{"id":8564,"date":"2020-12-07T11:51:25","date_gmt":"2020-12-07T04:51:25","guid":{"rendered":"https:\/\/news.appota.com\/?p=8564"},"modified":"2021-04-16T15:06:33","modified_gmt":"2021-04-16T08:06:33","slug":"truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/","title":{"rendered":"Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec v\u00e0 nh\u1eefng vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/a> \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p th\u00ec m\u1eddi b\u1ea1n \u0111\u1ecdc tham kh\u1ea3o b\u00e0i vi\u1ebft sau \u0111\u00e2y c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n

<\/p>\n

Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n

\u0110\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i \u0111\u1ebfn v\u1edbi c\u00f4ng ch\u00fang, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean doanh nghi\u1ec7p c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u. Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing, l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n, \u0111\u00e1nh gi\u00e1 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng l\u1eabn d\u1ecbch v\u1ee5 \u0111\u1ec3 t\u1eeb \u0111\u00f3 gi\u00fap cho doanh nghi\u1ec7p kh\u00f4ng ng\u1eebng c\u1ea3i thi\u1ec7n, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 tung ra th\u1ecb tr\u01b0\u1eddng, \u0111em \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\"Truy\u1ec1n<\/a><\/p>\n

Hi\u1ec7n nay c\u00f3 hai h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u : tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp. C\u00e1ch truy\u1ec1n th\u00f4ng tr\u1ef1c ti\u1ebfp l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111i ti\u1ebfp th\u1ecb th\u1ecb tr\u01b0\u1eddng, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u00f4ng ty t\u1ea1i m\u1ed9t s\u1ed1 c\u00e1c \u0111i\u1ec3m t\u1eadp trung d\u00e2n c\u01b0 \u0111\u00f4ng \u0111\u00fac nh\u01b0 ch\u1ee3, c\u00e1c t\u00f2a chung c\u01b0, khu t\u1eadp th\u1ec3,…C\u00e1ch l\u00e0m n\u00e0y \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng khi cho ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

Truy\u1ec1n th\u00f4ng gi\u00e1n ti\u1ebfp l\u00e0 c\u00e1ch m\u00e0 c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng th\u00f4ng qua s\u00e1ch,b\u00e1o, c\u00e1c k\u00eanh social media, banner qu\u1ea3ng c\u00e1o, tranh \u1ea3nh,… \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay.<\/p>\n

Vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi Doanh nghi\u1ec7p<\/h2>\n

X\u00e1c l\u1eadp gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n cho th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

\u0110\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p, truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t, t\u1eeb \u0111\u00f3 g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m, gia t\u0103ng s\u1ef1 tin t\u01b0\u1edfng c\u1ea3u kh\u00e1ch h\u00e0ng. Vi\u1ec7c \u0111\u1ea7u t\u01b0 cho qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m qua \u0111a k\u00eanh truy\u1ec1n th\u00f4ng s\u1ebd l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n, l\u00e0 y\u1ebfu t\u1ed1 qua tr\u1ecdng g\u00f3p ph\u1ea7n l\u00e0m n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"Truy\u1ec1n<\/a><\/p>\n

K\u00edch th\u00edch nhu c\u1ea7u ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m<\/strong><\/p>\n

Khi truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t s\u1ebd d\u1eabn \u0111\u1ebfn vi\u1ec7c nhu c\u1ea7u ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng t\u0103ng l\u00ean. M\u1ed7i kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m kh\u00e1c nhau nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3 nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3. Vi\u1ec7c truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 s\u1ebd cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft v\u00e8 s\u1ea3n ph\u1ea9m, gi\u00fap h\u1ecd n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00f4ng d\u1ee5ng, t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u00edch th\u00edch t\u0103ng tr\u01b0\u1edfng cho doanh nghi\u1ec7p b\u1ea1n.<\/p>\n

\u0110\u00e1nh b\u00f3ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u00f4ng ty b\u1ea1n tr\u00ean qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau, \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 v\u00e0 chi ti\u1ebft nh\u1eb1m m\u1ee5c \u0111\u00edch h\u01b0\u1edbng t\u1edbi s\u1ef1 c\u00f4ng nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Qua \u0111\u00f3 c\u0169ng ng\u1ea7m g\u1eedi t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng \u0111i\u1ec7p c\u1ee7a s\u1ea3n ph\u1ea9m, th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\"Truy\u1ec1n<\/a><\/p>\n

PR qu\u1ea3ng c\u00e1o th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 Internet, truy\u1ec1n h\u00ecnh, c\u00e1c \u1ea5n ph\u1ea9m, poster,… ch\u00ednh l\u00e0 c\u00e1ch \u0111\u00e1nh b\u00f3ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u00e0 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n h\u01a1n. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e1t huy t\u1ed1i \u0111a c\u00f4ng d\u1ee5ng c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t vi\u1ec7c kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng ch\u00fat n\u00e0o, n\u00f3 \u0111\u00f2i h\u1ecfi nh\u1eefng y\u00eau c\u1ea7u h\u1ebft s\u1ee9c kh\u1eaft khe. \u0110\u00e2y l\u00e0 c\u00f4ng vi\u1ec7c mang t\u00ednh ch\u1ea5t l\u00e2u d\u00e0i n\u00ean doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung nghi\u00ean c\u1ee9u k\u0129 v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 c\u00f3 h\u01b0\u1edbng \u0111i \u0111\u00fang \u0111\u1eafn, \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Qua b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e2y, ch\u00fang t\u00f4i hy v\u1ecdng b\u1ea1n \u0111\u1ecdc \u0111\u00e3 c\u00f3 nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? v\u00e0 vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/p>\n

B\u00e0i vi\u1ebft tham kh\u1ea3o t\u1eeb: Wehelp<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec v\u00e0 nh\u1eefng vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p th\u00ec m\u1eddi b\u1ea1n \u0111\u1ecdc tham kh\u1ea3o b\u00e0i vi\u1ebft sau \u0111\u00e2y c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n","protected":false},"author":10,"featured_media":8571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[1030],"yoast_head":"\nTruy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec v\u00e0 nh\u1eefng vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p th\u00ec m\u1eddi b\u1ea1n \u0111\u1ecdc tham kh\u1ea3o b\u00e0i vi\u1ebft sau\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec v\u00e0 nh\u1eefng vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p th\u00ec m\u1eddi b\u1ea1n \u0111\u1ecdc tham kh\u1ea3o b\u00e0i vi\u1ebft sau\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-07T04:51:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-16T08:06:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/12\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"799\" \/>\n\t<meta property=\"og:image:height\" content=\"556\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dungdt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dungdt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/vi\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/\",\"url\":\"https:\/\/news.appota.com\/vi\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/\",\"name\":\"Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u\",\"isPartOf\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.appota.com\/vi\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.appota.com\/vi\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/12\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu.jpg\",\"datePublished\":\"2020-12-07T04:51:25+00:00\",\"dateModified\":\"2021-04-16T08:06:33+00:00\",\"author\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a\"},\"description\":\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec v\u00e0 nh\u1eefng vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p th\u00ec m\u1eddi b\u1ea1n \u0111\u1ecdc tham kh\u1ea3o b\u00e0i vi\u1ebft sau\",\"breadcrumb\":{\"@id\":\"https:\/\/news.appota.com\/vi\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.appota.com\/vi\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/#primaryimage\",\"url\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/12\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu.jpg\",\"contentUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/12\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu.jpg\",\"width\":799,\"height\":556},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.appota.com\/vi\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.appota.com\/vi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.appota.com\/vi\/#website\",\"url\":\"https:\/\/news.appota.com\/vi\/\",\"name\":\"Appota News\",\"description\":\"Technology for Change\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.appota.com\/vi\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a\",\"name\":\"dungdt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dde1c8f272c47198f2aa38adceae860f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dde1c8f272c47198f2aa38adceae860f?s=96&d=mm&r=g\",\"caption\":\"dungdt\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u","description":"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec v\u00e0 nh\u1eefng vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p th\u00ec m\u1eddi b\u1ea1n \u0111\u1ecdc tham kh\u1ea3o b\u00e0i vi\u1ebft sau","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.appota.com\/vi\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/","og_locale":"en_US","og_type":"article","og_title":"Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u","og_description":"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec v\u00e0 nh\u1eefng vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p th\u00ec m\u1eddi b\u1ea1n \u0111\u1ecdc tham kh\u1ea3o b\u00e0i vi\u1ebft sau","og_url":"https:\/\/news.appota.com\/vi\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/","og_site_name":"Appota News","article_published_time":"2020-12-07T04:51:25+00:00","article_modified_time":"2021-04-16T08:06:33+00:00","og_image":[{"width":799,"height":556,"url":"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/12\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu.jpg","type":"image\/jpeg"}],"author":"dungdt","twitter_card":"summary_large_image","twitter_misc":{"Written by":"dungdt","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/news.appota.com\/vi\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/","url":"https:\/\/news.appota.com\/vi\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/","name":"Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u","isPartOf":{"@id":"https:\/\/news.appota.com\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.appota.com\/vi\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/#primaryimage"},"image":{"@id":"https:\/\/news.appota.com\/vi\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/#primaryimage"},"thumbnailUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/12\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu.jpg","datePublished":"2020-12-07T04:51:25+00:00","dateModified":"2021-04-16T08:06:33+00:00","author":{"@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a"},"description":"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec v\u00e0 nh\u1eefng vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p th\u00ec m\u1eddi b\u1ea1n \u0111\u1ecdc tham kh\u1ea3o b\u00e0i vi\u1ebft sau","breadcrumb":{"@id":"https:\/\/news.appota.com\/vi\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.appota.com\/vi\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/#primaryimage","url":"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/12\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu.jpg","contentUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/12\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu.jpg","width":799,"height":556},{"@type":"BreadcrumbList","@id":"https:\/\/news.appota.com\/vi\/truyen-thong-thuong-hieu-la-gi-vai-tro-cua-truyen-thong-thuong-hieu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.appota.com\/vi\/"},{"@type":"ListItem","position":2,"name":"Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u"}]},{"@type":"WebSite","@id":"https:\/\/news.appota.com\/vi\/#website","url":"https:\/\/news.appota.com\/vi\/","name":"Appota News","description":"Technology for Change","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.appota.com\/vi\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a","name":"dungdt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dde1c8f272c47198f2aa38adceae860f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dde1c8f272c47198f2aa38adceae860f?s=96&d=mm&r=g","caption":"dungdt"}}]}},"_links":{"self":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/8564"}],"collection":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/comments?post=8564"}],"version-history":[{"count":4,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/8564\/revisions"}],"predecessor-version":[{"id":9220,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/8564\/revisions\/9220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/media\/8571"}],"wp:attachment":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/media?parent=8564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/categories?post=8564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/tags?post=8564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}