{"id":2271,"date":"2014-04-22T14:07:51","date_gmt":"2014-04-22T07:07:51","guid":{"rendered":"http:\/\/news.appota.com\/?p=2271"},"modified":"2014-04-22T14:07:51","modified_gmt":"2014-04-22T07:07:51","slug":"apple-google-va-cuoc-chien-doc-quyen-game-di-dong","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/apple-google-va-cuoc-chien-doc-quyen-game-di-dong\/","title":{"rendered":"Apple, Google v\u00e0 cu\u1ed9c chi\u1ebfn \u0111\u1ed9c quy\u1ec1n game di \u0111\u1ed9ng"},"content":{"rendered":"

Tr\u1eadn chi\u1ebfn tranh gi\u00e0nh ng\u00f4i v\u01b0\u01a1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng gi\u1eefa Apple v\u00e0 Google \u0111ang lan r\u1ed9ng \u0111\u1ebfn th\u1ec3 lo\u1ea1i \u1ee9ng d\u1ee5ng sinh nhi\u1ec1u l\u1ee3i nhu\u1eadn nh\u1ea5t: Game.<\/strong><\/em><\/p>\n

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\"Apple<\/td>\n<\/tr>\n
\n

Tr\u1eadn chi\u1ebfn tranh gi\u00e0nh ng\u00f4i v\u01b0\u01a1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng gi\u1eefa Apple v\u00e0 Google \u0111ang lan r\u1ed9ng \u0111\u1ebfn th\u1ec3 lo\u1ea1i \u1ee9ng d\u1ee5ng sinh nhi\u1ec1u l\u1ee3i nhu\u1eadn nh\u1ea5t: Game. \u1ea2nh: Internet<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Hai g\u00e3 kh\u1ed5ng l\u1ed3 c\u1ee7a thung l\u0169ng Silicon \u0111ang t\u00ecm c\u00e1ch l\u1ea5y l\u00f2ng c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o nh\u1eefng t\u1ef1a game h\u00e0ng \u0111\u1ea7u s\u1ebd c\u00f3 phi\u00ean b\u1ea3n cho n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd tr\u01b0\u1edbc ti\u00ean, theo nh\u1eefng ngu\u1ed3n tin g\u1ea7n g\u0169i v\u1edbi v\u1ee5 vi\u1ec7c. \u0110\u1ed5i l\u1ea1i, Apple v\u00e0 Google s\u1ebd h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o cho c\u00e1c game \u0111\u00f3 b\u1eb1ng c\u00e1ch d\u00e0nh cho ch\u00fang v\u1ecb tr\u00ed n\u1ed5i b\u1eadt tr\u00ean trang ch\u1ee7 c\u1ee7a kho \u1ee9ng d\u1ee5ng.<\/p>\n

C\u00e1c ngu\u1ed3n tin cho bi\u1ebft, th\u00e1ng 8 v\u1eeba qua, v\u1edbi s\u1ef1 ra m\u1eaft c\u1ee7a “Plants Vs. Zombies 2\u201d (phi\u00ean b\u1ea3n ti\u1ebfp theo c\u1ee7a m\u1ed9t t\u1ef1a game \u0111\u00e1nh zoombie c\u1ef1c k\u1ef3 n\u1ed5i ti\u1ebfng), nh\u00e0 ph\u00e1t h\u00e0nh Electronic\u00a0Arts\u00a0\u0111\u00e3 k\u00fd th\u1ecfa thu\u1eadn v\u1edbi Apple \u0111\u1ec3 game \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb n\u1ed5i b\u1eadt tr\u00ean App Store. \u0110\u1ed5i l\u1ea1i, EA \u0111\u1ed3ng \u00fd d\u00e0nh cho Apple kho\u1ea3ng 2 th\u00e1ng \u0111\u1ed9c quy\u1ec1n tr\u00f2 ch\u01a1i n\u00e0y. Ph\u1ea3i t\u1edbi th\u00e1ng 10\/2013, game m\u1edbi c\u00f3 phi\u00ean b\u1ea3n cho Android c\u1ee7a Google.<\/p>\n

Ph\u1ea7n ti\u1ebfp theo c\u1ee7a game \u201cCut the Rope\u201d c\u1ee7a ZeptoLab (ra m\u1eaft v\u00e0o th\u00e1ng 12\/2013) c\u0169ng ph\u1ea3n \u00e1nh m\u1ed9t m\u00f4 h\u00ecnh t\u01b0\u01a1ng t\u1ef1. C\u00f4ng ty ZeptoLab v\u00e0 Apple th\u1ecfa thu\u1eadn l\u00e0 App Store s\u1ebd ph\u00e1t h\u00e0nh \u0111\u1ed9c quy\u1ec1n game trong 3 th\u00e1ng \u0111\u1ea7u ti\u00ean, \u0111\u1ed5i l\u1ea1i, kho \u1ee9ng d\u1ee5ng ph\u1ea3i h\u1ed7 tr\u1ee3 qu\u1ea3ng b\u00e1 game. M\u00e3i t\u1edbi cu\u1ed1i th\u00e1ng 3\/2014, ZeptoLab m\u1edbi ph\u00e1t h\u00e0nh phi\u00ean b\u1ea3n cho Android.<\/p>\n

C\u00e1c \u0111\u1ea1i di\u1ec7n c\u1ee7a Apple v\u00e0 Google t\u1eeb ch\u1ed1i b\u00ecnh lu\u1eadn chi ti\u1ebft v\u1ec1 n\u1ed7 l\u1ef1c \u0111\u1ed9c quy\u1ec1n game di \u0111\u1ed9ng c\u1ee7a hai c\u00f4ng ty n\u00e0y. T\u00ecm c\u00e1ch \u0111\u1ed9c quy\u1ec1n game n\u1ed5i ti\u1ebfng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb r\u1ea5t ph\u1ed5 bi\u1ebfn \u1edf th\u1ecb tr\u01b0\u1eddng thi\u1ebft b\u1ecb ch\u01a1i game chuy\u00ean d\u1ee5ng, nh\u01b0ng c\u00e1ch l\u00e0m n\u00e0y c\u00f2n kh\u00e1 m\u1edbi m\u1ebb \u1edf th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng game di \u0111\u1ed9ng. \u0110i\u1ec1u \u0111\u00f3 ch\u1ee9ng t\u1ecf cu\u1ed9c chi\u1ebfn tranh gi\u00e0nh ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng \u0111\u00e3 b\u01b0\u1edbc sang giai \u0111o\u1ea1n leo thang, \u0111\u1eb7c bi\u1ec7t l\u00e0 Apple \u0111ang h\u1ebft s\u1ee9c quy\u1ebft t\u00e2m ch\u1ed1ng l\u1ea1i s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n t\u1ea3ng Android c\u1ee7a Google.<\/p>\n

B\u00e0 Emily Greer, gi\u00e1m \u0111\u1ed1c c\u1ee7a d\u1ecbch v\u1ee5 game Kongregate v\u00ed \u0111\u00e2y nh\u01b0 m\u1ed9t cu\u1ed9c ch\u1ea1y \u0111ua v\u0169 trang \u0111\u1ec3 tranh gi\u00e0nh n\u1ed9i dung t\u1ed1t nh\u1ea5t. B\u00e0 Greer n\u00f3i: \u201cKhi ng\u01b0\u1eddi ta y\u00eau th\u00edch m\u1ed9t tr\u00f2 ch\u01a1i m\u00e0 n\u00f3 ch\u01b0a c\u00f3 phi\u00ean b\u1ea3n tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng, h\u1ecd c\u00f3 th\u1ec3 s\u1ebd chuy\u1ec3n sang n\u1ec1n t\u1ea3ng kh\u00e1c. M\u1ee9c \u0111\u1ed9 g\u1eafn b\u00f3 c\u1ee7a m\u1ed9t ng\u01b0\u1eddi v\u1edbi game m\u00e0 h\u1ecd y\u00eau th\u00edch c\u00f3 th\u1ec3 l\u00e0 r\u1ea5t l\u1edbn\u201d.<\/p>\n

Apple, c\u00f4ng ty nhanh ch\u00f3ng d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng smartphone sau khi tr\u00ecnh l\u00e0ng iPhone h\u1ed3i n\u0103m 2007, \u0111ang ph\u1ea3i c\u1ea1nh tranh v\u1edbi doanh s\u1ed1 ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a \u0111i\u1ec7n tho\u1ea1i Android t\u1eeb Samsung v\u00e0 c\u00e1c h\u00e3ng s\u1ea3n xu\u1ea5t kh\u00e1c.<\/p>\n

Theo s\u1ed1 li\u1ec7u c\u1ee7a h\u00e3ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng IDC, g\u1ea7n 80% trong 1 t\u1ef7 smartphone b\u00e1n ra kh\u1eafp th\u1ebf gi\u1edbi trong n\u0103m 2013 ch\u1ea1y h\u1ec7 \u0111i\u1ec1u h\u00e0nh Android c\u1ee7a Google. C\u00f9ng l\u00fac \u0111\u00f3, th\u1ecb ph\u1ea7n c\u1ee7a Apple \u0111\u00e3 gi\u1ea3m xu\u1ed1ng c\u00f2n 15%.<\/p>\n

Trong nhi\u1ec1u n\u0103m, h\u1ea7u h\u1ebft c\u00e1c \u1ee9ng d\u1ee5ng m\u1edbi \u0111\u1ec1u c\u00f3 phi\u00ean b\u1ea3n cho iOS tr\u01b0\u1edbc ti\u00ean. Theo gi\u1ea3i th\u00edch c\u1ee7a c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game, m\u1ed9t ph\u1ea7n v\u00ec ph\u00e1t tri\u1ec3n game cho iOS d\u1ec5 h\u01a1n v\u00e0 iOS ch\u1ea1y tr\u00ean \u00edt thi\u1ebft b\u1ecb h\u01a1n. Ng\u01b0\u1ee3c l\u1ea1i, c\u00f3 r\u1ea5t nhi\u1ec1u bi\u1ebfn th\u1ec3 Android, h\u1ec7 \u0111i\u1ec1u h\u00e0nh dang ch\u1ea1y tr\u00ean r\u1ea5t nhi\u1ec1u m\u1eabu smartphone v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng.<\/p>\n

Nh\u01b0ng trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y, Android \u0111\u00e3 d\u1ea7n v\u01b0\u01a1n l\u00ean \u0111\u1ec3 san b\u1eb1ng s\u00e2n ch\u01a1i v\u1edbi Apple. Ngo\u00e0i vi\u1ec7c Android c\u00f3 th\u1ecb ph\u1ea7n kh\u1ed5ng l\u1ed3, c\u00e1c c\u00f4ng c\u1ee5 vi\u1ebft ph\u1ea7n m\u1ec1m cho Android c\u0169ng tr\u1edf n\u00ean d\u1ec5 s\u1eed d\u1ee5ng h\u01a1n.<\/p>\n

Theo nghi\u00ean c\u1ee9u chung c\u1ee7a c\u00e1c h\u00e3ng nghi\u00ean c\u1ee9u HIS v\u00e0 App Annie, ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u chi ti\u00eau kho\u1ea3ng 16 t\u1ef7 USD cho c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, trong \u0111\u00f3 game chi\u1ebfn h\u01a1n 70%.<\/p>\n

\u00d4ng Patrick Mork, c\u1ef1u gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb to\u00e0n c\u1ea7u cho kho \u1ee9ng d\u1ee5ng c\u1ee7a Google v\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c c\u00f4ng ty game di \u0111\u1ed9ng Unspoken Tales, n\u00f3i: \u201cGame l\u00e0 nh\u1eefng \u1ee9ng d\u1ee5ng quan tr\u1ecdng. Kh\u00f4ng ch\u1ec9 v\u00ec ng\u01b0\u1eddi d\u00f9ng d\u00e0nh nhi\u1ec1u th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c cho n\u00f3, m\u00e0 game c\u00f2n th\u1ec3 hi\u1ec7n s\u1ee9c m\u1ea1nh c\u1ee7a thi\u1ebft b\u1ecb\u201d.<\/p>\n

Trong khi \u0111\u00f3, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game c\u0169ng ph\u1ea3i ch\u1ecbu \u00e1p l\u1ef1c ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ec3 tr\u1edf n\u00ean n\u1ed5i b\u1eadt h\u01a1n \u0111\u1ed1i th\u1ee7, c\u0169ng nh\u01b0 \u0111\u1ec3 thuy\u1ebft ph\u1ee5c game th\u1ee7 d\u1ebfn v\u1edbi tr\u00f2 ch\u01a1i c\u1ee7a h\u1ecd.<\/p>\n

\u00d4ng Mork cho bi\u1ebft, vi\u1ec7c xu\u1ea5t hi\u1ec7n n\u1ed5i b\u1eadt trong c\u00e1c kho \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 gi\u00fap t\u0103ng g\u1ea5p 10 l\u1ea7n s\u1ed1 l\u01b0\u1ee3t t\u1ea3i v\u1ec1 cho m\u1ed9t game, ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed c\u1ee7a banner qu\u1ea3ng c\u00e1o v\u00e0 ph\u1ee5 thu\u1ed9c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong bao l\u00e2u.<\/p>\n

C\u00e1c ngu\u1ed3n tin cho hay, Apple kh\u00f4ng tr\u1ea3 ti\u1ec1n \u0111\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ed9c quy\u1ec1n game. H\u1ecd ch\u1ec9 h\u1ed7 tr\u1ee3 qu\u1ea3ng b\u00e1 v\u00e0 ti\u1ebfp th\u1ecb game. Apple th\u01b0\u1eddng \u0111\u01b0a ra \u0111\u1ec1 ngh\u1ecb h\u1ee3p t\u00e1c sau khi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t game gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m s\u1eafp ra m\u1eaft. V\u00ed d\u1ee5, game c\u1ee7a Electronic Arts v\u00e0 ZeptoLabs \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o trong m\u1ed9t h\u1ed9p l\u1edbn tr\u00ean \u0111\u1ea7u trang ch\u1ee7 c\u1ee7a App Store.<\/p>\n

Ph\u00e1t ng\u00f4n vi\u00ean c\u1ee7a Apple v\u00e0 ZeptoLabs t\u1eeb ch\u1ed1i \u0111\u01b0a ra b\u00ecnh lu\u1eadn. M\u1ed9t ph\u00e1t ng\u00f4n vi\u00ean c\u1ee7a EA th\u00ec cho bi\u1ebft, c\u00f4ng ty n\u00e0y \u201ch\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi c\u1ea3 Apple v\u00e0 Google\u201d.<\/p>\n

Gonzague de Vallois, tr\u01b0\u1edfng b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a h\u00e3ng game Gameloft, c\u00f4ng ty \u0111\u1ee9ng \u0111\u1eb1ng sau game \u0111ua xe Asphalt n\u1ed5i ti\u1ebfng, n\u00f3i r\u1eb1ng \u00f4ng v\u00e0 Apple \u0111\u00e3 t\u1eebng th\u1ea3o lu\u1eadn v\u1ec1 th\u1ecfa thu\u1eadn qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ed9c quy\u1ec1n game, nh\u01b0ng cu\u1ed1i c\u00f9ng Gameloft t\u1eeb ch\u1ed1i. H\u1ecd ch\u1ecdn ph\u00e1t h\u00e0nh game tr\u00ean c\u1ea3 iOS v\u00e0 Android c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n

Google \u0111\u1ed3ng \u00fd qu\u1ea3ng c\u00e1o cho m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng n\u1ebfu \u1ee9ng d\u1ee5ng \u0111\u00f3 g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Android. V\u00ed d\u1ee5, h\u1ed3i th\u00e1ng 3\/2014, Game Insight, m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng n\u1ed5i ti\u1ebfng c\u1ee7a Nga, tuy\u00ean b\u1ed1 gi\u1ea3m gi\u00e1 nh\u1eefng v\u1eadt ph\u1ea9m trong game c\u00f3 h\u00ecnh d\u1ea1ng gi\u1ed1ng robot Android. \u0110\u1ed5i l\u1ea1i, Google \u0111\u1ed3ng \u00fd d\u00e0nh cho \u1ee9ng d\u1ee5ng c\u1ee7a Game Insight m\u1ed9t v\u1ecb tr\u00ed t\u1ed1t trong Google Play Store.<\/p>\n

Ph\u1ea7n m\u1ec1m \u0111\u1ed9c quy\u1ec1n c\u00f3 v\u1ebb l\u00e0 nh\u00e2n t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ea7n c\u1ee9ng, \u0111\u1eb7c bi\u1ec7t trong ng\u00e0nh c\u00f4ng nghi\u1ec7p game. Tuy nhi\u00ean, nh\u00e0 ph\u00e2n t\u00edch Lewis Ward c\u1ee7a h\u00e3ng nghi\u00ean c\u1ee9u IDC l\u1ea1i nghi ng\u1edd li\u1ec7u game \u0111\u1ed9c quy\u1ec1n c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 t\u1edbi quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng khi h\u1ecd mua smartphone hay tablet hay kh\u00f4ng.<\/p>\n

Theo WSJ<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Tr\u1eadn chi\u1ebfn tranh gi\u00e0nh ng\u00f4i v\u01b0\u01a1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng gi\u1eefa Apple v\u00e0 Google \u0111ang lan r\u1ed9ng \u0111\u1ebfn th\u1ec3 lo\u1ea1i \u1ee9ng d\u1ee5ng sinh nhi\u1ec1u l\u1ee3i nhu\u1eadn nh\u1ea5t: Game.<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"\nApple, Google v\u00e0 cu\u1ed9c chi\u1ebfn \u0111\u1ed9c quy\u1ec1n game di \u0111\u1ed9ng - Appota News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/apple-google-va-cuoc-chien-doc-quyen-game-di-dong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple, Google v\u00e0 cu\u1ed9c chi\u1ebfn \u0111\u1ed9c quy\u1ec1n game di \u0111\u1ed9ng - 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