{"id":1166,"date":"2013-05-28T14:24:25","date_gmt":"2013-05-28T07:24:25","guid":{"rendered":"http:\/\/news.appota.com\/?p=1166"},"modified":"2013-05-28T14:29:32","modified_gmt":"2013-05-28T07:29:32","slug":"tai-sao-cac-dai-gia-cong-nghe-thuc-hien-mua-ban-gan-day","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/tai-sao-cac-dai-gia-cong-nghe-thuc-hien-mua-ban-gan-day\/","title":{"rendered":"T\u1ea1i sao c\u00e1c \u0111\u1ea1i gia c\u00f4ng ngh\u1ec7 li\u00ean t\u1ee5c th\u1ef1c hi\u1ec7n c\u00e1c v\u1ee5 mua b\u00e1n, s\u00e1t nh\u1eadp g\u1ea7n \u0111\u00e2y?"},"content":{"rendered":"<p>Facebook mua l\u1ea1i Instagram, Microsoft mua l\u1ea1i Yammer v\u00e0 gi\u1edd \u0111\u00e2y Yahoo! ti\u1ebfp t\u1ee5c mua l\u1ea1i Tumblr. V\u1eady \u0111\u00e2u l\u00e0 nguy\u00ean nh\u00e2n \u0111\u1ee9ng sau nh\u1eefng th\u1ecfa thu\u1eadn mua b\u00e1n n\u00e0y?<\/p>\n<p><!--more-->S\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n ng\u00e0y nay \u0111\u00e3 n\u00e2ng gi\u00e1 tr\u1ecb c\u00e1c c\u00f4ng ty start-up v\u1ec1 web l\u00ean h\u00e0ng tri\u1ec7u \u0111\u1ed9. \u0110i\u1ec1u n\u00e0y l\u00e0m ch\u00fang ta li\u00ean t\u01b0\u1edfng \u0111\u1ebfn c\u00e1c s\u1ef1 ki\u1ec7n t\u1ea1i th\u1eddi \u0111i\u1ec3m b\u00f9ng n\u1ed5 th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n v\u00e0o n\u0103m 1999. V\u1eady \u0111i\u1ec1u g\u00ec th\u1ef1c ch\u1ea5t \u0111ang \u0111\u1ee9ng sau nh\u1eefng th\u01b0\u01a1ng v\u1ee5 mua b\u00e1n, s\u00e1t nh\u1eadp c\u00e1c c\u00f4ng ty g\u1ea7n \u0111\u00e2y? Vi\u1ec7c t\u0103ng c\u01b0\u1eddng c\u00e1c th\u01b0\u01a1ng v\u1ee5 mua b\u00e1n trong th\u1eddi gian g\u1ea7n \u0111\u00e2y c\u1ee7a c\u00e1c c\u00f4ng ty l\u1edbn \u0111\u1ee7 cho ch\u00fang ta th\u1ea5y s\u1ee9c n\u00f3ng l\u00ean t\u1eebng ng\u00e0y c\u0169ng nh\u01b0 s\u1ef1 \u0111\u1ea9y m\u1ea1nh c\u1ea1nh tranh c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7.<\/p>\n<p><a href=\"http:\/\/news.appota.com\/wp-content\/uploads\/2013\/05\/facebookbuyinstagram_225c4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1167\" title=\"facebookbuyinstagram_225c4\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2013\/05\/facebookbuyinstagram_225c4.jpg\" alt=\"\" width=\"540\" height=\"359\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2013\/05\/facebookbuyinstagram_225c4.jpg 540w, https:\/\/news.appota.com\/wp-content\/uploads\/2013\/05\/facebookbuyinstagram_225c4-300x199.jpg 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Facebook mua l\u1ea1i Instagram sau khi nh\u1eadn th\u1ea5y r\u1eb1ng d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u1ee7a \u1ee9ng d\u1ee5ng chia s\u1ebb h\u00ecnh \u1ea3nh n\u00e0y \u0111\u00e3 \u201c\u0111\u1ea1t \u0111\u1ebfn \u0111\u1ec9nh \u0111i\u1ec3m\u201d<\/em><\/p>\n<p>B\u1ea5t ch\u1ea5p s\u1ef1 \u1ea3m \u0111\u1ea1m trong n\u1ec1n kinh t\u1ebf ch\u00e2u \u00c2u, s\u1ef1 ph\u1ee5c h\u1ed3i im h\u01a1i l\u1eb7ng ti\u1ebfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng M\u1ef9, c\u00e1c \u0111\u1ea1i gia c\u00f4ng ngh\u1ec7 b\u1eb1ng ngu\u1ed3n v\u1ed1n l\u1edbn hay v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn v\u1ed1n ri\u00eang c\u1ee7a m\u00ecnh v\u1eabn quy\u1ebft \u0111\u1ecbnh th\u1ef1c hi\u1ec7n nh\u1eefng th\u01b0\u01a1ng v\u1ee5 mua b\u00e1n v\u00e0 s\u00e1t nh\u1eadp c\u00f4ng ty b\u1eb1ng gi\u1ea5y t\u1edd c\u00f3 gi\u00e1 hay b\u1eb1ng ti\u1ec1n m\u1eb7t nh\u01b0 vi\u1ec7c mua l\u1ea1i Instagram c\u1ee7a Facebook, mua l\u1ea1i Yammer c\u1ee7a Microsoft v\u00e0 m\u1edbi \u0111\u00e2y l\u00e0 vi\u1ec7c mua l\u1ea1i Summly v\u00e0 Tumblr c\u1ee7a Yahoo!. C\u00f9ng th\u1eddi \u0111i\u1ec3m, d\u00f9 m\u1ed7i c\u00f4ng ty c\u00f3 nh\u1eefng gi\u00e1 tr\u1ecb kinh doanh c\u1ed1t l\u00f5i ri\u00eang, nh\u01b0ng c\u00f4ng ty n\u00e0o c\u0169ng mu\u1ed1n t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau. V\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 d\u01b0\u1edbi \u0111\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec1u \u0111\u00e3 mang \u0111\u1ebfn nh\u1eefng th\u01b0\u01a1ng v\u1ee5 l\u1edbn nh\u01b0 v\u1eady.<\/p>\n<p><strong>S\u1ef1 c\u1ed5 v\u0169 c\u1ee7a c\u1ed9ng \u0111\u1ed3ng<\/strong><\/p>\n<p>B\u00ed quy\u1ebft kinh doanh c\u1ee7a c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c internet l\u00e0 mu\u1ed1n th\u00e0nh c\u00f4ng c\u1ea7n c\u00f3 s\u1ee9c m\u1ea1nh c\u1ee7a c\u1ed9ng \u0111\u1ed3ng. M\u1ed9t c\u00f4ng ty mu\u1ed1n th\u00e0nh c\u00f4ng c\u1ea7n ph\u1ea3i khuy\u1ebfn kh\u00edch \u0111\u01b0\u1ee3c th\u1eadt nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd ho\u1eb7c c\u1ee7a \u0111\u1ed1i t\u00e1c c\u1ee7a h\u1ecd. Trong khi ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u c\u00f4ng ty th\u00e0nh c\u00f4ng v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 s\u1ee9c m\u1ea1nh c\u1ed9ng \u0111\u1ed3ng, vi\u1ec7c kh\u00f4ng c\u00f3 m\u1ea1ng x\u00e3 h\u1ed9i ri\u00eang s\u1ebd l\u00e0 m\u1ed9t b\u1ea5t l\u1ee3i trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. \u0110\u00e2y ch\u00ednh l\u00e0 nguy\u00ean nh\u00e2n v\u00ec sao Google \u0111ang c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng m\u1ea1ng x\u00e3 h\u1ed9i ri\u00eang (Google Buzz, Google+), Yahoo, Microsoft ph\u1ea3i mua l\u1ea1i c\u00e1c d\u1ecbch v\u1ee5 c\u1ed9ng \u0111\u1ed3ng nh\u01b0 Tumblr v\u00e0 Yammer.<\/p>\n<p><strong><a href=\"http:\/\/news.appota.com\/wp-content\/uploads\/2013\/05\/1369184451746.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1168\" title=\"1369184451746\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2013\/05\/1369184451746.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2013\/05\/1369184451746.jpg 600w, https:\/\/news.appota.com\/wp-content\/uploads\/2013\/05\/1369184451746-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><em>Yahoo th\u00e2u t\u00f3m Tumblr nh\u1eb1m l\u1ea5p \u0111\u1ea7y s\u1ef1 thi\u1ebfu h\u1ee5t v\u1ec1 m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a c\u00f4ng ty<\/em><\/p>\n<p><strong>M\u1edf r\u1ed9ng c\u1ed9ng \u0111\u1ed3ng<\/strong><\/p>\n<p>Tuy nhi\u00ean, nh\u1eefng c\u00f4ng ty \u0111\u00e3 c\u00f3 m\u1ea1ng x\u00e3 h\u1ed9i ri\u00eang c\u0169ng nh\u1eadn ra r\u1eb1ng n\u1ebfu mu\u1ed1n m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi c\u1ee7a m\u00ecnh, h\u1ecd c\u1ea7n \u0111em \u0111\u1ebfn nhi\u1ec1u tr\u1ea3i nghi\u1ec7m m\u1edbi cho ng\u01b0\u1eddi d\u00f9ng (\u0111\u00fang ra l\u00e0 t\u0103ng th\u1eddi gian s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ki\u1ebfm ti\u1ec1n qua qu\u1ea3ng c\u00e1o), \u0111em \u0111\u1ebfn nhi\u1ec1u n\u1ed9i dung h\u01a1n v\u00e0 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c tham gia \u0111\u00f3ng g\u00f3p v\u00e0o n\u1ed9i dung \u1ea5y. \u0110\u00e2y l\u00e0 nguy\u00ean nh\u00e2n gi\u1ea3i th\u00edch v\u00ec sao Facebook mua l\u1ea1i Instagram v\u00e0 ch\u00fang ta s\u1ebd ti\u1ebfp t\u1ee5c mong \u0111\u1ee3i nh\u1eefng th\u01b0\u01a1ng v\u1ee5 mua l\u1ea1i n\u1ed9i dung truy\u1ec1n th\u1ed1ng c\u1ee7a c\u00e1c c\u00f4ng ty v\u1edbi b\u1ea3n ch\u1ea5t l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c. M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c cho vi\u1ec7c mu\u1ed1n m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi l\u00e0 LinkedIn (d\u00f9 \u0111\u00e2y l\u00e0 x\u00e2y d\u1ef1ng ch\u1ee9 kh\u00f4ng ph\u1ea3i mua l\u1ea1i). LinkedIn \u0111\u00e3 cho ra m\u1eaft d\u1ecbch v\u1ee5 \u201cInfluencers\u201d. \u0110\u00e2y l\u00e0 d\u1ecbch v\u1ee5 cho ph\u00e9p nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u00f3 th\u1ec3 tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean th\u00f4ng qua c\u00e1c n\u1ed9i dung \u0111\u01b0a l\u00ean.<\/p>\n<p><strong>Di \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u<\/strong><\/p>\n<p>Ch\u00e2u \u00c1 d\u1eabn \u0111\u1ea7u th\u1ebf gi\u1eddi v\u1ec1 t\u1ed1c \u0111\u1ed9 chuy\u1ec3n \u0111\u1ed5i t\u1eeb vi\u1ec7c d\u00f9ng m\u00e1y t\u00ednh sang s\u1eed d\u1ee5ng smartphone v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng. Vi\u1ec7c thay \u0111\u1ed5i s\u1eed d\u1ee5ng t\u1eeb m\u00e0n h\u00ecnh l\u1edbn sang m\u00e0n h\u00ecnh nh\u1ecf \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a smartphone \u0111\u00e3 qu\u00e1 r\u00f5 r\u00e0ng. Tuy nhi\u00ean, m\u1ed9t nguy\u00ean nh\u00e2n c\u00f3 v\u1ebb kh\u00f4ng r\u00f5 r\u00e0ng nh\u01b0 tr\u00ean \u0111\u00f3 l\u00e0 s\u1ef1 t\u1eadp trung v\u00e0o d\u1ecbch v\u1ee5 thanh to\u00e1n tr\u00ean di \u0111\u1ed9ng. D\u00f9 hi\u1ec7n t\u1ea1i v\u1eabn ch\u01b0a c\u00f3 m\u1ed9t giao d\u1ecbch n\u00e0o li\u00ean quan \u0111\u1ebfn v\u1ec7c mua b\u00e1n c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c thanh to\u00e1n di \u0111\u1ed9ng nh\u01b0ng s\u1ef1 t\u0103ng c\u01b0\u1eddng giao d\u1ecbch trong l\u0129nh v\u1ef1c n\u00e0y s\u1ebd t\u1ea1o n\u00ean xu h\u01b0\u1edbng th\u00e2u t\u00f3m c\u00e1c c\u00f4ng ty thanh to\u00e1n qua di \u0111\u1ed9ng trong t\u01b0\u01a1ng lai.<\/p>\n<p><strong>Gi\u00e1 tr\u1ecb c\u1ee7a d\u1eef li\u1ec7u (v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u)<\/strong><\/p>\n<p>Nguy\u00ean nh\u00e2n cu\u1ed1i c\u00f9ng d\u1eabn \u0111\u1ebfn c\u00e1c giao d\u1ecbch, c\u00f3 ti\u1ec1m n\u0103ng gi\u00fap c\u00e1c c\u00f4ng ty ph\u00e1t tri\u1ec3n trung h\u1ea1n l\u1edbn nh\u1ea5t l\u00e0 kh\u1ea3 n\u0103ng gia t\u0103ng v\u00e0 ph\u00e1t tri\u1ec3n d\u1eef li\u1ec7u l\u1edbn, c\u00e1c \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u l\u1edbn v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u cho ph\u00e9p c\u00e1c c\u00f4ng ty t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb sinh ra t\u1eeb \u200b\u200bc\u00e1c d\u1eef li\u1ec7u c\u00f3 s\u1eb5n.<\/p>\n<p><em><a href=\"http:\/\/e27.co\/2013\/05\/23\/why-internet-giants-are-buyers-again\/\">Theo e27.co<\/a><\/em><\/p>\n<p>T\u00e1c gi\u1ea3:\u00a0<em>Rob Bratby. \u00d4ng l\u00e0 chuy\u00ean gia trong l\u0129nh v\u1ef1c vi\u1ec5n th\u00f4ng, lu\u1eadt s\u01b0 v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 \u0111a ph\u01b0\u01a1ng ti\u1ec7n, hi\u1ec7n \u0111ang gi\u1eef vai tr\u00f2 Qu\u1ea3n l\u00fd \u0111\u1ed1i t\u00e1c t\u1ea1i O<\/em><em>lswang Asia.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook mua l\u1ea1i Instagram, Microsoft mua l\u1ea1i Yammer v\u00e0 gi\u1edd \u0111\u00e2y Yahoo! ti\u1ebfp t\u1ee5c mua l\u1ea1i Tumblr. V\u1eady \u0111\u00e2u l\u00e0 nguy\u00ean nh\u00e2n \u0111\u1ee9ng sau nh\u1eefng th\u1ecfa thu\u1eadn mua b\u00e1n n\u00e0y?<\/p>\n","protected":false},"author":9,"featured_media":1170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[228,23,223,229,224,222,230,227,226,225],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1ea1i sao c\u00e1c \u0111\u1ea1i gia c\u00f4ng ngh\u1ec7 li\u00ean t\u1ee5c th\u1ef1c hi\u1ec7n c\u00e1c v\u1ee5 mua b\u00e1n, s\u00e1t nh\u1eadp g\u1ea7n \u0111\u00e2y? - Appota News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/tai-sao-cac-dai-gia-cong-nghe-thuc-hien-mua-ban-gan-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ea1i sao c\u00e1c \u0111\u1ea1i gia c\u00f4ng ngh\u1ec7 li\u00ean t\u1ee5c th\u1ef1c hi\u1ec7n c\u00e1c v\u1ee5 mua b\u00e1n, s\u00e1t nh\u1eadp g\u1ea7n \u0111\u00e2y? - Appota News\" \/>\n<meta property=\"og:description\" content=\"Facebook mua l\u1ea1i Instagram, Microsoft mua l\u1ea1i Yammer v\u00e0 gi\u1edd \u0111\u00e2y Yahoo! ti\u1ebfp t\u1ee5c mua l\u1ea1i Tumblr. V\u1eady \u0111\u00e2u l\u00e0 nguy\u00ean nh\u00e2n \u0111\u1ee9ng sau nh\u1eefng th\u1ecfa thu\u1eadn mua b\u00e1n n\u00e0y?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/tai-sao-cac-dai-gia-cong-nghe-thuc-hien-mua-ban-gan-day\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-28T07:24:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-05-28T07:29:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2013\/05\/com_ed60e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"264\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ng\u00f4 Cay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ng\u00f4 Cay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/vi\/tai-sao-cac-dai-gia-cong-nghe-thuc-hien-mua-ban-gan-day\/\",\"url\":\"https:\/\/news.appota.com\/vi\/tai-sao-cac-dai-gia-cong-nghe-thuc-hien-mua-ban-gan-day\/\",\"name\":\"T\u1ea1i sao c\u00e1c \u0111\u1ea1i gia c\u00f4ng ngh\u1ec7 li\u00ean t\u1ee5c th\u1ef1c hi\u1ec7n c\u00e1c v\u1ee5 mua b\u00e1n, s\u00e1t nh\u1eadp g\u1ea7n \u0111\u00e2y? 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