbi h\u00e0ng tr\u0103m nh\u00e0 ph\u00e1t h\u00e0nh game trong, ngo\u00e0i n\u01b0\u1edbc tham gia v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u01a1i \u0111\u00f4ng \u0111\u1ea3o. Nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng sau c\u00f3 th\u1ec3 gi\u00fap nh\u1eefng nh\u00e0 ph\u00e1t h\u00e0nh m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng Vi\u1ec7t.<\/em><\/p>\n<p><!--more--><\/p>\n<p>T\u1ea1i Vi\u1ec7t Nam, s\u1ef1 ph\u00e2n m\u1ea3nh c\u1ee7a ph\u1ea7n c\u1ee9ng l\u00e0 smartphone di\u1ec5n ra r\u1ea5t r\u00f5 n\u00e9t. Ngo\u00e0i ra, c\u00f3 \u0111\u1ebfn 60-90% ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u s\u1eed d\u1ee5ng jailbreak ho\u1eb7c root \u0111i\u1ec7n tho\u1ea1i. \u0110i\u1ec1u n\u00e0y g\u00e2y ra th\u00e1ch th\u1ee9c kh\u00f4ng h\u1ec1 nh\u1ecf cho vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a game \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ed1t tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p><b>1. Mi\u1ec5n ph\u00ed l\u00e0 xu h\u01b0\u1edbng<\/b><\/p>\n<p>Nh\u1eefng game mi\u1ec5n ph\u00ed t\u00edch h\u1ee3p t\u00ednh n\u0103ng In-App Purchase c\u00f3 doanh thu g\u1ea5p 10 l\u1ea7n game thu ph\u00ed. S\u1ed1 li\u1ec7u v\u1ec1 doanh thu tr\u00ean App Store l\u00e0 m\u1ed9t minh ch\u1ee9ng r\u00f5 r\u00e0ng. C\u0169ng gi\u1ed1ng nh\u01b0 c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c, s\u1ef1 quan t\u00e2m \u0111\u1ebfn c\u00e1c \u1ee9ng d\u1ee5ng thu ph\u00ed t\u1ea1i th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u1edf Vi\u1ec7t Nam c\u00f2n kh\u00e1 th\u1ea5p. Theo s\u1ed1 li\u1ec7u c\u1ee7a c\u00f4ng ty Appota, doanh thu c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng thu ph\u00ed ch\u1ec9 kho\u1ea3ng 3-5% v\u00e0 c\u00f2n c\u00f3 khuynh h\u01b0\u1edbng gi\u1ea3m. Do \u0111\u00f3, y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean l\u00e0 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t Trung Qu\u1ed1c n\u00ean \u0111\u1ea9y m\u1ea1nh ph\u00e1t tri\u1ec3n c\u00e1c game di \u0111\u1ed9ng mi\u1ec5n ph\u00ed. Nh\u1eefng g\u00ec mi\u1ec5n ph\u00ed lu\u00f4n \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng \u0111\u00f3n nh\u1eadn.<\/p>\n<p><b>2. Ho\u00e0n thi\u1ec7n c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3<\/b><\/p>\n<p>Ngo\u00e0i vi\u1ec7c li\u00ean k\u1ebft v\u1edbi c\u00e1c th\u1ebb thanh to\u00e1n n\u01b0\u1edbc ngo\u00e0i, ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n kh\u00e1c nh\u01b0 qua tin nh\u1eafn SMS, th\u1ebb c\u00e0o, v\u00ed \u0111i\u1ec7n t\u1eed, Internet banking&#8230; Trong \u0111\u00f3, ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n th\u01b0\u1eddng s\u1eed d\u1ee5ng nh\u1ea5t l\u00e0 tin nh\u1eafn SMS, nh\u01b0ng \u0111\u1ed1i v\u1edbi nh\u00e0 ph\u00e1t h\u00e0nh \u0111\u00e2y l\u00e0 c\u00e1ch \u00edt l\u1ee3i nhu\u1eadn nh\u1ea5t, v\u00ec ph\u1ea3i chia doanh thu v\u1edbi nh\u00e0 m\u1ea1ng. \u0110i\u1ec1u c\u1ea7n l\u00e0m \u1edf \u0111\u00e2y l\u00e0 ph\u1ea3i quy ho\u1ea1ch l\u1ea1i h\u00ecnh th\u1ee9c thanh to\u00e1n, SMS ch\u1ec9 d\u00f9ng \u0111\u1ec3 thanh to\u00e1n m\u1ec7nh gi\u00e1 th\u1ea5p, th\u1ebb c\u00e0o d\u00f9ng thanh to\u00e1n c\u00e1c m\u1ec7nh gi\u00e1 cao \u0111\u1ec3 gi\u1ea3m thi\u1ec3u vi\u1ec7c &#8220;th\u1ea5t tho\u00e1t l\u1ee3i nhu\u1eadn&#8221;.<\/p>\n<p><b>3. K\u1ebft h\u1ee3p m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7u qu\u1ea3<\/b><\/p>\n<p>Facebook v\u1eabn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam. Do \u0111\u00f3, khi ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m game t\u1ea1i Vi\u1ec7t Nam, ch\u1ec9 c\u1ea7n truy\u1ec1n th\u00f4ng tr\u00ean Facebook l\u00e0 \u0111\u1ee7, th\u00e0nh l\u1eadp c\u00e1c fanpage, h\u1ed9i nh\u00f3m \u0111\u1ec3 k\u1ebft n\u1ea1p ng\u01b0\u1eddi ch\u01a1i. Th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam l\u00e0 tr\u00f2 chuy\u1ec7n khi ch\u01a1i game, do \u0111\u00f3 n\u00ean t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o vi\u1ec7c giao l\u01b0u v\u1edbi ng\u01b0\u1eddi ch\u01a1i, cung c\u1ea5p cho h\u1ecd nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u00e0 gi\u00e1 tr\u1ecb, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 cho ph\u00e9p ng\u01b0\u1eddi ch\u01a1i \u0111\u0103ng nh\u1eadp b\u1eb1ng t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i. \u00a0M\u1edf r\u1ed9ng t\u00e0i kho\u1ea3n \u0111\u0103ng nh\u1eadp game t\u1eeb t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<p><b> 4. B\u1ea3n \u0111\u1ecba h\u00f3a (Vi\u1ec7t h\u00f3a)<\/b><\/p>\n<p><b>Th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng Vi\u1ec7t <\/b>l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1eb7c th\u00f9, do \u0111\u00f3 c\u1ea7n ph\u1ea3i b\u1ea3n \u0111\u1ecba h\u00f3a \u1edf m\u1ee9c \u0111\u1ed9 nh\u1ea5t \u0111\u1ecbnh<b>. <\/b>Ph\u1ea7n l\u1edbn c\u00e1c phi\u00ean b\u1ea3n game \u0111\u1ec1u c\u00f3 b\u1ea3n ti\u1ebfng Anh nh\u01b0ng vi\u1ec7c b\u1ea3n \u0111\u1ecba h\u00f3a sang ti\u1ebfng Vi\u1ec7t c\u00e1c s\u1ea3n ph\u1ea9m c\u0169ng s\u1ebd d\u1ec5 g\u00e2y thi\u1ec7n c\u1ea3m h\u01a1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng. Vi\u1ec7c n\u00e0y kh\u00f4ng t\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 kh\u00e1 \u0111\u01a1n gi\u1ea3n. M\u1ed9t game kho\u1ea3ng 10.000 t\u1eeb c\u00f3 th\u1ec3 Vi\u1ec7t h\u00f3a trong kho\u1ea3ng 2 tu\u1ea7n. V\u00ec v\u1eady, Vi\u1ec7t h\u00f3a game s\u1ebd gi\u00fap nh\u00e0 ph\u00e1t h\u00e0nh ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n \u0111\u1ebfn ng\u01b0\u1eddi ch\u01a1i Vi\u1ec7t Nam.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng Vi\u1ec7t v\u00e0 h\u01b0\u1edbng \u0111i mang l\u1ea1i th\u00e0nh c\u00f4ng\" src=\"http:\/\/cdn.game4v.com\/g4v-content\/uploads\/2014\/06\/355.jpg\" alt=\"Th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng Vi\u1ec7t v\u00e0 h\u01b0\u1edbng \u0111i mang l\u1ea1i th\u00e0nh c\u00f4ng\" width=\"378\" height=\"283\" \/><\/p>\n<p style=\"text-align: center;\"><em>Game \u0111\u01b0\u1ee3c &#8220;Vi\u1ec7t h\u00f3a&#8221; s\u1ebd d\u1ec5 d\u00e0ng thu h\u00fat \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ch\u01a1i h\u01a1n<\/em><\/p>\n<p><b>5. Ch\u1ecdn k\u00eanh ph\u00e1t h\u00e0nh ch\u00ednh x\u00e1c<\/b><\/p>\n<p>C\u00e1c k\u00eanh ph\u00e1t h\u00e0nh t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam ph\u00e2n m\u1ea3nh v\u00e0 ph\u1ee9c t\u1ea1p. N\u1ebfu c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c Store (kho \u1ee9ng d\u1ee5ng) th\u00ec nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ebd c\u00f3 th\u00eam c\u01a1 h\u1ed9i \u0111\u01b0a s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng. Ngo\u00e0i \u00a0iTunes v\u00e0 Google Play, c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh n\u00ean ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c kho t\u1ea3i d\u00e0nh ri\u00eang cho th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t s\u1ebd \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao h\u01a1n r\u1ea5t nhi\u1ec1u, hi\u1ec7n nay Appota \u0111ang li\u00ean k\u1ebft v\u1edbi nh\u1eefng kho t\u1ea3i l\u1edbn nh\u1ea5t Vi\u1ec7t Nam v\u1edbi h\u01a1n 11 tri\u1ec7u user trong n\u01b0\u1edbc.<\/p>\n<p><b>6. H\u1ee3p t\u00e1c qu\u1ea3ng b\u00e1 tr\u00ean c\u00e1c wapsite<\/b><\/p>\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng d\u00f9ng \u0111i\u1ec7n tho\u1ea1i Android d\u00f2ng th\u1ea5p th\u00ec k\u00eanh qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c tr\u00ecnh duy\u1ec7t WAP l\u00e0 r\u1ea5t quan tr\u1ecdng. M\u1ed7i ng\u00e0y c\u00f3 h\u00e0ng ng\u00e0n qu\u1ea3ng c\u00e1o \u0111\u01a1n gi\u1ea3n \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean c\u00e1c trang wap, thu l\u1ea1i hi\u1ec7u qu\u1ea3 cao.<\/p>\n<p><b>7. Ch\u1ecdn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o CPA (Cost per Action)<\/b><\/p>\n<p>Ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o qua tin nh\u1eafn \u0111\u00e3 kh\u00f4ng c\u00f2n m\u1edbi m\u1ebb n\u1eefa. Hi\u1ec7n t\u1ea1i c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng d\u00f9ng ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o nh\u01b0 CPI (Cost per Impression &#8211; chi ph\u00ed l\u01b0\u1ee3t hi\u1ec3n th\u1ecb) v\u00e0 CPA (Cost per Action &#8211; chi ph\u00ed \u0111\u1ec3 \u0111\u1ed5i l\u1ea1i m\u1ed9t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi xem, nh\u01b0 \u0111\u0103ng k\u00fd ho\u1eb7c click v\u00e0o link). T\u1ea1i <b>Th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng Vi\u1ec7t<\/b> Nam hi\u1ec7n nay, nh\u1eefng nh\u00e0 ph\u00e1t h\u00e0nh ngo\u1ea1i c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o nh\u01b0 Golden Sun, Appota ho\u1eb7c l\u1ef1a ch\u1ecdn Facebook marketing \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ed1 l\u01b0\u1ee3ng user cho nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: right;\">Appota Team.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng Vi\u1ec7t trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y di\u1ec5n ra r\u1ea5t s\u00f4i n\u1ed5i v\u1edbi h\u00e0ng tr\u0103m nh\u00e0 ph\u00e1t h\u00e0nh game trong, ngo\u00e0i n\u01b0\u1edbc tham gia v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u01a1i \u0111\u00f4ng \u0111\u1ea3o. Nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng sau c\u00f3 th\u1ec3 gi\u00fap nh\u1eefng nh\u00e0 ph\u00e1t h\u00e0nh m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng game [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[8,558],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng Vi\u1ec7t v\u00e0 h\u01b0\u1edbng \u0111i mang l\u1ea1i th\u00e0nh c\u00f4ng - Appota News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/thi-truong-game-di-dong-viet-va-huong-di-mang-lai-thanh-cong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng Vi\u1ec7t v\u00e0 h\u01b0\u1edbng \u0111i mang l\u1ea1i th\u00e0nh c\u00f4ng - Appota News\" \/>\n<meta property=\"og:description\" content=\"Th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng Vi\u1ec7t trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y di\u1ec5n ra r\u1ea5t s\u00f4i n\u1ed5i v\u1edbi h\u00e0ng tr\u0103m nh\u00e0 ph\u00e1t h\u00e0nh game trong, ngo\u00e0i n\u01b0\u1edbc tham gia v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u01a1i \u0111\u00f4ng \u0111\u1ea3o. Nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng sau c\u00f3 th\u1ec3 gi\u00fap nh\u1eefng nh\u00e0 ph\u00e1t h\u00e0nh m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng game [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/thi-truong-game-di-dong-viet-va-huong-di-mang-lai-thanh-cong\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-22T04:31:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T09:23:41+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/cdn.game4v.com\/g4v-content\/uploads\/2014\/06\/355.jpg\" \/>\n<meta name=\"author\" content=\"Ng\u00f4 Cay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ng\u00f4 Cay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/vi\/thi-truong-game-di-dong-viet-va-huong-di-mang-lai-thanh-cong\/\",\"url\":\"https:\/\/news.appota.com\/vi\/thi-truong-game-di-dong-viet-va-huong-di-mang-lai-thanh-cong\/\",\"name\":\"Th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng Vi\u1ec7t v\u00e0 h\u01b0\u1edbng \u0111i mang l\u1ea1i th\u00e0nh c\u00f4ng - 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