{"id":9866,"date":"2021-09-08T11:42:55","date_gmt":"2021-09-08T04:42:55","guid":{"rendered":"https:\/\/news.appota.com\/?p=9866"},"modified":"2021-09-08T11:48:32","modified_gmt":"2021-09-08T04:48:32","slug":"dau-hieu-cho-thay-tai-sao-doanh-nghiep-can-phai-chuyen-doi-so","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/dau-hieu-cho-thay-tai-sao-doanh-nghiep-can-phai-chuyen-doi-so\/","title":{"rendered":"D\u1ea5u hi\u1ec7u cho th\u1ea5y t\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i s\u1ed1"},"content":{"rendered":"

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng n\u0103ng su\u1ea5t, gi\u1ea3m chi ph\u00ed m\u00e0 c\u00f2n m\u1edf ra kh\u00f4ng gian ph\u00e1t tri\u1ec3n m\u1edbi, t\u1ea1o ra c\u00e1c gi\u00e1 tr\u1ecb m\u1edbi ngo\u00e0i c\u00e1c gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng v\u1ed1n c\u00f3. Sau \u0111\u00e2y h\u00e3y c\u00f9ng Appota<\/strong><\/a> t\u00ecm hi\u1ec3u c\u00e1c d\u1ea5u hi\u1ec7u cho th\u1ea5y doanh nghi\u1ec7p b\u1ea1n n\u00ean chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n

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Kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n quay tr\u1edf l\u1ea1i<\/h2>\n

Ng\u01b0\u1eddi mua h\u00e0ng kh\u00f4ng l\u1ef1a ch\u1ecdn b\u1ea1n trong l\u1ea7n mua ti\u1ebfp theo kh\u00f4ng ph\u1ea3i ho\u00e0n to\u00e0n do s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao. Kh\u00e1ch h\u00e0ng kh\u00f4ng quay l\u1ea1i c\u00f3 th\u1ec3 l\u00e0 do h\u1ecd b\u1ecb h\u00fat b\u1edfi ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c do g\u1ea7n \u0111\u00e2y b\u1ea1n kh\u00f4ng c\u00f2n li\u00ean l\u1ea1c ch\u0103m s\u00f3c h\u1ecd th\u01b0\u1eddng xuy\u00ean nh\u01b0 tr\u01b0\u1edbc. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e2n t\u00edch r\u00f5 h\u01a1n h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp c\u1eadn v\u00e0 ch\u0103m s\u00f3c t\u1ed1t h\u01a1n.<\/p>\n

Tranh c\u00e3i gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn ng\u00e0y c\u00e0ng gia t\u0103ng<\/h2>\n

C\u00f4ng vi\u1ec7c kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e2n c\u00f4ng r\u00f5 r\u00e0ng, trao \u0111\u1ed5i th\u00f4ng tin kh\u00f4ng li\u1ec1n m\u1ea1ch, c\u00f4ng vi\u1ec7c b\u1ecb ph\u1ee5 thu\u1ed9c khi\u1ebfn c\u00e1c b\u1ed9 ph\u1eadn th\u01b0\u1eddng xuy\u00ean tranh c\u00e3i v\u00e0 \u0111\u1ed5 tr\u00e1ch nhi\u1ec7m cho nhau. L\u00fac n\u00e0y chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ch\u00ednh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00e1c b\u1ed9 ph\u1eadn l\u00e0m vi\u1ec7c v\u1edbi nhau tr\u01a1n tru v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t. Vi\u1ec7c li\u00ean k\u1ebft c\u00f4ng vi\u1ec7c c\u1ee7a t\u1ea5t c\u1ea3 ph\u00f2ng ban trong m\u1ed9t h\u1ec7 th\u1ed1ng gi\u00e1m s\u00e1t chung s\u1ebd gi\u00fap l\u00e3nh \u0111\u1ea1o bi\u1ebft \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng b\u1ed9 ph\u1eadn, ng\u01b0\u1eddi \u0111\u1ea3m nh\u1eadn, th\u1eddi gian ho\u00e0n th\u00e0nh, t\u00ecnh tr\u1ea1ng c\u00f4ng vi\u1ec7c.<\/p>\n

\"\"<\/p>\n

Nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n \u0111ang m\u1ea5t qu\u00e1 nhi\u1ec1u th\u1eddi gian cho m\u1ed9t c\u00f4ng vi\u1ec7c<\/h2>\n

Thay v\u00ec ph\u1ea3i t\u1eadp trung v\u00e0o nh\u1eefng c\u00f4ng vi\u1ec7c tr\u1ecdng t\u00e2m mang l\u1ea1i l\u1ee3i nhu\u1eadn cho c\u00f4ng ty, nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n l\u1ea1i \u0111ang t\u1ed1n th\u1eddi gian cho nh\u1eefng c\u00f4ng vi\u1ec7c ngo\u00e0i l\u1ec1 nh\u01b0 t\u00ecm ki\u1ebfm t\u00e0i li\u1ec7u, ch\u1ea1y sang ph\u00f2ng kh\u00e1c \u0111\u1ec3 trao \u0111\u1ed5i c\u00f4ng vi\u1ec7c, xin ch\u1eef k\u00fd, in gi\u1ea5y t\u1edd,\u2026 N\u1ebfu \u0111\u00fang nh\u01b0 v\u1eady th\u00ec \u0111\u00e3 \u0111\u1ebfn l\u00fac doanh nghi\u1ec7p b\u1ea1n n\u00ean \u1ee9ng d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n

\"\"<\/p>\n

L\u1ee3i \u00edch khi doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 nhanh ch\u00f3ng<\/h2>\n

Theo \u00f4ng Vincent Chen \u2013 Gi\u00e1m \u0111\u1ed1c to\u00e0n c\u1ea7u kh\u1ed1i t\u01b0 v\u1ea5n ch\u00ednh s\u00e1ch c\u00f4ng c\u1ee7a BCG th\u00ec v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng nh\u1ea5t trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 vi\u1ec7c thay \u0111\u1ed5i t\u01b0 duy, c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 \u1ee9ng d\u1ee5ng th\u00ec m\u1edbi c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c h\u1ebft l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n

\"\"<\/p>\n

Hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p quy m\u00f4 v\u1eeba v\u00e0 l\u1edbn hay doanh nghi\u1ec7p \u0111a chi nh\u00e1nh Vi\u1ec7t Nam \u0111\u00e3 b\u01b0\u1edbc \u0111\u1ea7u th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u1eb1ng c\u00e1ch \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh nghi\u1ec7p v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng thanh to\u00e1n ti\u1ec7n l\u1ee3i. L\u1ee3i \u00edch m\u00e0 doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c l\u00e0:<\/p>\n

    \n
  • \u1ed4n \u0111\u1ecbnh l\u1ea1i h\u1ec7 th\u1ed1ng v\u00e0 chu\u1ea9n ho\u00e1 quy tr\u00ecnh l\u00e0m vi\u1ec7c<\/li>\n
  • Li\u00ean k\u1ebft c\u00e1c ph\u00f2ng ban K\u1ebf to\u00e1n \u2013 Nh\u00e2n s\u1ef1 \u2013 B\u00e1n h\u00e0ng, th\u1ed1ng nh\u1ea5t c\u00e1ch trao \u0111\u1ed5i th\u00f4ng tin gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn n\u00e0y v\u1edbi nhau<\/li>\n
  • Ng\u01b0\u1eddi qu\u1ea3n l\u00fd ch\u1ee7 \u0111\u1ed9ng xem \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o m\u1ecdi l\u00fac m\u1ecdi n\u01a1i, kh\u00f4ng c\u1ea7n theo \u0111\u1ecbnh k\u00ec<\/li>\n<\/ul>\n

    \u2022 N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, gi\u00fap kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng ho\u00e0n thi\u1ec7n \u0111\u01a1n h\u00e0ng<\/p>\n

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    • Gi\u1ea3m t\u1ec9 l\u1ec7 b\u00f9ng h\u00e0ng, gi\u1ea3m t\u1ec9 l\u1ec7 l\u00e2y nhi\u1ec5m c\u00e1c b\u1ec7nh truy\u1ec1n nhi\u1ec5m qua ti\u1ebfp x\u00fac ti\u1ec1n m\u1eb7t.<\/li>\n<\/ul>\n

      B\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n \u0111\u1ecdc nh\u1eefng th\u00f4ng tin v\u1ec1\u00a0t\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong>\u00a0v\u00e0 v\u00e0 \u01b0u \u0111i\u1ec3m c\u1ee7a d\u1ecbch v\u1ee5 n\u00e0y. Hy v\u1ecdng b\u1ea1n \u0111\u1ecdc c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch t\u1eeb ch\u00fang t\u00f4i!<\/p>\n","protected":false},"excerpt":{"rendered":"

      Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng n\u0103ng su\u1ea5t, gi\u1ea3m chi ph\u00ed m\u00e0 c\u00f2n m\u1edf ra kh\u00f4ng gian ph\u00e1t tri\u1ec3n m\u1edbi, t\u1ea1o ra c\u00e1c gi\u00e1 tr\u1ecb m\u1edbi ngo\u00e0i c\u00e1c gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng v\u1ed1n c\u00f3…<\/p>\n","protected":false},"author":16,"featured_media":9867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887,4],"tags":[969,8,1034,1045,701],"yoast_head":"\nD\u1ea5u hi\u1ec7u cho th\u1ea5y t\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/title>\n<meta name=\"description\" content=\"Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng n\u0103ng su\u1ea5t, gi\u1ea3m chi ph\u00ed m\u00e0 c\u00f2n m\u1edf ra kh\u00f4ng gian ph\u00e1t tri\u1ec3n m\u1edbi, t\u1ea1o ra c\u00e1c gi\u00e1 tr\u1ecb m\u1edbi ngo\u00e0i c\u00e1c 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