{"id":9660,"date":"2021-05-17T15:22:38","date_gmt":"2021-05-17T08:22:38","guid":{"rendered":"https:\/\/news.appota.com\/?p=9660"},"modified":"2021-05-17T15:30:54","modified_gmt":"2021-05-17T08:30:54","slug":"appota-group-phat-hanh-bao-cao-thi-truong-ung-dung-di-dong-2021","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/appota-group-phat-hanh-bao-cao-thi-truong-ung-dung-di-dong-2021\/","title":{"rendered":"Appota Group ph\u00e1t h\u00e0nh b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng “\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng 2021”"},"content":{"rendered":"

Ng\u00e0y 11\/05\/2021 t\u1ea1i H\u00e0 N\u1ed9i, Appota Group –\u00a0 c\u00f4ng ty c\u00f4ng ngh\u1ec7 gi\u1ea3i tr\u00ed s\u1ed1 ch\u00ednh th\u1ee9c ph\u00e1t h\u00e0nh b\u00e1o c\u00e1o v\u1ec1 th\u1ecb tr\u01b0\u1eddng:\u201c\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng 2021\u201d<\/a>.<\/b> \u0110\u00e2y l\u00e0 b\u1ea3n b\u00e1o c\u00e1o ti\u1ebfp theo trong chu\u1ed7i b\u00e1o c\u00e1o v\u1ec1 th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng h\u00e0ng n\u0103m c\u1ee7a Appota.<\/p>\n

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N\u1eeda cu\u1ed1i n\u0103m 2020 \u0111\u00e3 tr\u1ea3i qua l\u00e0n s\u00f3ng th\u1ee9 2 c\u1ee7a COVID – 19, tuy nhi\u00ean m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng c\u00f2n l\u1edbn nh\u01b0 l\u00e0n s\u00f3ng th\u1ee9 nh\u1ea5t do Ch\u00ednh ph\u1ee7 \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m ki\u1ec3m so\u00e1t t\u1ed1t d\u1ecbch b\u1ec7nh. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00e3 khi\u1ebfn Vi\u1ec7t Nam l\u00e0 qu\u1ed1c gia duy nh\u1ea5t trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng GDP d\u01b0\u01a1ng 2,91% trong qu\u00fd 3 v\u00e0 qu\u00fd 4.<\/p>\n

D\u1ecbch b\u1ec7nh kh\u00f4ng c\u00f2n qu\u00e1 nhi\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c xu h\u01b0\u1edbng tr\u1ef1c ti\u1ebfp khi\u1ebfn c\u00e1c xu h\u01b0\u1edbng v\u1ec1 smartphone v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u1eabn \u0111i theo h\u01b0\u1edbng c\u0169, tuy nhi\u00ean ng\u01b0\u1eddi Vi\u1ec7t \u0111ang c\u00f3 nhu c\u1ea7u t\u1ea3i v\u00e0 s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng nhi\u1ec1u h\u01a1n so v\u1edbi n\u0103m 2019. Th\u1ecb tr\u01b0\u1eddng smartphone vi\u1ec7t v\u1eabn \u0111\u01b0\u1ee3c d\u1eabn \u0111\u1ea7u b\u1edfi 2 th\u01b0\u01a1ng hi\u1ec7u Samsung v\u00e0 Apple, ri\u00eang v\u1ec1 th\u1ecb ph\u1ea7n doanh s\u1ed1 ch\u00ednh ng\u1ea1ch th\u00ec Samsung v\u1eabn d\u1eabn \u0111\u1ea7u v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 24%.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng \u0111\u00f3n nh\u1eadn \u201cc\u00fa h\u00edch\u201d l\u1edbn\u00a0<\/b><\/h2>\n

N\u0103m 2020, \u0111\u1ea1i d\u1ecbch COVID-19 \u0111\u00e3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng v\u00e0 khi\u1ebfn nhu c\u1ea7u ch\u01a1i game di \u0111\u1ed9ng t\u0103ng tr\u01b0\u1edfng m\u1ea1nh tr\u00ean to\u00e0n c\u1ea7u. Vi\u1ec7t Nam c\u0169ng c\u00f3 chung xu h\u01b0\u1edbng n\u00e0y khi m\u1ecdi ch\u1ec9 s\u1ed1 v\u1ec1 l\u01b0\u1ee3t t\u1ea3i, s\u1ed1 l\u01b0\u1ee3ng game \u0111\u1ec1u t\u0103ng tr\u01b0\u1edfng m\u1ea1nh so v\u1edbi n\u0103m 2019.<\/p>\n

C\u1ee5 th\u1ec3, th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng ch\u1ee9ng ki\u1ebfn t\u0103ng tr\u01b0\u1edfng 40% doanh thu qua kho t\u1ea3i, l\u01b0\u1ee3t t\u1ea3i v\u00e0 s\u1ed1 l\u01b0\u1ee3ng game ra m\u1eaft c\u0169ng t\u0103ng m\u1ea1nh so v\u1edbi 2019 v\u00e0 d\u1ef1 \u0111o\u00e1n c\u00f3 th\u1ec3 \u0111\u1ea1t con s\u1ed1 205 tri\u1ec7u USD v\u00e0o n\u0103m 2021, \u0111i\u1ec1u n\u00e0y ch\u1ee9ng minh r\u1eb1ng th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00fa h\u00edch l\u1edbn t\u1eeb COVID-19.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, lo\u1ea1i h\u00ecnh tr\u00f2 ch\u01a1i Esport tr\u00ean di \u0111\u1ed9ng c\u0169ng c\u00f3 d\u1ea5u hi\u1ec7u t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t bi\u1ebfn sau \u0111\u1ea1i d\u1ecbch. Kh\u1ea3o s\u00e1t c\u1ee7a Appota cho th\u1ea5y c\u00f3 t\u1edbi 80% ng\u01b0\u1eddi ch\u01a1i cho r\u1eb1ng h\u1ecd \u0111\u00e3 gi\u00e0nh th\u00eam nhi\u1ec1u th\u1eddi gian ti\u1ebfp x\u00fac v\u1edbi c\u00e1c n\u1ed9i dung eSports trong giai \u0111o\u1ea1n gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i. Theo \u0111\u00f3, trung b\u00ecnh ng\u01b0\u1eddi ch\u01a1i d\u00e0nh 2 gi\u1edd 55 ph\u00fat m\u1ed7i ng\u00e0y \u0111\u1ec3 ch\u01a1i c\u00e1c tr\u00f2 ch\u01a1i eSports, s\u1ed1 th\u1eddi gian trung b\u00ecnh \u0111\u1ec3 xem livestream ho\u1eb7c c\u00e1c gi\u1ea3i \u0111\u1ea5u eSport l\u00e0\u00a0 2 gi\u1edd 10 ph\u00fat.<\/p>\n

Nhi\u1ec1u \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng h\u01b0\u1edfng l\u1ee3i sau \u0111\u1ea1i d\u1ecbch COVID-19<\/b><\/h2>\n

S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a TikTok sau \u0111\u1ea1i d\u1ecbch v\u1edbi 16 tri\u1ec7u l\u01b0\u1ee3t t\u1ea3i trong n\u0103m 2020 \u0111\u00e3 khi\u1ebfn \u1ee9ng d\u1ee5ng video ng\u1eafn tr\u1edf th\u00e0nh xu h\u01b0\u1edbng gi\u1ea3i tr\u00ed m\u1edbi t\u1ea1i Vi\u1ec7t Nam, d\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng n\u00e0y s\u1ebd c\u00f2n s\u00f4i \u0111\u1ed9ng h\u01a1n trong n\u0103m 2021 v\u1edbi s\u1ef1 v\u00e0o cu\u1ed9c c\u1ee7a Instagram v\u00e0 Youtube.<\/p>\n

C\u00e1c \u1ee9ng d\u1ee5ng giao \u0111\u1ed3 \u0103n c\u0169ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n bao gi\u1edd h\u1ebft sau \u0111\u1ea1i d\u1ecbch COVID-19 v\u00e0 t\u1ea1o th\u00e0nh th\u00f3i quen m\u1edbi c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, thay th\u1ebf c\u00e1c h\u00ecnh th\u1ee9c \u0111\u1eb7t \u0111\u1ed3 \u0103n truy\u1ec1n th\u1ed1ng. Theo b\u00e1o c\u00e1o c\u1ee7a Appota, t\u1ec9 l\u1ec7 \u0111\u1eb7t \u0111\u1ed3 \u0103n qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng b\u00ean th\u1ee9 3 \u0111\u00e3 \u0111\u1ea1t 82% so v\u1edbi n\u0103m 2018 ch\u1ec9 l\u00e0 58%.<\/p>\n

H\u00ecnh th\u1ee9c g\u1ecdi \u0111i\u1ec7n tr\u1ef1c ti\u1ebfp \u0111\u1ec3 \u0111\u1eb7t h\u00e0ng \u0111\u00e3 s\u1ee5t gi\u1ea3m \u0111\u00e1ng k\u1ec3 t\u1eeb 71% xu\u1ed1ng c\u00f2n 23%. L\u00fd gi\u1ea3i cho \u0111i\u1ec1u n\u00e0y l\u00e0 do c\u00e1c \u1ee9ng d\u1ee5ng giao h\u00e0ng \u0103n \u0111\u00e3 tung ra nhi\u1ec1u khuy\u1ebfn m\u1ea1i l\u1edbn \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u1edbi s\u1ef1 c\u1ea1nh tranh tranh s\u00f4i \u0111\u1ed9ng gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 nh\u01b0: GrabFood, Now.vn, Go-Food, Bea Min\u2026<\/p>\n

Cu\u1ed9c \u0111ua c\u1ee7a th\u1ecb tr\u01b0\u1eddng V\u00ed \u0111i\u1ec7n t\u1eed v\u00e0 TM\u0110T ng\u00e0y c\u00e0ng \u201cs\u00f4i \u0111\u1ed9ng\u201d<\/b><\/h2>\n

N\u0103m 2020, c\u00f3 121 startup ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c fintech t\u1ea1i Vi\u1ec7t Nam, trong \u0111\u00f3 l\u0129nh v\u1ef1c thanh to\u00e1n \u0111i\u1ec7n t\u1eed c\u00f3 s\u1ed1 l\u01b0\u1ee3ng startup l\u1edbn nh\u1ea5t, chi\u1ebfm 31%. Cao g\u1ea5p 2 l\u1ea7n so v\u1edbi l\u0129nh v\u1ef1c P2P lending (cho vay ngang h\u00e0ng) v\u1edbi 16%. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf th\u1ecb tr\u01b0\u1eddng thanh to\u00e1n \u0111ang l\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00f3 quy m\u00f4 l\u1edbn nh\u1ea5t l\u0129nh v\u1ef1c fintech, tuy nhi\u00ean ng\u01b0\u1ee3c l\u1ea1i c\u0169ng c\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

L\u00e0n s\u00f3ng COVID-19 v\u00e0 s\u1ef1 th\u00fac \u0111\u1ea9y thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t t\u1eeb ch\u00ednh ph\u1ee7 trong n\u0103m 2020 \u0111\u00e3 khi\u1ebfn nhi\u1ec1u v\u00ed \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng gia t\u0103ng m\u1ea1nh m\u1ebd trong n\u0103m qua. \u0110\u1eb7c bi\u1ec7t c\u00f3 2 v\u00ed \u0111i\u1ec7n t\u1eed n\u1ed5i b\u1eadt nh\u1ea5t l\u00e0 Momo \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c 20 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng, tr\u1edf th\u00e0nh V\u00ed \u0111i\u1ec7n t\u1eed c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam v\u00e0 VNPAY \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 tr\u00ean 1 t\u1ef7 USD, tr\u1edf th\u00e0nh startup k\u1ef3 l\u00e2n th\u1ee9 2 c\u1ee7a Vi\u1ec7t Nam.<\/p>\n

Ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0169ng kh\u00f4ng n\u1eb1m ngo\u00e0i bi\u1ebfn \u0111\u1ed9ng t\u1eeb th\u1ecb tr\u01b0\u1eddng v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 18% v\u1edbi quy m\u00f4 \u0111\u1ea1t 11,8 t\u1ef7 USD. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean di \u0111\u1ed9ng c\u0169ng theo \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng, d\u1ef1 b\u00e1o n\u0103m 2021 s\u1ebd \u0111\u1ea1t doanh thu 7 t\u1ef7 USD v\u00e0 c\u00f3 xu h\u01b0\u1edbng s\u1ebd v\u01b0\u1ee3t qua n\u1ec1n t\u1ea3ng desktop trong v\u00e0i n\u0103m t\u1edbi.<\/p>\n

T\u1eeb b\u00e1o c\u00e1o c\u1ee7a Appota c\u00f3 th\u1ec3 th\u1ea5y, th\u1ecb tr\u01b0\u1eddng thanh to\u00e1n \u0111i\u1ec7n t\u1eed v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tuy ghi nh\u1eadn l\u00e0 m\u1ed9t xu h\u01b0\u1edbng b\u00f9ng n\u1ed5 sau \u0111\u1ea1i d\u1ecbch v\u00e0 gia t\u0103ng m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng m\u1edbi nh\u01b0ng x\u00e9t v\u1ec1 m\u1eb7t doanh thu th\u00ec kh\u00f4ng c\u00f3 s\u1ef1 \u0111\u1ed9t ph\u00e1. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00fd gi\u1ea3i b\u1edfi t\u00e1c \u0111\u1ed9ng kinh t\u1ebf do \u0111\u1ea1i d\u1ecbch \u0111\u00e3 t\u1ea1o ra t\u00ecnh tr\u1ea1ng b\u1ea5t \u1ed5n v\u1ec1 t\u00e2m l\u00ed ng\u01b0\u1eddi d\u00f9ng, khi\u1ebfn cho s\u1ee9c mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t b\u1ecb h\u1ea1n ch\u1ebf \u0111\u00e1ng k\u1ec3.<\/p>\n