{"id":8677,"date":"2021-01-29T10:58:41","date_gmt":"2021-01-29T03:58:41","guid":{"rendered":"https:\/\/news.appota.com\/?p=8677"},"modified":"2021-04-16T15:33:43","modified_gmt":"2021-04-16T08:33:43","slug":"phat-trien-moi-truong-lam-viec-cho-gen-z-o-viet-nam","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/phat-trien-moi-truong-lam-viec-cho-gen-z-o-viet-nam\/","title":{"rendered":"Ph\u00e1t tri\u1ec3n m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c cho Gen Z \u1edf Vi\u1ec7t Nam"},"content":{"rendered":"
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Gen Z \u0111ang chu\u1ea9n b\u1ecb thay th\u1ebf l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng trong t\u01b0\u01a1ng lai, do \u0111\u00f3 c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n kh\u00f4ng gian l\u00e0m vi\u1ec7c v\u00e0 th\u1ea5u hi\u1ec3u nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u01a1 b\u1ea3n c\u1ee7a h\u1ecd nh\u01b0: T\u00ednh c\u00e1 nh\u00e2n h\u00f3a v\u00e0 Quy\u1ec1n l\u1ef1a ch\u1ecdn.<\/p>\n<\/div>\n<\/div>\n

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\u0110\u1ebfn n\u0103m 2025, Gen Z (ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c sinh ra trong giai \u0111o\u1ea1n 1997 – 2012) d\u1ef1 ki\u1ebfn s\u1ebd chi\u1ebfm t\u1edbi 25% t\u1ed5ng l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam. V\u00ec th\u1ebf, \u0111\u1ec3 th\u00e0nh c\u00f4ng h\u01a1n trong vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n ngu\u1ed3n nh\u00e2n l\u1ef1c tr\u1ebb, \u0111\u1ea7y s\u00e1ng t\u1ea1o v\u00e0 t\u00e0i n\u0103ng n\u00e0y, c\u00e1c c\u00f4ng ty c\u1ea7n t\u00ecm hi\u1ec3u v\u1ec1 h\u1ecd v\u00e0 thi\u1ebft k\u1ebf m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c kh\u01a1i g\u1ee3i cho h\u1ecd nhi\u1ec1u c\u1ea3m h\u1ee9ng.<\/p>\n

V\u1eady Gen Z mu\u1ed1n g\u00ec? H\u1ecd t\u00ecm ki\u1ebfm \u0111\u1ed9ng l\u1ef1c \u1edf \u0111\u00e2u? H\u1ecd kh\u00e1c bi\u1ec7t ra sao so v\u1edbi th\u1ebf h\u1ec7 Millennials (hay th\u1ebf h\u1ec7 Y, \u0111\u01b0\u1ee3c sinh ra t\u1eeb 1981 – 1996)?\u00a0Decision Lab, agency cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u00e3 c\u00f9ng chu\u1ed7i coworking space\u00a0Dreamplex\u00a0th\u1ef1c hi\u1ec7n m\u1ed9t kh\u1ea3o s\u00e1t \u0111\u1ec3 t\u00ecm ra \u0111\u00e1p \u00e1n cho b\u00e0i to\u00e0n \u201cph\u00e1t tri\u1ec3n m\u1ed9t kh\u00f4ng gian l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng cho nh\u00e2n vi\u00ean\u201d.<\/p>\n

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B\u00ean c\u1ea1nh nh\u1eefng \u0111\u00f2i h\u1ecfi chung c\u1ee7a Gen Z v\u1ec1 thi\u1ebft k\u1ebf c\u1ee7a v\u0103n ph\u00f2ng, \u0111\u1ed9ng l\u1ef1c ph\u00e1t tri\u1ec3n hay th\u00e0nh c\u00f4ng c\u00f3 \u00fd ngh\u0129a th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi h\u1ecd, nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u0169ng kh\u00f4ng n\u00ean b\u1ecf qua vi\u1ec7c t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 nhu c\u1ea7u c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e2n vi\u00ean.<\/em><\/p>\n

\u1ea2nh h\u01b0\u1edfng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u1ebfn nhu c\u1ea7u \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn<\/h2>\n

C\u00e1c app (\u1ee9ng d\u1ee5ng) m\u00e0 Gen Z s\u1eed d\u1ee5ng m\u1ed7i ng\u00e0y c\u00f3 th\u1ec3 ph\u1ea7n n\u00e0o gi\u1ea3i th\u00edch nguy\u00ean nh\u00e2n v\u00ec sao T\u00ednh c\u00e1 nh\u00e2n ho\u00e1 v\u00e0 Quy\u1ec1n l\u1ef1a ch\u1ecdn l\u1ea1i quan tr\u1ecdng v\u1edbi h\u1ecd \u0111\u1ebfn v\u1eady. Khi s\u1eed d\u1ee5ng nh\u1eefng \u1ee9ng d\u1ee5ng n\u00e0y, h\u1ecd \u0111\u01b0\u1ee3c to\u00e0n quy\u1ec1n quy\u1ebft \u0111\u1ecbnh b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec h\u1ecd mu\u1ed1n, t\u1ea1i b\u1ea5t c\u1ee9 th\u1eddi \u0111i\u1ec3m n\u00e0o. T\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c \u201c\u0111o ni \u0111\u00f3ng gi\u00e0y\u201d theo nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 c\u00e1 t\u00ednh ri\u00eang c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n ngay t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i c\u00e1 nh\u00e2n ho\u00e1 (nh\u01b0 Tiktok):\u00a0<\/strong>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 YouTube v\u00e0 Facebook, TikTok \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn \u0111\u1ec9nh cao trong vi\u1ec7c \u0111\u1ec1 xu\u1ea5t ch\u00ednh x\u00e1c n\u1ed9i dung b\u1ea1n mu\u1ed1n xem \u0111\u1ec3 k\u00e9o d\u00e0i th\u1eddi gian b\u1ea1n s\u1eed d\u1ee5ng app. Khi \u0111\u00e3 quen v\u1edbi tr\u1ea3i nghi\u1ec7m d\u00e0nh ri\u00eang cho m\u00ecnh tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y, Gen Z s\u1ebd c\u1ea3m th\u1ea5y kh\u00f3 th\u00edch nghi v\u1edbi nh\u1eefng m\u00f4i tr\u01b0\u1eddng \u201cchung chung\u201d.<\/p>\n

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Tr\u1ea3i nghi\u1ec7m \u1edf m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c n\u00ean \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n ho\u00e1 \u0111\u1ec3 nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y \u201c\u0111\u00e2y l\u00e0 n\u01a1i d\u00e0nh cho m\u00ecnh!\u201d, thay v\u00ec \u201ct\u00e0m t\u1ea1m, nh\u01b0ng \u0111\u1ea1i tr\u00e0\u201d. V\u00e0 t\u1eeb \u0111\u00f3 t\u1ea1o ra th\u00eam \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean, c\u0169ng nh\u01b0 gi\u1eef ch\u00e2n h\u1ecd l\u00e2u h\u01a1n – \u0111i\u1ec1u m\u00e0 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 th\u00e0nh c\u00f4ng khi l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n

C\u00e1c si\u00eau \u1ee9ng d\u1ee5ng (nh\u01b0 Grab):\u00a0<\/strong>\u201cL\u1edbn l\u00ean\u201d c\u00f9ng nh\u1eefng si\u00eau \u1ee9ng d\u1ee5ng nh\u01b0 Grab, Gen Z mu\u1ed1n c\u00f3 th\u1eadt nhi\u1ec1u l\u1ef1a ch\u1ecdn trong t\u1ea7m tay. Grab v\u00e0 nh\u1eefng \u1ee9ng d\u1ee5ng kh\u00e1c c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 nh\u1eadn d\u1ea1ng th\u00f3i quen s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, nh\u01b0 d\u1ef1 \u0111o\u00e1n \u0111i\u1ec3m \u0111\u1ebfn ti\u1ebfp theo c\u1ee7a b\u1ea1n, r\u00fat g\u1ecdn quy tr\u00ecnh \u0111\u1eb7t xe ch\u1ec9 v\u1edbi v\u00e0i thao t\u00e1c. Nh\u1eefng ti\u1ec7n \u00edch n\u00e0y g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y \u1edf nh\u1eefng m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c (online) ch\u1eadm, chung chung, v\u00e0 r\u1eadp khu\u00f4n.<\/p>\n

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S\u1ef1 nhanh ch\u00f3ng c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng giao h\u00e0ng:\u00a0<\/strong>C\u00e1c \u1ee9ng d\u1ee5ng nh\u01b0 Baemin, Gojek, Foody,.. \u0111\u00e3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u \u201cngay v\u00e0 lu\u00f4n\u201d c\u1ee7a Gen Z. To\u00e0n b\u1ed9 quy tr\u00ecnh t\u1eeb \u0111\u1eb7t m\u00f3n b\u1ea1n \u0111ang th\u00e8m \u0111\u1ebfn giao nh\u1eadn di\u1ec5n ra ch\u01b0a \u0111\u1ebfn 30 ph\u00fat. V\u1eady n\u00ean, kh\u00f4ng ng\u1ea1c nhi\u00ean l\u1eafm n\u1ebfu Gen Z \u0111\u1eb7t ra c\u00e2u h\u1ecfi: \u201cSao t\u00e1c phong l\u00e0m vi\u1ec7c \u1edf v\u0103n ph\u00f2ng m\u00ecnh c\u1ee9 \u201ct\u1eeb t\u1ed1n\u201d nh\u01b0 5 n\u0103m tr\u01b0\u1edbc th\u1ebf?\u201d<\/p>\n

L\u00e0m vi\u1ec7c m\u1ecdi l\u00fac m\u1ecdi n\u01a1i<\/h2>\n

Nh\u1eefng k\u1ef3 v\u1ecdng v\u1ec1 t\u00ednh c\u00e1 nh\u00e2n ho\u00e1 v\u00e0 quy\u1ec1n l\u1ef1a ch\u1ecdn ng\u00e0y c\u00e0ng t\u0103ng cao trong b\u1ed1i c\u1ea3nh \u0111\u1ea1i d\u1ecbch \u0111ang di\u1ec5n ra. Theo s\u1ed1 li\u1ec7u thu \u0111\u01b0\u1ee3c t\u1eeb Navigos Search, tr\u01b0\u1edbc \u201cn\u0103m COVID th\u1ee9 nh\u1ea5t\u201d, nhu c\u1ea7u \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c linh \u0111\u1ed9ng t\u1eeb xa c\u1ee7a nh\u00e2n vi\u00ean Vi\u1ec7t lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf h\u00e0ng \u0111\u1ea7u. Tuy nhi\u00ean, c\u00f3 r\u1ea5t \u00edt c\u00f4ng ty nh\u1eadn ra s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a h\u00ecnh th\u1ee9c l\u00e0m vi\u1ec7c t\u1eeb xa<\/a>. Ngay c\u1ea3 khi bi\u1ebft th\u00ec c\u0169ng ch\u1ec9 m\u1ed9t v\u00e0i n\u01a1i s\u1eb5n s\u00e0ng \u00e1p d\u1ee5ng.<\/p>\n

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Th\u1ef1c tr\u1ea1ng n\u00e0y \u0111\u00e3 thay \u0111\u1ed5i trong ho\u00e0n c\u1ea3nh \u0111\u1ea1i d\u1ecbch. \u0110\u1eb7c bi\u1ec7t khi c\u00e1c bi\u1ec7n ph\u00e1p gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1eeb th\u00e1ng 4, c\u00e1c c\u00f4ng ty d\u1ea7n nh\u1eadn ra \u0111\u1ec3 nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c t\u1eeb nh\u00e0 c\u0169ng kh\u00f4ng th\u00e0nh v\u1ea5n \u0111\u1ec1. Trong khi \u0111\u00f3, nh\u00e2n vi\u00ean l\u1ea1i c\u1ea3m th\u1ea5y su\u1ed1t ng\u00e0y gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c \u1edf nh\u00e0 kh\u00f4ng \u201cs\u01b0\u1edbng\u201d nh\u01b0 m\u00ecnh t\u01b0\u1edfng, nh\u1ea5t l\u00e0 khi s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa ng\u01b0\u1eddi-v\u00e0-ng\u01b0\u1eddi, nhu c\u1ea7u x\u00e3 giao, h\u1ecdc h\u1ecfi b\u1ecb h\u1ea1n ch\u1ebf. H\u01a1n n\u1eefa, c\u00f3 \u0111\u1ebfn 7 tr\u00ean 10 nh\u00e2n vi\u00ean nh\u00f3m Gen Z t\u1ea1i Vi\u1ec7t Nam cho bi\u1ebft t\u00ecnh tr\u1ea1ng b\u1ecb ph\u00e2n t\u00e2m, hay m\u1ea5t t\u1eadp trung do thi\u1ebfu k\u1ef7 lu\u1eadt, l\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m l\u1edbn nh\u1ea5t khi l\u00e0m vi\u1ec7c \u1edf nh\u00e0.<\/p>\n

V\u00ec th\u1ebf, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng gi\u1ea3i ph\u00e1p sau cho nhu c\u1ea7u n\u00e0y: \u0111\u1ed1i v\u1edbi 56% t\u1ed5ng s\u1ed1 nh\u00e2n vi\u00ean nh\u00f3m Gen Z mu\u1ed1n c\u00f3 gi\u1edd l\u00e0m vi\u1ec7c linh \u0111\u1ed9ng, h\u00e3y \u0111\u1ec3 h\u1ecd \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn khung gi\u1edd l\u00e0m vi\u1ec7c h\u1ecd mu\u1ed1n. C\u00f2n \u0111\u1ed1i v\u1edbi \u00bc s\u1ed1 nh\u00e2n vi\u00ean th\u00edch l\u00e0m vi\u1ec7c \u1edf nh\u00e0 v\u00ec kh\u00f4ng mu\u1ed1n ph\u1ea3i \u0111i l\u1ea1i, c\u00f3 th\u1ec3 cho h\u1ecd quy\u1ec1n l\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m l\u00e0m vi\u1ec7c v\u00e0o m\u1ed9t v\u00e0i ng\u00e0y trong tu\u1ea7n.<\/p>\n

Vi\u1ec7c t\u00ecm \u0111\u1ebfn ng\u01b0\u1eddi, hay ng\u01b0\u1eddi t\u00ecm \u0111\u1ebfn vi\u1ec7c?<\/h2>\n

D\u1ef1a theo nh\u1eefng xu h\u01b0\u1edbng v\u00e0 \u01b0u ti\u00ean k\u1ec3 tr\u00ean, c\u00e1c c\u00f4ng ty th\u00f4ng minh \u0111ang d\u1ea7n chuy\u1ec3n sang h\u01b0\u1edbng mang vi\u1ec7c \u0111\u1ebfn g\u1ea7n nh\u00e2n vi\u00ean h\u01a1n, thay v\u00ec bu\u1ed9c nh\u00e2n vi\u00ean ph\u1ea3i \u0111\u1ebfn t\u1eadn n\u01a1i c\u00f4ng s\u1edf \u0111\u1ec3 l\u00e0m vi\u1ec7c. S\u1ed1 li\u1ec7u g\u1ea7n \u0111\u00e2y t\u1eeb CBRE cho th\u1ea5y ng\u00e0y c\u00e0ng nhi\u1ec1u c\u00f4ng ty \u1edf TP.HCM \u0111\u1eb7t tr\u1ee5 s\u1edf \u1edf c\u00e1c khu v\u1ef1c \u0111\u00f4ng d\u00e2n c\u01b0, thay t\u1ea1i c\u00e1c qu\u1eadn trung t\u00e2m nh\u01b0 tr\u01b0\u1edbc.<\/p>\n

Nh\u1edd \u0111\u00f3, v\u0103n ph\u00f2ng \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn g\u1ea7n nh\u00e0 nh\u00e2n vi\u00ean h\u01a1n, th\u1eddi gian \u0111i l\u1ea1i s\u1ebd \u0111\u01b0\u1ee3c c\u1eaft gi\u1ea3m, gi\u00fap nh\u00e2n vi\u00ean c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng t\u1ed1t h\u01a1n. B\u00ean c\u1ea1nh \u0111\u00f3 c\u00f2n gi\u00fap c\u00f4ng ty ti\u1ebft ki\u1ec7m chi ph\u00ed. M\u1ed9t b\u00e1o c\u00e1o kh\u00e1c t\u1eeb Cushman & Wakefield\u2019s c\u00f2n cho th\u1ea5y c\u00e1c c\u00f4ng ty x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ea1ng l\u01b0\u1edbi kh\u00f4ng gian v\u00e0 \u0111\u1ecba \u0111i\u1ec3m l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 c\u00f2n \u0111em l\u1ea1i cho nh\u00e2n vi\u00ean s\u1ef1 linh ho\u1ea1t t\u1ed1i \u0111a trong c\u00f4ng vi\u1ec7c.<\/p>\n

V\u1edbi th\u00f3i quen h\u1ecdc t\u1eadp trong m\u00f4i tr\u01b0\u1eddng \u0111a d\u1ea1ng c\u1ee7a Gen Z, h\u1ecd \u0111\u00e1nh gi\u00e1 cao s\u1ef1 linh \u0111\u1ed9ng n\u00e0y h\u01a1n nh\u1eefng th\u1ebf h\u1ec7 tr\u01b0\u1edbc. B\u1ea1n Nh\u00e2n (sinh n\u0103m 1998) chia s\u1ebb: \u201cKh\u00f4ng gian l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh kh\u00f4ng c\u1ed1 \u0111\u1ecbnh. V\u00ed d\u1ee5 nh\u01b0 khi h\u1ecdc b\u00e0i, m\u00ecnh th\u01b0\u1eddng ch\u1ecdn h\u1ecdc \u1edf nh\u00e0, \u1edf qu\u00e1n c\u00e0 ph\u00ea, v\u00e0 \u1edf th\u01b0 vi\u1ec7n tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, tu\u1ef3 theo t\u00e2m tr\u1ea1ng hay m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh.\u201d<\/p>\n

Tham kh\u1ea3o: vietcetera.com<\/em><\/p>\n<\/div>\n

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