{"id":10429,"date":"2022-10-06T11:31:43","date_gmt":"2022-10-06T04:31:43","guid":{"rendered":"https:\/\/news.appota.com\/?p=10429"},"modified":"2022-10-06T11:31:44","modified_gmt":"2022-10-06T04:31:44","slug":"nhung-xu-huong-social-media-nao-se-tiep-tuc-bung-no-trong-nam-2022","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/nhung-xu-huong-social-media-nao-se-tiep-tuc-bung-no-trong-nam-2022\/","title":{"rendered":"Nh\u1eefng xu h\u01b0\u1edbng social media n\u00e0o s\u1ebd ti\u1ebfp t\u1ee5c b\u00f9ng n\u1ed5 trong n\u0103m 2022? "},"content":{"rendered":"<div class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s x126k92a\">\n<div dir=\"auto\"><span style=\"color: #000000;\">C\u00f3 th\u1ec3 n\u00f3i, \u0111\u1ea1i d\u1ecbch \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ng\u01b0\u1eddi mua s\u1eafm tr\u00ean Social Media kh\u00f4ng ch\u1ec9 \u0111\u1ecdc th\u00f4ng tin v\u00e0 nh\u1ea5p v\u00e0o n\u00fat \u201cmua ngay\u201d hi\u1ec3n th\u1ecb tr\u00ean qu\u1ea3ng c\u00e1o, h\u1ecd \u0111ang s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i cho m\u1ecdi giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh mua h\u00e0ng, tr\u00ean h\u1ea7u h\u1ebft m\u1ecdi danh m\u1ee5c s\u1ea3n ph\u1ea9m.<\/span><\/div>\n<div dir=\"auto\"><\/div>\n<\/div>\n<div class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s x126k92a\">\n<div dir=\"auto\"><span class=\"x3nfvp2 x1j61x8r x1fcty0u xdj266r xhhsvwb xat24cr xgzva0m xxymvpz xlup9mm x1kky2od\" style=\"color: #000000;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 d\u1ef1 \u0111o\u00e1n top 9 xu h\u01b0\u1edbng social media ti\u1ebfp t\u1ee5c b\u00f9ng n\u1ed5 trong n\u0103m 2022 n\u00e0y!<\/span><\/div>\n<div dir=\"auto\">\n<h4 class=\"ql-align-justify\"><span style=\"color: #000000;\"><strong>1. TikTok s\u1ebd tr\u1edf th\u00e0nh m\u1ea1ng x\u00e3 h\u1ed9i h\u00e0ng \u0111\u1ea7u cho c\u00e1c chi\u1ebfn d\u1ecbch marketing<\/strong><\/span><\/h4>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">Tr\u01b0\u1edbc \u0111\u00e2y, Instagram lu\u00f4n l\u00e0 l\u1ef1a ch\u1ecdn s\u1ed1 1 trong h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng marketing. \u0110\u00e2y l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t c\u0169ng nh\u01b0 mang l\u1ea1i l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0 cao nh\u1ea5t (t\u1ea5t nhi\u00ean hi\u1ec7u qu\u1ea3 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o ng\u00e0nh c\u1ee7a b\u1ea1n). Tuy nhi\u00ean, hi\u1ec7n nay \u0111i\u1ec1u n\u00e0y \u0111\u00e3 b\u1eaft \u0111\u1ea7u thay \u0111\u1ed5i. V\u00e0o th\u00e1ng 9 n\u0103m 2021, TikTok \u0111\u00e3 v\u01b0\u1ee3t m\u1ed1c 1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng v\u00e0 tr\u1edf th\u00e0nh k\u00eanh social ph\u1ed5 bi\u1ebfn #7 tr\u00ean th\u1ebf gi\u1edbi. Th\u1eadm ch\u00ed, n\u1ebfu kh\u00f4ng k\u1ec3 \u0111\u1ebfn c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin, TikTok ch\u00ednh l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn th\u1ee9 4 sau Instagram.\u00a0\u00a0<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">Theo nhi\u1ec1u chuy\u00ean gia,\u00a0TikTok s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh marketing ti\u1ec1m n\u0103ng trong 2022. V\u00e0o th\u00e1ng 2 n\u0103m 2021, m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y ch\u1ec9 c\u00f3 689 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean ch\u1ec9 trong v\u00f2ng m\u1ed9t n\u0103m, TikTok \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c con s\u1ed1 t\u0103ng tr\u01b0\u1edfng kinh ng\u1ea1c \u0111\u1ebfn h\u01a1n 45%.\u00a0H\u01a1n th\u1ebf, t\u1eeb n\u0103m 2018 \u0111\u1ebfn 2020, TikTok \u0111\u00e3 t\u0103ng 1,157% s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng trong khi Instagram ch\u1ec9 \u0111\u1ea1t m\u1ee9c\u00a0t\u0103ng khi\u00eam t\u1ed1n l\u00e0\u00a06%.\u00a0<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">Bi\u1ec3u \u0111\u1ed3 c\u1ee7a Google Search Trend c\u00f2n cho th\u1ea5y m\u1ee9c \u0111\u1ed9 v\u01b0\u1ee3t tr\u1ed9i ho\u00e0n to\u00e0n c\u1ee7a TikTok trong vi\u1ec7c th\u1ed1ng tr\u1ecb c\u00e1c n\u1ed9i dung video ng\u1eafn, \u0111i\u1ec1u m\u00e0 t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay lu\u00f4n l\u00e0 s\u1edf tr\u01b0\u1eddng c\u1ee7a Instagram.\u00a0<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">B\u00ean c\u1ea1nh \u0111\u00f3, nhu c\u1ea7u t\u00ecm ki\u1ebfm v\u1ec1 TikTok \u0111\u00e3 t\u0103ng 173% trong n\u0103m ngo\u00e1i nh\u01b0ng m\u1ee9c \u0111\u1ed9 t\u00ecm ki\u1ebfm cho Instagram Reels ch\u1ec9 t\u0103ng 22%. Th\u1eadm ch\u00ed, \u1edf t\u00ednh n\u0103ng Stories c\u1ee7a Instagram, con s\u1ed1 n\u00e0y gi\u1ea3m t\u1edbi 33%.\u00a0<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">D\u1ef1a theo k\u1ebft qu\u1ea3 th\u1ed1ng k\u00ea c\u1ee7a Hootsuite\u2019s Social Media Trends, m\u1eb7c d\u00f9 TikTok \u0111ang li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n r\u1ea5t nhanh nh\u01b0ng c\u00e1c doanh nghi\u1ec7p d\u01b0\u1eddng nh\u01b0 v\u1eabn r\u1ea5t do d\u1ef1 khi \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ec1n t\u1ea3ng n\u00e0y. C\u00f3 kho\u1ea3ng 35% c\u00e1c doanh nghi\u1ec7p cho bi\u1ebft h\u1ecd c\u00f3 k\u1ebf ho\u1ea1ch tham gia \u0111\u1ea7u t\u01b0 cho n\u1ec1n t\u1ea3ng TikTok trong n\u0103m t\u1edbi. \u0110a s\u1ed1 c\u00e1c doanh nghi\u1ec7p c\u00f2n l\u1ea1i v\u1eabn ch\u1ecdn tin t\u01b0\u1edfng v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng l\u1edbn nh\u01b0 Instagram v\u00e0 Facebook.\u00a0\u0110\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p, TikTok cho ra m\u1eaft nhi\u1ec1u c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 kinh doanh h\u1eefu \u00edch v\u00e0o n\u0103m 2020 v\u00e0 2021, bao g\u1ed3m h\u1ed3 s\u01a1 doanh nghi\u1ec7p, qu\u1ea3ng c\u00e1o v\u00e0 m\u1ed9t creator marketplace.<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\"><strong><em>Nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m:\u00a0<\/em><\/strong><\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">Trong t\u01b0\u01a1ng lai g\u1ea7n, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u1eafc ch\u1eafn s\u1ebd kh\u00f4ng \u201cng\u1ea1i ng\u1ea7n\u201d \u0111\u1ea7u t\u01b0 m\u1ea1nh tay cho k\u00eanh TikTok c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 l\u00fac b\u1ea1n n\u00ean n\u1eafm b\u1eaft c\u01a1 h\u1ed9i.\u00a0<\/span><\/p>\n<ul>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean nh\u1ea5t \u0111\u1ecbnh c\u1ea7n c\u00f3, h\u00e3y \u0111\u0103ng k\u00fd ngay m\u1ed9t t\u00e0i kho\u1ea3n TikTok cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.\u00a0<\/span><\/li>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">Ti\u1ebfp theo, b\u1ea1n n\u00ean kh\u00e1m ph\u00e1 TikTok v\u00e0 t\u00ecm ki\u1ebfm nh\u1eefng \u00fd t\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh ngh\u1ec1 kinh doanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/li>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">Cu\u1ed1i c\u00f9ng, ph\u00e1c th\u1ea3o ngay b\u1ea3n\u00a0k\u1ebf ho\u1ea1ch marketing cho k\u00eanh TikTok c\u1ee7a m\u00ecnh.\u00a0<\/span><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10430 alignleft\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-1-300x169.png\" alt=\"\" width=\"667\" height=\"376\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-1-300x169.png 300w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-1-150x84.png 150w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-1.png 660w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/li>\n<\/ul>\n<h4 class=\"ql-align-justify\"><span style=\"color: #000000;\"><strong>2. Thay v\u00ec Google, Facebook, m\u1ed9t ph\u1ea7n l\u1edbn ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c chia cho c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c<\/strong><\/span><\/h4>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">\u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 xu h\u01b0\u1edbng g\u00e2y ng\u1ea1c nhi\u00ean nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c marketers. C\u00e1c k\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c cho th\u1ea5y, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd d\u1ec5 ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o \u1edf nh\u1eefng k\u00eanh nh\u1ecf h\u01a1n nh\u01b0 TikTok, Snapchat, Pinterest h\u01a1n l\u00e0 c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 \u201cnh\u1eb5n m\u1eb7t\u201d ng\u01b0\u1eddi d\u00f9ng nh\u01b0 Facebook, Google\u00a0<\/span><\/p>\n<ul>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a <a style=\"color: #000000;\" href=\"https:\/\/www.tiktok.com\/business\/en\/blog\/6-takeaways-from-our-latest-kantar-study\" target=\"_blank\" rel=\"noopener noreferrer\">Kantar<\/a> \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n b\u1edfi TikTok ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u1ebfp h\u1ea1ng c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a TikTok th\u00fa v\u1ecb v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng h\u01a1n so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.\u00a0<\/span><\/li>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">Nghi\u00ean c\u1ee9u c\u1ee7a Nielsen k\u1ebft h\u1ee3p v\u1edbi Snapchat cho th\u1ea5y qu\u1ea3ng c\u00e1o tr\u00ean Snapchat c\u00f3 ph\u1ea1m vi ti\u1ebfp c\u1eadn r\u1ed9ng h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean tivi, nh\u1edd \u0111\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c v\u00e0 th\u00fac \u0111\u1ea9y \u00fd \u0111\u1ecbnh mua cao h\u01a1n.<\/span><\/li>\n<li><span style=\"color: #000000;\">M\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c c\u1ee7a <a style=\"color: #000000;\" href=\"https:\/\/business.pinterest.com\/vi\/advertise\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pinterest Business<\/a> ch\u1ec9 ra qu\u1ea3ng c\u00e1o qu\u1ea3ng c\u00e1o tr\u00ean Pinterest c\u00f3 ROI cao h\u01a1n, v\u00e0\u00a0\u0111\u00e1ng ng\u1ea1c\u00a0nhi\u00ean l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a qu\u1ea3ng c\u00e1o t\u1ea1i Pinterest r\u1ebb h\u01a1n so tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c.\u00a0<\/span><\/li>\n<\/ul>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">B\u00ean c\u1ea1nh \u0111\u00f3, xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm c\u1ee7a Google trong hai n\u0103m qua c\u0169ng cho th\u1ea5y nhu c\u1ea7u t\u00ecm ki\u1ebfm ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y. Bi\u1ec3u \u0111\u1ed3 c\u1ee7a Google Trend cho th\u1ea5y TikTok\u00a0\u0111ang l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang d\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed qu\u1ea3ng c\u00e1o.\u00a0<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">\u0110\u1eb7c bi\u1ec7t, v\u00e0o \u0111\u1ea7u n\u0103m 2021,\u00a0\u00a0nhi\u1ec1u marketers \u0111\u00e3 ph\u1ea3i \u0111a d\u1ea1ng h\u00f3a chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng v\u1edbi b\u1ea3n c\u1eadp nh\u1eadt IOS 14 c\u1ee7a Apple. Trong b\u1ea3n c\u1eadp nh\u1eadt n\u00e0y, Apple \u0111\u00e3\u00a0c\u00f4ng b\u1ed1 t\u00f9y ch\u1ecdn \u201cch\u1ecdn theo d\u00f5i qu\u1ea3ng c\u00e1o&#8221; cho ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng IOS c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ch\u1eb7n ho\u1eb7c b\u1ecf theo d\u00f5i c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u1ebfn t\u1eeb c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">TikTok, Pinterest v\u00e0 Snapchat \u0111\u1ec1u khuy\u1ebfn kh\u00edch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng t\u1ea1o n\u1ed9i dung mang t\u00ednh \u201ct\u1ef1 nhi\u00ean\u201d \u0111\u1ec3 h\u1ea5p d\u1eabn ng\u01b0\u1eddi d\u00f9ng thay v\u00ec d\u00f9ng\u00a0qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed \u0111\u1ec3 \u0111\u1ea9y n\u1ed5i dung \u00edt ch\u1ea5t l\u01b0\u1ee3ng. K\u1ebft qu\u1ea3 l\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 t\u00ednh chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n, hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch Marketing c\u0169ng \u0111\u01b0\u1ee3c \u0111\u1ea9y cao h\u01a1n.\u00a0<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">M\u1ed9t v\u00ed d\u1ee5 n\u1ed5i ti\u1ebfng, th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m Ph\u00e1p MAKE UP FOREVER &#8211; \u0111\u00e3 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o In-feed c\u1ee7a TikTok nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn d\u1ecbch l\u1edbn nh\u1eb1m n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 th\u00e0nh c\u00f4ng mang \u0111\u1ebfn\u00a0h\u01a1n 11 tri\u1ec7u l\u01b0\u1ee3t hi\u1ec3n th\u1ecb v\u00e0 10 tri\u1ec7u l\u01b0\u1ee3t xem video tr\u00ean kh\u1eafp n\u01b0\u1edbc Ph\u00e1p.\u00a0<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\"><strong><em>Nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m:<\/em><\/strong><\/span><\/p>\n<ul>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">Xem x\u00e9t k\u1ef9 h\u01a1n m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng, \u0111\u1eebng b\u1ecf qua c\u00e1c n\u1ec1n t\u1ea3ng c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c &#8220;kh\u1ee7ng&#8221; nh\u01b0 Pinterest hay Snapchat\u00a0<\/span><\/li>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">Nghi\u00ean c\u1ee9u n\u1ed9i dung m\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng \u0111\u0103ng tr\u00ean c\u00e1c trang\u00a0m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 tri\u1ec3n khai m\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh ch\u1ea5t c\u1ee7a n\u1ec1n t\u1ea3ng \u0111\u00f3\u00a0<\/span><\/li>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">Th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-10431\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-2-300x158.png\" alt=\"\" width=\"685\" height=\"361\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-2-300x158.png 300w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-2-150x79.png 150w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-2.png 640w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/p>\n<h4 class=\"ql-align-justify\"><span style=\"color: #000000;\"><strong>3. 81% Kh\u00e1ch h\u00e0ng th\u00edch mua h\u00e0ng tr\u1ef1c ti\u1ebfp ngay tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i <\/strong><\/span><\/h4>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">Tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch,\u00a0\u0111\u1ec3 kinh doanh th\u00e0nh c\u00f4ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i s\u00e1ng t\u1ea1o v\u00e0\u00a0\u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u.\u00a0B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n nay c\u0169ng nh\u01b0 b\u1ed1i c\u1ea3nh \u0111\u1ea1i d\u1ecbch Covid-19 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi h\u1ea7u h\u1ebft ph\u1ea3i \u1edf nh\u00e0 \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 m\u1ea1nh m\u1ebd cho vi\u1ec7c mua s\u1eafm qua m\u1ea1ng x\u00e3 h\u1ed9i.\u00a0eMarketer d\u1ef1 \u0111o\u00e1n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd l\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u1ecb gi\u00e1 80 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2025.\u00a0<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">Theo b\u00e1o c\u00e1o, c\u00f3 \u0111\u1ebfn 81% kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1c s\u1ea3n ph\u1ea9m mua s\u1eafm tr\u01b0\u1edbc khi c\u00f3 \u0111\u1ea1i d\u1ecbch. Nh\u1edd v\u1eady, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 nh\u1eadn ra r\u1eb1ng vi\u1ec7c cho ph\u00e9p ng\u01b0\u1eddi s\u1eed d\u1ee5ng thanh to\u00e1n tr\u00ean c\u00f9ng m\u1ed9t \u1ee9ng d\u1ee5ng l\u00e0 m\u1ed9t vi\u1ec7c v\u00f4 c\u00f9ng ho\u00e0n h\u1ea3o v\u00e0 thu\u1eadn ti\u1ec7n \u0111\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng ch\u1ecdn mua s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">H\u1ea7u h\u1ebft c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n nay \u0111\u1ec1u c\u00f3 c\u00e1c gi\u1ea3i ph\u00e1p mua s\u1eafm trong \u1ee9ng d\u1ee5ng, bao g\u1ed3m c\u1ea3 video tr\u1ef1c ti\u1ebfp v\u00e0 c\u00e1c t\u00ednh n\u0103ng m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng. Trong \u0111\u00f3, Instagram, Facebook v\u00e0 Pinterest l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn nh\u1ea5t. B\u00ean c\u1ea1nh \u0111\u00f3, TikTok, Twitter v\u00e0 YouTube c\u0169ng \u0111ang d\u1ea7n b\u1eaft k\u1ecbp xu h\u01b0\u1edbng n\u00e0y.\u00a0<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\"><strong><em>Nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m:\u00a0<\/em><\/strong><\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">Social Ecommerce c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng th\u1ec3 thay th\u1ebf th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong\u00a0t\u01b0\u01a1ng lai g\u1ea7n. Tuy nhi\u00ean, trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn, b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua h\u00ecnh th\u1ee9c mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o n\u00e0y.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c thi\u1ebft l\u1eadp C\u1eeda h\u00e0ng tr\u00ean Facebook, Instagram ho\u1eb7c th\u1eed nghi\u1ec7m \u201cGhim\u201d s\u1ea3n ph\u1ea9m tr\u00ean Pinterest.\u00a0<\/span><\/li>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">T\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. T\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd c\u00e1c m\u1ee5c m\u00e0 b\u1ea1n cho r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a m\u00ecnh s\u1ebd th\u00edch nh\u1ea5t.\u00a0\u00a0<\/span><\/li>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">Th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 \u0111\u1eb7t h\u00e0ng ch\u1ec9 trong m\u1ed9t v\u00e0i thao t\u00e1c.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-10432\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-3-300x150.png\" alt=\"\" width=\"782\" height=\"391\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-3-300x150.png 300w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-3-768x385.png 768w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-3-150x75.png 150w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-3-696x349.png 696w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-3-838x420.png 838w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-3.png 1000w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/p>\n<h4 class=\"ql-align-justify\"><span style=\"color: #000000;\"><strong>4. C\u00e1c cu\u1ed9c g\u1ecdi d\u1ea7n tr\u1edf n\u00ean l\u1ed7i th\u1eddi trong khai th\u00e1c \u00fd \u0111\u1ecbnh mua h\u00e0ng<\/strong><\/span><\/h4>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">B\u1ed1i c\u1ea3nh gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i \u1edf nhi\u1ec1u n\u01a1i v\u00e0 t\u00ecnh tr\u1ea1ng chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u gi\u00e1n \u0111o\u1ea1n khi\u1ebfn m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 doanh nghi\u1ec7p giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">M\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a Nielsen cho th\u1ea5y 64% ng\u01b0\u1eddi tham gia n\u00f3i r\u1eb1ng h\u1ecd c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i khi giao ti\u1ebfp v\u1edbi doanh nghi\u1ec7p b\u1eb1ng tin nh\u1eafn h\u01a1n l\u00e0 c\u00e1c cu\u1ed9c g\u1ecdi \u0111i\u1ec7n. V\u00e0 theo Gartner, s\u1ebd c\u00f3 kho\u1ea3ng 60% c\u00e1c y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00ed th\u00f4ng qua c\u00e1c k\u00eanh digital trong n\u0103m 2023.\u00a0<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">Tr\u00ean th\u1ef1c t\u1ebf, d\u00f9 nhu c\u1ea7u s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng t\u0103ng nh\u01b0ng nhi\u1ec1u t\u1ed5 ch\u1ee9c v\u1eabn ch\u01b0a s\u1eb5n s\u00e0ng cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i. Kh\u1ea3o s\u00e1t Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng n\u0103m 2022 c\u1ee7a Hootsuite cho th\u1ea5y, 71% t\u1ed5 ch\u1ee9c ch\u01b0a b\u1eaft \u0111\u1ea7u ho\u1eb7c kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 v\u00e0o d\u1ecbch v\u1ee5 n\u00e0y.\u00a0<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\"><strong><em>Nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m:\u00a0<\/em><\/strong><\/span><\/p>\n<ul>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">B\u1eaft \u0111\u1ea7u suy ngh\u0129 v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\u00a0\u00a0<\/span><\/li>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">T\u1ea1o c\u00e1c m\u1eabu c\u00e2u tr\u1ea3 l\u1eddi th\u01b0\u1eddng g\u1eb7p d\u00e0nh ri\u00eang cho t\u1eebng n\u1ec1n t\u1ea3ng.\u00a0<\/span><\/li>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">S\u1eed d\u1ee5ng chatbot \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1eddi gian ph\u1ea3n h\u1ed3i\u00a0\u00a0<\/span><\/li>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">X\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i nh\u00f3m social marketing ri\u00eang. N\u1ebfu kh\u00f4ng, c\u00f3 th\u1ec3 thu\u00ea ngo\u00e0i\u00a0c\u00e1c agency chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng cho c\u00e1c k\u00eanh social.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-10433\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-4-300x200.jpg\" alt=\"\" width=\"684\" height=\"456\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-4-300x200.jpg 300w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-4-768x512.jpg 768w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-4-150x100.jpg 150w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-4-696x464.jpg 696w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-4-630x420.jpg 630w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-4.jpg 900w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/p>\n<h4 class=\"ql-align-justify\"><span style=\"color: #000000;\"><strong>5. C\u00e1c video d\u1ea1ng d\u00e0i kh\u00f4ng c\u00f2n chi\u1ebfm nhi\u1ec1u \u01b0u th\u1ebf<\/strong><\/span><\/h4>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">Theo th\u1ed1ng k\u00ea c\u1ee7a Vidyard \u2013 m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t video, 60% t\u1ed5ng s\u1ed1 video \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n tr\u00ean internet trong n\u0103m 2020 c\u00f3 \u0111\u1ed9 d\u00e0i d\u01b0\u1edbi 2 ph\u00fat. G\u1ea7n 40% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd s\u1eed d\u1ee5ng video d\u1ea1ng ng\u1eafn \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.\u00a0<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Reels v\u00e0 TikTok \u0111\u00e3 m\u1edf ra m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi cho xu h\u01b0\u1edbng c\u00e1c video ng\u1eafn, \u0111\u1eb7c bi\u1ec7t trong kho\u1ea3ng t\u1eeb n\u0103m 2018 \u0111\u1ebfn 2020. \u0110i\u1ec1u n\u00e0y l\u00e0m cho c\u00e1c video d\u1ea1ng d\u00e0i kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3n nh\u1eadn nh\u01b0 tr\u01b0\u1edbc. V\u00ed d\u1ee5 c\u1ee5 th\u1ec3: Instagram \u0111\u00e3 d\u1ea7n b\u1ecf qua IGTV, b\u00ean c\u1ea1nh \u0111\u00f3 Facebook Watch c\u0169ng d\u1ea7n tr\u1edf n\u00ean m\u1edd nh\u1ea1t. V\u00e0 th\u00e0nh tr\u00ec cu\u1ed1i c\u00f9ng c\u1ee7a video d\u1ea1ng d\u00e0i &#8211; YouTube \u0111\u00e3 cho ra \u0111\u1eddi \u0111\u1ecbnh d\u1ea1ng m\u1edbi mang t\u00ean YouTube Shorts.\u00a0<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i video d\u1ea1ng ng\u1eafn n\u00e0o c\u0169ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\u00a0Nh\u1eefng th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng l\u1edbn nh\u01b0 Twitter Fleets hay Linkedin Stories khi n\u1ed7 l\u1ef1c sao ch\u00e9p v\u00e0 ra m\u1eaft nh\u1eefng t\u00ednh n\u0103ng video ng\u1eafn t\u01b0\u01a1ng t\u1ef1 TikTok \u0111\u00e3 minh ch\u1ee9ng cho \u0111i\u1ec1u n\u00e0y. Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 xem m\u1ed9t video v\u00ec th\u1eddi l\u01b0\u1ee3ng ng\u1eafn m\u00e0 quan tr\u1ecdng l\u00e0 n\u1ed9i dung ph\u1ea3i h\u1ea5p d\u1eabn v\u00e0 c\u00f3 t\u00ednh gi\u1ea3i tr\u00ed cao.\u00a0<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\"><strong><em>Nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m:\u00a0<\/em><\/strong><\/span><\/p>\n<ul>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng m\u1edbi, h\u00e3y th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c video TikTok.\u00a0\u00a0<\/span><\/li>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 thu h\u00fat l\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng Instagram hi\u1ec7n t\u1ea1i, h\u00e3y th\u1eed nghi\u1ec7m v\u1edbi Stories.\u00a0\u00a0<\/span><\/li>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">N\u1ebfu b\u1ea1n \u0111\u00e3 th\u00e0nh c\u00f4ng v\u1edbi video d\u1ea1ng ng\u1eafn tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng, h\u00e3y th\u1eed nghi\u1ec7m tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng kh\u00e1c.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-10434\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-5-300x200.jpg\" alt=\"\" width=\"692\" height=\"461\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-5-300x200.jpg 300w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-5-768x511.jpg 768w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-5-150x100.jpg 150w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-5-696x464.jpg 696w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-5-631x420.jpg 631w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-5.jpg 1000w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/><\/p>\n<h4 class=\"ql-align-justify\"><span style=\"color: #000000;\"><strong>6.\u00a0H\u1ee3p t\u00e1c lan to\u1ea3 s\u1ee9c m\u1ea1nh c\u00f9ng c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o\u00a0<\/strong><\/span><\/h4>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">C\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o \u0111\u00e3 t\u1ed3n t\u1ea1i g\u1ea7n m\u1ed9t th\u1eadp k\u1ef7, tuy nhi\u00ean n\u00f3 ch\u1ec9 tr\u1edf n\u00ean b\u00f9ng n\u1ed5 v\u00e0 m\u1edf r\u1ed9ng trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch khi m\u1ecdi ng\u01b0\u1eddi t\u00ecm c\u00e1ch \u0111a d\u1ea1ng h\u00f3a ngu\u1ed3n thu nh\u1eadp c\u1ee7a m\u00ecnh.\u00a0\u00a0<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">Trong n\u0103m 2021, c\u00f3 kho\u1ea3ng 50 tri\u1ec7u ng\u01b0\u1eddi t\u1ef1 coi m\u00ecnh l\u00e0 nh\u1eefng\u00a0nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1c doanh nghi\u1ec7p d\u1ef1 ki\u1ebfn s\u1ebd chi 15 t\u1ef7 \u0111\u00f4 la cho Influencer Marketing v\u00e0o n\u0103m 2022. Ch\u1ec9 ri\u00eang t\u1ea1i Hoa K\u1ef3, 72,5% c\u00e1c Marketers d\u1ef1 \u0111o\u00e1n s\u1ebd s\u1eed d\u1ee5ng Influencer Marketing.\u00a0<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">C\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 th\u00fac \u0111\u1ea9y m\u1ea1nh m\u1ebd xu h\u01b0\u1edbng n\u00e0y khi cho ra m\u1eaft h\u00e0ng lo\u1ea1t t\u00ednh n\u0103ng v\u00e0 c\u00f4ng c\u1ee5 m\u1edbi ch\u1eb3ng h\u1ea1n nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">TikTok\u2019s Creator Marketplace\u00a0\u00a0<\/span><\/li>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">C\u1ed9ng t\u00e1c tr\u00ean Instagram\u00a0\u00a0<\/span><\/li>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">Qu\u1ea3ng c\u00e1o n\u1ed9i dung c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Instagram\u00a0\u00a0<\/span><\/li>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">Qu\u1ea3n l\u00fd c\u1ed9ng t\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Facebook\u00a0\u00a0<\/span><\/li>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">K\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u YouTube s\u1ed1 l\u01b0\u1ee3t theo d\u00f5i si\u00eau tr\u1ea3 ph\u00ed tr\u00ean Twitter\u00a0<\/span><\/li>\n<\/ul>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\"><strong><em>Nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m:<\/em><\/strong><\/span><\/p>\n<ul>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn (v\u00e0 h\u1ecd \u0111ang \u1edf tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0o).\u00a0\u00a0<\/span><\/li>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">T\u00ecm ki\u1ebfm v\u00e0 ch\u1ecdn l\u1ecdc nh\u1eefng influencer ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 v\u00e0 tr\u1ea3 m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd.\u00a0\u00a0<\/span><\/li>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">Ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o quy m\u00f4 nh\u1ecf c\u0169ng bi\u1ebft gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd v\u00e0 s\u1ebd kh\u00f4ng s\u1eb5n s\u00e0ng l\u00e0m vi\u1ec7c mi\u1ec5n ph\u00ed.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-10435\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-6-300x180.png\" alt=\"\" width=\"677\" height=\"406\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-6-300x180.png 300w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-6-768x461.png 768w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-6-150x90.png 150w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-6-696x418.png 696w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-6-700x420.png 700w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-6.png 800w\" sizes=\"(max-width: 677px) 100vw, 677px\" \/><\/p>\n<h4 class=\"ql-align-justify\"><span style=\"color: #000000;\"><strong>7. Xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o t\u00ednh ph\u00ed<\/strong><\/span><\/h4>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">Theo b\u00e1o c\u00e1o Social Media Trends 2022 c\u1ee7a Hootsuite, kho\u1ea3ng 43% nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi nh\u1eadn th\u1ea5y r\u1eb1ng \u201cs\u1ef1 suy gi\u1ea3m ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 s\u1ef1 \u0111\u00f2i h\u1ecfi t\u0103ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o\u201d l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t ch\u1ec9 sau vi\u1ec7c li\u00ean t\u1ee5c \u0111\u01b0a ra c\u00e1c \u00fd t\u01b0\u1edfng cho n\u1ed9i dung. Tuy nhi\u00ean, do c\u1ea1nh tranh v\u1ec1 m\u1eb7t media, qu\u1ea3ng c\u00e1o t\u00ednh ph\u00ed v\u1eabn l\u00e0 xu h\u01b0\u1edbng ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ea1nh m\u1ebd.\u00a0<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">\u0110\u1ea1i d\u1ecbch \u0111\u00e3 g\u00e2y ra nhi\u1ec1u th\u00e1ch th\u1ee9c cho c\u00e1c doanh nghi\u1ec7p khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch\u00a0qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch cho qu\u1ea3ng c\u00e1o b\u1edfi h\u1ecd cho\u00a0r\u1eb1ng n\u00f3 t\u1ed1n nhi\u1ec1u chi ph\u00ed nh\u01b0ng ch\u1ec9 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn th\u1ea5p.\u00a0<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\">Th\u00eam v\u00e0o \u0111\u00f3, vi\u1ec7c Apple cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1eeb ch\u1ed1i theo d\u00f5i Facebook \u0111\u00e3 khi\u1ebfn c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y ph\u1ea3i t\u00ecm c\u00e1ch th\u1ee9c m\u1edbi \u0111\u1ec3 nh\u1eafm t\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Theo kh\u1ea3o s\u00e1t, t\u1ef7 l\u1ec7 ti\u1ebfp c\u1eadn trung b\u00ecnh cho m\u1ed9t b\u00e0i \u0111\u0103ng kh\u00f4ng tr\u1ea3 ti\u1ec1n tr\u00ean Facebook l\u00e0 5,2%. \u0110i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 ch\u1ec9 c\u00f3 5% ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 xem \u0111\u01b0\u1ee3c b\u00e0i \u0111\u0103ng n\u1ebfu kh\u00f4ng \u0111\u1eb7t b\u1ea5t k\u1ef3 kho\u1ea3n ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o n\u00e0o cho Facebook.\u00a0<\/span><\/p>\n<p class=\"ql-align-justify\"><span style=\"color: #000000;\"><strong><em>Nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m:\u00a0<\/em><\/strong><\/span><\/p>\n<ul>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">Ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng n\u1ed9i dung truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng.\u00a0\u00a0<\/span><\/li>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">Th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o c\u00e1c b\u00e0i \u0111\u0103ng h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi.\u00a0\u00a0<\/span><\/li>\n<li class=\"ql-align-justify\"><span style=\"color: #000000;\">Th\u01b0\u1eddng xuy\u00ean theo d\u00f5i hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch \u0111\u1ec3 c\u00f3 \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-10437\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-7-300x205.jpg\" alt=\"\" width=\"686\" height=\"469\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-7-300x205.jpg 300w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-7-150x102.jpg 150w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-7-218x150.jpg 218w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-7-696x475.jpg 696w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-7-615x420.jpg 615w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-7.jpg 750w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/><\/p>\n<h4 class=\"ql-align-justify\"><strong>8. 22% th\u01b0\u01a1ng hi\u1ec7u gia t\u0103ng s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p Social Listening <\/strong><\/h4>\n<p class=\"ql-align-justify\">B\u1ed1i c\u1ea3nh \u0111\u1ea1i d\u1ecbch Covid-19 c\u00f9ng nh\u1eefng \u1ea3nh h\u01b0\u1edfng c\u1ee7a t\u00ecnh tr\u1ea1ng thi\u1ebfu lao \u0111\u1ed9ng khi\u1ebfn s\u1ef1 b\u1ea5t b\u00ecnh \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gia t\u0103ng. Nhi\u1ec1u doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u t\u1eadp trung v\u00e0 \u0111\u1ea7u t\u01b0 h\u01a1n v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng social listening \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 tr\u00e1nh r\u1ee7i ro v\u1ec1 m\u1eb7t truy\u1ec1n th\u00f4ng.<\/p>\n<p class=\"ql-align-justify\">K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t Social Media Trends 2022 c\u1ee7a Hootsuite cho th\u1ea5y h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u1ed3ng \u00fd ho\u1eb7c ho\u00e0n to\u00e0n \u0111\u1ed3ng \u00fd r\u1eb1ng social listening \u0111\u00e3 gia t\u0103ng gi\u00e1 tr\u1ecb cho t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd trong 12 th\u00e1ng qua.<\/p>\n<p class=\"ql-align-justify\">Ngo\u00e0i ra, nhu c\u1ea7u t\u00ecm ki\u1ebfm tr\u00ean Google cho c\u00e1c t\u1eeb kh\u00f3a nh\u01b0 \u201csocial listening\u201d v\u00e0 \u201csocial listening tools\u201d \u0111\u00e3 t\u0103ng 22% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i.<\/p>\n<p class=\"ql-align-justify\"><strong>Nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m:\u00a0<\/strong><\/p>\n<ul>\n<li class=\"ql-align-justify\">Theo d\u00f5i l\u01b0\u1ee3t \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, hashtag c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 ng\u01b0\u1eddi ph\u00e1t ng\u00f4n c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<li class=\"ql-align-justify\">Theo d\u00f5i l\u01b0\u1ee3t \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, hashtag c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 ng\u01b0\u1eddi ph\u00e1t ng\u00f4n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<li class=\"ql-align-justify\">Theo d\u00f5i t\u1eeb kh\u00f3a v\u00e0 hashtag quan tr\u1ecdng trong to\u00e0n ng\u00e0nh<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-10436\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-8-300x171.png\" alt=\"\" width=\"679\" height=\"387\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-8-300x171.png 300w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-8-150x86.png 150w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-8-696x398.png 696w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-8.png 700w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/p>\n<h4 class=\"ql-align-justify\"><strong>9.\u00a0Social audio\u00a0\u2013 Xu h\u01b0\u1edbng n\u1ed9i dung m\u1edbi h\u1ee9a h\u1eb9n s\u1ebd b\u00f9ng n\u1ed5 <\/strong><\/h4>\n<p class=\"ql-align-justify\">Clubhouse ra m\u1eaft v\u00e0o th\u00e1ng 4 n\u0103m 2020 v\u00e0 d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn m\u1ea1nh m\u1ebd v\u00e0o \u0111\u1ea7u n\u0103m 2021. \u0110\u00e2y l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1eadp trung v\u00e0o c\u00e1c\u00a0ph\u00f2ng tr\u00f2 chuy\u1ec7n \u00e2m thanh \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau: v\u0103n h\u00f3a, th\u1ec3 thao, du l\u1ecbch,\u2026 \u0110\u1ec3 tham gia cu\u1ed9c ch\u01a1i n\u00e0y, Twitter \u0111\u00e3 nhanh ch\u00f3ng tung ra n\u1ec1n t\u1ea3ng &#8220;m\u1ea1ng x\u00e3 h\u00f4i\u201d \u00e2m thanh &#8211;\u00a0Spaces. Ngay sau \u0111\u00f3, Facebook c\u0169ng ph\u00e1t tri\u1ec3n t\u00ednh n\u0103ng ph\u00f2ng h\u1ecdp \u00e2m thanh m\u1edbi.<\/p>\n<p class=\"ql-align-justify\">Theo nh\u01b0 cu\u1ed9c kh\u1ea3o s\u00e1t v\u1ec1 Social Media Trends n\u0103m 2022 c\u1ee7a Hootsuite, ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p cho r\u1eb1ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i n\u1ed9i dung &#8211; v\u1edbi \u201cplatform\u201d \u00e2m thanh l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i kinh doanh \u0111\u00e1ng \u0111\u1ea7u t\u01b0. Kh\u1ea3o s\u00e1t c\u0169ng cho th\u1ea5y r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty quy m\u00f4 v\u1eeba \u0111\u1ebfn l\u1edbn, \u0111\u1ec1u \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 v\u00e0o <em>social audio<\/em>.<\/p>\n<p class=\"ql-align-justify\"><strong><em>Nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m:<\/em><\/strong><\/p>\n<ul>\n<li class=\"ql-align-justify\">T\u01b0\u1edfng t\u01b0\u1ee3ng v\u1ec1 vi\u1ec7c t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung \u00e2m thanh ngay t\u1eeb b\u00e2y gi\u1edd.\u00a0\u0110\u00e2u l\u00e0 nh\u1eefng\u00a0\u00fd t\u01b0\u1edfng\u00a0ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n? Khi\u00a0\u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 mang t\u1edbi cho ng\u01b0\u1eddi nghe, b\u1ea1n h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng c\u1ee5 th\u1ec3, v\u00ed d\u1ee5, s\u1eed d\u1ee5ng Spotify \u0111\u1ec3 thu h\u00fat c\u1ed9ng \u0111\u1ed3ng hi\u1ec7n c\u00f3 tr\u00ean Twitter.<\/li>\n<li class=\"ql-align-justify\">T\u1eadn d\u1ee5ng c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u01b0 t\u01b0\u1edfng trong c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ed5 ch\u1ee9c m\u1ed9t bu\u1ed5i n\u00f3i chuy\u1ec7n \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li class=\"ql-align-justify\">N\u1ebfu kh\u00f4ng ai th\u00edch h\u1ee3p, h\u00e3y c\u00e2n nh\u1eafc h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-10438\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-9-300x200.jpg\" alt=\"\" width=\"671\" height=\"447\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-9-300x200.jpg 300w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-9-1024x681.jpg 1024w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-9-768x511.jpg 768w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-9-150x100.jpg 150w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-9-696x463.jpg 696w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-9-1068x711.jpg 1068w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-9-631x420.jpg 631w, https:\/\/news.appota.com\/wp-content\/uploads\/2022\/10\/Nh\u1eefng-xu-h\u01b0\u1edbng-social-media-n\u00e0o-s\u1ebd-ti\u1ebfp-t\u1ee5c-b\u00f9ng-n\u1ed5-trong-n\u0103m-2022-9.jpg 1500w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s x126k92a\">\n<div dir=\"auto\"><span style=\"color: #000000;\">C\u00f3 th\u1ec3 n\u00f3i, \u0111\u1ea1i d\u1ecbch \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ng\u01b0\u1eddi mua s\u1eafm tr\u00ean Social Media kh\u00f4ng ch\u1ec9 \u0111\u1ecdc th\u00f4ng tin v\u00e0 nh&#8230;<\/p>\n","protected":false},"author":19,"featured_media":10439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nh\u1eefng xu h\u01b0\u1edbng social media n\u00e0o s\u1ebd ti\u1ebfp t\u1ee5c b\u00f9ng n\u1ed5 trong n\u0103m 2022? - Appota News<\/title>\n<meta name=\"description\" content=\"C\u00f3 th\u1ec3 n\u00f3i, \u0111\u1ea1i d\u1ecbch \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ng\u01b0\u1eddi mua s\u1eafm tr\u00ean Social Media kh\u00f4ng ch\u1ec9 \u0111\u1ecdc th\u00f4ng tin v\u00e0 nh\u1ea5p &quot;mua ngay&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/nhung-xu-huong-social-media-nao-se-tiep-tuc-bung-no-trong-nam-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1eefng xu h\u01b0\u1edbng social media n\u00e0o s\u1ebd ti\u1ebfp t\u1ee5c b\u00f9ng n\u1ed5 trong n\u0103m 2022? - Appota News\" \/>\n<meta property=\"og:description\" content=\"C\u00f3 th\u1ec3 n\u00f3i, \u0111\u1ea1i d\u1ecbch \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. 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