{"id":969,"date":"2013-04-23T11:07:51","date_gmt":"2013-04-23T04:07:51","guid":{"rendered":"http:\/\/news.appota.com\/?p=969"},"modified":"2013-05-03T11:15:50","modified_gmt":"2013-05-03T04:15:50","slug":"tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/","title":{"rendered":"T\u1ea1i sao 75% l\u01b0\u1ee3ng ti\u1ec1n b\u1ecf ra cho qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng \u0111\u1ec1u thu\u1ed9c v\u1ec1 iPhone v\u00e0 iPad?"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng b\u00f9ng n\u1ed5 v\u00e0 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc \u0111\u1ea1t 1.4 t\u1ec9 \u0111\u00f4 v\u00e0o n\u0103m 2011 v\u00e0 4.1 t\u1ec9 \u0111\u00f4 v\u00e0o n\u0103m 2012. D\u1ef1 t\u00ednh, doanh thu t\u1eeb qu\u1ea3ng c\u00e1o qua di \u0111\u1ed9ng s\u1ebd c\u00f2n ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u00e1n m\u1ed1c 7.3 t\u1ec9 \u0111\u00f4 v\u00e0o cu\u1ed1i n\u0103m 2013.<\/p>\n

H\u1ec7 sinh th\u00e1i c\u1ee7a Android ch\u01b0a \u0111\u01b0\u1ee3c l\u00f2ng c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o<\/strong><\/p>\n

<\/strong>C\u00f3 m\u1ed9t v\u00e0i l\u00ed do m\u00e0 ngay c\u1ea3 khi Android \u0111\u00e3 g\u1ea7n nh\u01b0 b\u1eaft k\u1ecbp iOS v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng download th\u00ec n\u00f3 v\u1eabn \u0111\u1ee9ng sau iOS v\u1ec1 kh\u1ea3 n\u0103ng ki\u1ebfm ti\u1ec1n. Nguy\u00ean nh\u00e2n l\u1edbn \u0111\u1ea7u ti\u00ean l\u00e0 do iTunes \u0111\u00e3 c\u00f3 l\u1ecbch s\u1eed l\u00e2u \u0111\u1eddi v\u00e0 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi th\u00e0nh c\u00f4ng trong c\u00e1c giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i. Ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i khi \u201cclick chu\u1ed9t\u201d v\u00e0 mua s\u1eafm tr\u00ean h\u1ec7 \u0111i\u1ec1u h\u00e0nh iOS. B\u00ean c\u1ea1nh \u0111\u00f3, t\u1eeb l\u00e2u Apple \u0111\u00e3 d\u1eabn \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng v\u00e0 \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o \u01b0u \u00e1i. C\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o th\u01b0\u1eddng kh\u00f4ng \u0111\u00e1nh gi\u00e1 cao h\u1ec7 sinh th\u00e1i c\u1ee7a Android v\u00ec hi\u1ec7u qu\u1ea3 truy\u1ec1n t\u1ea3i k\u00e9m.<\/p>\n

\"\"<\/a><\/p>\n

Ngu\u1ed3n:\u00a0MoPub<\/p>\n

Bong b\u00f3ng qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng v\u00e0o th\u00e1ng 3 n\u0103m 2013<\/em><\/p>\n

Paul Gelb, gi\u00e1m \u0111\u1ed1c chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i MoPub, Trung t\u00e2m trao \u0111\u1ed5i qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi \u0111\u01b0a ra v\u00ed d\u1ee5 cho vi\u1ec7c h\u1ec7 \u0111i\u1ec1u h\u00e0nh Android kh\u00f4ng \u0111\u01b0\u1ee3c l\u00f2ng c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o: \u201cN\u1ebfu b\u1ea1n c\u00f3 nh\u1eefng ng\u01b0\u1eddi b\u1ea1n k\u00edch v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 h\u1ecd \u0111\u01b0\u1ee3c d\u1eabn \u0111\u1ebfn kho t\u1ea3i \u1ee9ng d\u1ee5ng nh\u01b0ng sau \u0111\u00f3 \u0111\u01b0\u1eddng link l\u1ea1i h\u1ecfng\u2026\u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb qu\u1ea3ng c\u00e1o m\u00e0 b\u1ea1n mu\u1ed1n mua\u201d . \u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 gi\u1ea3i th\u00edch cho vi\u1ec7c v\u00ec sao qu\u1ea3ng c\u00e1o qua \u1ee9ng d\u1ee5ng c\u1ee7a Android kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t, ngay c\u1ea3 khi ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111\u00e3 click v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, \u00f4ng c\u0169ng nh\u1ea5n m\u1ea1nh: \u201cN\u1ebfu tin \u0111\u1ed3n kho \u1ee9ng d\u1ee5ng Google Play s\u1ebd thi\u1ebft k\u1ebf l\u1ea1i l\u00e0 c\u00f3 th\u1eadt, Google ch\u1eafc ch\u1eafn s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a m\u1ecdi ng\u01b0\u1eddi\u201d. H\u1ea7u h\u1ebft c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a h\u1ecd \u0111\u1ec1u \u0111\u00e1nh gi\u00e1 cao c\u00e1c k\u1ec9 l\u1ee5c m\u00e0 Google Play \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, tuy nhi\u00ean, ch\u1ea5t l\u01b0\u1ee3ng h\u1ec7 sinh th\u00e1i c\u1ee7a Google Play v\u1eabn ch\u01b0a b\u1eb1ng iOS. V\u1eabn c\u00f2n nhi\u1ec1u tin r\u00e1c, malware trong h\u1ec7 sinh th\u00e1i v\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng tr\u00ean Androd (\u0111\u00f3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 x\u00e1c nh\u1eadn t\u1ea3i kho\u1ea3n t\u00edn d\u1ee5ng v\u00e0 c\u00f3 thu nh\u1eadp) kh\u00f4ng cao.<\/p>\n

S\u1ef1 chi\u1ebfm l\u0129nh c\u1ee7a iOS, Android c\u1ea7n ph\u1ea3i l\u00e0m g\u00ec?<\/strong><\/p>\n

<\/strong>Kh\u00f4ng ch\u1ec9 chi\u1ebfm 75% th\u1ecb ph\u1ea7n qu\u1ea3ng c\u00e1o v\u1edbi iPhone, iPad m\u00e0 ngay c\u1ea3 v\u1edbi iPod, iOS c\u0169ng \u0111\u1ea1t t\u1ec9 l\u1ec7 cao h\u01a1n. Trong khi Android ch\u1ec9 ki\u1ebfm 0.50 $ m\u1ed7i CPM (s\u1ed1 ti\u1ec1n t\u00ednh tr\u00ean m\u1ed7i m\u1ed9t ngh\u00ecn l\u01b0\u1ee3t xu\u1ea5t hi\u1ec7n c\u1ee7a qu\u1ea3ng c\u00e1o), iPhone \u0111\u00e3 n\u00e2ng s\u1ed1 ti\u1ec1n t\u1eeb 0.65$ l\u00ean 0.88$ m\u1ed7i CPM, iPod Touches t\u1eeb 0.74$ l\u00ean 0.98$ v\u00e0 iPad t\u1eeb 0.82$ l\u00ean 1.16$.<\/p>\n

\"\"<\/a>Ngu\u1ed3n:\u00a0MoPub<\/p>\n

Qu\u1ea3ng c\u00e1o CPM qu\u00fd I n\u0103m 2013<\/em><\/p>\n

Gi\u1ea3i th\u00edch th\u00eam cho vi\u1ec7c v\u00ec sao c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o l\u1ea1i t\u1eadp trung qu\u1ea3ng c\u00e1o tr\u00ean iOS, ch\u00fang ta s\u1ebd xem x\u00e9t \u0111\u1ebfn hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 c\u1ee7a c\u00e1c qu\u1ea3ng c\u00e1o qua 2 h\u1ec7 \u0111i\u1ec1u h\u00e0nh n\u00e0y. T\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t qua c\u00e1c thi\u1ebft b\u1ecb c\u1ee7a Android th\u1ea5p ch\u1ec9 b\u1eb1ng m\u1ed9t n\u1eeda c\u1ee7a iOS, d\u01b0\u1edbi 1% v\u1edbi m\u00e1y t\u00ednh b\u1ea3ng Android v\u00e0 h\u01a1n 1% v\u1edbi thi\u1ebft b\u1ecb smartphone Android. Trong khi \u0111\u00f3, c\u00e1c thi\u1ebft b\u1ecb iOS nh\u01b0 iPad \u0111\u1ea1t t\u1ec9 l\u1ec7 click l\u00e0 2-2.5%, iPhone l\u00e0 t\u1eeb 1.4-1.7%.<\/p>\n

\"\"<\/a>Source:\u00a0MoPub<\/p>\n

T\u1ec9 l\u1ec7 “click” qua qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng \u2013 Qu\u00fd I n\u0103m 2013<\/em><\/p>\n

Bi\u1ec3u \u0111\u1ed3 d\u01b0\u1edbi \u0111\u00e2y cho th\u1ea5y iOS g\u1ea7n nh\u01b0 \u0111\u00e3 che h\u1ebft th\u1ecb ph\u1ea7n \u00edt \u1ecfi c\u1ee7a h\u1ec7 sinh th\u00e1i Android tr\u00ean th\u1ecb tr\u01b0\u1eddng, ch\u1ec9 ri\u00eang th\u1ecb ph\u1ea7n c\u1ee7a iPod Touch \u0111\u00e3 b\u1eb1ng m\u1ed9t ph\u1ea7n ba t\u1ed5ng th\u1ecb ph\u1ea7n qu\u1ea3ng c\u00e1o c\u1ee7a Android tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a iPhone \u0111\u00e3 g\u1ea5n \u0111\u00f4i th\u1ecb ph\u1ea7n c\u1ee7a c\u1ea3 smartphone v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng Android c\u1ed9ng l\u1ea1i. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i 75% th\u1ecb ph\u1ea7n qu\u1ea3ng c\u00e1o cho iOS.<\/p>\n

\"\"<\/a>Ngu\u1ed3n:\u00a0MoPub<\/p>\n

Th\u1ecb ph\u1ea7n qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng c\u1ee7a h\u1ec7 \u0111i\u1ec1u h\u00e0nh Android v\u00e0 iOS <\/em><\/p>\n

\u1ede m\u1ed9t m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng Android s\u1ebd kh\u00f4ng th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ed1 li\u1ec7u \u0111i\u1ec1u tra tr\u00ean, v\u00ec kh\u00f4ng ph\u1ea3i ai c\u0169ng quan t\u00e2m \u0111\u1ebfn qu\u1ea3ng c\u00e1o. Nh\u01b0ng \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kinh doanh trong l\u0129nh v\u1ef1c di \u0111\u1ed9ng, qu\u1ea3ng c\u00e1o \u0111ang \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n tr\u00ean di \u0111\u1ed9ng \u0111\u00e1ng \u0111\u1ec3 quan t\u00e2m. Kho\u1ea3ng c\u00e1ch v\u1ec1 l\u1ee3i nhu\u1eadn c\u0169ng s\u1ebd l\u00e0 m\u1ed9t \u0111i\u1ec1u thi\u1ec7t th\u00f2i cho ng\u01b0\u1eddi d\u00f9ng Andoid . Tuy nhi\u00ean, kho\u1ea3ng c\u00e1ch n\u00e0y kh\u00f4ng ph\u1ea3i s\u1ebd t\u1ed3n t\u1ea1i m\u00e3i m\u00e3i. Trong t\u01b0\u01a1ng lai, s\u1ef1 c\u1ea3i ti\u1ebfn c\u00f4ng ngh\u1ec7 c\u1ee7a h\u1ec7 sinh th\u00e1i Android c\u00f9ng s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng s\u1ebd khi\u1ebfn c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n tr\u00ean h\u1ec7 sinh th\u00e1i n\u00e0y. Gelb \u0111\u00e3 ch\u1ec9 ra 2 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u00f3 th\u1ec3 l\u00e0m kho\u1ea3ng c\u00e1ch \u0111\u00f3 bi\u1ebfn m\u1ea5t: \u201cT\u00f4i ngh\u0129 r\u1eb1ng ch\u00fang\u00a0 ta c\u1ea7n \u0111\u1ea9y m\u1ea1nh ph\u00e1t tri\u1ec3n m\u00e1y t\u00ednh b\u1ea3ng Android. \u0110i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 quan tr\u1ecdng v\u00ec m\u00e0n h\u00ecnh to h\u01a1n s\u1ebd \u0111em l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng qu\u1ea3ng c\u00e1o h\u01a1n\u201d. \u00d4ng c\u0169ng n\u00f3i th\u00eam r\u1eb1ng \u201cNgo\u00e0i ra, c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng t\u1eadp ng\u01b0\u1eddi d\u00f9ng gi\u00e1 tr\u1ecb cao, nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u00e0i kho\u1ea3n t\u00edn d\u1ee5ng v\u00e0 thu nh\u1eadp th\u1ef1c s\u1ef1.\u201d<\/p>\n

(D\u1ecbch)<\/em><\/p>\n

Theo Venturebeat<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng b\u00f9ng n\u1ed5 v\u00e0 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc \u0111\u1ea1t 1.4 t\u1ec9 \u0111\u00f4 v\u00e0o n\u0103m 2011 v\u00e0 4.1 t\u1ec9 \u0111\u00f4 v\u00e0o n\u0103m 2012. D\u1ef1 t\u00ednh, doanh thu t\u1eeb qu\u1ea3ng c\u00e1o qua di \u0111\u1ed9ng s\u1ebd c\u00f2n ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u00e1n m\u1ed1c 7.3 t\u1ec9 \u0111\u00f4 v\u00e0o cu\u1ed1i n\u0103m 2013.<\/p>\n","protected":false},"author":9,"featured_media":975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[164,17,166,98,136,6,163,165],"yoast_head":"\nT\u1ea1i sao 75% l\u01b0\u1ee3ng ti\u1ec1n b\u1ecf ra cho qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng \u0111\u1ec1u thu\u1ed9c v\u1ec1 iPhone v\u00e0 iPad? - Appota News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ea1i sao 75% l\u01b0\u1ee3ng ti\u1ec1n b\u1ecf ra cho qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng \u0111\u1ec1u thu\u1ed9c v\u1ec1 iPhone v\u00e0 iPad? - Appota News\" \/>\n<meta property=\"og:description\" content=\"Th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng b\u00f9ng n\u1ed5 v\u00e0 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc \u0111\u1ea1t 1.4 t\u1ec9 \u0111\u00f4 v\u00e0o n\u0103m 2011 v\u00e0 4.1 t\u1ec9 \u0111\u00f4 v\u00e0o n\u0103m 2012. D\u1ef1 t\u00ednh, doanh thu t\u1eeb qu\u1ea3ng c\u00e1o qua di \u0111\u1ed9ng s\u1ebd c\u00f2n ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u00e1n m\u1ed1c 7.3 t\u1ec9 \u0111\u00f4 v\u00e0o cu\u1ed1i n\u0103m 2013.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-23T04:07:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-05-03T04:15:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2013\/04\/Mobile-Advertising-Networks.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"389\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ng\u00f4 Cay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ng\u00f4 Cay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/vi\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/\",\"url\":\"https:\/\/news.appota.com\/vi\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/\",\"name\":\"T\u1ea1i sao 75% l\u01b0\u1ee3ng ti\u1ec1n b\u1ecf ra cho qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng \u0111\u1ec1u thu\u1ed9c v\u1ec1 iPhone v\u00e0 iPad? - Appota News\",\"isPartOf\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.appota.com\/vi\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.appota.com\/vi\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2013\/04\/Mobile-Advertising-Networks.jpeg\",\"datePublished\":\"2013-04-23T04:07:51+00:00\",\"dateModified\":\"2013-05-03T04:15:50+00:00\",\"author\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d\"},\"breadcrumb\":{\"@id\":\"https:\/\/news.appota.com\/vi\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.appota.com\/vi\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/#primaryimage\",\"url\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2013\/04\/Mobile-Advertising-Networks.jpeg\",\"contentUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2013\/04\/Mobile-Advertising-Networks.jpeg\",\"width\":550,\"height\":389},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.appota.com\/vi\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.appota.com\/vi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u1ea1i sao 75% l\u01b0\u1ee3ng ti\u1ec1n b\u1ecf ra cho qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng \u0111\u1ec1u thu\u1ed9c v\u1ec1 iPhone v\u00e0 iPad?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.appota.com\/vi\/#website\",\"url\":\"https:\/\/news.appota.com\/vi\/\",\"name\":\"Appota News\",\"description\":\"Technology for Change\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.appota.com\/vi\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d\",\"name\":\"Ng\u00f4 Cay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g\",\"caption\":\"Ng\u00f4 Cay\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T\u1ea1i sao 75% l\u01b0\u1ee3ng ti\u1ec1n b\u1ecf ra cho qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng \u0111\u1ec1u thu\u1ed9c v\u1ec1 iPhone v\u00e0 iPad? - Appota News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.appota.com\/vi\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/","og_locale":"en_US","og_type":"article","og_title":"T\u1ea1i sao 75% l\u01b0\u1ee3ng ti\u1ec1n b\u1ecf ra cho qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng \u0111\u1ec1u thu\u1ed9c v\u1ec1 iPhone v\u00e0 iPad? - Appota News","og_description":"Th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng b\u00f9ng n\u1ed5 v\u00e0 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc \u0111\u1ea1t 1.4 t\u1ec9 \u0111\u00f4 v\u00e0o n\u0103m 2011 v\u00e0 4.1 t\u1ec9 \u0111\u00f4 v\u00e0o n\u0103m 2012. D\u1ef1 t\u00ednh, doanh thu t\u1eeb qu\u1ea3ng c\u00e1o qua di \u0111\u1ed9ng s\u1ebd c\u00f2n ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u00e1n m\u1ed1c 7.3 t\u1ec9 \u0111\u00f4 v\u00e0o cu\u1ed1i n\u0103m 2013.","og_url":"https:\/\/news.appota.com\/vi\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/","og_site_name":"Appota News","article_published_time":"2013-04-23T04:07:51+00:00","article_modified_time":"2013-05-03T04:15:50+00:00","og_image":[{"width":550,"height":389,"url":"https:\/\/news.appota.com\/wp-content\/uploads\/2013\/04\/Mobile-Advertising-Networks.jpeg","type":"image\/jpeg"}],"author":"Ng\u00f4 Cay","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ng\u00f4 Cay","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/news.appota.com\/vi\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/","url":"https:\/\/news.appota.com\/vi\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/","name":"T\u1ea1i sao 75% l\u01b0\u1ee3ng ti\u1ec1n b\u1ecf ra cho qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng \u0111\u1ec1u thu\u1ed9c v\u1ec1 iPhone v\u00e0 iPad? - Appota News","isPartOf":{"@id":"https:\/\/news.appota.com\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.appota.com\/vi\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/#primaryimage"},"image":{"@id":"https:\/\/news.appota.com\/vi\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/#primaryimage"},"thumbnailUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2013\/04\/Mobile-Advertising-Networks.jpeg","datePublished":"2013-04-23T04:07:51+00:00","dateModified":"2013-05-03T04:15:50+00:00","author":{"@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d"},"breadcrumb":{"@id":"https:\/\/news.appota.com\/vi\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.appota.com\/vi\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/#primaryimage","url":"https:\/\/news.appota.com\/wp-content\/uploads\/2013\/04\/Mobile-Advertising-Networks.jpeg","contentUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2013\/04\/Mobile-Advertising-Networks.jpeg","width":550,"height":389},{"@type":"BreadcrumbList","@id":"https:\/\/news.appota.com\/vi\/tai-sao-75-luong-tien-bo-ra-cho-quang-cao-di-dong-deu-danh-cho-iphone-va-ipad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.appota.com\/vi\/"},{"@type":"ListItem","position":2,"name":"T\u1ea1i sao 75% l\u01b0\u1ee3ng ti\u1ec1n b\u1ecf ra cho qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng \u0111\u1ec1u thu\u1ed9c v\u1ec1 iPhone v\u00e0 iPad?"}]},{"@type":"WebSite","@id":"https:\/\/news.appota.com\/vi\/#website","url":"https:\/\/news.appota.com\/vi\/","name":"Appota News","description":"Technology for Change","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.appota.com\/vi\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d","name":"Ng\u00f4 Cay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g","caption":"Ng\u00f4 Cay"}}]}},"_links":{"self":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/969"}],"collection":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/comments?post=969"}],"version-history":[{"count":12,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/969\/revisions"}],"predecessor-version":[{"id":977,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/969\/revisions\/977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/media\/975"}],"wp:attachment":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/media?parent=969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/categories?post=969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/tags?post=969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}