{"id":10267,"date":"2022-06-09T10:05:12","date_gmt":"2022-06-09T03:05:12","guid":{"rendered":"https:\/\/news.appota.com\/?p=10267"},"modified":"2022-06-09T10:24:31","modified_gmt":"2022-06-09T03:24:31","slug":"dan-dau-xu-huong-content-marketing-voi-6-trend-interactive-content-cuc-hot-cho-nam-202","status":"publish","type":"post","link":"https:\/\/news.appota.com\/vi\/dan-dau-xu-huong-content-marketing-voi-6-trend-interactive-content-cuc-hot-cho-nam-202\/","title":{"rendered":"D\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng Content Marketing v\u1edbi 6 trend Interactive Content c\u1ef1c hot cho n\u0103m 2022"},"content":{"rendered":"

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Content Marketing ng\u00e0y nay kh\u00f4ng ch\u1ec9 nh\u1eb1m vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n mang vai tr\u00f2 gia t\u0103ng t\u01b0\u01a1ng t\u00e1c, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng. 76% c\u00e1c Marketer \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 s\u1ea3n xu\u1ea5t nhi\u1ec1u n\u1ed9i dung Content h\u01a1n nh\u1eb1m th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng t\u01b0\u01a1ng t\u00e1c, ph\u1ea3n h\u1ed3i th\u00f4ng tin t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 n\u1ed9i dung b\u00e1n h\u00e0ng. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao Interactive Content – N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng Marketing trong th\u1eddi \u0111\u1ea1i 4.0. Interactive Content kh\u00f4ng c\u00f2n ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c cung c\u1ea5p th\u00f4ng tin hay \u0111\u01a1n gi\u1ea3n l\u00e0 th\u00f4ng b\u00e1o cho ng\u01b0\u1eddi d\u00f9ng, m\u00e0 n\u00f3 c\u00f2n m\u1eddi ng\u01b0\u1eddi d\u00f9ng\/ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c ti\u1ebfp tham gia v\u00e0o qu\u00e1 tr\u00ecnh t\u1ea1o ra s\u1ea3n ph\u1ea9m, \u0111\u00f4i khi l\u00e0 thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng. V\u1eady th\u00ec, 6 trend Interactive Content m\u1edbi nh\u1ea5t c\u1ee7a n\u0103m 2022 s\u1ebd l\u00e0 g\u00ec?<\/span>\u00a0<\/span><\/i><\/p>\n

Interactive Content – N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c l\u00e0 g\u00ec ?<\/i><\/b><\/p>\n

\"6<\/p>\n

Interactive content hay content t\u01b0\u01a1ng t\u00e1c l\u00e0 c\u00e1c n\u1ed9i dung y\u00eau c\u1ea7u s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng. V\u1edbi content t\u01b0\u01a1ng t\u00e1c, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 tham gia v\u00e0o ch\u00ednh content \u0111\u00f3. Nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n nh\u01b0 nh\u1ea5p chu\u1ed9t \u0111\u1ec3 hi\u1ec3n th\u1ecb h\u1ebft 100% n\u1ed9i dung, g\u1eedi Email t\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin c\u1eadp nh\u1eadt ho\u1eb7c tham gia m\u1ed9t b\u00e0i ki\u1ec3m tra, tr\u1eafc nghi\u1ec7m, v.v.\u00a0 N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c cung c\u1ea5p cho c\u00e1c marketer nhi\u1ec1u nh\u1eefng c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd b\u1eb1ng nh\u1eefng tr\u1ea3i nghi\u1ec7m ch\u1ea5t l\u01b0\u1ee3ng gi\u00fap n\u1eafm b\u1eaft th\u00f4ng tin chi ti\u1ebft v\u00e0 cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch. \u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng cao v\u1ec1 m\u1eb7t n\u1ed9i dung t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p th\u00f4ng minh ng\u00e0y nay \u0111ang ng\u00e0y c\u00e0ng t\u1eadn d\u1ee5ng t\u00ednh t\u01b0\u01a1ng t\u00e1c trong ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a s\u1ef1 t\u01b0\u01a1ng t\u00e1c m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n nh\u1ea5t<\/span>.\u00a0<\/span><\/p>\n

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  1. Personalize Quizz – C\u00e2u h\u1ecfi \/ tr\u1eafc nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/b><\/li>\n<\/ol>\n

    C\u00e1c c\u00e2u \u0111\u1ed1, tr\u1eafc nghi\u1ec7m \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00e1ch gi\u00fap gia t\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a c\u00f4ng ch\u00fang d\u1ec5 d\u00e0ng. H\u1ecd kh\u00f4ng c\u1ea7n qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 suy ngh\u0129. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ph\u1ea3n h\u1ed3i b\u1eb1ng c\u00e1ch b\u00ecnh lu\u1eadn tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi, tr\u1ea3 l\u1eddi story; ch\u1ecdn tr\u1ef1c ti\u1ebfp c\u00e1c \u0111\u00e1p \u00e1n c\u00f3 s\u1eb5n tr\u00ean c\u00e2u h\u1ecfi. K\u1ebft qu\u1ea3 tr\u1eafc nghi\u1ec7m c\u00f2n l\u00e0 c\u00e1ch h\u1eefu \u00edch \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i, th\u00e1i \u0111\u1ed9 c\u1ee7a c\u00f4ng ch\u00fang. C\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e3n h\u00e0ng s\u1ebd s\u1eed d\u1ee5ng nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00f3 \u0111\u1ec3 c\u00f3 m\u1ed9t s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p h\u01a1n cho ng\u01b0\u1eddi mua h\u00e0ng. Th\u1eadm ch\u00ed, r\u1ea5t nhi\u1ec1u nh\u00e3n h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c Quizz n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean m\u1ed7i h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng l\u00e0m quizz, khi\u1ebfn vi\u1ec7c mua h\u00e0ng tr\u1edf n\u00ean \u0111\u1ed9c nh\u1ea5t h\u01a1n bao gi\u1edd h\u1ebft.\u00a0<\/span><\/p>\n

    Th\u00f4ng qua b\u00e0i \u0111\u00e1nh gi\u00e1, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 t\u00ednh c\u00e1ch c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. D\u1ef1a v\u00e0o n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u, so s\u00e1nh ti\u00eau chu\u1ea9n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i ti\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/span><\/p>\n

    \"6<\/p>\n

    2. Interactive infographic\u00a0 – th\u00f4ng tin d\u01b0\u1edbi d\u1ea1ng \u0111\u1ed3 h\u1ecda<\/b><\/p>\n

    Ng\u00e0y nay, h\u01a1n 40,2% c\u00e1c chuy\u00ean gia marketing cho r\u1eb1ng Interactive Infographics l\u00e0 \u0111\u1ecbnh d\u1ea1ng tr\u1ef1c quan t\u1ed1t nh\u1ea5t cho s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1n gi\u1ea3 \u2013 h\u01a1n c\u1ea3 video, b\u1ea3n tr\u00ecnh b\u00e0y v\u00e0 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u.<\/span><\/p>\n

    Kh\u00e1 \u1ea5n t\u01b0\u1ee3ng khi ch\u1ec9 v\u00e0i n\u0103m tr\u01b0\u1edbc, v\u00e0o n\u0103m 2017, infographics \u0111\u01a1n thu\u1ea7n \u0111\u01b0\u1ee3c coi l\u00e0 h\u00ecnh th\u1ee9c n\u1ed9i dung c\u00f3 th\u1ec3 chia s\u1ebb nhi\u1ec1u nh\u1ea5t. Nh\u01b0ng hi\u1ec7n t\u1ea1i l\u00e0 2021, c\u00f3 nhi\u1ec1u s\u1ef1 c\u1ea1nh tranh h\u01a1n, v\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111ang t\u1ea1o ra nh\u1eefng Infographics c\u00f3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi xem, v\u00ec v\u1eady n\u1ebfu b\u1ea1n ch\u1ec9 xu\u1ea5t b\u1ea3n m\u1ed9t Infographics \u0111\u01a1n thu\u1ea7n l\u00e0 kh\u00f4ng \u0111\u1ee7. Thay v\u00e0o \u0111\u00f3, b\u1ea1n ph\u1ea3i thu h\u00fat ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch \u0111\u01b0a Interactive Content v\u00e0o nh\u1eefng \u1ea5n ph\u1ea9m Infographics c\u1ee7a m\u00ecnh.<\/span><\/p>\n

    T\u1ea1o ra Interactive Infographics s\u1ebd \u0111\u00f2i h\u1ecfi nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c, nh\u01b0ng ph\u1ea7n th\u01b0\u1edfng l\u00e0 x\u1ee9ng \u0111\u00e1ng, v\u00ec b\u1ea1n s\u1ebd c\u00f3 nh\u1eefng ph\u1ea7n n\u1ed9i dung h\u1ea5p d\u1eabn thu h\u00fat nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd h\u01a1n v\u00e0 t\u1ea1o ra nhi\u1ec1u chia s\u1ebb tr\u00ean x\u00e3 h\u1ed9i h\u01a1n.<\/span><\/p>\n

    3. Snack content – chia nh\u1ecf content d\u01b0\u1edbi d\u1ea1ng \u201ch\u00ecnh \u1ea3nh\u201d<\/b><\/p>\n

    Snack Content l\u00e0 n\u1ed9i dung \u201cti\u00eau th\u1ee5\u201d nhanh ch\u00f3ng nh\u1edd n\u1ed9i dung ng\u1eafn, \u0111\u00e1nh m\u1ea1nh y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh. Do \u0111\u00f3, n\u00f3 \u0111\u00e1p \u1ee9ng vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ed9t ng\u01b0\u1eddi d\u00f9ng. C\u00e1c d\u1ea1ng Snack Content th\u01b0\u1eddng d\u00f9ng l\u00e0 Meme, UGC Content (n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o), hay th\u1eadm ch\u00ed l\u00e0 c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c thu nh\u1ecf v\u00e0o d\u01b0\u1edbi d\u1ea1ng c\u00e1c h\u00ecnh \u1ea3nh d\u1ec5 nh\u1edb v\u00e0 d\u1ec5 \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng cho ng\u01b0\u1eddi d\u00f9ng. M\u1ed9t t\u00ean g\u1ecdi kh\u00e1c cho d\u1ea1ng content n\u00e0y ch\u00ednh l\u00e0 \u201cScrollytelling\u201d – ch\u1ec9 c\u1ea5n k\u00e9o chu\u1ed9t tr\u00ean trang web v\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c tr\u1ecdn m\u1ed9t c\u00e2u chuy\u1ec7n, m\u1ed9t b\u00e0i b\u00e1o hay m\u1ed9t th\u00f4ng tin m\u1edbi \u0111\u01b0\u1ee3c chia s\u1ebb.\u00a0<\/span><\/p>\n

    \"6<\/p>\n

    4. eMagazine v\u00e0 c\u00e1c bi\u1ebfn th\u1ec3 c\u1ee7a eMagazine<\/b><\/p>\n

    eMagazine l\u00e0 t\u00e1c ph\u1ea9m b\u00e1o ch\u00ed \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng \u0111\u1ecdc Long-form hi\u1ec7n nay c\u1ee7a c\u00e1c \u0111\u1ed9c gi\u1ea3. B\u00e0i vi\u1ebft hi\u1ec3n th\u1ecb to\u00e0n m\u00e0n h\u00ecnh, kh\u00f4ng xu\u1ea5t hi\u1ec7n b\u1ea5t k\u1ef3 qu\u1ea3ng c\u00e1o n\u00e0o. \u0110i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a eMagazine l\u00e0 b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng cao v\u1ec1 c\u1ea3 Content, Design, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi \u0111\u1ecdc cao gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc tr\u1ea3i nghi\u1ec7m t\u1ea1p ch\u00ed in phi\u00ean b\u1ea3n online tr\u00ean c\u1ea3 PC l\u1eabn mobile. V\u1edbi 86% \u0111\u1ed9c gi\u1ea3 coi \u0111\u1ed3 h\u1ecda l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean cu\u1ed1n h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ecdc n\u1ed9i dung, b\u00e0i vi\u1ebft ch\u1ee9a h\u00ecnh \u1ea3nh ho\u1eb7c video t\u0103ng traffic trung b\u00ecnh g\u1ea5p 32% so v\u1edbi n\u1ed9i dung th\u00f4ng th\u01b0\u1eddng. \u0110\u00f3 l\u00e0 l\u00fd do m\u00e0 eMagazine \u2013 s\u1ea3n ph\u1ea9m t\u1ea1p ch\u00ed online ch\u1ee9a nhi\u1ec1u h\u00ecnh \u1ea3nh, thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc b\u1edfi s\u1ef1 t\u00ednh th\u1ea9m m\u0129 v\u01b0\u1ee3t tr\u1ed9i gi\u1eefa v\u00f4 s\u1ed1 c\u00e1c b\u00e0i vi\u1ebft th\u00f4ng th\u01b0\u1eddng.<\/span><\/p>\n

    \"6<\/p>\n

    C\u00e1c d\u1ea1ng interactive eMagazine c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ec3 \u0111\u1ebfn nh\u01b0: eMagazine Slide-to-view, eMagazine Audio, Interactive Magazine v\u1ec1 nh\u00e2n v\u1eadt truy\u1ec1n c\u1ea3m h\u1ee9ng hay ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng,\u00a0<\/span><\/p>\n

    5. Video t\u01b0\u01a1ng t\u00e1c<\/b><\/p>\n

    Theo thi\u1ebft k\u1ebf, video l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m s\u1ed1ng \u0111\u1ed9ng, khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng lo\u1ea1i interactive content d\u1ec5 s\u1eed d\u1ee5ng nh\u1ea5t trong marketing. Video cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1ef1 do s\u00e1ng t\u1ea1o v\u1edbi th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd v\u00e0 cho ph\u00e9p h\u1ecd thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo nh\u1eefng c\u00e1ch m\u00e0 v\u0103n b\u1ea3n ho\u1eb7c h\u00ecnh \u1ea3nh t\u0129nh kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/span><\/p>\n

    B\u00e1o c\u00e1o t\u1eeb Wyzowl ti\u1ebft l\u1ed9 r\u1eb1ng xu h\u01b0\u1edbng s\u1eed d\u1ee5ng Interactive Video \u0111ang gia t\u0103ng, v\u1edbi 21% nh\u00e0 ti\u1ebfp th\u1ecb video d\u1ef1 \u0111\u1ecbnh \u0111\u01b0a Interactive Video v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb video c\u1ee7a h\u1ecd. Interactive Video \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1c bi\u1ec7t v\u1edbi video th\u00f4ng th\u01b0\u1eddng. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh d\u1ea1ng video cho ph\u00e9p ng\u01b0\u1eddi xem \u0111i\u1ec1u h\u01b0\u1edbng theo c\u00e1c c\u00e1ch kh\u00e1c nhau. Th\u00f4ng qua m\u1ed9t v\u00e0i t\u01b0\u01a1ng t\u00e1c nh\u01b0 click tr\u00ean m\u00e0n h\u00ecnh, ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c n\u1ed9i dung h\u1ecd mu\u1ed1n xem v\u00e0 t\u01b0\u01a1ng t\u00e1c ngay tr\u00ean video. Hi\u1ec3u \u0111\u01a1n gi\u1ea3n, l\u00e0 thay v\u00ec ng\u1ed3i xem video cho \u0111\u1ebfn h\u1ebft th\u00ec b\u1ea1n c\u00f3 nh\u1eefng t\u01b0\u01a1ng t\u00e1c kh\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi n\u1ed9i dung video. <\/span>
    \n<\/span>
    \n<\/span>C\u00e1c d\u1ea1ng interactive video c\u00f3 th\u1ec3 bao g\u1ed3m: Click trong video, l\u1ef1a ch\u1ecdn trong video, interactive story, v.v.\u00a0<\/span><\/p>\n

    6. C\u00f4ng ngh\u1ec7 th\u1ee9c t\u1ebf \u1ea3o<\/strong><\/p>\n

    Cu\u1ed1i c\u00f9ng, ch\u00fang ta ph\u1ea3i \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o (XR). C\u00f4ng ngh\u1ec7 n\u00e0y l\u00e0 m\u1ed9t ti\u1ec1m n\u0103ng l\u1edbn v\u00e0 s\u1ebd kh\u00f4ng bao gi\u1edd bi\u1ebfn m\u1ea5t, b\u1ea1n bi\u1ebft \u0111\u1ea5y. Tr\u00ean th\u1ef1c t\u1ebf, r\u1ea5t nhi\u1ec1u nh\u1eefng nh\u00e3n h\u00e0ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o v\u00e0o trong c\u00e1c qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, trong \u0111\u00f3 c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Sephora Virtual Artist, n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ch\u1ec9nh s\u1eeda c\u00e1c t\u00ednh n\u0103ng make up \u1ea3o, v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1c m\u00e0u s\u1eafc kh\u00e1c nhau tr\u00ean m\u1eb7t c\u1ee7a m\u00ecnh t\u1eeb nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n t\u1ea1i Sephora.\u00a0<\/span><\/p>\n

    Theo chuy\u00ean gia SkinStore trung b\u00ecnh m\u1ed7i n\u0103m ng\u01b0\u1eddi ph\u1ee5 n\u1eef chi ti\u1ebft t\u1edbi 300,000$ cho c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p. V\u00ec v\u1eady, m\u1ed7i kh\u00e1ch h\u00e0ng \u0111\u1ec1u mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u00ecnh nh\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t. V\u1edbi c\u00f4ng c\u1ee5 AR c\u1ee7a Sephora, ph\u1ee5 n\u1eef c\u00f3 th\u1ec3 d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u1ebfn c\u1eeda h\u00e0ng.<\/span><\/p>\n

    Ba lo\u1ea1i c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nhi\u1ec1u nh\u1ea5t hi\u1ec7n nay bao g\u1ed3m:\u00a0<\/span><\/p>\n

      \n
    • Th\u1ef1c t\u1ebf \u1ea3o (VR): n\u01a1i ng\u01b0\u1eddi d\u00f9ng \u0111eo tai nghe VR \u0111\u1ec3 \u0111\u1eafm m\u00ecnh trong th\u1ebf gi\u1edbi \u1ea3o.<\/span><\/li>\n
    • Th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR): \u0111\u1ed3 h\u1ecda nhi\u1ec1u l\u1edbp tr\u00ean m\u00f4i tr\u01b0\u1eddng th\u1ebf gi\u1edbi th\u1ef1c.<\/span><\/li>\n
    • Th\u1ef1c t\u1ebf h\u1ed7n h\u1ee3p (MR): s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa VR v\u00e0 AR, cung c\u1ea5p n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 thao t\u00e1c.<\/span><\/li>\n<\/ul>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

       <\/p>\n

      Content Marketing ng\u00e0y nay kh\u00f4ng ch\u1ec9 nh\u1eb1m vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n mang vai tr\u00f2 gia t\u0103ng t\u01b0\u01a1ng t\u00e1c, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng. 76% c\u00e1c Marketer \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 s\u1ea3n xu\u1ea5t nhi\u1ec1u…<\/p>\n","protected":false},"author":16,"featured_media":10268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[],"yoast_head":"\nD\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng Content Marketing v\u1edbi 6 trend Interactive Content c\u1ef1c hot cho n\u0103m 2022 - Appota News<\/title>\n<meta name=\"description\" content=\"Content Marketing ng\u00e0y nay kh\u00f4ng ch\u1ec9 nh\u1eb1m vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n mang vai tr\u00f2 gia t\u0103ng t\u01b0\u01a1ng t\u00e1c, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng. 76% c\u00e1c Marketer \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 s\u1ea3n xu\u1ea5t nhi\u1ec1u n\u1ed9i dung Content h\u01a1n nh\u1eb1m th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng t\u01b0\u01a1ng t\u00e1c, ph\u1ea3n h\u1ed3i th\u00f4ng tin t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 n\u1ed9i dung b\u00e1n h\u00e0ng. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao Interactive Content - N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng Marketing trong th\u1eddi \u0111\u1ea1i 4.0. Interactive Content kh\u00f4ng c\u00f2n ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c cung c\u1ea5p th\u00f4ng tin hay \u0111\u01a1n gi\u1ea3n l\u00e0 th\u00f4ng b\u00e1o cho ng\u01b0\u1eddi d\u00f9ng, m\u00e0 n\u00f3 c\u00f2n m\u1eddi ng\u01b0\u1eddi d\u00f9ng\/ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c ti\u1ebfp tham gia v\u00e0o qu\u00e1 tr\u00ecnh t\u1ea1o ra s\u1ea3n ph\u1ea9m, \u0111\u00f4i khi l\u00e0 thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng. V\u1eady th\u00ec, 6 trend Interactive Content m\u1edbi nh\u1ea5t c\u1ee7a n\u0103m 2022 s\u1ebd l\u00e0 g\u00ec?\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/dan-dau-xu-huong-content-marketing-voi-6-trend-interactive-content-cuc-hot-cho-nam-202\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng Content Marketing v\u1edbi 6 trend Interactive Content c\u1ef1c hot cho n\u0103m 2022 - Appota News\" \/>\n<meta property=\"og:description\" content=\"Content Marketing ng\u00e0y nay kh\u00f4ng ch\u1ec9 nh\u1eb1m vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n mang vai tr\u00f2 gia t\u0103ng t\u01b0\u01a1ng t\u00e1c, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng. 76% c\u00e1c Marketer \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 s\u1ea3n xu\u1ea5t nhi\u1ec1u n\u1ed9i dung Content h\u01a1n nh\u1eb1m th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng t\u01b0\u01a1ng t\u00e1c, ph\u1ea3n h\u1ed3i th\u00f4ng tin t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 n\u1ed9i dung b\u00e1n h\u00e0ng. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao Interactive Content - N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng Marketing trong th\u1eddi \u0111\u1ea1i 4.0. 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V\u1eady th\u00ec, 6 trend Interactive Content m\u1edbi nh\u1ea5t c\u1ee7a n\u0103m 2022 s\u1ebd l\u00e0 g\u00ec?\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/dan-dau-xu-huong-content-marketing-voi-6-trend-interactive-content-cuc-hot-cho-nam-202\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-09T03:05:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-09T03:24:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/06\/what-is-interactive-content.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"trangtq@appota.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"trangtq@appota.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/vi\/dan-dau-xu-huong-content-marketing-voi-6-trend-interactive-content-cuc-hot-cho-nam-202\/\",\"url\":\"https:\/\/news.appota.com\/vi\/dan-dau-xu-huong-content-marketing-voi-6-trend-interactive-content-cuc-hot-cho-nam-202\/\",\"name\":\"D\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng Content Marketing v\u1edbi 6 trend Interactive Content c\u1ef1c hot cho n\u0103m 2022 - Appota News\",\"isPartOf\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.appota.com\/vi\/dan-dau-xu-huong-content-marketing-voi-6-trend-interactive-content-cuc-hot-cho-nam-202\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.appota.com\/vi\/dan-dau-xu-huong-content-marketing-voi-6-trend-interactive-content-cuc-hot-cho-nam-202\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/06\/what-is-interactive-content.jpg\",\"datePublished\":\"2022-06-09T03:05:12+00:00\",\"dateModified\":\"2022-06-09T03:24:31+00:00\",\"author\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/18239c3317de31ce7617f761d3ab23b6\"},\"description\":\"Content Marketing ng\u00e0y nay kh\u00f4ng ch\u1ec9 nh\u1eb1m vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n mang vai tr\u00f2 gia t\u0103ng t\u01b0\u01a1ng t\u00e1c, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng. 76% c\u00e1c Marketer \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 s\u1ea3n xu\u1ea5t nhi\u1ec1u n\u1ed9i dung Content h\u01a1n nh\u1eb1m th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng t\u01b0\u01a1ng t\u00e1c, ph\u1ea3n h\u1ed3i th\u00f4ng tin t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 n\u1ed9i dung b\u00e1n h\u00e0ng. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao Interactive Content - N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng Marketing trong th\u1eddi \u0111\u1ea1i 4.0. Interactive Content kh\u00f4ng c\u00f2n ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c cung c\u1ea5p th\u00f4ng tin hay \u0111\u01a1n gi\u1ea3n l\u00e0 th\u00f4ng b\u00e1o cho ng\u01b0\u1eddi d\u00f9ng, m\u00e0 n\u00f3 c\u00f2n m\u1eddi ng\u01b0\u1eddi d\u00f9ng\/ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c ti\u1ebfp tham gia v\u00e0o qu\u00e1 tr\u00ecnh t\u1ea1o ra s\u1ea3n ph\u1ea9m, \u0111\u00f4i khi l\u00e0 thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng. 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V\u1eady th\u00ec, 6 trend Interactive Content m\u1edbi nh\u1ea5t c\u1ee7a n\u0103m 2022 s\u1ebd l\u00e0 g\u00ec?\u00a0","og_url":"https:\/\/news.appota.com\/vi\/dan-dau-xu-huong-content-marketing-voi-6-trend-interactive-content-cuc-hot-cho-nam-202\/","og_site_name":"Appota News","article_published_time":"2022-06-09T03:05:12+00:00","article_modified_time":"2022-06-09T03:24:31+00:00","og_image":[{"width":600,"height":315,"url":"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/06\/what-is-interactive-content.jpg","type":"image\/jpeg"}],"author":"trangtq@appota.com","twitter_card":"summary_large_image","twitter_misc":{"Written by":"trangtq@appota.com","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/news.appota.com\/vi\/dan-dau-xu-huong-content-marketing-voi-6-trend-interactive-content-cuc-hot-cho-nam-202\/","url":"https:\/\/news.appota.com\/vi\/dan-dau-xu-huong-content-marketing-voi-6-trend-interactive-content-cuc-hot-cho-nam-202\/","name":"D\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng Content Marketing v\u1edbi 6 trend Interactive Content c\u1ef1c hot cho n\u0103m 2022 - Appota News","isPartOf":{"@id":"https:\/\/news.appota.com\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.appota.com\/vi\/dan-dau-xu-huong-content-marketing-voi-6-trend-interactive-content-cuc-hot-cho-nam-202\/#primaryimage"},"image":{"@id":"https:\/\/news.appota.com\/vi\/dan-dau-xu-huong-content-marketing-voi-6-trend-interactive-content-cuc-hot-cho-nam-202\/#primaryimage"},"thumbnailUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/06\/what-is-interactive-content.jpg","datePublished":"2022-06-09T03:05:12+00:00","dateModified":"2022-06-09T03:24:31+00:00","author":{"@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/18239c3317de31ce7617f761d3ab23b6"},"description":"Content Marketing ng\u00e0y nay kh\u00f4ng ch\u1ec9 nh\u1eb1m vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n mang vai tr\u00f2 gia t\u0103ng t\u01b0\u01a1ng t\u00e1c, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng. 76% c\u00e1c Marketer \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 s\u1ea3n xu\u1ea5t nhi\u1ec1u n\u1ed9i dung Content h\u01a1n nh\u1eb1m th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng t\u01b0\u01a1ng t\u00e1c, ph\u1ea3n h\u1ed3i th\u00f4ng tin t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 n\u1ed9i dung b\u00e1n h\u00e0ng. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao Interactive Content - N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng Marketing trong th\u1eddi \u0111\u1ea1i 4.0. Interactive Content kh\u00f4ng c\u00f2n ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c cung c\u1ea5p th\u00f4ng tin hay \u0111\u01a1n gi\u1ea3n l\u00e0 th\u00f4ng b\u00e1o cho ng\u01b0\u1eddi d\u00f9ng, m\u00e0 n\u00f3 c\u00f2n m\u1eddi ng\u01b0\u1eddi d\u00f9ng\/ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c ti\u1ebfp tham gia v\u00e0o qu\u00e1 tr\u00ecnh t\u1ea1o ra s\u1ea3n ph\u1ea9m, \u0111\u00f4i khi l\u00e0 thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng. 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