{"id":96,"date":"2012-02-17T18:55:32","date_gmt":"2012-02-17T11:55:32","guid":{"rendered":"http:\/\/news.appota.com\/?p=96"},"modified":"2021-04-14T09:18:28","modified_gmt":"2021-04-14T02:18:28","slug":"yelp-will-start-its-ipo-at-12-14-per-share","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/yelp-will-start-its-ipo-at-12-14-per-share\/","title":{"rendered":"Yelp will start its IPO at $12-$14 per share"},"content":{"rendered":"

\"\"<\/p>\n

Yelp has amended its SEC S-1 filing to show a starting price of $12 to $14 per share of Yelp stock.<\/p>\n

The shares will make their debut on the New York Stock Exchange under the symbol YELP.<\/p>\n

The most recent amendment to the S-1 form was filed today after the closing bell.<\/p>\n

The company initially filed for its IPO back in November. In the deal, the company expects to raise $100 million.<\/p>\n

The last time the venture-backed startup disclosed its earnings, net revenue for the first three quarters of 2011 sat at $58.4 million, up 80 percent year over year. That figure breaks down to around $40 million in from local advertising revenue, $12.6 million from brand advertising revenue, and $5.4 million from other revenue sources.<\/p>\n

At that time, the company had $23 million in cash and saw losses of $7.6 million for the nine-month period in 2011, lower than the $8.5 million losses posted for the first three quarters of 2010.<\/p>\n

Yelp has come under criticism in recent days for its practices with regard to small businesses. In a recent VentureBeat editorial post, contributor Rocky Agrawal blasted the company, calling Yelp advertising a \u201crip-off\u201d<\/a> for smaller businesses and saying that the company vastly overcharged its smaller customers by around 1,000 times more than the industry standard.<\/p>\n

Agrawal also argued that Yelp\u2019s advertising \u2014 a huge part of its revenue \u2014 is poorly targeted, meaning that not only are advertisers being overcharged in his opinion, but Yelp is also not delivering the promised results.<\/p>\n

We\u2019ll keep you updated with news on the Yelp IPO as the date draws nearer, so stay tuned.<\/p>\n

Source: V.B<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Yelp has amended its SEC S-1 filing to show a starting price of $12 to $14 per share of Yelp stock. The shares will make their debut on the New York Stock Exchange under the symbol YELP. The most recent amendment to the S-1 form was filed today after the closing bell. The company initially […]<\/p>\n","protected":false},"author":9,"featured_media":97,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[14],"yoast_head":"\nYelp will start its IPO at $12-$14 per share - Appota News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/en_US\/yelp-will-start-its-ipo-at-12-14-per-share\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yelp will start its IPO at $12-$14 per share - Appota News\" \/>\n<meta property=\"og:description\" content=\"Yelp has amended its SEC S-1 filing to show a starting price of $12 to $14 per share of Yelp stock. The shares will make their debut on the New York Stock Exchange under the symbol YELP. 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