{"id":942,"date":"2013-04-19T11:50:20","date_gmt":"2013-04-19T04:50:20","guid":{"rendered":"http:\/\/news.appota.com\/?p=942"},"modified":"2021-04-14T09:09:50","modified_gmt":"2021-04-14T02:09:50","slug":"gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/","title":{"rendered":"Gartner th\u00f4ng b\u00e1o doanh thu qu\u1ea3ng c\u00e1o qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ea1t 11.4 t\u1ec9 \u0111\u00f4 v\u00e0o n\u0103m 2013"},"content":{"rendered":"

Doanh thu t\u1eeb qu\u1ea3ng c\u00e1o qua di \u0111\u1ed9ng to\u00e0n c\u1ea7u s\u1ebd ph\u00e1t tri\u1ec3n 400% t\u1eeb n\u0103m 2011 \u0111\u1ebfn n\u0103m 2016. Theo d\u1ef1 \u0111o\u00e1n c\u1ee7a C\u00f4ng ty Gartner, doanh thu qu\u1ea3ng c\u00e1o qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd \u0111\u1ea1t 11.4 t\u1ec9 USD v\u00e0o cu\u1ed1i n\u0103m nay v\u00e0 s\u1ebd \u0111\u1ea1t \u0111\u1ebfn 24.5 t\u1ec9 USD v\u00e0o n\u0103m 2016. \u0110i\u1ec1u n\u00e0y s\u1ebd m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i m\u1edbi cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng, c\u00e1c m\u1ea1ng l\u01b0\u1edbi qu\u1ea3ng c\u00e1o, nh\u00e0 cung c\u1ea5p n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng, c\u00e1c agency qu\u1ea3ng c\u00e1o v\u00e0 c\u1ea3 c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n th\u00f4ng \u1edf m\u1ed9t s\u1ed1 khu v\u1ef1c.<\/p>\n

Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a \u00f4ng Stephanie Baghdassarian, gi\u00e1m \u0111\u1ed1c nghi\u00ean c\u1ee9u t\u1ea1i Gartner :\u201d Th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng ph\u00e1t tri\u1ec3n nhanh h\u01a1n d\u1ef1 \u0111o\u00e1n do thay \u0111\u1ed5i th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 do s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng th\u00f4ng minh l\u00e0 smartphone v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng.\u201d. \u00d4ng c\u0169ng nh\u1ea5n m\u1ea1nh :\u201dS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng \u0111ang thay th\u1ebf d\u1ea7n qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 qu\u1ea3ng c\u00e1o qua b\u00e1o gi\u1ea5y.\u201d<\/p>\n

\"\"<\/a><\/p>\n

H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o “Mobile display”<\/em><\/p>\n

\u00d4ng Andrew Frank , Ph\u00f3 Gi\u00e1m \u0111\u1ed1c nghi\u00ean c\u1ee9u t\u1ea1i Gartner \u0111\u00e1nh gi\u00e1 \u201cTh\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o qua m\u00e1y t\u00ednh b\u1ea3ng v\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng th\u00f4ng minh \u0111ang d\u1ea7n m\u1edf r\u1ed9ng nh\u1edd l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng t\u0103ng nhanh v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00e0ng ng\u00e0y c\u00e0ng c\u00f3 th\u00f3i quen d\u00e0nh nhi\u1ec1u th\u1eddi gian cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a m\u00ecnh h\u01a1n\u201d. Ngo\u00e0i ra \u00f4ng c\u0169ng cho r\u1eb1ng:\u201d L\u1ee3i th\u1ebf c\u1ee7a qu\u1ea3ng c\u00e1o qua di \u0111\u1ed9ng l\u00e0 d\u1ec5 d\u00e0ng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00ecm ra th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. Qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng mang l\u1ea1i l\u1ee3i \u00edch cho ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i \u00edch, n\u00f3 c\u1ea7n \u0111\u1ed3ng b\u1ed9 v\u1edbi chi\u1ebfn d\u1ecbch marketing c\u1ee7a ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o nh\u1eb1m k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch \u0111\u1eb7c bi\u1ec7t v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t qua c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh hay m\u00e1y t\u00ednh b\u1ea3ng c\u1ee7a h\u1ecd.\u201d<\/p>\n

C\u00e1c v\u00f9ng \u0111\u1ecba l\u00ed kh\u00e1c nhau c\u0169ng c\u00f3 k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng kh\u00e1c nhau. Trong l\u1ecbch s\u1eed, vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1eed d\u1ee5ng n\u1ed9i dung s\u1ed1 qua thi\u1ebft b\u1ecb c\u1ea7m tay\u00a0 t\u1ea1i Nh\u1eadt B\u1ea3n v\u00e0 H\u00e0n Qu\u1ed1c \u0111\u00e3 khi\u1ebfn khu v\u1ef1c Ch\u00e2u \u00c1 \/ Th\u00e1i B\u00ecnh D\u01b0\u01a1ng v\u01b0\u01a1n l\u00ean d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Trong t\u01b0\u01a1ng lai, s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a Trung Qu\u1ed1c v\u00e0 \u1ea4n \u0110\u1ed9 khi\u1ebfn quy m\u00f4 t\u1ea7ng l\u1edbp trung l\u01b0u m\u1edf r\u1ed9ng s\u1ebd mang \u0111\u1ebfn m\u1ed9t th\u1ecb tr\u01b0\u1eddng h\u1ea5p d\u1eabn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong khu v\u1ef1c v\u00e0 qu\u1ed1c t\u1ebf. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 s\u1ebd \u0111\u00f3ng g\u00f3p m\u1ed9t ph\u1ea7n l\u1edbn lao v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n qu\u1ea3ng c\u00e1o qua di \u0111\u1ed9ng cho khu v\u1ef1c.<\/p>\n

Tuy nhi\u00ean, B\u1eafc M\u1ef9 v\u00e0 \u0110\u00f4ng \u00c2u s\u1ebd \u0111\u00f3ng c\u1eeda c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng c\u1ee7a Ch\u00e2u \u00c1\/Th\u00e1i B\u00ecnh D\u01b0\u01a1ng v\u00ec lo ng\u1ea1i qu\u1ea3ng c\u00e1o qua di \u0111\u1ed9ng \u0111ang l\u1ea5n chi\u1ebfm th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o gi\u1ea5y v\u00e0 qu\u1ea3ng c\u00e1o qua radio. Ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n \u0111\u1ea1i ch\u1eafc ch\u1eafn s\u1ebd y\u00eau th\u00edch c\u00e1ch ti\u1ebfp c\u1eadn \u0111a n\u1ec1n t\u1ea3ng h\u01a1n.\u00a0 C\u00e1c v\u00f9ng c\u00f2n l\u1ea1i tr\u00ean th\u1ebf gi\u1edbi nh\u01b0 – M\u1ef9 La tinh, \u0110\u00f4ng \u00c2u, Trung \u0110\u00f4ng v\u00e0 ch\u00e2u Phi \u2013 s\u1ef1 t\u0103ng tr\u01b0\u1edfng qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng g\u1eafn v\u1edbi vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn v\u00e0 s\u1ef1 \u1ed5n \u0111\u1ecbnh h\u00f3a, tuy nhi\u00ean, h\u1ea7u h\u1ebft s\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh b\u1edfi c\u00e1c th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u01b0 Nga, Brazil v\u00e0 Mexico.<\/p>\n

B\u1ea3ng 1. Doanh thu qu\u1ea3ng c\u00e1o qua di \u0111\u1ed9ng theo v\u00f9ng v\u00e0 tr\u00ean th\u1ebf gi\u1edbi (Tri\u1ec7u \u0111\u00f4 la)<\/strong><\/p>\n\n\n\n\n\n\n\n\n
<\/td>\n\n

2012<\/strong><\/p>\n<\/td>\n

\n

2013<\/strong><\/p>\n<\/td>\n

\n

2014<\/strong><\/p>\n<\/td>\n

\n

2016<\/strong><\/p>\n<\/td>\n<\/tr>\n

B\u1eafc M\u1ef9<\/td>\n\n

3,181.5<\/p>\n<\/td>\n

\n

3,825.7<\/p>\n<\/td>\n

\n

4,694.9<\/p>\n<\/td>\n

\n

8,866.2<\/p>\n<\/td>\n<\/tr>\n

\u0110\u00f4ng \u00c2u<\/td>\n\n

1,600.5<\/p>\n<\/td>\n

\n

1,941.4<\/p>\n<\/td>\n

\n

2,367.8<\/p>\n<\/td>\n

\n

4,445.4<\/p>\n<\/td>\n<\/tr>\n

Ch\u00e2u \u00c1\/Th\u00e1i B\u00ecnh D\u01b0\u01a1ng v\u00e0 Nh\u1eadt B\u1ea3n<\/td>\n\n

4,333.0<\/p>\n<\/td>\n

\n

4,864.9<\/p>\n<\/td>\n

\n

5,506.7<\/p>\n<\/td>\n

\n

9,480.2<\/p>\n<\/td>\n<\/tr>\n

Khu v\u1ef1c c\u00f2n l\u1ea1i tr\u00ean th\u1ebf gi\u1edbi<\/td>\n\n

644.1<\/p>\n<\/td>\n

\n

788.0<\/p>\n<\/td>\n

\n

960.6<\/p>\n<\/td>\n

\n

1,768.3<\/p>\n<\/td>\n<\/tr>\n

T\u1ed5ng s\u1ed1<\/strong><\/td>\n\n

9,759.1<\/strong><\/p>\n<\/td>\n

\n

11,420.0<\/p>\n<\/td>\n

\n

13,530.0<\/strong><\/p>\n<\/td>\n

\n

24,560.1<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ngu\u1ed3n: Gartner (Th\u00e1ng 11\/2012)<\/em><\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o qua \u0111i\u1ec7n tho\u1ea1i \u0111ang \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n. H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o\u201dmobile search\u201d \u2013 bao g\u1ed3m \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n tr\u00ean b\u1ea3n \u0111\u1ed3 v\u00e0 nhi\u1ec1u h\u00ecnh th\u1ee9c t\u0103ng c\u01b0\u1eddng th\u1ef1c t\u1ebf kh\u00e1c. T\u1ea5t c\u1ea3 nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o theo \u0111\u1ecba \u0111i\u1ec3m v\u00e0 n\u00f3 th\u00fac \u0111\u1ea9y chi ti\u00eau cho qu\u1ea3ng c\u00e1o trong th\u1eddi k\u00ec d\u1ef1 \u0111o\u00e1n. Tuy nhi\u00ean, n\u00f3 s\u1ebd gi\u1ea3m b\u1edbt hi\u1ec7u qu\u1ea3 theo s\u1ef1 ph\u00e1t tri\u1ec3n th\u1eddi gian. Gartner tin r\u1eb1ng trong t\u01b0\u01a1ng lai h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u201cmobile display\u201d s\u1ebd ph\u00e1t tri\u1ec3n v\u00e0 v\u01b0\u1ee3t qua \u201cmobile search\u201d. Qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong nh\u1eefng \u1ee9ng d\u1ee5ng v\u00e0 trong Web mobile. N\u00f3 s\u1ebd ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c nhu c\u1ea7u s\u1eed d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Sau nhi\u1ec1u n\u0103m qu\u1ea3ng c\u00e1o qua \u1ee9ng d\u1ee5ng th\u1ed1ng l\u0129nh th\u1ecb tr\u01b0\u1eddng th\u00ec d\u1ef1 \u0111o\u00e1n v\u00e0o n\u0103m 2015, qu\u1ea3ng c\u00e1o qua m\u00e0n h\u00ecnh web mobile s\u1ebd v\u01b0\u1ee3t qua qu\u1ea3ng c\u00e1o qua \u1ee9ng d\u1ee5ng.<\/p>\n

Vi\u1ec7c d\u00e0nh nhi\u1ec1u th\u1eddi gian c\u1ee7a ng\u01b0\u1eddi d\u00f9ng cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a m\u00ecnh s\u1ebd khi\u1ebfn qu\u1ea3ng c\u00e1o qua di \u0111\u1ed9ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n h\u1ea7u h\u1ebft c\u00e1c ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c v\u00e0 khi\u1ebfn doanh thu c\u1ee7a qu\u1ea3ng c\u00e1o qua di \u0111\u1ed9ng t\u0103ng cao. \u0110i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u00e0u m\u1ee1 n\u00e0y, gi\u00e1 qu\u1ea3ng c\u00e1o v\u00ec th\u1ebf s\u1ebd gi\u1ea3m, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng mu\u1ed1n qu\u1ea3ng c\u00e1o \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c kho t\u1ea3i s\u1ebd t\u0103ng l\u00ean, g\u00e2y t\u1ed3n kho qu\u1ea3ng c\u00e1o. Trong khi nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng \u0111i theo con \u0111\u01b0\u1eddng ph\u00e2n ph\u1ed1i \u1ee9ng d\u1ee5ng t\u00ednh ph\u00ed c\u1ee7a m\u00ecnh qua c\u00e1c kho t\u1ea3i th\u00ec s\u1ed1 kh\u00e1c l\u1ea1i v\u1eadn d\u1ee5ng ph\u00e1t tri\u1ec3n qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng, s\u1ed1 n\u00e0y th\u1eadm ch\u00ed c\u00f2n ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n c\u00e1c qu\u1ea3ng c\u00e1o m\u1ea5t ph\u00ed.<\/p>\n

\u0110i\u1ec1u n\u00e0y g\u1ee3i nh\u1edb \u0111\u1ebfn th\u1eddi k\u00ec \u0111\u1ea7u qu\u1ea3ng c\u00e1o qua Web, c\u00e1c th\u1ecfa thu\u1eadn ban \u0111\u1ea7u gi\u1eefa c\u00e1c website t\u1ea1o ra m\u1ed9t bong b\u00f3ng gi\u1ea3 th\u1ecb tr\u01b0\u1eddng v\u1ec1 nhu c\u1ea7u t\u0103ng cao qu\u1ea3ng c\u00e1o. \u00d4ng Stephanie Baghdassarian nh\u1eadn \u0111\u1ecbnh :\u201cC\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng thay \u0111\u1ed5i h\u1ee3p l\u00ed v\u1edbi t\u1ec9 l\u1ec7 t\u0103ng tr\u01b0\u1edfng tr\u01b0\u1edbc khi nhu c\u1ea7u qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nhu c\u1ea7u c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o b\u1eaft k\u1ecbp v\u1edbi ngu\u1ed3n cung, v\u00e0 m\u1ed9t n\u1ec1n kinh t\u1ebf \u1ed5n \u0111\u1ecbnh h\u01a1n s\u1ebd g\u00f3p ph\u1ea7n t\u0103ng t\u1ec9 l\u1ec7 t\u0103ng tr\u01b0\u1edfng t\u01b0\u01a1ng x\u1ee9ng v\u1edbi nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng\u201d.<\/p>\n

(D\u1ecbch)<\/p>\n

Theo Gartner<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Doanh thu t\u1eeb qu\u1ea3ng c\u00e1o qua di \u0111\u1ed9ng to\u00e0n c\u1ea7u s\u1ebd ph\u00e1t tri\u1ec3n 400% t\u1eeb n\u0103m 2011 \u0111\u1ebfn n\u0103m 2016. Theo d\u1ef1 \u0111o\u00e1n c\u1ee7a C\u00f4ng ty Gartner, doanh thu qu\u1ea3ng c\u00e1o qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd \u0111\u1ea1t 11.4 t\u1ec9 USD v\u00e0o cu\u1ed1i n\u0103m nay v\u00e0 s\u1ebd \u0111\u1ea1t \u0111\u1ebfn 24.5 t\u1ec9 USD v\u00e0o n\u0103m 2016. […]<\/p>\n","protected":false},"author":9,"featured_media":945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[159,158,156,157],"yoast_head":"\nGartner th\u00f4ng b\u00e1o doanh thu qu\u1ea3ng c\u00e1o qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ea1t 11.4 t\u1ec9 \u0111\u00f4 v\u00e0o n\u0103m 2013 - Appota News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gartner th\u00f4ng b\u00e1o doanh thu qu\u1ea3ng c\u00e1o qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ea1t 11.4 t\u1ec9 \u0111\u00f4 v\u00e0o n\u0103m 2013 - Appota News\" \/>\n<meta property=\"og:description\" content=\"Doanh thu t\u1eeb qu\u1ea3ng c\u00e1o qua di \u0111\u1ed9ng to\u00e0n c\u1ea7u s\u1ebd ph\u00e1t tri\u1ec3n 400% t\u1eeb n\u0103m 2011 \u0111\u1ebfn n\u0103m 2016. Theo d\u1ef1 \u0111o\u00e1n c\u1ee7a C\u00f4ng ty Gartner, doanh thu qu\u1ea3ng c\u00e1o qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd \u0111\u1ea1t 11.4 t\u1ec9 USD v\u00e0o cu\u1ed1i n\u0103m nay v\u00e0 s\u1ebd \u0111\u1ea1t \u0111\u1ebfn 24.5 t\u1ec9 USD v\u00e0o n\u0103m 2016. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-19T04:50:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-14T02:09:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2013\/04\/display-advertising.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ng\u00f4 Cay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ng\u00f4 Cay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/vi\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/\",\"url\":\"https:\/\/news.appota.com\/vi\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/\",\"name\":\"Gartner th\u00f4ng b\u00e1o doanh thu qu\u1ea3ng c\u00e1o qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ea1t 11.4 t\u1ec9 \u0111\u00f4 v\u00e0o n\u0103m 2013 - Appota News\",\"isPartOf\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.appota.com\/vi\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.appota.com\/vi\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2013\/04\/display-advertising.jpg\",\"datePublished\":\"2013-04-19T04:50:20+00:00\",\"dateModified\":\"2021-04-14T02:09:50+00:00\",\"author\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d\"},\"breadcrumb\":{\"@id\":\"https:\/\/news.appota.com\/vi\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.appota.com\/vi\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/#primaryimage\",\"url\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2013\/04\/display-advertising.jpg\",\"contentUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2013\/04\/display-advertising.jpg\",\"width\":640,\"height\":375},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.appota.com\/vi\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.appota.com\/vi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gartner th\u00f4ng b\u00e1o doanh thu qu\u1ea3ng c\u00e1o qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ea1t 11.4 t\u1ec9 \u0111\u00f4 v\u00e0o n\u0103m 2013\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.appota.com\/vi\/#website\",\"url\":\"https:\/\/news.appota.com\/vi\/\",\"name\":\"Appota News\",\"description\":\"Technology for Change\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.appota.com\/vi\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d\",\"name\":\"Ng\u00f4 Cay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g\",\"caption\":\"Ng\u00f4 Cay\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gartner th\u00f4ng b\u00e1o doanh thu qu\u1ea3ng c\u00e1o qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ea1t 11.4 t\u1ec9 \u0111\u00f4 v\u00e0o n\u0103m 2013 - Appota News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.appota.com\/vi\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/","og_locale":"en_US","og_type":"article","og_title":"Gartner th\u00f4ng b\u00e1o doanh thu qu\u1ea3ng c\u00e1o qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ea1t 11.4 t\u1ec9 \u0111\u00f4 v\u00e0o n\u0103m 2013 - Appota News","og_description":"Doanh thu t\u1eeb qu\u1ea3ng c\u00e1o qua di \u0111\u1ed9ng to\u00e0n c\u1ea7u s\u1ebd ph\u00e1t tri\u1ec3n 400% t\u1eeb n\u0103m 2011 \u0111\u1ebfn n\u0103m 2016. Theo d\u1ef1 \u0111o\u00e1n c\u1ee7a C\u00f4ng ty Gartner, doanh thu qu\u1ea3ng c\u00e1o qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd \u0111\u1ea1t 11.4 t\u1ec9 USD v\u00e0o cu\u1ed1i n\u0103m nay v\u00e0 s\u1ebd \u0111\u1ea1t \u0111\u1ebfn 24.5 t\u1ec9 USD v\u00e0o n\u0103m 2016. […]","og_url":"https:\/\/news.appota.com\/vi\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/","og_site_name":"Appota News","article_published_time":"2013-04-19T04:50:20+00:00","article_modified_time":"2021-04-14T02:09:50+00:00","og_image":[{"width":640,"height":375,"url":"https:\/\/news.appota.com\/wp-content\/uploads\/2013\/04\/display-advertising.jpg","type":"image\/jpeg"}],"author":"Ng\u00f4 Cay","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ng\u00f4 Cay","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/news.appota.com\/vi\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/","url":"https:\/\/news.appota.com\/vi\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/","name":"Gartner th\u00f4ng b\u00e1o doanh thu qu\u1ea3ng c\u00e1o qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ea1t 11.4 t\u1ec9 \u0111\u00f4 v\u00e0o n\u0103m 2013 - Appota News","isPartOf":{"@id":"https:\/\/news.appota.com\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.appota.com\/vi\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/#primaryimage"},"image":{"@id":"https:\/\/news.appota.com\/vi\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/#primaryimage"},"thumbnailUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2013\/04\/display-advertising.jpg","datePublished":"2013-04-19T04:50:20+00:00","dateModified":"2021-04-14T02:09:50+00:00","author":{"@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d"},"breadcrumb":{"@id":"https:\/\/news.appota.com\/vi\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.appota.com\/vi\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/#primaryimage","url":"https:\/\/news.appota.com\/wp-content\/uploads\/2013\/04\/display-advertising.jpg","contentUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2013\/04\/display-advertising.jpg","width":640,"height":375},{"@type":"BreadcrumbList","@id":"https:\/\/news.appota.com\/vi\/gartner-thong-bao-doanh-thu-quang-cao-qua-thiet-bi-di-dong-dat-11-4-ti-do-vao-nam-2013\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.appota.com\/vi\/"},{"@type":"ListItem","position":2,"name":"Gartner th\u00f4ng b\u00e1o doanh thu qu\u1ea3ng c\u00e1o qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ea1t 11.4 t\u1ec9 \u0111\u00f4 v\u00e0o n\u0103m 2013"}]},{"@type":"WebSite","@id":"https:\/\/news.appota.com\/vi\/#website","url":"https:\/\/news.appota.com\/vi\/","name":"Appota News","description":"Technology for Change","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.appota.com\/vi\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d","name":"Ng\u00f4 Cay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g","caption":"Ng\u00f4 Cay"}}]}},"_links":{"self":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/942"}],"collection":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/comments?post=942"}],"version-history":[{"count":9,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/942\/revisions"}],"predecessor-version":[{"id":948,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/942\/revisions\/948"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/media\/945"}],"wp:attachment":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/media?parent=942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/categories?post=942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/tags?post=942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}